monadnock buy local history

9
Celebrating & Celebrating & Learning Learning From Our First Year MBL 2010 Retreat MBL 2010 Retreat

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Page 1: Monadnock Buy Local History

Celebrating & Learning Celebrating & Learning From Our First Year

MBL 2010 RetreatMBL 2010 Retreat

Page 2: Monadnock Buy Local History

What have we done for “us”?

• MBL Member Directory

• Connected with national leaders

• Joined regional effort

• Secured funding

• Boosted social media efforts

• Presented MBL throughout region

Page 3: Monadnock Buy Local History

Current Stats

Members: 54 members

Grant for Directory: $1,250

Directory: 2,500 copies

Page 4: Monadnock Buy Local History

Member Feedback Future marketing tools:

1. Newspaper Ads

2. Stickers

3. Radio Ads

What are we doing well?

- Using social media; directory

- Professional launch of program

Room for improvement?

- Challenge businesses to buy from other members

- More presentations and active volunteers

- Collaboration networking

Page 5: Monadnock Buy Local History

Community FeedbackAwareness

- In one day, 89 people from our region filled out the survey!- 30% -- look for the sticker when they shop- 59% -- didn't know there was a directory

Who’s missing from the Directory?

1) Local Restaurants 2) Producers—local butcher shop 3) Artists

Support mission of MBL?1) Use the MBL Directory (94%!) 2) 14%: Want to become a supporter ($25/year)3) Suggestion: List Community Supporters in MBL Directory

Page 6: Monadnock Buy Local History

Community Feedback II

Support your Locally Owned Businesses?1) Shop local first2) Buy from farmers 3) Encourage friends/neighbors

Successes of MBL?1) Survey! 2) MBL Decals 3) Public Education

Room to Improve?1) Visibility events --Shift mob2) More PR3) More community involvement

Page 7: Monadnock Buy Local History

What can WE do for US?

• Send your press releases/newsletters to MBL• Share your specials/sales/events with us • Hand out directories • Make sure directories are well displayed• Ask us about hosting a Shift Mob• Put MBL logos into your advertisements• Mention MBL in radio ads• Share your gifts! How would you like to help?

Page 8: Monadnock Buy Local History

Moving Forward Together

1. Vision of our Local Economy in 5 years

2. How do we make this regional?

3. Who should be part of our 2011 MBL Steering Committee?

Page 9: Monadnock Buy Local History

Questions?