Money is inthe Gap

Blitzscaling with APIsEric Horesnyi

@APIdaysGlobal @StreamdataIO

@APIdaysGlobal @StreamdataIO

Gulp theMarket

CashBurn

Competition &Alternatives

The Gap

v=d/t & v≈(E/m)^1/2PMF

Introduction to Blitzscaling

Eric SchmidtSam Altman Reid Hoffmann

Blitzscaled

Blitzscaling dimensions

Blitzscaling metrics$£€

$£€10Ks <10M1s 0

OS1:FamilyProduct-Market Fit, Marc Andreesen 2007http://web.stanford.edu/class/ee204/ProductMarketFit.html

OS1:FamilyIdeation

$£€10Ks <10M1s 0

Glitch MMORPG

OS1

2007 >

$£€10Ks <10M1s 0

OS1:Family"Do things that don't scale", Paul Graham 2013http://paulgraham.com/ds.html

OS1

2007 >

$£€10Ks <10M1s 0

OS1:FamilyFinding Fit

Experiment Fast & Stay Lean

$£€10Ks <10M1s 0

OS1:Family {API}>Product

http://theleanstartup.com/ Eric Ries, 2008

OS2:TribeDistribute, fill the Gap before it disappears

$£€100Ks 10M+10s 1s

OS2:TribeProgrammatic Distribution

$£€100Ks 10M+10s 1s

{API}=Product

Time-to-Hello WorldNice Website

$£€100Ks 10M+10s 1s

OS2:TribeStay Lean & Time-to-Market

{API}=Product

$£€1Ms 100M+100s 10s

OS3:VillageEfficient Organization

Robin Dunbar150

Robert Metcalfen2

OS3:VillageThe Growth Crisis

{API}>Scale

$£€1Ms 100M+100s 10s

OS3:VillageTool your organization for efficient growth

{API}>Scale

$£€1Ms 100M+100s 10s

OS4:CityGovernance

$£€10Ms 1Bn+1Ks 100s

OS4:City {API}=Civism

$£€10Ms 1Bn+1Ks 100s

Force adoption of best practices

OS4:CityDecouple

$£€10Ms 1Bn+1Ks 100s

Coupled Org API Org

{API}=Civism

OS4:CityUniform Interface

{API}=Civism

$£€10Ms 1Bn+1Ks 100s

OS4:CityLow Entry Barrier

{API}=Civism

$£€10Ms 1Bn+1Ks 100s

OS4:CityIndependent Deployment & Polyglot

{API}=Civism

$£€10Ms 1Bn+1Ks 100s

Legacy

OS4:CityExtensibility

{API}=Civism

$£€10Ms 1Bn+1Ks 100s

x3

DwellTime

90%ResourceSavings

1Bnevents

per day

20xFaster

OS4:CityAPIs in Law, Jeff Bezos 2002 via {API Evangelist}

{API}=Civism

$£€

All teams will henceforth expose their data and functionality through service interfaces.

Teams must communicate with each other through these interfaces.

There will be no other form of inter-process communication allowed: no direct linking,

no direct reads of another team’s data store, no shared-memory model, no back-doors

whatsoever. The only communication allowed is via service interface calls over the

network.

It doesn’t matter what technology they use.

All service interfaces, without exception, must be designed from the ground up to be

externalizable. That is to say, the team must plan and design to be able to expose the

interface to developers in the outside world. No exceptions.

Anyone who doesn’t do this will be fired. Thank you; have a nice day!

10Ms 1Bn+1Ks 100s

$£€100Ms 5Bn+10Ks 1Ks

{API}:Platform

OS5:NationOpen

$£€100Ms 5Bn+10Ks 1Ks

"Salesforce.com generates 50% of itsrevenues through APIs.

Expedia.com generates 90%.eBay generates 60%."

Harvard Business Review, Jan. 2015

{API}:Platform

OS5:NationOpen

$£€100Ms 5Bn+10Ks 1Ks

{API}:Platform

OS5:NationOpen

{API}:Platform

OS5:NationOpen, but with some rules

$£€100Ms 5Bn+10Ks 1Ks