money winner afga 2012 - oyster on the go
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Aaran Karia, Hakrishan Matta, Jasvinder Singh,
Ivneet Chawla
Featherstone High School
Oyster on the Go
Oyster on the Go, can save your day so go and get yours today
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Forgetting your Oyster
Card Target Audience: Forgetful Oyster Card users
Size of Market Affected: Roughly 4 million
OYSTER ON THE GO …
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Problem Video
OYSTER ON THE GO …
http://www.youtube.com/watch?v=AsmAbwbewjI
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Problem Statement
During periods of hurry, people tend to forget things. One of the most popular items forgotten is the oyster card. Forgetting important items such as an oyster card could lead to consequences
(i.e. Missing the Bus, Getting late to key appointments; such as job interviews.)
OYSTER ON THE GO …
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Oyster on the Go
Oyster on the Go tap their phone on the card reader.
Using NFC to communicate with the barrier
Open or close the barrier
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When we spoke with Barclays regarding the complexity of creating
this application for security purposes. We
also came up with alternatives:
Our Proposal
Step 1Check balancePurchase day or travel card / from oyster balanceVisual check on the bus
Step 2NFC technology with full AppData targeted advertising based on locationFrequently taken journeysReal time services disruption
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How can mobiles solve this problem?
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OYSTER ON THE GO …
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App Design – Mock Up
Registration Oyster SelectionZip Oyster Adult Oyster
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Business Model Canvas
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CASH FLOW CHART
PICTURE OF FLOW CHART REQUIRED
Most sales are in September
because more young adults get
issued oyster cards in this
month
Electricity supplied by British Gas
Broadband supplied by O2
Planning to Advertise on Google Adwords,
Youtube, TV and London Transport
Closing Bank Balance of
£24,136,77
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Summary
1) What did we solve?Our application solves the forgetting your oyster card problem.
2) How does our app solve the problem?Our application allows oyster card users to use their phones as oyster cards if they forget their oyster cards or just want to have something less to carry.
3) Why does our app solve this problem?Our application connects with oyster card terminals through the use of NFC which allows customers to use their phones as oyster cards.
OYSTER ON THE GO …
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http://www.theoysterapp.weebly.com