monitoring the global short term office rental market to seize tactical and strategic opportunities
DESCRIPTION
A global hospitality company was facing an increasingly fragmented market with new entrants as well as established competitors with many different brands. To continuously monitor the moves of these many competitors and brands in rapidly evolving markets around the world, the hospitality company turned to Fuld + Company. As a result of our ongoing, continuous monitoring of 12+ competing brands, the client now has a ready repository of constantly refreshed competitive intelligence on which to base tactical and strategic moves.TRANSCRIPT
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Monitoring the Global Short Term Office Rental Market to Seize Tactical and Strategic Opportunities
CASE STUDY
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
Mastering Many Moving Targets Case Overview
A leading company in the very competitive short term office/virtual office rental industry was facing an increasingly fragmented market with new entrants, as well as established competitors. To continuously monitor the moves of these many competitors in rapidly evolving markets around the world, the office rental company turned to Fuld + Company. As a result of our ongoing monitoring of 15+ competing brands, the client now has a ready repository of constantly refreshed competitive intelligence on which to base tactical and strategic moves.
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
A Fragmented Market and a Fractured World Key Business Challenges
The client operates a number of strong brands aimed at various segments of the market. Each of those brands faces numerous competitors in its segment, and a number of those segments had begun to be disrupted by new entrants. In addition, this already complex market was further complicated by a number of macro trends, including the lingering effects of the worldwide recession, as well as Millennial work habits.
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
Brands x Details = Complexity Key Business Challenges
The challenges of monitoring on this scale were significant. They included:
Initially building a baseline profile for each competitor
Continuous competitor monitoring
Benchmarking global and regional differentiators
Covering focus areas such as meeting technology to meeting planner needs assessments
Executing ad hoc investigations requested by the client
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
A Firm Foundation for Tactics and Strategy Key Business Impact
Thanks to close cooperation with Fuld + Company, our client now understands which market segments represent significant opportunities today and over the next 3 to 5 years. Our client has also learned critical success factors for each key segment and has used this to develop a customized action plan with a targeted set of new investments.
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
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CONTACT US fuld.com/solutions
MONITORING THE HIGHLY COMPLEX GLOBAL HOSPITALITY MARKET TO SEIZE TACTICAL + STRATEGIC OPPORTUNITIES WWW.FULD.COM
NORTH AMERICA
Global US Headquarters 131 Oliver Street , 3rd Floor | Boston, MA 02110 | USA | +1 617 492 5900
EUROPE London: 20 Conduit Street | London W1S 2XW | United Kingdom | +44 (0) 7659 6999
ASIA-PACIFIC Manila: 3402 One Corporate Centre | Julia Vargas cor. Meralco Ave. | Ortigas Center, Pasig City | Philippines | +63 (0) 706 3292
About Fuld + Company
WHO WE ARE
Since 1979 Fuld + Company have pioneered competitive intelligence, and today we work with leading companies worldwide to deliver the competitive and market insights they need to make better business decisions. We don’t rest on our history and past successes. This means working hard to deliver uncompromising analysis that generates sound advice and earns us enduring partnerships with our clients.
WHY CHOOSE US
We are driven to expose our clients to insights about their industry, their competition and a changing market; designed to help avoid surprises and industry shocks. Through deep research, penetrating analysis and strategic gaming + advisory expertise, our team of professionals help you identify and solve tactical and strategic challenges. We help reduce the risks associated with business-critical decision making.
COMPETITIVE + MARKET INTELLIGENCE
Competitive + Brand Insights
War Games / Competitive Simulations
Market Analysis, Share + Sizing
Supply Chain Mapping
GO-TO-MARKET STRATEGY
Brand + Product Positioning / Launch Support
Product Portfolio Roadmap
New Market Entry / Segmentation
Value Chain Analysis
Life Cycle Management
Win / Loss Bid Support
CORPORATE STRATEGIC PLANNING
Early Warning + Scenario Planning
Sales Force Effectiveness
Merger/Acquisition + Licensing
Innovation Strategy
Business Model / Industry Convergence