monday 2 november | big data to smart data | marco van itterzon
TRANSCRIPT
International Congress and Convention Association #ICCAWorld iccaworld.com
Update on ICCA’s Big Data – moving forward
54th ICCA Congress
International Congress and Convention Association #ICCAWorld iccaworld.com
• See how the Big Data tool evolved since last year, and how you can use it to your own advantage
Session overview
International Congress and Convention Association #ICCAWorld iccaworld.com
• Utilizing the vast databases of Google Scholar and Microsoft Academic Search, ICCA members can identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject.
How
International Congress and Convention Association #ICCAWorld iccaworld.com
• Involving local association representatives is crucial for preparing a successful bid to host the next edition of an association's international meeting.
Why
International Congress and Convention Association #ICCAWorld iccaworld.com
Slide title here
International Congress and Convention Association #ICCAWorld iccaworld.com
• 19,500 regular occurring meetings
• 11,750 international associations
• 209,500 individual meetings• 2925 international
associations with local reps (25%)
as per 1 July 2015
How many?
International Congress and Convention Association #ICCAWorld iccaworld.com
Local reps, 1st starting point
International Congress and Convention Association #ICCAWorld iccaworld.com
What is Big?
International Congress and Convention Association #ICCAWorld iccaworld.com
Dashboard
International Congress and Convention Association #ICCAWorld iccaworld.com
Slide title here
International Congress and Convention Association #ICCAWorld iccaworld.com
We are the Champions
International Congress and Convention Association #ICCAWorld iccaworld.com
Academics
International Congress and Convention Association #ICCAWorld iccaworld.com
Relationships
International Congress and Convention Association #ICCAWorld iccaworld.com
Active Champion
International Congress and Convention Association #ICCAWorld iccaworld.com
Organiser, Committee, Speaker, etc.
International Congress and Convention Association #ICCAWorld iccaworld.com
Ongoing investment
International Congress and Convention Association #ICCAWorld iccaworld.com
Other point of entry, autocomplete
International Congress and Convention Association #ICCAWorld iccaworld.com
Dashboard
International Congress and Convention Association #ICCAWorld iccaworld.com
Destination Comparison
International Congress and Convention Association #ICCAWorld iccaworld.com
Track Leads
International Congress and Convention Association #ICCAWorld iccaworld.com
Track Leads
International Congress and Convention Association #ICCAWorld iccaworld.com
Lead Analytics
International Congress and Convention Association #ICCAWorld iccaworld.com
International Congress and Convention Association #ICCAWorld iccaworld.com
Big Data version III
International Congress and Convention Association #ICCAWorld iccaworld.com
Find Potential Sponsors
International Congress and Convention Association #ICCAWorld iccaworld.com
New Tool
International Congress and Convention Association #ICCAWorld iccaworld.com
Similar search pattern
International Congress and Convention Association #ICCAWorld iccaworld.com
Start by choosing a search field
International Congress and Convention Association #ICCAWorld iccaworld.com
Refine your search
International Congress and Convention Association #ICCAWorld iccaworld.com
Identify Sponsors
International Congress and Convention Association #ICCAWorld iccaworld.com
See their Influence
International Congress and Convention Association #ICCAWorld iccaworld.com
Understand who they are
International Congress and Convention Association #ICCAWorld iccaworld.com
See the Events they Sponsored
International Congress and Convention Association #ICCAWorld iccaworld.com
Icon based
International Congress and Convention Association #ICCAWorld iccaworld.com
Linked to ICCA d’base
International Congress and Convention Association #ICCAWorld iccaworld.com
Event URL’s are trawled
International Congress and Convention Association #ICCAWorld iccaworld.com
Event URL’s are trawled
International Congress and Convention Association #ICCAWorld iccaworld.com
Finding Leads
International Congress and Convention Association #ICCAWorld iccaworld.com
Update on ICCA’s Big Data – moving forward
54th ICCA Congress