Expert Interview With Direct Response Marketing Legend Brian Kurtz

How To Create Your Own “Instant Cash Surge Generator”

By Yanik Silver Page 12

MONEYMONTHLY

MAKING-THE Monthly Magazine For Sharp Entrepreneurs

Volume II Number 2 | Febuary 2014 | $97

The Cure For A Job You HateBy MaryEllen Tribby Page 8

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Pg II | Money-Making Monthly Magazine | www.SteveSipress.com

ABOUT STEVE | FEBRUARY 2014

About the Publisher, Steve Sipress

You can benefit from Steve’s coaching experience and expertise to revolutionize your business – yes, even in this challenging economy – at one of the many in-person entrepreneur events he hosts, OR from the comfort of your own home anywhere in the world.

You can also learn basic and advanced direct response marketing strategies and tactics from 150+ hours of video instruction, plus use any or all of Steve’s multi-million-dollar, proven “done-for-you” marketing materials when you take advantage of his 30-days-for-only-$1 trial offer at SSSMarketingUniversity.com. That website has been called The Single Most Powerful Client Attraction Program Available Anywhere, and you could be using it to skyrocket your income anytime you want, 24/7, along with hundreds of other sharp, successful business leaders.

Steve is a successful and award-winning serial entrepreneur, who has created and built nearly a dozen successful companies of his own, and he can help you do the same – more quickly and easily than you’ve ever imagined. In fact, you can immediately use plenty of his simple and powerful strategies and tactics that work especially well in this current frustrating economy!

Steve is a celebrated author, speaker and business coach who has established profitable businesses and helped thousands of ambitious and aggressive business owners, entrepreneurs, executives and sales professionals all around the world. He has written numerous newsletters and articles on sales and marketing for a wide range of publications and has appeared on radio and television, helping millions of people along the way.

If you want the very best, hard-hitting, no-nonsense, caring advice and help you can get, then “Straight-Talk Steve” could be exactly what you and your business need most.

If you’re in the Midwest, you can meet other like-minded business people in person and learn from the world’s leading entrepreneur experts at one of Steve’s many “Chicagoland’s Sharpest Entrepreneurs” live events that he’s hosted since September 2008.

You also have the chance to work with other entrepreneurs, business owners, executives and professionals like yourself who want to learn better, more effective ways to market their businesses and grow their in es, thanks to Steve’s online group and personal coaching programs.

Whether you’re a current or future business superstar, Steve can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with massive results both short-term and long-term.

www.SteveSipress.comwww.RhinoDaily.com www.SSSMarketingUniversity.com www.Facebook.com/SmallBizHelp www.Twitter.com/SteveSipress

If you want to grow your business slowly – or just maintain it as is, you’ll have to do that all on your own.

But if you want dramatic growth in your income and lifestyle, then Steve’s out-of-the-box and time-tested strategies and tactics could be the keys to your dreams.

“An Incredible Experience!”"When we first started, I was terribly in debt and we were just a few months away from bankruptcy. We started seeing a boost right away in our business, we took what Steve's given me and we just started implementing and implementing, and it's just totally transformed my business.

Steve has helped me with my laser focus, he helps me implement, he's taken my business to a whole new level. We went from a half a million dollars to a million dollars in two years. It's just an incredible experience to know that where you think you're just dead and things are horrible, to now anything is possible. I can see taking this to a whole new three or four types of businesses -- it's going to be huge.

Steve is all business, he is an unbelievably smart, brilliant man. I can't say enough about him. Everything he's told me, I've made so much money it doesn't matter what it costs. They don't make enough money in this world that somebody could pay me so I would stop listening to Steve. Steve is the exact reason why I have a retirement fund now. It's probably illegal how much fun I'm having!"

Jon BockmanOwner, Bockman's Auto CareSycamore, Illinois

Volume II Number 2 | Pg 1

MANNY’S BLOG | FEBRUARY 2014

Manny (full name “Emanuel” or “Dog With Us”) is Steve and Michele Sipress’ crazy, rambunctious cocker spaniel. He has a weak leg (despite a mostly-successful back surgery), grey hair, is totally deaf and partially blind. But he still enjoys barking at the mailman and landscapers, pulling dead frogs out of nearby ponds and chasing after his beloved squeaker toy. He loves everyone (even the mailman and landscapers), and everyone loves him.

Nothing ButManny’s Blog

Well, well – look at what the Cossack dragged in. Hey, don’t go “Russian” off – I just wanted to regale you with my latest travels.

I had so much fun at the Summer 2012 Olympics in London, I got permission to cover the 2014 Winter Olympics in Sochi, Russia. I’ve just returned from doing some preparatory work.

I was quite a hit with the locals – although under false pretenses. They thought I was getting in the spirit and doing a festive Russian folk dance; but actually, there was just a short circuit in my “invisible fence” dog collar – it kept going off every time I came anywhere near the “Ring Of Steel.”

Did you know that Russia has 160 ethnic groups and 100 languages? Poor Steve can’t even distinguish the nuances between barks of “I heard something outside,” “It’s feeding time,” and “Could you doublecheck these figures and see if I’ve found a glaring error in Einstein’s Special Theory of Relativity?”

I really respect the art, literature and music of the Russians. The books of Dostoyevsky and Tolstoy took me to new heights – like when I stood on them to scarf down some caviar.

Maybe I’m paranoid, but as a member of the press, I thought I was being watched the whole time. I learned that a “rolled-up newspaper” isn’t just something to train a puppy; it refers to a media outlet that says something unflattering about Vladimir Putin!

I’ve always envied ski jumpers. They get applauded for gracefully jumping hundreds of feet, while I get scolded just for gracefully jumping on company. Go figure.

I had a lot of misconceptions to overcome about the Winter Olympics. For instance, I thought that the “Nordic combined” meant TWO exercise machines sitting in the garage gathering dust and cobwebs.

And don’t even get me started on the “giant slalom.” I had seen skeletons of those prehistoric monsters at The Field Museum, and I wanted to be miles away from them. Then someone explained about it being an athletic event. Boy, was my face red! (No, really. I couldn’t tell; it was covered in frost most of the time.)

Did you know that the U.S. is the only country to win gold medals in every single Winter Olympics? But we never win “best of breed” or “best of show” and I wanted to change that! I thought I would be a natural at “curling,” because I really dig fetching Steve’s slippers and finding a warm hearth and… and then someone described the event. Brrrrr! I’ve been taking a walk on ice several times a day thanks to the record-low temps this winter – no way I’m going to do it just to play some silly “ice shuffleboard” game!

Steve held out some hope for my competing in SOME Olympic events (he quipped that I’ve been “skating on thin ice” for years), but he couldn’t imagine me participating in alpine skiing. Been there, done that; things have been going straight downhill ever since Princess Fluffy moved in next door.

Excuse me – gotta go. My passport is going to be frozen unless I can convince some cosmonauts that I was howling at the moon and not at them. See you in March!

“NYET!”

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HOW SERIOUS ARE YOU? | FEBRUARY 2014

By Dan KennedyHow Serious Are You?

For reasons you don’t need to know, I recently found myself dragging from a shelf a huge book titled “Designing Casinos To Dominate The Competition” by the pre-eminent expert in that niche, Bill Friedman. The book is big in page size, 9” x 12”, and contains 629 pages. Care is needed in lifting. It’s not a book you sit on the couch and read; you need it resting flat on desk or table.

Its entire 629 pages is devoted to but one “little” subject, the physical layout of the casino: ceiling heights, walkways, colors, every picayune detail known to influence bettor behavior or satisfaction. Obviously this is only one aspect of the complex business of operating a casino. Not addressed here are games, personnel, finances, advertising, marketing, promotion and much more. This giant tome is focused on just the design.

I wonder how many people are so thorough and knowledgeable and detailed about each broken-out aspect of their businesses to be able to fill 629 pages discussing it?

I wonder how many have visited, stayed and studied the 50 top businesses in their industry, taking copious notes of every little detail?

I know the number is small. Tiny. Miniscule. Maybe in the 1% range, which, not coincidentally, is the same percentage of the population that gets rich.

I’ve been consulting with small business owners, mid-sized company owners, up to Fortune 500 CEO’s for 30 years. Very, very, very few know 629 pages worth of factual, in-depth information about their entire business, let alone a single, isolated aspect of it.

They aren’t serious students of their own business, let alone anything more.

The world is full of people who wish for, hope for, have ambition for, and even strive to attain results and rewards that are wholly unreasonable, given their casualness, their superficial interest, their lack of commitment to being so knowledgeable about every aspect of their business that the rewards they seek are not only justified but inevitable.

When I find someone earning a disappointing income, I usually find that size of their knowledge account correlates with the balance in their bank account. The frequency and size of deposits being made to their knowledge base matches up nicely with the frequency and size of the deposits made to their bank account. Bluntly, the person who is too busy or too lazy and undisciplined or too cheap to systematically, strategically, continuously grow his depth of understanding about all the aspects of his business – by study, by association - will find it nearly impossible to grow his income.

No, knowledge is not power, if not acted on productively. But lots of action on too little knowledge, too simplistic and superficial understanding, is just as useless. Tiring, too.

About Dan S. Kennedy

Dan S. Kennedy is a serial, multimillionaire entrepreneur; highly paid and sought after marketing and business strategist; adviser to countless first-generation, from-scratch multimillionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine.

Check out Dan’s Elite Gold Crown Program and receive his Look Over My Shoulder Newsletter by going to:

www.EliteGoldGrownProgram.com

“Bluntly, the person who is too busy or too lazy and undisciplined....

...will find it nearly impossible to grow his income. “

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RICH HABITS | FEBRUARY 2014

Rich Habits By Steve Sipress

1. 70% of wealthy eat less than 300 junk food calories per day. 97% of poor people eat more than 300 junk food calories per day.

2. 23% of wealthy gamble. 52% of poor people gamble.

3. 80% of wealthy are focused on accomplishing some single goal. Only 12% of the poor do this.

4. 76% of wealthy exercise aerobically four days a week. 23% of the poor do this.

5. 63% of wealthy listen to audio books during commute to work vs. 5% of poor people.

6. 81% of wealthy maintain a to-do list vs. 19% of poor.

7. 63% of wealthy parents make their children read two or more non-fiction books a month vs. 3% of poor.

8. 70% of wealthy parents make their children volunteer 10 hours or more a month vs. 3% of poor.

9. 80% of wealthy make Happy Birthday calls vs. 11% of poor.

10. 67% of wealthy write down their goals vs. 17% of poor.

11. 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.

12. 6% of wealthy say what’s on their mind vs. 69% of poor.

13. 79% of wealthy network five hours or more each month vs. 16% of poor.

14. 67% of wealthy watch one hour or less of TV every day vs. 23% of poor.

15. 6% of wealthy watch reality TV vs. 78% of poor.

16. 44% of wealthy wake up three hours before work starts vs. 3% of poor.

17. 74% of wealthy teach good daily success habits to their children vs. 1% of poor.

18. 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.

19. 76% of wealthy believe bad habits create detrimental luck vs. 9% of poor.

20. 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.

21. 86% of wealthy love to read vs. 26% of poor.

So…What do YOU think of this list?

How many of these habits do YOU do every day?

How many of them do you plan to start doing on a daily basis?

According to Tom Corwin, author of “Rich Habits: The Daily Success Habits Of Wealthy Individuals,” here are some of the differences between the habits of the rich and the poor in America:

To find out more about Steve Sipress and how he can help you have more fun and make more money with your business, see the Inside Cover Page.

To get new money-making strategies and tips every weekday from Steve and other top business-building experts from around the world, and to read over 50 comments to this article and join in the conversation at:

www.RhinoDaily.com

Volume II Number 2 | Pg 5

EXPERT INTERVIEW WITH DIRECT RESPONSE MARKETING LEGEND BRIAN KURTZ | FEBRUARY 2014

Expert Interview With Direct Response Marketing Legend Brian Kurtz

Steve Sipress: So, Brian, right off the bat, I want to hit you with this question that irks me, and I know it irks you, every time we're attending an event together, or hanging out together, or having lunch or dinner together, this comes up. There's this entire group of people that choose to define themselves as, "I'm an Internet marketer." Now, let me just ask it open-endedly, just give me your thoughts on somebody who would possibly define themselves by saying, "I'm an Internet marketer."

Brian Kurtz: You're always throwing me those softballs, Steve. That's an easy one. You know that it's obviously something that you and I start going crazy about, and we start looking at each other and go, “Why would anybody – anybody! - want to define themselves by a channel?” And, interestingly, I started in the business in 1981. Obviously, I cut my teeth in direct mail, as my bio says. I'm very proud of that fact, but if anytime back then that I would have described myself as “a direct mail marketer,” I would've wanted somebody to slap me upside my head because being a true marketer - and I'm thinking I'm a direct marketer - everything I do has to be measurable. Everything needs to have a return on investment. I'm not going to spend money on media that doesn't pay out, and that's how I grew up. I grew up in a world of hating Super Bowl ads, for example - except for the creativity, but not for the response mechanisms. But given all of that and, kind of being looked at now by the IM'ers as "the dinosaur who does direct mail - still," I am so proud of my heritage, but I'm also proud of the fact that I never called myself “a direct mail marketer."

So, anybody who's calling himself an Internet marketer is just doing themselves a total injustice. And I'm not just saying that - this Internet thing is going to catch on. I really believe that. However, I think we're hearing all these terms now about "omni-marketing," and I use "multi-channel marketing." And the book I want to write - I've already titled it. It's "O to O to O: Online-to-Offline-to-Online." And I own the URL www.OnlineOfflineDirect.com. I own the URL ww.ItsAllDirectMarketing.com. (By the way, there's nothing on those URLs, so don't go there - yet.) But I'm going to have stuff on that and so I'm committed for my next 30-year career, after my first 30-year career, to teach the fact that the game-changing application of what we do in marketing - and, specifically, direct marketing - is to combine these channels for maximum performance.

So, even when I spoke at Underground - which is one of the number one IM conferences - and to be on that stage was such a privilege and an honor for “the direct mail guy” to get a slot on that stage. I got up there, and I think my title of my presentation was “Dinosaurs and Cowboys: Eleven Direct Marketing - not “direct mail,” not “internet mail” - it was “Direct Marketing Secrets That Every Marketer Needs To Know - Especially If You've Only Marketed Via Online And Email” So that's a big message.

You threw me a softball. I think that getting all of the smartest people who work online exclusively with all the people who've worked offline exclusively to put together their heads and to just figure out all the best ways to cross-promote and figure out how we're going to define ourselves as marketers - and, again, I'm proud to be a direct marketer, and I think that most of the heart-based entrepreneurs that I've met who are the best online marketers, which is basically they've chosen the channel online or email to get their message out - most of the people I know are looking for ways to diversify.

So, don't define yourself by a channel. Use the channel to its maximum potential. Be as smart as your game. I think we said before this call that I'm currently earning my Ph.D. in online marketing, because I'm hanging out with the smartest people in the world who know how to do that. So, this is not a criticism of anybody. This is not beating anybody up who is exclusively online (and they can beat me up for the fact that 90% of my current company's business is just direct mail, even though we send out 25 million emails a month), but I'm learning how to scale online the same way they could be learning how to scale a lot of offline media to bring everybody into this world of multi-channel.

Steve: And as you mention, you just kind of gave away the dirty little secret of the top “Internet Marketers” (that, of course, isn't a secret at all for anybody): To look past their self-imposed title of “Internet Marketer,” because they don't use only the Internet - they use plenty of offline marketing. In fact, you just mentioned that a friend of ours, Yanik Silver, who hosts one of the top "Internet Marketing” seminars - well, right there is an offline medium: a seminar - a live event. And he sends out postcards and direct-mail letters to get people to attend the live event. So do all of the top “Internet Marketers.”

My mailbox has (as I'm sure yours and anybody else’s has, too) been dwindling and unbelievably empty compared to how it used to be.

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Still, I'm getting a whole bunch of letters, postcards, magazines, catalogs - all kinds of offline marketing - from people who call themselves “Internet Marketers.” But I think they do that partly to do what they call “selling the dream” that they are somehow sitting in their underwear at their kitchen table, getting up at noon and working for half an hour, checking into something on the Internet and then driving around in their Lamborghini somewhere, and that this is “The Internet Lifestyle.” But we both know that for anyone who's successful in direct marketing, that couldn't be further from the truth.

Brian: No question. And, I think maybe what we'll do is we'll give away the interview that I just did with Joe Polish about "Everybody's Going Right. Time to Go Left," which is, I think, my working title for that interview and it's not that I'm selling direct mail or any other medium to anyone else, but, the least crowded mailbox - the least crowded inbox, or mailbox - is the one that we grew up with. You and I are both old enough to remember the mailbox at the end of the road and, I don't know about you, we were also lamenting before this call how crowded our email inbox is and how we can't get to everything.

And, yes, the smartest online marketers - Yanik is a great example. Yanik is a student of - ask Yanik about any classic direct marketing book, and he's read it. And it's not just about direct mail - it's about direct marketing, whether it's Claude Hopkins, whether it's Eugene Schwartz – that’s “Scientific Advertising” and “Breakthrough Advertising.” The classic books. He's a student of direct response and direct marketing.

He's still a very good online marketer, but there are a lot of people who come up to me at conferences who are some of the best online marketers on the planet saying, "I've got this list of 150,000 postal addresses. What should I do?" And that's what Joe and I talked about in that interview, so I won't go into all that detail. We'll give that to your readers for free as a follow-up so that they can hear that, because I think there were some gems in there about - and Joe has a great

perspective on this.

The problem is that - if you talk about direct mail - the problem is the Postal Service - that we're working with a monopoly that supposedly isn't one, but they are, and their rates are going up like crazy and so they're making it more difficult for guys like me to sell the dream, as you said, of other media, like direct mail, but the kind of attention that you can get in a magalog, or a bookalog, or a 12-page letter is a lot different than an email and so using it strategically is key and that's true with space advertising and that's true with radio and TV. Without direct-response television, going from direct mail to direct-response television then online - which was the order we went - and then back to direct mail, I would never have done the $300 million in business on TV that we were able to do, which was that interview that you mentioned to me earlier that I did with Perry Marshall, where I talk about the case history of how we got into direct-response TV.

But I didn't get into infomercials by accident. I got into infomercials by following the anecdotal evidence that we had a product and something that should be sold in other media besides direct mail. And if I wasn't open-minded, in that case, to TV, I wouldn't have gotten online with that product. I was able to figure out how to do banner advertising for a $39 book on a bill-me basis - not getting a credit card up front - because of the success that I had in direct mail and then I had on TV. Again, that's detailed in that other interview, but I just wanted to give people a sense that the potential is there for some huge, game-changing marketing programs that transcend single media.

Steve: Okay. So, you've got everybody chomping at the bit now to hear what you're going to teach next. And I've got to thank you for those generous offers of free stuff to my followers, and I recommend they all immediately - well, not immediately - pay attention to the rest of this stuff, but then go get anything that Brian is offering. And anytime you get

EXPERT INTERVIEW WITH DIRECT RESPONSE MARKETING LEGEND BRIAN KURTZ | FEBRUARY 2014

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a chance, if you know he's going to be at an event, get on a plane and book a hotel room and get out there if only to bump into Brian in the hall and talk to him. Those five minutes could change your business entirely.

We've got a few things you just said. There're so many things that I want to hit on. One of the things you mentioned, Perry Marshall, whom people who are loyal readers of this magazine know that Perry is a regular contributor to this magazine and he's been on the cover. He's spoken at my own live events three times over the last five-plus years, and you recently had him speaking at your event. And everyone loves Perry and he's got a lot to teach, and so fans of Perry naturally need to be fans of Brian Kurtz. But I want to hit on another thing.

You mentioned Eugene Schwartz and "Breakthrough Advertising," one of the most - if not the most - phenomenal books, at least in modern times, of direct response marketing and you had an opportunity that makes me jealous to even think about it, of not only meeting Eugene Schwartz, but working with and under and getting the tutelage of Eugene Schwartz. But you also brought up these 12-page magalog or direct mail pieces, and that brings up the memory of how I first bought my first copy of "Breakthrough Advertising," which was because I got a letter from you - from Boardroom. I don't remember how many pages that salesletter was, but it sole this “limited edition” for $97. We're bringing up this publication - so I'm dating myself now - it was at least ten years ago, I'm guessing.

And I was like, “Man!” I just had to send $97 for a book. Think about it (and I'm not saying for you to think about it, of course - you've given more thought to it than anyone on Earth. I'm telling the listener to think about it). He just mentioned he sold a $39 book. Well, don't books go for a lot less on Amazon.com? People are sitting there selling e-books, Kindle books, or whatever for 99 cents - or giving them out free. Books are ten bucks, 20 bucks. Yet Brian sells books for $39, $59, $97 and more - and he sells them not with an email (although he also uses email), but he sells them with direct mail. Don't you want to learn how to do that? What went through your mind, Brian, when you said, "We're going to sell this book for $97 using direct mail," and then it actually worked? People like me started sending you $97 for a book that had to cost you - I don't know - $3 to print up, and another couple of bucks to mail. Maybe you even charged me shipping on top of the $97?

To listen to the full one-hour interview that is chock-full of golden nuggets and stories of successful direct response marketing, go to:

www.SteveSipress.com/magazine

About Brian Kurtz

Brian Kurtz helped build Boardroom, Inc. to over a $100 million company. Brian has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers.

At the height of his infomercial success, he was responsible for buying media in excess of $80 million, and sold over 3 million books via direct response television over a three-year period.

And since he’s never met a medium he didn’t like, he’s learned the ins and outs of every possible medium where direct marketing lives and thrives.

Brian is proud to have cut his teeth in the offline world of direct marketing, and finds that the principles he’s followed over the past 30+ years all apply to any and all “new media.” He is committed to educating any and all online marketers who will listen, and is also committed to “learning while teaching” - because there is still so much to learn.

Brian recently discussed some very important concepts about how best to treat your customers/prospects/friends/followers with another top direct response marketer, Joe Polish.

Watch this powerful video titled “Everyone Is Going Right… Time To Go Left!” by going to:

www.BrianKurtz.me/steve

EXPERT INTERVIEW WITH DIRECT RESPONSE MARKETING LEGEND BRIAN KURTZ | FEBRUARY 2014

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THE CURE FOR A JOB YOU HATE | FEBRUARY 2014

"Oh, I have wanted to start my own business for years."

This was a comment I heard the other night from one of the moms at my daughter Delanie's softball game. All I could think was that if I had a penny for every time I heard that phrase . . .

I had to ask this mom "Sandy" what she did and what kind of business she wanted to start.

Here's the story . . .

Sandy is a Veterinarian's assistant. She works 40 hours a week and has one 8-year-old daughter. She loves working with the animals but does not enjoy working with the Veterinarian. As a matter of fact, she actually said that he was so nasty that she hates going to work each day. She wants to quit her job, but her family needs the money. When I asked her how long she had been working with him, she replied six years!

Yikes - I can't even imagine working in these conditions.

Think about it. Sandy spends 40 hours a week hating her job. And, that is the 40 hours a week she is actually at the animal hospital. Think about all the hours that disgust, frustration and sadness carries over into the rest of her life.

She was talking about it at her daughter's softball game. I am sure she discusses it while out with her husband or visiting family and talking with her girlfriends.

But the really sad part is that her disgust, frustration and sadness does not stop with Sandy. It works its way down to everyone she comes in contact with, including her beautiful 8-year-old Ashley.

When I asked her why she doesn't start her own business, she said she did not know what kind of business she could possibly start. That her only experience was being a Vet's assistant for 19 years.

Enter MaryEllen. I knew I had to help.

First, I pointed out the pure fact that she had 19 years’ experience in one of the best markets in the world. And, explained that when you couple that with digital publishing, one of the fastest growing business models around, that success was almost undeniable.

When I further explained the power of digital publishing and how she could use it to create a business around her experience AND that I had a course that could teach her EVERYTHING she needed to know - she literally had tears in her eyes.

I told her about my many, many students that have had tremendous success with my “Inbox Empire” program, and the hundreds of “thank you” emails I have received about it.

No one should hate their job. No one should be talking about how miserable they are while at their kid's sporting event, or their child's school play, or out having a nice dinner with their spouse. Life is too damn short!

The bottom line: Now there is a way for you to start a business and finally have the financial and personal freedom you have been craving for years.

And if you have been following me for a while, well you know better than anyone - my life is pretty darn sweet!

The Cure For A Job You Hate By MaryEllen Tribby

About MaryEllen Tribby

MaryEllen is the proud Founder and CEO of Working Moms Only .com, the world's leading media company for the empowerment of the working mom. Prior to founding WMO, MaryEllen was Publisher & CEO of Early to Rise where she was responsible for growing the business from $8 million in sales to $26 million in just 15 months. Before that, she served as President of Weiss Research where she led the company to $67 million in sales from $11 million in just 12 months.

MaryEllen is a highly sought-after business consultant, speaker, and author. Her first book, which she co-authored with Michael Masterson, is Changing the Channel: 12 Easy Ways to Make Millions For Your Business. It hit #1 on Amazon.com within just 10 hours of its release.

If you have been yearning to start a business, but are confused, overwhelmed or scared about the thousands of programs out there, go to:

www.MaryEllenFreeGift.com

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How To Connect With People By Joe Polish

HOW TO CONNECT WITH PEOPLE | FEBRUARY 2014

In Washington, DC there are people that will get in some sort of say legal trouble or investigation or something in the government (which would probably account for most politicians). They’ll call someone and say, “I have a problem and I need you to call so-and-so, high-up politician in government or in law, whatever. You know this person. Can you do me a favor and make that phone call and help me out here?”

So, the person will say something like, “Yeah, I’ll make that phone call.”

So, they’ll make a phone call, and they’ll call the troubled person back 15 minutes later and say, “All right, I made the call and your problem is solved. Send me a check for $50,000.” And they’ll say, “What do you mean, send a check for $50,000? It took you only 10 or 15 minutes to make that phone call.” And the problem-solver will say, “Well, the phone call took me 10 or 15 minutes, but it took me 10 years to be able to make that phone call. So, send me the $50,000.”

Now, how often does that happen? I have no idea. Does it happen? I’m sure. The lesson is powerful.

If there is any secret here, it’s to ask. Don’t forget that 3-letter word: ask.

One of my favorite quotes is by Wayne Gretzky: “You miss 100% of the shots you don’t take.” So, you’ve got to be willing, of course, to take shots.

I am really aware that people work hard - in many cases years, and in some cases an entire lifetime - to acquire their relationships, knowledge or wisdom. That shouldn’t be taken for granted, nor should it just be handed over to someone just because they want it. Another strategy is to focus on how you

can help people or reduce their suffering. You build rapport with people by being aware of their suffering.

One of the greatest examples of that is 12-step programs, which I’ve spent some time in. One of my first jobs, as a matter of fact, when I was going to college. I never got a degree, but when I was going to college I used to actually work in a mental hospital, and I used to drive AA patients and NA patients (Alcoholics Anonymous and Narcotics Anonymous) to meetings. I would sit in these open meetings and listen to these addicts and these alcoholics discuss their addictions. And little did I know, many years later, how useful 12-step programs would be to me.

An alcoholic or an addict (and it doesn’t matter if it’s chemical or behavioral, like gambling or sex or over-eating or whatever), when you put them across from another individual who’s been in the trenches, who’s gone through the same sort of suffering they have, there’s instant rapport that is built. Rarely do they ever have that rapport with someone that doesn’t understand them.

An alcoholic can be with someone - married to them for 20, 30 years - and not have any rapport at the level needed to really open up as they would in a 12-step meeting. This could be an entire conversation for two weeks, if we went deep with this. I can only touch on it here. But the point is: There’s a lot to be said about the power of connecting with suffering, as long as you’re able to transform it into something positive.

Invest time, money, and energy on relationships.

If you want to develop relationships - not just acquaintances, not just a bunch of fans, but you want real true relationships

Volume II Number 2 | Pg 11

HOW TO CONNECT WITH PEOPLE | FEBRUARY 2014

About Joe PolishJoe Polish is the Founder and President of Piranha Marketing Inc. He is also the creator of the Genius Network® Interview Series, founder of The Genius Network Mastermind®, and co- founder of I Love Marketing®, a highly popular free weekly podcast on iTunes, and www.10XTalk.com with Dan Sullivan.

Joe has an Entrepreneurial Focus on Value Creation, Connection, and Contribution. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions for his clients, ranging from large corporations to small family- owned businesses.

Joe’s marketing audio program with Nightingale- Conant, “Piranha Marketing,” has continued to be their No. 1 best selling marketing program for nearly a decade.

The Genius Network® interview series taps into the wisdom of some of the greatest entrepreneurial and marketing minds on the planet. Best selling authors from Bill Phillips to David Bach, marketing pioneers from Joe Sugarman to Gary Halbert to John Carlton, and perhaps the best- known, high- adrenaline entrepreneur, Sir Richard Branson.

Joe’s I Love Marketing® podcast with marketing consultant and productivity expert, Dean Jackson, has become a worldwide phenomenon with I Love Marketing Meetup groups throughout the globe.

Check out Joe’s podcasts at:

www.ILoveMarketing.com

“The most expensive information in the world is bad information. You never get a good deal on bad information.”

- it does take time. And, in some cases, it does take money. If the relationship is worth it, be willing to do it. If you don’t have any money, then you can spend time and energy. But certainly money can speed up the process.

I’m not a big fan of multi-level marketing, but there are a lot of people that can use really powerful direct response techniques to eliminate face-to-face selling and cold-calling and recruiting. If they’re going to go out and recruit and build a downline in a multi-level company, there are all kinds of things that they can do in advance that would sift, sort and screen the best prospects.

But for the most part, let’s just assume for a minute that I actually like multi-level and I had some sort of say nutritional product or food item that I wanted someone to start distributing to their client base, and that person happened to be a chiropractor.

Well, what most people do is think, “Well, how do I get into the front of a chiropractor?” They try all kinds of ways to meet someone or get introduced to somebody. My whole suggestion is just to schedule an adjustment. If you spend a week trying to meet some person, you’re going to come across as a total pest. Instead, spend money and go get an adjustment, and bring it up in the middle of the conversation.

One of my favorite sayings is, “The most expensive information in the world is bad information. You never get a good deal on bad information.”

If you want the very best information, if you want the very best sort of connections, if you have the money, spend it. If you don’t have the money, figure out how to make the money in order to get it, because it’s a leverage-able sort of behavior.

Another key is: Be the type of person people would always answer the phone for.

That takes a lot of soul-searching. Here is a good exercise for everyone: literally send a letter to 10 of your closest friends or clients, and say, “What do you consider my unique abilities? What are my skills?” How people respond back to you will give you a lot of insight into the value that they see you bringing to the world, that they see you producing. These are people that probably would answer the phone anytime that you call.

It comes down to this: Some people are energy-chargers and some people are energy- drainers. What are the parts of you that drain energy? What are the parts of you that give out a vibe that someone doesn’t want to answer the phone?

In some cases, it’s good to read the book How To Win Friends And Influence People. Classic book. Great. It’ll teach you a lot about how to build rapport and how to have people simply want to be around you. Of course, you can read books all day long, but you have to actually go out into the world and interact and really strive to create value.

Pg 12 | Money-Making Monthly Magazine | www.SteveSipress.com

HOW TO CREATE YOUR OWN “INSTANT CASH SURGE GENERATOR” | FEBRUARY 2014

From The Desk of {your name}

Dear Friend,

In the rush and excitement of selling {#number# } of {product name} the last few months there was no time to pay attention to slightly imperfect or damaged sets, except to lay them aside. And that’s good news for you…

Right now we have {#quantity left} of {product name} on hand that are slightly damaged.

{Explain slight damage – i.e. Some of the covers may be slightly off-color. Or perhaps it may have been smudged during handling. In most cases, you’d have to look real close to notice anything wrong with them. But we can’t sell them as new.}

So instead of sending them back to the {printer/wholesale/distributor, etc.} (and letting them profit), we’ve decided to offer them to you at a significant discount during this one-time only “scratch and dent” sale. Right now, you can save {$xxx} off of {product name}.

Only {#} Sets Left!

But there’s only {#} sets left to sell at this low price. And when the last one leaves our warehouse, it’ll be impossible to get {product name} for less than its regular price of ${xxx}. Naturally, the best ones will go to those who reply first.

Plus, you’ve covered by our 100% no-risk guarantee. Now, here’s how to secure one of these {product name} at a big, big discount:

Phone: Between 8 A.M. and 5 PM Eastern time, you can call toll-free 1-800-xxx-xxxx.

Fax: Anytime, 24 hours-a-day, 7 days a week – you can simply fill out the action form and Fax it to xxx-xxx-xxxx.

Mail: Or if you prefer to pay by check, send your completed action form and payment to: {your address}. (But be warned, if your envelope gets here after our stock is gone, your order will not be processed – no exceptions.)

Don’t hate yourself for missing this chance!

Sincerely,

{xxx}

P.S. Remember, there are only {xx} slightly damaged sets of {product name} available at this incredible discount. And once they’re gone this offer absolutely expires. Don’t wait and be disappointed!

How To Create Your Own “Instant Cash Surge Generator”

By Yanik Silver

2. What’s the offer?

Spend a little time to think about an offer that people would be crazy to pass up. The better the offer, the more you can overcome any buyer’s resistance.

3. Get your offer out to your customers and/or prospects. That’s it!

Now you’ve got a template for reactivating lost customers and re-energizing existing ones for instant windfalls to your bottom line!

Need a quick cash injection? Just about any business can put this strategy to work, using three simple steps.

1. Just think about the reason for the special offer. A couple of my favorites are:

• Can you help me settle a bet?

• Pre-publication/pre-release offer.

• “Long-lost” inventory found (and now we need to get rid of it).

• Overstock sale.

• Beat the pending price increase.

• Damaged goods or “scratch and dent” sale.

Here’s a “Scratch and Dent” Template you can use immediately. It works for any kind of physical product – perfect for retailers, business-to-business companies and information product (videos, tapes, manuals, etc.) sellers:

Yanik Silver is a serial entrepreneur although he still considers himself a ‘techno dunce’. Starting from his one-bedroom apartment and with just a few hundred dollars, Yanik has built multiple 7-figure businesses.

He is the author, co-author or publisher of several best-selling marketing books and tools including Moonlighting on the Internet, Instant Sales Letters® & 34 Rules for Maverick Entrepreneurs.

Currently his most important mission is impacting 1,000,000 young entrepreneurs (ages 13-23) to start or grow their business by 2020.

For last minute tickets to Underground X, go to www.Ugevent.com.

About Yanik Silver

Volume II Number 2 | Pg 13

FIVE KEY FACTORS FOR INCREASING YOUR MENTAL POWER | FEBRUARY 2014

Five Key Factors For Increasing Your Mental Power

You know the important role your brain plays in your success at work, school, and home. You understand the need to maximize its efficiency by studying brain-based learning material like this article. That is why you will enjoy learning about five key factors that can help you maximize your brain’s learning power.

1. Concentration

Your ability to focus and turn off outside distractions requires you to concentrate your thoughts on a single task. While many recognize the importance of concentration, it can often prove difficult to accomplish with some many environmental distractions. Fortunately, you will learn some exercises that can help you to solve this problem.

2. Adaptability

Adaptability is your capacity to quickly move between mental tasks requiring different types of thinking. For example, you may be using your creativity to write a report, and suddenly need to apply a formula requiring deep mathematical reflection. Then you need to sketch a picture that accompanies all your work. Each of these tasks requires you to use a different thinking style, and your ability to move between them quickly is essential for succeeding in today’s complex world.

3. Stamina

How long can you stay in the groove working on a mentally challenging piece of work? Your ability to sustain your creativity and focus over a long period of time is an important asset when performing tasks that cannot be quickly completed.

4. Multi-Tasking

Often we find ourselves working on several projects simultaneously. We need to be able to switch between each task quickly when the need arrives. Your ability to adjust and refocus your efforts when priorities change is another important mental power.

5. Mental Coordination

This means you can do three marketing reports at the same time. When your mind has coordination, it means you can juggle several different but equally-demanding mental tasks at once or in the same day.

THE KEY TO SUCCESS

The key element to developing all of these important mental powers is your capacity to sustain focus. Here is a powerful strategy for developing your ability to focus and concentrate

your mind from one task to another. Let’s get started.

AN EXERCISE TO DEVELOP FOCUS

Relax, sit down, and breathe rhythmically before starting your exercise. For a full minute focus your gaze upon the second hand of a watch or clock. Make sure you still your mind, and let no thoughts or events distract your silent gaze. When you become aware that your attention has slipped, gently nudge your mind back to your exercise.

Repeat these steps every day until you can comfortably stay focused for the entire minute.

At the end of each day’s exercise, gently squeeze your left ear lobe and say, “I feel focused.” You will link your state of concentration with this physical action and affirmation. Eventually, gently squeezing your left ear lobe and saying “I feel focused” will trigger a state of concentration, which is the state you need to effectively use your brain’s five powerful powers.

When FOX, ABC and over 1,100 radio and TV shows look for the authority on speed reading and brain-based learning, they turn to Howard Stephen Berg, the World’s Fastest Reader.

Howard attended the State University of New York at Binghamton, where he majored in both Biology and Psychology. He became interested in Psychology during his junior year, and completed the four-year program during his senior year. He was told it would be impossible, and that is what spurred him on to develop his first accelerated-learning program.

Howard has created more than 14 brain-based learning programs. His Time-Warner book, “Super Reading Secrets,” is in its 28th reprint. Barron’s books requested him to write, “Speed Reading The Easy Way,” for students. Nightingale-Conant sold over 650,000 copies of his “Mega Speed Reading” program.

You can learn the secrets for super-fast reading and learning in five free videos from Howard by going to:

www.SpeedReadFree.com

About Howard Stephen Berg

By Howard Berg

FEATUREARTICLE 5

JDO of SPX Multimediaspxmultimedia.com

Volume II Number 2 | FEBRUARY 2014

Questions? Comments? Suggestions?www.AskSteveSipress.com

www.SteveSipress.com/magazine

MONEY MONTHLYMAKING-

Publisher’s Notice: Copyright 2014 Successful Selling Systems, Inc. All rights reserved. Reproduction of any part of this work beyond that permitted by Section 107 or 108 of the 1976 U.S. Copyright Act without permission of the copyright owner is unlawful. Neither the author nor the publisher make any express or implied warranties concerning the legal or ethical appropriateness of any of the marketing documents, materials or instructions in or enclosed with the magazine and/or your use of the same. If in doubt about the appropriateness or legality of any materials or instructions, you should obtain competent guidance, just as you would with any marketing documents, materials or marketing plans you have developed or would develop on your own. In the interests of disclosure, we want to be open about how we may, from time to time, make money from this magazine. Certain third-party links contained in this magazine may be affiliate links for which we get paid a commission if you buy the product or service through the affiliate link.

Steve SipressSuccessful Selling Systems, Inc.869 E Schaumburg Rd #237Schaumburg, IL 60194(p) 773-236-8134(f ) 847-232-1535

Publisher

Layout & Design

This Month’s Money-Making Info

Jennifer Maks

Editor

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Nothing But “Nyet!”Manny’s Blog

Rich HabitsBy Steve Sipress

The Cure For A Job You HateBy MaryEllen Tribby

How Serious Are You?By Dan Kennedy

How To Connect With PeopleBy Joe Polish

How To Create Your Own “Instant Cash Surge Generator”By Yanik Silver

Five Key Factors For Increasing Your Mental PowerBy Howard Berg

Expert Interview With Direct Response Marketing Legend Brian Kurtz

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