momotlv israel march 2010 - inneractive - appstores & in-app advertising
DESCRIPTION
MoMoTLV Israel March 2010 Appstores & In-app advertising - Offer Yehudai, Co-CEO @ innerActiveTRANSCRIPT
appstores & in-app adsMobileMonday Tel Aviv / March 2010Offer Yehudai
$2b2009 mobile apps market
98.9%
of Android app downloads are free
$2b2009 mobile apps market
$17.5b
2012 global apps revenues
Where are we going from here?
Global app downloads
7b 50b2009 2012
On-deck downloads
50% 23%2009 2012
App stores set to explode
8 382009 2012
?2015
App stores set to explode
App stores set to explodeApple
AppStoreNokia
OviGoogle Market
MobangoGetjar
Apps140k7k~30k50k
Downloads3b1.5m a day250m550m600m
Reach~60m units~200m units
~6m units (Nov 09)
Average sale price dropNorth America: $1.09South Americe: $0.20Asia: $0.10
-30%
2009 2012
How can I make money out of it?
How can I make money out of it?
1.Advertising (i.e. eBuddy)
2.In-app billing (i.e. TapTap)
Challenges with in-app advertising:- Less “page views”- Fragmented audience
Opportunities:- Higher CTR (4%-5%)- Better targeting (means higher eCPM)
Examples
