TODAY’S AGENDA

• Record Results PLUS• Higher Fees For YOU• Industry Trends• Why Money Mailer• Model Overview• Candidate Profile• Questions

Money Mailer 2012

RAPID REFRESHER

Your Fees Have Been INCREASED!

HIGHER FEES (Paid at Closing)New AND All Corporate Territories

Franchise Fee Your FeeSingle Territory $50,000 $25,000Multi $75,000 $35,000 Executive $100,000 $45,000

Franchisee Resales* 10% or $12,000 whichever is greater*Resales have same sales and qualification process. We must consent to every transaction, your fees are always covered!

LET’S DO

SOME DEALS!

TV

Direct

Mail

Newspaper

Intern

et

Magazin

esRadio

Yellow Pages

Other

27.1%

23.1%

12.9%

10.4%

7.1% 6.2%5.1%

8.0%

Share of Media Ad Spend

US Bureau of Econ. Anal., DMA, MAGNA Consulting

US Bureau of Econ. Anal., DMA, MAGNA Consulting

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

5

10

15

20

25

30

35

40

45

Internet Newspaper Direct Mail

Perc

enta

ge o

f Tot

al A

d Sp

end

Growth of Direct Mail, Newspaper, Internet

Sources: 1. Outlook 2011: The Future of Direct Mail In a Changing Economy. Winterberry Group, 6/2011.2. USPS Household Diary 2009

3. MMR Strategy Group: Coupon Usage and Attitude Research May 20114. 2010 NCH Report

Coupon Usage Continues To Increase…

79% read or scan advertising sent to their households

86% of US households use coupons

39% using more online

coupons

45% using more mail coupons

Coupon Growth

8 ½ x 5 ½ Shared Mail Insert Folded Restaurant Menu

Mobile App, SMS, Social MediaMoneyMailer.com & Partner Sites

Target Prospects in 10,000 Home Increments

Reach Additional Prospects at Home and on the Go

The Integrated Marketing Solution

Mail to homes with business’ “most desirable” demographics

Smart Zones Targeting

Consumer Buying Decision3% know what they want and use the Internet for best deal

Receptive to Buy

Not Thinking About Buying

Don’t Think They’re Interested

Know They’re Not Interested

3%

7%

30%

30%

30%

The Internet has become the new Yellow Pages for the 3% Direct Mail targets the other 97% before the buying decision is made!

Direct Mail Impact

Reach business’ “most desirable” prospects 96% open rate - strong local content “Touch and feel” of print makes deeper

impression than image on screen Direct Mail is “most trustworthy” source of

information for purchase decision Only channel where unsolicited offer not

viewed as inappropriate by consumer Direct Mail has highest ROI of any

advertising medium

Power of MM Shared Mail Envelope

All Components Work Together!

• 200-400 pre-set sales appointments• Grand Opening discounts/promotions• Royalty waived 100% for 1st year• Customized, high-impact iPad presentations• Cutting edge marketing tools for repeat business

Launch Package and Candidate Profile

• Business Development/Sales/Marketing/Customer Service• Exceptional communication/People skills• Strong work ethic/Passion for helping businesses succeed• Driven/Customer Focused/High Energy/Consultative • Sales experience is not required

Business Experience/Key Traits

Fast Track to Profitability!

Model Franchise Fee

Net Worth Required Training & Support Year 1

Realistic GPItem 19

Gross Profit*

Single $50,000 $200,000 2 weeks MM University4 weeks in Territory $52,000 $96,336

Multi $75,000 $250,000 2 weeks in MM University7 weeks in Territory $106,000 $288,201

Executive $100,000 $350,000 2 weeks in MM University11 weeks in Territory $165,000 $571,162

*Gross Profit = sales (less) all costs to produce and distribute mailings including postage and royalty. Excludes home office and sales staff expenses.

Local and Multi can be started without sales staff. Executive requires sales staff in place to open. We provide local recruiting, hiring and training resources.

Investment and Earnings Potential

When You Have a Qualified Candidate

Send Your Qualified Candidates To:Dennis H. Jenkins, VP Franchise Licensingdjenkins@moneymailer.com800.509.6663 (direct line)

NEW! Money Mailer Franchise Informationwww.franchise.moneymailer.com

Check Out The Available Territory Listo Shows type of model available by state by marketo “Hot Links” to territory maps for selected markets

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