mondavi strategy
TRANSCRIPT
![Page 1: Mondavi Strategy](https://reader030.vdocuments.us/reader030/viewer/2022021422/587d5f801a28abee158b7b39/html5/thumbnails/1.jpg)
AppstreamRobert
MondaviAdam Keeley, Sukleen Suri,
Nenah Bondi, Adinah Bolden
November 2, 2015
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Sustainable Competitive
Advantage?
Was it a
...Since the Case
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Mondavi steps Down
● Slowing Growth & Stock Prices● Company Re-Structuring
● Son’s Voting Power Decreased
� � � �
85%
45%Voting Power Decrease
2004
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ACQUIRED BY
● Over 100 Brands in Wine, Spirits, and Beer● Strong Distribution Channels and Abilities
● Mutual Value Creation
Constellation Brands
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Joint Venture with VATS2014
Constellation Offers Management Expertise
VATS Offers Chinese Consumer Insights & Distribution Channels
Goal to build Mondavi into the #1 premium imported wine brand
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IS CHINA ATTRACTIVE?
#1
Consumer of Red Wine in the World
Of Wine Buyers and Drinkers are Young Chinese Professionals
Chinese Wine Sales in 2012
35% $41B
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Closing & Questions
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BONUSHow Many Grapes Does it Take
to Make a 750ml Bottle of Wine?
Approximately 300-400
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Sourceshttps://winingways.wordpress.com/2011/06/09/how-many-grapes-does-it-take-to-make-a-glass-of-wine/
http://www.cbrands.com/our-brandshttp://www.cbrands.com/news-media/constellation-brands-completes-acquisition-robert-mondavi-corporation
http://www.wsj.com/articles/finewineandcaviarmadeinchina1417628285http://www.wsj.com/articles/salesofluxuryalcoholontheriseagaininchina1445005152
http://www.wsj.com/articles/finewineandcaviarmadeinchina1417628285http://www.bevindustry.com/articles/87316-constellation-vats-liquor-enter-long-term-agreement