monday 2 november | entrepreneurial thinking and practices to enhance your marketing and sales...

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Facebook: andyfreire Twitter: @andyfreire 54th ICCA Congress

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Page 1: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Facebook: andyfreireTwitter: @andyfreire

54th ICCA Congress

Page 2: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 3: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 4: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 5: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 6: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

1. Abundance vs. Scarcity

Page 7: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

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Page 8: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

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Page 9: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

2. Heroes vs. Teams

Page 10: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

TeamDefense Attack

Goal?

Page 11: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

3 Matches

Lose 5 a 4Tie 0 a 0Win 2 a 1

Page 12: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

PART______________

WHOLE

Page 13: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

3. Learner vs. Knower

Page 14: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Learner vs. Knower

Comfort

Stretch

Panic

Comfort

Stretch

Panic

Page 15: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 16: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

1

2

4

5

6

7 1’

3

Page 17: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

4. Ideas vs. Implementations

Page 18: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 19: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 20: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

5. The What vs. The What For

Page 21: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 22: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 23: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

How do youmeasureyourself?

Scarcity---Abundance

Heroes---Teams

Learner---Knower

Ideas---Implementations

The What---The What For

Page 24: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

0. Innocent vs. Powerful

Page 25: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Why are you

late?

Page 26: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Protagonista vs. Espectador

Modelo Mental

¿Por qué llegastetarde?

Page 27: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

traffic

Page 28: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire
Page 29: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

It fell

Page 30: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

I got an A!She flunked

me!

Page 31: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

© 2010 Axialent,

Inc. All rights

reserved

© 2009 Axialent, Inc. All rights reserved© 2009 Axialent, Inc. All rights reserved

It got delayed

Page 32: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

It is veryhard

Page 33: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

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The Victim• What happened to you?

• Who’s to blame?

• What was it exactly that they did to hurt you?

• What damages did they cause you?

• What should they have done instead?

• What should they do now to repair the damage?

• What punishment do they deserve for what they did?

• Could they (or others) hurt you like this again?

• How should they be controlled to prevent it?

• How do you feel after answering these questions?

Page 34: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Player Victim

Page 35: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Power

Page 36: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

If I am not part of the problem…

I cannot be part of the solution!

Page 37: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

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What challenge did you face?

What response did you choose?

What were you trying to accomplish?

What were the (unsatisfactory) consequences of your behavior?

Could you have responded more effectively (or more virtuously)?

Is there anything you could have done in advance, that would have avoided the situation or minimized its impact?

Is there something you could do now to improve the situation?

What lesson can you learn from this? How could it help you in the future?

How do you feel after answering these questions?

Page 38: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

It is no my problem...

Page 39: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

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© 2010 Axialent,

Inc. All rights

reserved

© 2009 Axialent, Inc. All rights reserved© 2009 Axialent, Inc. All rights reserved

I am the pilot!

Page 40: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

How do youmeasureyourself?

Scarcity---Abundance

Heroes---Teams

Learner---Knower

Ideas---Implementations

The What---The What For

Victim---Player

Page 41: Monday 2 November | Entrepreneurial thinking and practices to enhance your marketing and sales performance | Andy Freire

Facebook: andyfreire

@andyfreire