money247 - seeking angel investment
TRANSCRIPT
Money247.vnInvestment Pitch for Seed Round
Vietnam Landscape
• 93,421,835 million people – July 2014 Estimate
• 57% of population less than 34 years old
• 49% of Vietnamese are male and 51% are female
• 69% live in rural areas whilst 31% live in urban
• $1,740 GNI 2013
• 42.5 million internet users – April 2015 estimate
• 52% are smartphone users• 21.4% have a 3g subscription
∗There are total of 51 banks in Vietnam;∗ 5 state owned banks - 37 JSC registered banks
4 Joint Venture banks - 5 100% foreign banks
∗Total assets equaled $35.8 billion by end of 2014
Banking Sector
Financial Product Usage Comparison 2014
Vietnam (% age 15+)
Thailand (% age 15+)
East Asia & Pacific
Has a bank account
31% 78.1% 69%
Has debit card 26.5% 54.8% 42.9%
Used a debit card to make payment
3.1% 7.9% 14.8%
Used a credit card to make payment
1.2% 3.7% 10.8%
Saved money at a bank
14.6% 40.6% 36.5%
Borrowed money from a bank
18.4% 15.4% 11%
Borrowed from friends or family
29.9% 31.1% 28.3%
Why acquire leads online?
Internet penertration in Vietnam
∗Consumers typically do not know available products in the market thus forcing them to go to multiple outlets to find the most suitable product for their needs, which comes with hassle, avoidable rejections and illegal operators.
∗Banks conduct little digital marketing and is typically done “for the sake of it”
∗Typical digital marketing budgets $30K++ per month
∗Only CitiBank and HSBC conduct marketing for acquisition at volume and quality
For all your financial needs…
Customer flow
Search/Display Advertising
Enters Website
Enter income level
Product comparison
table
Selects product
Enters details required by
partner
Submits data
User data sent to partners within 12
hours
Where we collect the leads from
● 13m people above the age of 25 in Vietnam uses Facebook
● Google Search is the second most popular internet activity in Vietnam (90%+ usage)
● Google Display Network is the largest Display network in the world
● 25% browser market share of Vietnam
● Growing popularity with their search engine
● Popular landing page in web browser
∗Marketing cost will be controlled by % of revenue per lead.
∗Cost will be set in a cost per lead manner.∗Example to control marketing cost:
∗ We expect 5 USD per lead for products for income earners less then 10M VND per month and 10 USD.
∗ From past experience, for products less then 10M VND, cost per lead will be set as 1 USD.
Acquisition Cost vs Revenue
Core Team
∗Stefan Carter is 29 years old and has lived in Vietnam for the past five years, Stefan has worked for a number of high profile companies to support with their digital marketing as well as working for agencies and consulting. A data driven marketer who uses paid marketing channels to effectively to the business objectives. Stefan has worked with large teams, multi-region, and with c-class and investors.
Co-Founder CEO Profile
∗Toan Phan has brings to the team his experience in hospitality and industrial b2b sales and project management. With superb communication skills, Toan will be supervising Partners money247.vn works with and supporting the business with operations and general admin work.
Co-Founder Head of Partners Profile
∗ Mike Tran launched Vietnam’s first online events ticketing system called Ticketbox. Ticketbox is a platform for event organizers to sell and market their events. Mike will be supporting money247.vn as business advisor.
Advisor Profile
Potential Interest in Later Funding Rounds
Regional Expansion
Laos
Cambodia
Competitors
Competitors
Competitors
Interest in Loans - Vietnam
*Data from Google Search
Growth rate leads leads
∗In phases, $50,000 investment used for∗ Office Space∗ Human Resources∗ Marketing Costs∗ Outsource Admin & Accounting∗ Website development∗ Website and maintenance costs
∗See financials attached for detailed outline of expected expenses and income
Expense
Phase 1
Org Structure
Stefan CarterCEO/Co-Founder
Toan PhanHead of Business
Development
Marketing Assistant
Milestones
Month 1 Month 2 Month 3 Month 4
● Designing site with unbounce
● Hire Marketing Assistant for month 2
● Agree on partnership with Home Credit
● Finish site design● Sign partnership with
Home Credit● Finalize marketing
campaigns● Use Co-Working
Space
● Launch site● Launch marketing
campaigns● achieve 1,000 leads
per month● cost per lead @ less
then 1 USD
● Maintain lead generation
● Optimize marketing as nessecary
● If operations success, move to phase 2
What is unbounce?
Phase 2
Org Structure
Stefan CarterCEO/Co-Founder
Toan PhanHead of Business
Development
Marketing Assistant BD ExecutiveJunior Product
Manager
Marketing Assistant
Front End Developer
Back End Developer
Accounting
Admin
Milestones
Month 5 Month 7 Month 8 Month 9
● Recruitment of Marketing, BD, product team
● Rental of office
● Sign 5 more partnerships
● Development of in-house platform
● Continue to scale marketing and optimize operations
● Launch in-house platform
IFWe control sales funnel
Field Agents
