monitoring and analysis of web information for various business contexts : competitive intelligence,...
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QWAM CONTENT INTELLIGENCE
Monitoring and Analysis of Web Information for Various Business Contexts : Competitive Intelligence, Company Information, Knowledge Management, Market Intelligence with new tools for improved information access, management and sharing
SDV Nice – April 19, 2016
AGENDA
Monitoring and Analysis of Web Information for Various Business Contexts : Competitive Intelligence, Company Information, Knowledge Management, Market Intelligence• A range of business use cases will be presented for illustrating the combined use
of several technologies and tools including web content crawling and monitoring, advanced information search and retrieval, information analytics and information delivery
• New tools and use cases presented cover : Automated and semi-automate news and content delivery for communication
purposes
Automated gathering and extraction of corporate web information for competitive intelligence, CRM systems, lead generation, etc.
Building knowledge base with selected web information for marketing and business intelligence
Information analytics of content and usage with knowledge portal applications
Content recommendation
QWAM CONTENT INTELLIGENCE
Company specialized in providing software solutions to monitor, aggregate, manage and share professional web content• Large experience in press and media, and web monitoring applications• Large experience in managing scientific information for R&D intensive sectors
(pharma, chemicals, defense/aerospace, etc.)• More than 100 clients, mostly major accounts in Press & Media, Pharma &
Chemical industry, Luxury & Cosmetics, Defense, Commodities, etc.
Active R&D policy• Member of Cap Digital (Paris-based world technology cluster in digital
technologies)
• Active R&D policy by participating to collaborative R&D projects 2 R&D projects (semantics, big data) awarded in “Investissements d’Avenir” scheme
QWAM SOLUTIONS: INFORMATION MANAGEMENT, SEARCH ENGINE, WEB INFORMATION MONITORING
Ask’n’Read – WebMonitor• Web information tracking in real time
• Market/business web information intelligence
• Web information management and sharing
QES InfoMedia Suite• Range of solutions for press, media and professional
content management, search and sharing
QES InfoMonitor & KM Suite • R&D/innovation/scientific information watch, content
management and knowledge management
WEB INFORMATION FOR ALL BUSINESS NEEDS
Starting point : • Open web information is today the primary information source
for most businesses
With some exceptions (patents, pharma) where “databases” are still important ; anyway for these contexts open web information is also essential
• Information solutions tend to be more and more aggregation and organization of open web information for various business contexts New generation of web monitoring platforms
Specialized search engines and tools
Web information aggregated with premium information (news wires, company information, etc.)
WEB INFORMATION MONITORING
FOR ALL BUSINESS NEEDS
Commerciaux
- Real web monitoring
- User friendly access
- 220.000 web sources monitored
and social networks
- French, English, German, Spanish, Italian, Portuguese organized sources
(categories)Information analysts
CI professionals
Media relations and
communication
Marketing and business
development
Marketing and sttategic
analysts
E-ReputationStrategic watchand competitive
intelligence
Sales executives,
Accountmanagers
Journalists and
business writers
ASK’N’READ
WEB INFORMATION MONITORING Corpus (datacenter in SaaS) of about 220000 web sources
monitored in real time• News feeds, media web, etc.
• Corporate and institutional web sites
• Blogs, forums, social web
• Job offers, tender offers, etc.
• Etc.
2 millions web articles and infos scanned everyday• 220000 identified web feeds including 5000 specific feeds
(not RSS and alike)
• Automatic discovery of new sources
ASK’N’READ – OBJECTIVES
Serving any professional or application wishing to follow web information in real time about his topics of interest:• Monitor competitors, clients, prospects and business
environment
• Follow-up of R&D projects, high-tech, start-ups, new ventures
• Track web information for managing communication and PR
• Find information about topics you write about
• Follow business and global trends for strategic thinking
• Extract company and market information for market intelligence
• Build web information resources for knowledge management
ASK’N’READ : REAL TIME WEB INFORMATION
MONITORING AND EXTRACTION
Ask’n’Read – www.asknread.com• Real time web monitoring solution: news press releases, corporate and
official web sites, blogs, forums, social media, job offers, etc.
• Content management and sharing: selection and annotation of information ; alerts, newsletters and user’s management ; dashboards
Ask’n’Read-WebMonitor
• Real time web monitoring (cf. above)
• Advanced content management and sharing: idem above + advancedknowledge base and search engine, enhanced content management, collaboration and analytics
Ask’n’Read – Smart Content
• Monitoring and extraction of web content for feeding third party applications via RSS, API
QWAM CONTENT INTELLIGENCE
Monitoring and aggregation of web
information
Ask’n’Read datacenter for organizing web
information feeds
DATACENTER ASK’N’READ:MONITOR AND EXTRACT
SELECTED WEB CONTENT
TECHNOLOGICAL COMPONENTS FOR WEB
INFORMATION MONITORING AND EXTRACTION
Real time crawling in large volumes
• Big data technologies and real time indexing
Content Enrichment
• Semantics: named entities, business concepts, specializedentities and concepts
• Business rules: content metadata based on process, worklowand context
Advanced search engine
• Faceted navigation and search : cf. bove metadata
• Other means for information access: recommendation and linked data
QWAM CONTENT INTELLIGENCE
Real time crawling, monitoring and
aggregation
www.asknread.com and related applications
REAL TIME CRAWLING AND MONITORING
Real time monitoring
WEB INFORMATION CRAWLING
SEARCH IN WEB BUSINESS INFORMATIONReal time crawlingwithin Ask ’n’Read
web monitoring platform (in
production since 2012)
WebMonitor Search : aggregatedweb business information from
40000 sources available throughsearch engine and alerts (new
product launched in June 2016)
ASK’N’READ FOR WEB INFORMATION MONITORING
Real time monitoring• Newly published information and content from:
a selection of web sources
all sources of our corpus (managed in our datacenter)
social web
• Organized in real time folders
Select and analyse relevant information • Tag and comment information (tags, relevancy, context)
• Edit newsletters and reports
Alert and share• Alerts via pushmail with user’s lists management
• Customizable newsletters (design, lay-out, text, …)
• RSS feeds or API for external applications
QWAM CONTENT INTELLIGENCE
Content Enrichment
- Semantics- Business rules
MEANINGFUL METADATA FROM THE WEB
Use of data center Ask’n’Read to calculate the «hot (most used or relevant) concepts and entities» from web
MEANINGFUL METADATA FROM WEB INFORMATION
Daily top lists(In French)
MEANINGFUL METADATA FROM WEB INFORMATION
Extraction can be tuned by category or group of sources so as to adapt to business case
CONTENT ENRICHMENT
CONTENT ENRICHMENT
CONTENT ENRICHMENT
The module computes and extracts similar articles for thensuggesting links (see also, on the same topic)
CONTENT ENRICHMENT
CONTENT ENRICHMENT
Only « hot concepts » are used
CONTENT ENRICHMENT WITH BUSINESS RULES
Metadata for enrichment can also derive from business processes (and not only from meaning of the content)
• Origin of the information (source, etc.)
• Administrator and users of the information
• Workflow process (qualification, sharing, etc.)
QWAM CONTENT INTELLIGENCE
Ask’n’ReadSmart Content
To deliver relevant content extracted from the web
FEEDS FROM ASKNREAD DATACENTER
Ask’n’Read enables to generate live feeds either by category, country, group of sources, personalized filtersgenerated from our datacenter• Examples of criteria:
Thematic: Aerospace: Agriculture, Energy, Automotive,
Information types: Medias, Blogs, Institutional and Corporateweb sites, Job offers, …
Countries and Regions: Germany, Syria, Yemen, Irak, Burkina Faso, Belgium, UK, France, Africa …
Thematic extraction
ASK’N’READ SMART CONTENT: 300+ CRITERIA
SMART CONTENT - EXAMPLES
SMART CONTENT - EXAMPLES
QWAM CONTENT INTELLIGENCE
Advanced Search Engine and Navigation
Meaningful facets can begenerated for (almost) any
web corpus
FACETED NAVIGATION WITH ENTITIES AND CONCEPTS
Metadata coming from enrichment are available as facets for search and navigation
FACETED NAVIGATION WITH
ENTITIES AND CONCEPTS
Any metadata canbecome a facet for search and browsing
Persons, Organization, Places, Concepts
SEARCH WITH GEOLOCALISATION
QWAM CONTENT INTELLIGENCE
Content Analytics(within web monitoring
folders and web knowledge base)
ANALYTICS OF WEB KNOWLEDGE BASE
ANALYTICS OF WEB KNOWLEDGE BASE
ASK’N’READ COCKPIT (NEW FEATURE MAY 2016)
ASK’N’READ COCKPIT (NEW FEATURE MAY 2016)
QWAM CONTENT INTELLIGENCE
Content recommendation
CONTENT RECOMMENDATION
Bring other means for accessing relevant documents
Target user’s needs (without asking them)
Be less dependent on user proactivity
Push relevant documents
CONTENT RECOMMENDATION
Links between documents: co-occurence betweenfacets and similar documents (seen before)
Links between users and documents : come fromusage analysis
CONTENT RECOMMENDATION Other ways to access content
Example: Home page with selected content (viewed by experts in their fields)
CONTACT US
FURTHER INFORMATION & WEB DEMONSTRATION
Qwam Content Intelligence22 rue Chauchat
75009 Paris
[email protected] Tel : 01.44.69.59.20
www.qwamci.com @qwamCI