monetising mobile- how to make apps cheaply
TRANSCRIPT
Reducing the barriers - ‘How to build apps quickly and
cheaply’
Golden Gekko
• 140+ mobile applications delivered in the last 12 months. Working with media and digital agency partners across Europe and US
• Executed mobile marketing campaigns across over 30 countries during the past 4 years
• Reached over 30 million mobile users worldwide in 2009 with campaigns and services
• 4 wins at the MMA Global Awards. 2 of them as a silent partner.
Golden Gekko Achievements
Barriers of entry to creating app’s
Too many barriers preventing quick app distribution to the mass market
The Barriers
The utopia is reaching mass market by developing cross platform
Too expensive or ROI not clearly defined for brands to accept the high expenditure
The Barriers
Resource and infrastructure are external yet client wants control
The Barriers
Managing expectation – enabling client control, removing the middle man who doesn’t understand your customer like you do!
The Barriers
Confusion on how to seed, market and distribute apps – too many apps too many stores
The Barriers Your Product?
1. An easy to use web tool 2. No programming or advanced technical skill to
create an app 3. Cross platform – Java, Blackberry with Android and
iPhone
Our solution
5 easy steps
Features included • RSS and XML feeds • Embedded video, sound,
images (including animated gif)
• Hyper-linking all images • Questionnaire and forms • Send to a friend
• In app updates • Unlimited editing of text
and images • Also fully white-labelledOperations • Free hosting for a year • Updated device list • Data capture
Creating apps quickly
• Tino allows for pro-activity in creating apps quickly
• Build an app in around a few hours
Cheaper costs
Start from £500 which includes hosting for a year and unlimited editing of static text and images
Professional subscription; £6k for 200 apps per month – average cost per app = £30
• The barriers are coming down and we can help overcome
• Bespoke still remains and will not be replaced BUT we need to allow for brands to test and understand the investment before they commit.
• Golden Gekko has the solution – Tino Mobile app studio
• Try it! Free demo access for 30 days.
Summary
