monadnock ledger tab section research for franklin pierce college ali considine kelli fili cara howe...

Monadnock Ledger Tab Monadnock Ledger Tab Section Research forSection Research for

Franklin Pierce College Franklin Pierce College

Ali ConsidineAli Considine

Kelli FiliKelli Fili

Cara HoweCara Howe

Maria MasaitisMaria Masaitis

Leza OlmerLeza Olmer

INTRODUCTIONINTRODUCTION

The main goal in creating an effective The main goal in creating an effective newspaper is to learn about what the newspaper is to learn about what the reader wants. Learning about their reader wants. Learning about their attitudes, values, and interests are some attitudes, values, and interests are some key ways to draw the attention of key ways to draw the attention of readers. Developing loyal readers could readers. Developing loyal readers could very well be known as the ultimate very well be known as the ultimate marketing goal for newspapers. Our marketing goal for newspapers. Our research is to determine how the research is to determine how the Monadnock Ledger can more effectively Monadnock Ledger can more effectively obtain FPC student readers.obtain FPC student readers.

PROBLEM STATEMENTPROBLEM STATEMENT

Research is necessary to identify if Research is necessary to identify if the Tab section of the Monadnock the Tab section of the Monadnock Ledger meets the needs of its readers Ledger meets the needs of its readers and the extent of readership on and the extent of readership on campus. In addition, it is necessary to campus. In addition, it is necessary to research any suggestions and/or input research any suggestions and/or input FPC students have to improve the FPC students have to improve the TAB.TAB.

Research ObjectivesResearch Objectives

1. Determine the readership of the Tab section 1. Determine the readership of the Tab section on campuson campus

2. Assess if the Tab is meeting the needs of 2. Assess if the Tab is meeting the needs of FPC studentsFPC students

3. Analyze the students’ suggestions to 3. Analyze the students’ suggestions to improve the Tabimprove the Tab

4. Evaluate the distribution and circulation on 4. Evaluate the distribution and circulation on the Tabthe Tab

SURVEYSURVEYAfter taking a moment to look over the TAB section of the Monadnock Ledger, please take a few moments to answer these questions. We After taking a moment to look over the TAB section of the Monadnock Ledger, please take a few moments to answer these questions. We

are conducting this survey as part of our marketing research project. This survey is completely anonymous and all individual are conducting this survey as part of our marketing research project. This survey is completely anonymous and all individual results will be kept confidential.results will be kept confidential.

1. Have you ever read the TAB section of the Monadnock Ledger?1. Have you ever read the TAB section of the Monadnock Ledger?____Yes (1)____Yes (1)____No (2)____No (2)

2. How often do you read a newspaper?2. How often do you read a newspaper?____Daily (1)____Daily (1)____Weekly (2)____Weekly (2)____Monthly (3)____Monthly (3)____Never (4)____Never (4)

3. Do you feel the TAB is meeting FPC students’ needs?3. Do you feel the TAB is meeting FPC students’ needs?____Yes (1)____Yes (1)____No (2)____No (2)

4. Would you pay to read the TAB section of the Monadnock Ledger?4. Would you pay to read the TAB section of the Monadnock Ledger?____Yes (1)____Yes (1)____No (2)____No (2)

5. What would you like to see in the TAB section of the Monadnock Ledger? (check all that apply)5. What would you like to see in the TAB section of the Monadnock Ledger? (check all that apply)____Sports (1)____Sports (1)____Upcoming Events (2)____Upcoming Events (2)____Off-Campus (Area) Events (3)____Off-Campus (Area) Events (3)____Information about FPC Clubs (4)____Information about FPC Clubs (4)____Summer Changes to Campus (5)____Summer Changes to Campus (5) ____Other (please specify)________________________ ____Other (please specify)________________________

6. If the paper was offered online would you be more likely to read it?(please circle one of the following)6. If the paper was offered online would you be more likely to read it?(please circle one of the following)1 21 2 3 3 4 4 5 5

Strongly Disagree Neutral Agree Strongly Strongly Disagree Neutral Agree Strongly DisagreeDisagree Agree Agree7. What year are you at FPC, Rindge?7. What year are you at FPC, Rindge?

____Freshman (1)____Freshman (1)____Sophomore (2)____Sophomore (2)____Junior (3)____Junior (3)____Senior (4)____Senior (4)

8. Are you Male or Female?8. Are you Male or Female?____Male (1)____Male (1)____Female (2)____Female (2)

METHODOLOGYMETHODOLOGY

Sample Sample size of 100 size of 100 studentsstudents

*The total Franklin Pierce College, *The total Franklin Pierce College, Rindge students are 1578 for Rindge students are 1578 for the fall of 2002. (Admissions the fall of 2002. (Admissions Department)Department)

CLASSCLASS 2002 CLASS 2002 CLASS POPULATIONPOPULATION

PERFECT PERFECT TOTALTOTAL

NUMBER NUMBER OF OF

SURVEYSURVEY

FRESHMENFRESHMEN 595595 595/1578 = 595/1578 = 37%37%

3737

SOPHOMORESOPHOMORE 357357 357/1578 = 357/1578 = 23%23%

2323

JUNIORJUNIOR 340340 340/1578 = 340/1578 = 22%22%

2222

SENIORSENIOR 286286 286/1578 = 286/1578 = 18%18%

1818

TOTALTOTAL 15781578 100%100% 100100

QUESTION 1QUESTION 1

FrequencyFrequency PercentPercent Valid Valid PercentPercent

Cumulative Cumulative PercentPercent

Valid Valid YesYes

NoNo

TOTALTOTAL

1717

8383

100100

17.017.0

83.083.0

100.0100.0

17.017.0

83.083.0

100.0100.0

17.017.0

100.0100.0

Have you ever read the Tab section of the Monadnock Ledger?

Yes

No


Frequency Percent Valid Percent Cumulative Percent

Valid Daily

WeeklyMonthly

NeverTOTAL

2020

4141

2727

1212

100100

20.020.0

41.041.0

27.027.0

12.012.0

100.0100.0

20.020.0

41.041.0

27.027.0

12.012.0

100.0100.0

20.020.0

61.061.0

88.088.0

100.0100.0

How often do you read a newspaper?

Daily

Weekly

Monthly

Never


Do you feel the Tab is meeting FPC students’ needs?Do you feel the Tab is meeting FPC students’ needs?

FrequencyFrequency PercentPercent Valid PercentValid Percent Cumulative Cumulative PercentPercent

Valid Valid YesYes

NoNo

TOTALTOTAL

2222

7878

100100

22.022.0

78.078.0

100.0100.0

22.022.0

78.078.0

100.0100.0

22.022.0

100.0100.0

Yes

No


Would you pay to read the Tab section of the Monadnock Ledger?Would you pay to read the Tab section of the Monadnock Ledger?


Valid Valid YesYes

NoNo

TOTALTOTAL

55

9595

100100

5.05.0

95.095.0

100.0100.0

5.05.0

95.095.0

100.0100.0

5.05.0

100.0100.0

Yes

No


What would you like to see in the Tab section of the What would you like to see in the Tab section of the Monadnock Ledger? (check all that apply)Monadnock Ledger? (check all that apply)

0102030405060708090

100

sports events clubs summer areaevents

Tab Section Contents


If the paper was offered online would you be more likely to read it? If the paper was offered online would you be more likely to read it?



Valid Strongly Valid Strongly DisagreeDisagree

DisagreeDisagree

NeutralNeutral

AgreeAgree

Strongly AgreeStrongly Agree

TOTALTOTAL

44

2424

2727

3232

1313

100100

4.04.0

24.024.0

27.027.0

32.032.0

23.023.0

100.0100.0

4.04.0

24.024.0

27.027.0

32.032.0

23.023.0

100.0100.0

4.04.0

28.028.0

55.055.0

87.087.0

100.0100.0

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree


What year are you at FPC, Rindge?What year are you at FPC, Rindge?


Valid Valid FreshmanFreshman

SophomoreSophomore

JuniorJunior

SeniorSenior

TOTALTOTAL

3737

2323

2222

1818

100.0100.0

37.037.0

23.023.0

22.022.0

18.018.0

100.0100.0

37.037.0

23.023.0

22.022.0

18.018.0

100.0100.0

37.037.0

60.060.0

82.082.0

100.0100.0

Freshman

Sophomore

Junior

Senior


Are you Male or Female?Are you Male or Female?



Valid Valid MaleMale

FemaleFemale

TOTALTOTAL

4848

5252

100100

48.048.0

52.052.0

100.0100.0

48.048.0

52.052.0

100.0100.0

48.048.0

100.0100.0

Male

Female

CROSS TABULATION 1CROSS TABULATION 1

How often do you read a newspaper?How often do you read a newspaper?

TOTALTOTALDailyDaily WeeklyWeekly MonthlyMonthly NeverNever

Have you ever Have you ever Yes read the Yes read the Tab? NoTab? No

TOTALTOTAL

44

1616

2020

1010

3131

4141

33

2424

27271212

1212

1717

8383

100100

How often do you read a newspaper vs. Have you ever read the Tab?

0

5

10

15

20

25

30

35

Daily Weekly Monthly Never

Yes

No

CROSSTABULATION 2CROSSTABULATION 2

Would you pay to read the Tab vs. Would you read the Would you pay to read the Tab vs. Would you read the Tab if it was online?Tab if it was online?

Would you read the Tab if it was online?Would you read the Tab if it was online?

TOTALTOTALStronglyStrongly

DisagreDisagreee

DisagreeDisagree NeutralNeutral AgreeAgree StronglStronglyy

AgreeAgree

Would you Would you YesYes

pay to read pay to read NoNo

the Tab? the Tab? TOTAL TOTAL

44

442424

2424

11

2626

2727

33

2929

3232

11

1212

1313

55

9595

100100

0

5

10

15

20

25

30

StronglyDisagree

Disagree Neutral Agree StronglyAgree

Yes

No

LIMITATIONSLIMITATIONS

The lack of students’ knowledge about The lack of students’ knowledge about the Monadnock Ledger Tab section.the Monadnock Ledger Tab section.

TimeTime

Lack of knowledge of SPSS Lack of knowledge of SPSS

Students’ lack of interest in Students’ lack of interest in responding to surveysresponding to surveys

CONCLUSIONS AND CONCLUSIONS AND RECOMMENDATIONSRECOMMENDATIONS

Our research demonstrated that the Monadnock Our research demonstrated that the Monadnock

Ledger does not meet the needs of FPC Ledger does not meet the needs of FPC students. In addition our research shows that students. In addition our research shows that there are several areas of interest that students there are several areas of interest that students would like to see addressed in the Tab section. would like to see addressed in the Tab section. The majority of students were interested in The majority of students were interested in information about off-campus/area events and information about off-campus/area events and campus sports. The majority of students would campus sports. The majority of students would be interested in reading the Tab section if it was be interested in reading the Tab section if it was offered online and/or distributed more widely offered online and/or distributed more widely around campus, and specifically in the campus around campus, and specifically in the campus center. center.

THANK YOU FOR THANK YOU FOR YOUR ATTENTIONYOUR ATTENTION

Are there any questions?Are there any questions?

For more information be sure to visit the For more information be sure to visit the Monadnock Ledger homepageMonadnock Ledger homepage

monadnock ledger tab section research for franklin pierce college ali considine kelli fili cara howe...

Documents