APPROV

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MOMZINE

CALLING ALL MUMMY’S

Actually, it was nothing more than a ‘fun idea’ to shoot our beloved Miss Ellen in a Pregnancy Inspired shoot. Little did we know that that proved to be jùst what a lot of you Big Bellied LILY-ettes were waiting

for... And so we were completely overwhelmed, and surprised to get all of your sweet comments and emails about just how you loved the initiative, and

how incredibly difficult it is to find Fun&Flirty maternity wear. And boy, how we hate the sound of that word, maternity wear.

With this bi-annual MOMZINE, we want to prove that is is actually quite easy and fun (yes, Fùn :) ) to dress up The BabyBump! Just to be clear: we are not starting a Pregnancy Line, Almost every piece of clothing

you’ll come across in our mini magazine is from our regular LILY-line. We set out to find pieces that can be worn throughout your pregancy, and then after. Without spending €€€ or looking like Momzilla. Let’s start a

Mamalicious Revolution ladies. Bumps ahead!!!

love, Kelli

a

Mommy CrushMiranda Kerr

Yeah, okay, picking out a SuperDuperTopmodel as ‘Mommy Crush’, is not really beneficial for the

bumpy confidence issues. But hey, aim high, right Ladies? And we can take some really usefull point-ers from Miss Kerr, like keeping it basic, and let-

ting some Great Accessories do the talking.

While we Wait...

Robo-MumWe make dinner with the help

of our iPhone, we check emails, we even store en-

tire Instagram Family Albums on them. So using it to help

raise our children is actually quite ‘normal’. :)Baby Connect is just one of

many apps used by New Mommies to help keep control. A

little bit OTT? Yes. Handy? Absolutely! You can keep

track of their meals, their weight, their nappier, even

their dumps. Yup, Robo-Mum is here!

Blog AllertWe couldn’t live without our Daily Dose of coffee/tea + FashionBlogs. But this

übercute KiddieBlog from 3 French Mamans will get you SMAK BANG into

DIY-Mummie-Mode.

WWW.PETITPOULOU.COM

While we Wait...

IXXIGreat idea for your nursery or livingroom, a pretty collage

by Dutch Design Company IXXI! You can find tons of inspiration on their website, or create your own design.

www.ixxidesign.com

Udderly Gorgeous100¨organic, pretty packages,

and just for you. Sound perfect, no? Because when Bumped Up, we can all use a little extra pam-

pering once in a while.

COWSHED stretch mark oil - €24COWSHED stretch mark balm - €29

aI’m pregnant and convinced that our baby-boy will be as beautiful, cute and naughty as his little sister Marie. But being 100% mummie, 100% Lilyette and 100% woman I would like to be beautiful, cute and naughty as well - for myself and for the husband - including my pregnant belly. Trust me, trying not to look like a “2 second Decathlon-tent” can be a real challenge

sometimes!

Because lots of Lilyettes want to show off their bellies (or hide some leftover-tummies), we had our

“Lily goes pregnant - fotoshoot”. Showing that everybody can look gorgeous, whether it’s comfy or chic. We found some very nice outfits embracing the baby-belly. Just have a look and convince yourself

and/or hot moma’s to be!!

Apart from that, I’m definitely looking forward to wear those skinny jeggings, very nice Selected blouses and jumpsuits again next spring while going out for long walks with our daughter and baby-boy. It’s been extra

exciting to pick out the spring/summer ‘13 collections. But first things first Ladies: let us

present our BabyBumpProof autumn/winter collection.

Love,Ellen

aI’m pregnant and convinced that our baby-boy will be as beautiful, cute and naughty as his little sister Marie. But being 100% mummie, 100% Lilyette and 100% woman I would like to be beautiful, cute and naughty as well - for myself and for the husband - including my pregnant belly. Trust me, trying not to look like a “2 second Decathlon-tent” can be a real challenge

sometimes!

Because lots of Lilyettes want to show off their bellies (or hide some leftover-tummies), we had our

“Lily goes pregnant - fotoshoot”. Showing that everybody can look gorgeous, whether it’s comfy or chic. We found some very nice outfits embracing the baby-belly. Just have a look and convince yourself

and/or hot moma’s to be!!

Apart from that, I’m definitely looking forward to wear those skinny jeggings, very nice Selected blouses and jumpsuits again next spring while going out for long walks with our daughter and baby-boy. It’s been extra

exciting to pick out the spring/summer ‘13 collections. But first things first Ladies: let us

present our BabyBumpProof autumn/winter collection.

Love,Ellen

flip over for more j

Ellen (29), manager Lily Oostende,26 weeks

a

blazer - 109€long cotton tank - 22,90€

jeans - 69€pumps - 95€

tote bag - 64€

a

dress - 89€boots - 135€purse - 34€

acoat - 224€

dress - 49,95€booties - 99€

hat - 34€a

a

dress - 145€pumps - 95€purse - 34€

a

dress - 89€leather biker jacket - 149€

boots - 99€

a

dress - 89€boots - 99€

did we convince you? :)

Flat + Fabulous

1

3

Flat + Fabulous

1 Mellow Yellow2 Mellow Yellow3 Jeffrey Campbell4 Studio TMLS5 Steve Madden( these shoes are NOT for sale at Lily.)

2

4 5

1. Don’t hide The Bump, flaunt it! 2. Go for soft, natural basics. 3. Don’t stop visiting your ‘normal clothes’ boutique. Chances are they have lots of things that still suit your New You! 4. Invest in a nice handbag or some Designer Shoes to lift your ward- robe. 5. Go for things that feel nice and comfortable on your body. 6. Don’t be afraid of The Legging. Just always wear something longer with it! 7. Invest in a good, supportive bra. 8. Step away from too much prints, un- less it is a Really Good Print. 9. Breton Stripes are ALWAYS a good choice. Yes, horizontal stripes.10. Less is more.11. Combine a basic jeans + shirt with some chunky jewellery to be On Trend!12. Have a Fat Day? Wear high heels, even if just for half an hour. :)13. Smile a lot! Your glowing radiance is your best friend for the next months

13 Fashionable tips for Fashionable Bellies

13 Fashionable tips for Fashionable Bellies

While we urge you nòt to spend it all on Mini-You, and indulge in some treats for You, we can not help but admit that shopping for a Newborn is just as satisfying as shopping for new shoes. And lucky for us, some of LILY’s best boutique-friends happen to be in the Baby-Business.

Oh Baby

www.rosemamuze.com

www.goldfish.be

While we urge you nòt to spend it all on Mini-You, and indulge in some treats for You, we can not help but admit that shopping for a Newborn is just as satisfying as shopping for new shoes. And lucky for us, some of LILY’s best boutique-friends happen to be in the Baby-Business.

www.ellebel.be

www.minimaniac.be

Bye Bye Baby

Made with Love by Ellen Distave, Ellen Thys & Kelli Van Hees.