money is in the gap - apidays.io paris 2016
TRANSCRIPT
Money is inthe Gap
Blitzscaling with APIsEric Horesnyi
@APIdaysGlobal @StreamdataIO
@APIdaysGlobal @StreamdataIO
Gulp theMarket
CashBurn
Competition &Alternatives
The Gap
v=d/t & v≈(E/m)^1/2PMF
Introduction to Blitzscaling
Eric SchmidtSam Altman Reid Hoffmann
Blitzscaled
Blitzscaling dimensions
Blitzscaling metrics$£€
$£€10Ks <10M1s 0
OS1:FamilyProduct-Market Fit, Marc Andreesen 2007http://web.stanford.edu/class/ee204/ProductMarketFit.html
OS1:FamilyIdeation
$£€10Ks <10M1s 0
Glitch MMORPG
OS1
2007 >
$£€10Ks <10M1s 0
OS1:Family"Do things that don't scale", Paul Graham 2013http://paulgraham.com/ds.html
OS1
2007 >
$£€10Ks <10M1s 0
OS1:FamilyFinding Fit
Experiment Fast & Stay Lean
$£€10Ks <10M1s 0
OS1:Family {API}>Product
http://theleanstartup.com/ Eric Ries, 2008
OS2:TribeDistribute, fill the Gap before it disappears
$£€100Ks 10M+10s 1s
OS2:TribeProgrammatic Distribution
$£€100Ks 10M+10s 1s
{API}=Product
Time-to-Hello WorldNice Website
$£€100Ks 10M+10s 1s
OS2:TribeStay Lean & Time-to-Market
{API}=Product
$£€1Ms 100M+100s 10s
OS3:VillageEfficient Organization
Robin Dunbar150
Robert Metcalfen2
OS3:VillageThe Growth Crisis
{API}>Scale
$£€1Ms 100M+100s 10s
OS3:VillageTool your organization for efficient growth
{API}>Scale
$£€1Ms 100M+100s 10s
OS4:CityGovernance
$£€10Ms 1Bn+1Ks 100s
OS4:City {API}=Civism
$£€10Ms 1Bn+1Ks 100s
Force adoption of best practices
OS4:CityDecouple
$£€10Ms 1Bn+1Ks 100s
Coupled Org API Org
{API}=Civism
OS4:CityUniform Interface
{API}=Civism
$£€10Ms 1Bn+1Ks 100s
OS4:CityLow Entry Barrier
{API}=Civism
$£€10Ms 1Bn+1Ks 100s
OS4:CityIndependent Deployment & Polyglot
{API}=Civism
$£€10Ms 1Bn+1Ks 100s
Legacy
OS4:CityExtensibility
{API}=Civism
$£€10Ms 1Bn+1Ks 100s
x3
DwellTime
90%ResourceSavings
1Bnevents
per day
20xFaster
OS4:CityAPIs in Law, Jeff Bezos 2002 via {API Evangelist}
{API}=Civism
$£€
All teams will henceforth expose their data and functionality through service interfaces.
Teams must communicate with each other through these interfaces.
There will be no other form of inter-process communication allowed: no direct linking,
no direct reads of another team’s data store, no shared-memory model, no back-doors
whatsoever. The only communication allowed is via service interface calls over the
network.
It doesn’t matter what technology they use.
All service interfaces, without exception, must be designed from the ground up to be
externalizable. That is to say, the team must plan and design to be able to expose the
interface to developers in the outside world. No exceptions.
Anyone who doesn’t do this will be fired. Thank you; have a nice day!
10Ms 1Bn+1Ks 100s
$£€100Ms 5Bn+10Ks 1Ks
{API}:Platform
OS5:NationOpen
$£€100Ms 5Bn+10Ks 1Ks
"Salesforce.com generates 50% of itsrevenues through APIs.
Expedia.com generates 90%.eBay generates 60%."
Harvard Business Review, Jan. 2015
{API}:Platform
OS5:NationOpen
$£€100Ms 5Bn+10Ks 1Ks
{API}:Platform
OS5:NationOpen
{API}:Platform
OS5:NationOpen, but with some rules
$£€100Ms 5Bn+10Ks 1Ks