monetizing with partners - guy horowitz, deutsche telekom

Monetizing with Partners.

Guy Horowitz Head of Group Business Development and Venturing, Israel

René Obermann, Chairman of the Board of ManagementDeutsche Telekom AG

PartneringIt’s important to bring external founders of new businesses onto our technology platforms and put our sales power at their disposal. We will have a much larger portfolio of start-ups, joint ventures, affiliates and partnerships with innovative companies in the medium run.

3

Deutsche Telekom is as strong as its partners

Partnering

5

Partnering and Investing in Israel

WHY?

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Source: Benedict, Evans, Enders analysis

WHAT’S WRONG WITH THIS PICTURE?

A personalized next generation Android interface.An intelligent user engagement and monetization

engine.

• Google Play• YouTube

https://play.google.com/store/apps/details?id=com.celltick.lockscreen&hl=en

http://youtu.be/dyTo36iqWkY

http://youtu.be/dyTo36iqWkY

Source: NY Daily News

150 Times a Dayan average user looks at his/her phone

1.3 Million New Android devicesactivated each day

127 Minutes a

Dayan average user spends on apps

41 Apps

Installedon average on each Android device

30 Search a

monthan average App user initiated search

20 Content units a

month

2.5 Apps Installsan average App user initiated installs per lifetime

an average App user content units engagement

START Monetization StrategyContent

Channels

Natural communication engagement

Smart and Effective touch points

• Content consumption – Content Promotion

• Usage simplifying – App Promotion

• Search – Ease of Use

Monetization assets Content

Channels

SearchApps

PromotionContent

Promotion

Targeted Offers

Searc

h

Monetization assets

App

Prom

otio

ns

Get-Taxi Transportation

Nike & RunningHealth & Fitness

E-booki T-MobileBooks & Reference

Recommended Apps

Monetization assets

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=R6W4OgZsWfahBM&tbnid=h4sLVvCv_jWDRM:&ved=0CAUQjRw&url=http://www.t-mobile.com/accessories/samsung-galaxy-gear-jet-black.html&ei=BWGoUpX4NvCV0QXczYC4Cw&bvm=bv.57799294,d.bGE&psig=AFQjCNFhe79qOCJwQV48ypp7up3shaGZFw&ust=1386852937265377


Conte

nt

Prom

otio

nsTrending News

Monetization assets


Tailored for each user

Emily

Chatted on Skype

Targ

eted

Offers

Monetization assets

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=n-TbBCGrx0WjDM&tbnid=zHe9F574dfKbaM:&ved=0CAUQjRw&url=http://www.techlurk.com/download-wechat-pc-windows/&ei=22qoUo-QAuqo0AWJmYDIBA&bvm=bv.57799294,d.ZG4&psig=AFQjCNHMQ7Cy8Td9dpmf0h7p2-8NM1vPPg&ust=1386855508206232

Use tabs to launch apps or folders T-Mobile dedicated tab

Engagement Tabs

T-Mobile FB


http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=tGAICQEQHu-ilM&tbnid=IYCK5W2y0RUWwM:&ved=0CAUQjRw&url=http://www.mobilenewscwp.co.uk/2013/10/10/t-mobile-us-to-scrap-data-and-text-roaming-charges/&ei=2NmpUp3xDYXJswa06oDgAQ&bvm=bv.57967247,d.bGE&psig=AFQjCNHd8P8sh43qWCpHA0j1JNnmCCl2fg&ust=1386949457337826

Outcome – The START Monetization

High Exposure Time

High Value for the User

Natural and effective monetization platform

High Value for our partners

…. and users love it

3.7M+ downloads

32K+ reviews (in 6 months)

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Winning with Partners

Contact Us

monetizing with partners - guy horowitz, deutsche telekom

Technology

average user

monetization engine

intelligent user engagement

search20 content units

lifetime41 apps

new android devices

android device source

generation android interface