MONDAY 12TH OCTOBER 2009 TUESDAY 13TH OCTOBER 20099.30 - 10.30 10.40 - 11.40 B 12.10 - 13.10 Lunch 14.40 - 15.40 B 16.00 - 17.00 9.30 - 10.30 B 11.00 - 12.00 Lunch 14.00 - 15.00 B 15.30 - 16.30

The

Rai

ser’s

Edg

e E

dwar

d 1

Wel

com

e an

d in

trodu

ctio

n:

Mar

tin J

ervi

s, V

ice

Pres

iden

t & M

anag

ing

Dire

ctor

Bla

ckba

ud E

urop

e an

d C

harli

e C

umba

a, S

enio

r Vic

e Pr

esid

ent,

Prod

ucts

& S

ervi

ces,

Bla

ckba

ud In

c.K

eyno

te: P

aul W

illiam

son

– H

ead

of T

icke

ting,

Lon

don

2012

Oly

mpi

c &

Para

lym

pic

Gam

es

Segmentation In Seconds

Using Blackbaud Direct Marketing

– Alex RossB

reak

: 11.

40 –

12.

10

Tips for Maintaining A Healthy Database

– Gordon Mitchell

Lunc

h: 1

3.10

to 1

4.00

Plen

ary:

Chu

ck L

ongfi

eld,

Chi

ef S

cien

tist,

Bla

ckba

ud In

c, 1

4.00

– 1

4.30

The Bespoke Raiser’s Edge – Real World

Customisations– David Zeidman,

Zeidman Development

Bre

ak: 1

5.40

- 16

.00

From Cradle To Grave:

The Lifecycle Of A Donor– Alex Ross

Reporting For The Power User: Taking The Mystery Out Of Crystal Reports &

Pivot Reports – Tim Bowden

Bre

ak: 1

0.30

- 11

.00

Building Relationships

With Major Donors– Alex Ross

Plen

ary:

Sha

un S

ulliv

an –

Vic

e P

resi

dent

and

Chi

ef T

echn

olog

y O

ffice

r, B

lack

baud

Inc

Follo

wed

by

Lunc

h

Top Five Most Frequently Asked Questions From

The Raiser’s Edge Support Team– David Mitchell

Bre

ak: 1

5.00

- 15

.30

Taking Queries To The Next Level. The 10 Queries You Must Have!– Ciara Bosworth

The

Rai

ser’s

Edg

e E

dwar

d 2

So Many Reports, So Little Time: An Overview

Of What Reports To Use

– Carolyn McLellan

The Basics & Beyond:

Importing Into The Raiser’s Edge– Ciara Bosworth

The Raiser’s Edge: I Didn’t Know You

Could Do That! – Carolyn McLellan

Forget The Database – It’s

People That Matter– Ivan Wainewright,

IT for Charities

Maximising The Power Of The

Raiser’s Edge For Your Volunteer

Programme– Oliver Davey

The Raiser’s Edge; More Than

Fundraising– Emily Cunningham

Deep Dive Into Blackbaud

NetCommunity™– Robert McAllen

Mail Merging For The Advanced

Raiser’s Edge User– Gordon Mitchell

Mar

ketin

g E

dwar

d 3

Live & Interactive: Your Website In

Focus – Does Your Website Meet Your

Organisational Objectives?

– Raheel Gauba

Creating A Post Crisis Charity

Mindset: Moving Beyond

The Transaction– Steve Bridger,

nfp 2.0

You’ve Got Mail! Now What?

Improving Your Email Communication

– Steve MacLaughlin

Do You Have A Donor Journey?

– Steve Thomas & Keith Collins, Purple Vision

Email Marketing For Fun(draising)

& (Non) Profit!– Margaret Farmakis,

Return Path

Cool Tools – How Technology

Is Changing The Way We Communicate

With Our Supporters– Robert McAllen

Why Direct Mail’s Not Dead

– Reuben Turner, The Good Agency

Live & Interactive: Your Website In

Focus – Does Your Website Meet Your

Organisational Objectives?

– Raheel Gauba

Perf

orm

ance

M

anag

emen

t E

dwar

d 4

Online Metrics Demystified:

Understanding How To Measure

Your Success– Steve MacLaughlin

Your Audience Judges Books By Their

Covers: Make The Best First Impression

& Keep Your Audience Engaged

– Raheel Gauba & John Wells

How Direct Marketers Can Benefit From

Benchmarking– Stephen O’Neill

Stewardship & Recognition

At The University Of Glasgow

– Nikki Cameron, University of Glasgow

Making The Most Of Gift Aid & Vat On

Fundraising Events– Helen Elliott, Sayer Vincent

Launching the Space Shuttle – Practical Advice To Ensure A Smooth Public Launch Of Your

Website– Raheel Gauba

donorCentrics Helps Me Make

Decisions!– Stephen O’Neill & Kevin Morton,

MS Society

Data Is Dull – Never! Proving That Data

Is The Most Crucial And Exciting Part Of Any Campaign

– Melanie Gray, CCR

Fund

rais

ing

Edw

ard

5

The Leadership Triangle For Successful Fundraising– John Kelly,

Brakeley

Dorothy Donor Is Dying: Wake Up To The Baby Boomers, Fundraising From The Mass-Affluent

– Kevin Kibble, Whitewater

Effective Challenge Event Fundraising

– Tailoring The Message To Help Them Help You– Robert McAllen

Finding the Major Donor Within:

Indentifying The High Net Worth

Individuals Hiding In Your Database

– Kerry Rock, Action Planning

Data Hater Or Data Mater– Marco Zhang,

Rux Burton Associates

How To Talk Legacies – And Change

The World. – Stephen George,

NSPCC

Anticipating The Upturn: The

Significance Of Major Gifts For Your Cause

– Chris East, Action Planning

& Peter Doonican, University of the Arts

The Changing Nature Of Online

Fundraising– Steve MacLaughlin

E&OE – Sessions and timing may be subject to change

MONDAY 12TH OCTOBER 2009 TUESDAY 13TH OCTOBER 20099.30 - 10.30 10.40 - 11.40 B 12.10 - 13.10 Lunch 14.40 - 15.40 B 16.00 - 17.00 9.30 - 10.30 B 11.00 - 12.00 Lunch 14.00 - 15.00 B 15.30 - 16.30

Supp

orte

r R

elat

ions

A

lber

t 1

Wel

com

e an

d in

trodu

ctio

n:

Mar

tin J

ervi

s, V

ice

Pres

iden

t & M

anag

ing

Dire

ctor

Bla

ckba

ud E

urop

e an

d C

harli

e C

umba

a, S

enio

r Vic

e Pr

esid

ent,

Prod

ucts

& S

ervi

ces,

Bla

ckba

ud In

c.K

eyno

te: P

aul W

illiam

son

– H

ead

of T

icke

ting,

Lon

don

2012

Oly

mpi

c &

Para

lym

pic

Gam

es

Personalising Your Website:

Practical Advice For Connecting

Online – Sandra Luther

Bre

ak: 1

1.40

– 1

2.10

The Importance of User – Centric

Supporter Management – Dan Martin,

Chameleon Net & Sandra Luther

Lunc

h: 1

3.10

to 1

4.00

Plen

ary:

Chu

ck L

ongfi

eld,

Chi

ef S

cien

tist,

Blac

kbau

d In

c, 1

4.00

– 1

4.30

Now I’ve Got You! The Amazing Power

Of Great Donor Feedback

– Kevin Kibble, Whitewater

Bre

ak: 1

5.40

– 1

6.00

Optimising Results Through Integrated

Marketing– Emily Cunningham

& Sandra Luther

PCI Compliance: What Does it Mean & How Blackbaud Is Enabling You To

Be Compliant– Emily Cunningham

& Karl Vosper

Bre

ak: 1

0.30

– 1

1.00

Money’s Too Tight To Mention:

Can Charities Afford To Ignore Data Protection In A Recession?

– Rosemary Smith, Opt-4

Plen

ary:

Sha

un S

ulliv

an –

Vic

e P

resi

dent

and

Chi

ef T

echn

olog

y O

ffice

r, B

lack

baud

Inc

Follo

wed

by

Lunc

h

Using Blackbaud Solutions To Manage

Relationships In A Grant Making

Programme – Roger Chester,

LionHeart & Oliver Davey

Bre

ak: 1

5.00

– 1

5.30

Beyond the Edge– Victor Heijke,

Flores Customization Services

Art

s &

Cul

ture

A

lber

t 2

10.40 – 11-10

A Taste Of Commercial West-End Operations – Sue Uings,

Delfont Mackintosh

11.10 – 11.40

Insight Into Tate Membership And Sales

Management – Martin Barden, Tate

12.10 – 12.40

Inter-Networking! The Highs & Lows

Of Promoting A New Venue

– Raychel Perks, The Civic, Barnsley

12.40 – 13.10

Diversifying Your Ticketing Business

– Kieran Healey, Blackbaud Case Study: Reading

Council

14.40 – 15.00

Benchmarks & Blackmarks– Chris Palmer,

Audience Northern Ireland

15.00 – 15.20

snoitanoD enilnO– Su Matthewman

& Nick Boaden, West Yorkshire

Playhouse

15.20 – 15.40

Does Your Theatre Encourage Donors? – Mark Dunscombe, Arts & Cultural Sales Manager, Blackbaud

16.00 – 16-30

Data Is For Life, Not Just Your Annual Report– Sarah Ogle,

Liverpool Everyman Playhouse

16.30 – 17.00

Reach For The Stars! A Guide To Developing

Customer Loyalty– Jennie Gentles,

The Drum

Choose From:

9.30 – 10-30

Staff & The Challenges They Bring:

How Do I Make Them All Team

Players Once More?– Eddie Lee

9.30 – 10-30

Get Back To Business:

An Overview Of The Ticketing

Industry In 2009/10– Kieran Healey

Roadmap:

Unveil The New System (Part 1)– Karl Vosper

Roadmap: Unveil The New System (Part 2)

– Karl Vosper

Patron Edge Workshop

– Kieran Healey & Eddie Lee

E&OE – Sessions and timing may be subject to change