Category: Web – Best Portal of the Year

� Product: moneycontrol.com

� Launch: November 5th, 1999

THE SITUATION

The retail investment market is rapidly

growing.

•There were 1 crore Active Demat

Accounts as of April 4, 2011

•The demat custody value is Rs. 64,48,946

crores.

•The BSE has over 5000 stocks listed and

more than 3000 stocks are traded actively.

•BSE current market capitalization is

around Rs 6,978,799.94 crore.

A whole new target audience investing in

the stock market

The Challenge

� Empower the common investor with

tools and information to enable him

manage his wealth and grow personal

finances.

The Support

Today, moneycontrol.com has evolved

as a Full Play Financial Portal,

connecting real time to the markets and

offering functional tools to the

investors.

Reinforcing its reach and accessibility

further, moneycontrol.com has

launched two mobile apps (M3 and

Markets On Mobile), across all smart

phone platforms viz, Android, iPhone,

BlackBerry and Nokia platforms.

Key website features

• Markets: An insightful précis of the

Indian stock market, it enables the user

take investment related decisions in

diverse asset classes like equity,

derivatives, commodities and currencies.

• Portfolio: An undeniable USP of

moneycontrol.com, with over 2 million

registered users, it allows user to track

Stocks investments, Mutual funds,

Bullions, ULIP’s, Property etc. in order to

maintain their entire portfolio.

• MYTV: Live streaming of CNBC- TV18

and CNBC AWAAZ Live, that keeps the

user updated.

• News: One stop destination for news,

breaking news and updates on business,

economics and finance.

Interactive / Community Features

M3: A highly interactive platform for

the investor community, M3 gets

more than 10000 messages posted

and exchanged everyday, enabling the

user to exchange views and opinions

on markets and finance.

Polls / Debates / Chats: Valuing the

opinions and views of each user, these

smaller sections put forward an

opportunity for the user to interact

and network with fund managers and

market experts.

The Result

India’s largest financial destination

moneycontrol.com is the undisputed

leader for the11th year in a row.

Larger than all Indian financial portals put

together (banking excluded )

moneycontrol.com

� Gets over 3 million page views/

month

� Attracts 5.8 Million Unique Visitors

on a monthly basis

� Draws 17 million visitors/ month

� Registered the highest time spent

of 10 minutes/ visitor

Source : ComScore WW Feb,2011