monday 2 november | entrepreneurial thinking and practices to enhance your marketing and sales...
TRANSCRIPT
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54th ICCA Congress
1. Abundance vs. Scarcity
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2. Heroes vs. Teams
TeamDefense Attack
Goal?
3 Matches
Lose 5 a 4Tie 0 a 0Win 2 a 1
PART______________
WHOLE
3. Learner vs. Knower
Learner vs. Knower
Comfort
Stretch
Panic
Comfort
Stretch
Panic
1
2
4
5
6
7 1’
3
4. Ideas vs. Implementations
5. The What vs. The What For
How do youmeasureyourself?
Scarcity---Abundance
Heroes---Teams
Learner---Knower
Ideas---Implementations
The What---The What For
0. Innocent vs. Powerful
Why are you
late?
Protagonista vs. Espectador
Modelo Mental
¿Por qué llegastetarde?
traffic
It fell
I got an A!She flunked
me!
© 2010 Axialent,
Inc. All rights
reserved
© 2009 Axialent, Inc. All rights reserved© 2009 Axialent, Inc. All rights reserved
It got delayed
It is veryhard
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The Victim• What happened to you?
• Who’s to blame?
• What was it exactly that they did to hurt you?
• What damages did they cause you?
• What should they have done instead?
• What should they do now to repair the damage?
• What punishment do they deserve for what they did?
• Could they (or others) hurt you like this again?
• How should they be controlled to prevent it?
• How do you feel after answering these questions?
Player Victim
Power
If I am not part of the problem…
I cannot be part of the solution!
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What challenge did you face?
What response did you choose?
What were you trying to accomplish?
What were the (unsatisfactory) consequences of your behavior?
Could you have responded more effectively (or more virtuously)?
Is there anything you could have done in advance, that would have avoided the situation or minimized its impact?
Is there something you could do now to improve the situation?
What lesson can you learn from this? How could it help you in the future?
How do you feel after answering these questions?
It is no my problem...
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© 2010 Axialent,
Inc. All rights
reserved
© 2009 Axialent, Inc. All rights reserved© 2009 Axialent, Inc. All rights reserved
I am the pilot!
How do youmeasureyourself?
Scarcity---Abundance
Heroes---Teams
Learner---Knower
Ideas---Implementations
The What---The What For
Victim---Player
Facebook: andyfreire
@andyfreire