monetizing big data internet of things beginner level cx c

© 2002. All rights reserved. ClientXClient Inc.

Exposing the Value & Innovation Embedded in

Interactions for All Stakeholders*

* Beginner level introduction to monetizing the internet of things

combining big data, business intelligence, machine learning and

customer & stakeholder centric value model


Interactions

ActivePassive


Interactions – Generate Value in Active &

Passive mode (Big Data Opportunity)

ActiveScreen

Sender

Action

Message

Location

Etc.

PassiveLocation

Profile

Connections

Etc.


Interactions – Generate Value to Array of

Stakeholders (Big Data Opportunity)

ActiveScreen

Sender

Action

Message

Location

Etc.

PassiveLocation

Profile

Connections

Etc.

Vendor/3rd Party

CaptureGroupon

Counter

X?

Ad sensor capture

Profile

Connections

Etc.


Interactions – Generate Value to Array of

Stakeholders (Big Data Opportunity)

Vendor/3rd Party

CaptureGroupon

Counter

X?

Profile

Connections

Etc.

A few years ago, Twitter took SXSW by storm. Then it was such location-sharing

services as Foursquare and Gowalla. This year, passive-location apps like Highlight

and Glancee were generally understood to be the belles of the ball. These services link

to your Facebook accounts, run in the background on your phone, and then alert you

when friends or friends of friends are in your close proximity. – SXSW commentary -BusinessWeek


Who are Stakeholders in These

Interactions?

Vendor/3rd Party

Capture


Who are Stakeholders in These

Interactions?

Vendor/3rd Party

Capture

Customer

Cell Carrier

3rd Parties (explicit)

3rd Parties Information


Where does value reside and how do

carriers/wifi hosts monetize?

Vendor/3rd Party

Capture

Value embedded in interactions is multiplied in context

and by stakeholder


Cell Carriers as Network of Stakeholders(Can same be said for search provider? (ah…yep!))

• Households

Individuals

Devices

Network of things

Network of relationships

- Company’s (customers)

Individuals

Devices

Network of things

Network of relationships

- Advertisers

- Commercial Partners

- Financial Partners

- Healthcare Partners

- Etc.


Monetize Interactions on Behalf of

Stakeholders, Monetize Interactions and

Information Surrounding Interactions• Brokers of Screens

• Brokers of Devices

• Broker of Households

• Broker of Individuals

• Broker of Events

• Broker of Locations

• Brokers of Relationships

• Brokers of Privacy

• Brokers of Confidential Information

• Brokers of Connections

• Brokers of Commerce

• Brokers of Information (big data)


Broker of Confidential Information

Stakeholder Value Monetization

Customer Household Consolidation, convenience,

visibility

Protect: risk $

Share:

Individual Consolidation, convenience,

visibility

Cell Carrier/network Pricing

Customer Service

Carrier Partner Security, verification Reduced cost, match to

individual need, modeling

Advertiser Targeting, modeling Increase awareness,

reduced cost per conversion


Customer – What’$ in it for me?...NOW!


Understand Your Users

•Demographics

•Behavior

•Interests –

Monetizing the

flow of granular

information for

each stakeholder


Time of Day

0%

1%

2%

3%

4%

5%

6%

7%

8%

Books & Reference

Medical

Weather

Games – Cards & Casino

Perc

ent

of

Act

ivit

y

Primetime

Source: Flurry Analytics


Reward Customer as Stakeholder in

“Customer Network” – The Biggest, Most

Obvious Secret to Untapped Value

Customer Centric Loyalty

Value Proposition• Monetize customer information

on customer’s behalf

• Syndicate interactions – bidding

• Refine information/learning for

customers & advertisers, others

(health, publishers, info, etc.)

• Capture information for learning,

reporting

Customer earns as stakeholder with commercial

partners

Customer visibility to information – monetized – market

value and customer governed

Commercial enterprises bid for access to interaction

Customer thresholds, value, interchanges visible to

customer

Customer-centric membership program works for

customer as equal stakeholder in program.


Client x Client Service OfferingsOur teams address the full spectrum of services from strategic, advisory, technology specification

& integration, BI measurement & monitoring, staff transformation: education & training for

alignment between business, IT, customers and stakeholders.

Strategy Consulting ServicesIdeas to solutions to outcomes

differentiated through deliverables

mapped to customers and

stakeholders .

Advisory Consulting ServicesOutcome centric solutions

addressing opportunities mapped

to resources and process

differentiated by frameworks

designed for continuous

improvement. and transparency

Systems Integration ServicesProvide application architecture

and development, project

management, implementation and

integration.


All rights reserved. Client X Client 908.350.3012

Customer Experience MatrixTM:

Community

Outdoor

Affiliate

3rd Pty web

Wholesaler

Partner

Direct Mail

Email

Web

Call Center

Field Sales

Events

Retail

Branch

Support ReturnIdentification UsePurchaseSelectionAwareness

Customer Process

Co

mp

an

y P

roc

es

sVISUALIZE ORGANIZE MONETIZE OPTIMIZE

CxC

MatrixTM:


All rights reserved. Client X Client 908.350.3012

CLIENTxCLIENT

Think Like a Customer!

.

Customer Worthy, Why and How Everyone in Your Organization

Must Think Like a Customer

Synopsis: “Think like a customer” as a method to uncover untapped

opportunities, solve business problems and create sustainable,

differentiated value: The customer is the final arbiter of success.

[email protected] or call 908.542.1134 cell

mailto:[email protected]

monetizing big data internet of things beginner level cx c

Business

value innovation

behalf of stakeholders

network of stakeholderscan

friends of friends

individual consolidation

internet of things

vendor3rd partycapturevalue

reduced cost