B R A N D S T A N D A R D S M A N U A L

V 1 . 0

The Objectives

This Brand Standards Manualhas primary objectives:

1) It describes the overall ‘Monarch Studios’ Brand Identity so that users of this manual will have a clear understanding of the foundation upon which these guidelines were established and the importance of strictly following them.

2) It identifies the Design Standards and Specifications for the consistent and accurate application of the ‘Monarch Studios’ Logomark and supporting elements.

IndexLogoColour Typefaces

04.

07.

08.

LOGO Primary LogoMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Primary Logo

THE LOGO MUST NEVER BE REDRAWN OR MODIFIED.Pantone Black 7 C

Pantone #8003 C

TWO-SPOT COLOURS (TINT)The Primary Logo is always the preferred version for all applications. There are three versions of the Primary Logo that are acceptable depending on the reproduction technique:

Every element has been drawn with the highest attention to detail to ensure accurate reproduction from micro to macro sizes.

C: 0% M: 0% Y: 15% K: 82%

C: 30% M: 25% Y: 40% K: 20%

FULL COLOUR PROCESS (CMYK)R: 84% G: 83% B:74%

R: 152% G: 148% B:130%

WEB (RGB)

LOGO Space Around & Minimum SizeMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Clear Space Around

For maximum impact and instant recognition, the logo should not be crowded by other visual elements. Adequate white space should be left around the logo so that its prominence is not compromised. In no instance should a line of tect or any other visual element overlay the logotype. The Illustration gives a visual guide for providing the necessary white space. All elements should be kept at least one ‘M’ unit away from the logo.

Minimum Size for Clear Reproductionº

The logo has been designed to work well at large sizes (Advertising) as well as smaller, more subtle sizes (Stationary). In the interest of legibility, particularly for the small type at the bottom of the logo, the example shows the minimum size that the logo should be reproduced. If using embroidery, it is important to never alter the logo in any way (like enlarging any type elements), and to ensure that the logo is large enought so all type and graphics are clear.

0

*CM SCALE

3 CM

6.5 CM

5 5 5 5 5 5 5 5 5 51 2 3 4 5 6 7 8 9 10

LOGO Alternate VersionsMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Secondary Logo

The Secondary Logo is the second most used logo version for applications. It’s a reversed version of the Primary Logo, and it can be used in cases where the primary logo doesn’t fit well with the background colour. It also can be used in different applications such as Stationary for different purposes, for example, different employees or clients.

Tertiary Logo

The Tertiary Logo is the third most used logo version. It’s a one-colour logo used more frequently in cases where a sole tint is required for printing purposes. Each tint can be replaced for either white or Black tint when needed. It can also be used with colour background, as long as the colour used is found on the ‘Colour’ section of this manual.

COLOUR Corporate ColoursMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Corporate Brand Colours

Pantone Black 7 (Coated)

CMYK RGB HEX

Colour consistency is as important as Logomark consistency. Building strong colour equity for the ‘MONARCH’ brand is critical to strengthening brand awareness with clients, and maintaining a unique place in the market.

Colour Reproduction

The use and values of our Corporate Brand Colours have been carefully considered within the logo. Please ensure that the colours and tint values are not changed or altered in any way.

Uncoated Papers

All colours shown in this section are Pantone Coated Swatchbook only. Printers should adjust theri densities / ink mixes to print on uncoated papers so that the colours match their Coated equivalents as closely as possible.

100%

CYAN:MAGENTA:YELLOW:BLACK:

000%000%015%082%

RED:GREEN:BLUE:

084%083%074%

HEX # 54534A

80% 60% 40% 20% 10%

CMYK RGB HEX

CYAN:MAGENTA:YELLOW:BLACK:

030%025%040%020%

RED:GREEN:BLUE:

152%148%130%

HEX # 989482

Pantone # 8003 (Coated)

100% 80% 60% 40% 20% 10%

Typefaces Titling : Vinyl RegularMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Primary Typeface

The Primary Typeface is the font we first notice when we gaze at the logo. This typeface is the most important font in the manual and may be used as Titling, Subtitling and to highlight important information during the design process of various applications such as Stationary and Advertising. The Primary Typeface must not compete with other typefaces used in the same design; it should be the font with the most relevance.

Secondary Typeface

The Secondary Typeface is the second most important font in the manual. This Typeface shall be used for ‘non-essential’ but relevant information when using either the Primary Typeface or the Tertiary Typeface. It can be use to differentiate a particular word in a text body, a Title or a subtitle.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789!@#$%&*()+

VINYL REGULAR VINYL OBLIQUE

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789!@#$%&*()+

Typefaces Bodycopy & Subheads : DinMONARCH STUDIOS

B R A N D S T A N D A R D S M A N U A LV1.0

Tertiary Typeface

The Tertiary Typeface is the font we should use in the body text of every design. We use a ‘Sans Serif’ font that allows perfect recognition and legibility for large texts or large sentences such as information in the Stationary, Text documents or even the Web Page.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789!@#$%&*()+

DIN LIGHT DIN REGULAR

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789!@#$%&*()+

ContactFor questions regarding the ‘Monarch

Studios’ Logo and Brand Applications, please contact:

KENJI RODRIGUEZ TANAMACHICreative DirectorTel. 778 3875672kenji@gamomo.com

B R A N D S T A N D A R D S M A N U A L

V 1 . 0