monash web presence: faculty of business and economics thursday 23 february 2012 presentation to by:...

Monash Web Presence:Faculty of Business and Economics

Thursday 23 February 2012Presentation to By:Lisa Jane McDonald, Project Manager – Web Presence

Monash Web Presence: Strategic Direction

Presentation to SMT 7 December 2011

Dr Ian Tebbett, Chief Information OfficerDorothy Albrecht, Executive Director - Office of Marketing and Communications

Monash web presence: strategic direction 3

Web Presence Project

A University wide initiative – jointly driven by joint

OMC and eSolutions

Medium to long-term (+3 year timeframe)

Shared ownership, in partnership with the faculties

and divisions


Unified University web presence: What is it?

User-centred information architecture

Evidence based decisions

Internal/external content split

Small number of domains targeted at audiences

Single external web presence

University-wide analytics

Pool of skilled resources to build and maintain


Unified University web presence: Why?

3rd attempt – 2001, 2006, 2011/12

Now it’s a must – the environment has changed

irreversibly:

– Security issues escalated (web hack May 2011)– Technology improvements– Resourcing limitations = poor governance =

unmanaged risk– It is driving the business



Brand positioning:

– recruitment (students and staff)– research profile

Improved user experience for audience groups

– Search improvement– Consistent, up to date information



Staff productivity and efficiency

Information security:

– Inaccurate, untimely poor quality content– Intellectual property protection– Damage to research reputation through operational

matters being picked up by media (happening now)


Current web presence

Old way of thinking:

– “Monash University has a suite of sites”– Information silos based on organisational

structure– Duplication of content (risk and resourcing)– More is better


Future web presence

New way of thinking:

– “a University web site with faculty and division

content”– Targeted information based on user needs– Single authoritative sources of content– Written for the web


What it means: University-wide analytics

Enhanced analytics through a single account

Track the complete user journey through Monash –

not possible currently

Track the benefits of our engagement strategies

with customers

React quickly to real issues identified


What it means: Audience focused domains

monash.edu:– promotional site for external audiences

intranet.monash.edu– staff content, password protected

student.monash.edu– current student content, mainly password protected)

extranet. monash.edu Password protected content for external audiences, eg

contractors information, industry partners


What it means: Audience focused domains

Example:

Move from www.pharm.monash.edu.au to:

– monash.edu/science– intranet.monash.edu/science– student.monash.edu/science (if required)


Site maintenance: Current state

Uneven distribution of resources

Specialist skills under-resourced, eg information architecture, web content, web development

Updates are not timely or strategic

Content ownership unclear

Sites are too large to be manageable

Redundant information is not removed

Internal and external information co-exist


Site maintenance: Future state Public (monash.edu) – OMC

OMC to deliver "whole of content" solution for external web presence – plugging into local faculty resources where currently existing

Intranet.monash.edu - Faculty/Division in partnership with eSolutions

Shift from current to future state commences with the engagement process for WPP migrations.


Barriers to success

Culture:

– Inability to see audience perspective as primary– View that all information should be external– General resistance to change– Focus on own area – inability to see bigger picture

Past attempts to improve governance have failed

Intranet doesn’t have a business owner

Championing of strategy by leadership is critical

28th February 2011Presentation title 16

monash web presence: faculty of business and economics thursday 23 february 2012 presentation to by:...

Documents

webmonash web presence

bettermonash web presence

divisionsmonash web

businessmonash web presence

maintainmonash web presence

nowmonash web presence

web hack

university web site