momoathens cross-screen_crossing screens chasm_by andreas constantinou
DESCRIPTION
This presentation was made at MoMo Athens Cross-Screen Development event by Andreas Constantinou on October 22, 2012TRANSCRIPT
Copyright VisionMobile 2012
Crossing the screens chasm
Copyright VisionMobile 2012
Strategy definitionstrategy design, ecosystem positioning, product definition
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Mobile Megatrends seriesFollowing and analysing major trends in mobile
2
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Clash of ecosystemsmobile platforms and the battle for dominance
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Trusted by industry brands
Clients
selected VisionMobile clients
2008-2012
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It’s no longer about smartphonesKey ecosystems are expanding across 4 screens
Mac computers
iPhone iPad Apple TV
Chrome browser
Android Android tablets
Google TV
Windows, Office
Windows 8Windows Phone
Xbox
PC smartphone tablet smart TV
Source: VisionMobile
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future20102005
Where did we come from?From converged networks to converged devices.
?one bill,
triple playone device,
1,000s of apps
vision
focalpoint
competebased on
price ofservice
number of apps
network device
Source: VisionMobile
Copyright VisionMobile 2012
Social circle
Developer ecosystem
User data
Services
User interaction design
Industrial design
Brand
experience roaming across screens
convergence = x
Where are we going?
Source: VisionMobile
Copyright VisionMobile 2012
Social circle
Apps ecosystem
User data
Service
User interaction design
Industrial design
Brand
Apple has led cross-screen experiencesApple leads by example, by delivering a consistent experience across diverse screens
Experience roaming
Ping
App Store
MobileMe
iTunes, AirPlay
iOS
Apple
Apple
iPod
iPhone
iPad
Mac
Apple TV
Across screens
?
Source: VisionMobile
Copyright VisionMobile 2012
2015
Ecosystems will lead cross-screen experiencesand experience roaming across many types of devices
one ecosystem, 10s of screens
ecosystems
experience roaming
20102005
one bill,triple play
one device, 1,000s of apps
network device
vision
focalpoint
competebased on
price ofservice
number of apps
Source: VisionMobile
Copyright VisionMobile 2012
Baby steps in TV apps: reality check
Source: http://reviews.cnet.com/8301-33199_7-57412464-221/from-amazon-to-hbo-go-to-youtube-app-availability-on-2012-tvs-compared-big-chart/
Copyright VisionMobile 2012
The evolution of TV apps
1. TV-only appsSpotify, Flickr, Twitter, Facebook
2. Mobile-only: EPGs, content listings, browsing appsZeebox, Flip.to, GetFlu, Miso
3. Companion apps (stream content, sync ads, browsing) i.TV, Fanhattan, AXS TV Fights app, Phunware)
“77% of TV viewers using a second device while watching TV” Google research, Aug 2012
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Phone to TV: experience chasm
- From Personal to shared experiences
- From lean forward to lean back experiences
- From standalone to companion experiences
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Phone to TV: industry chasm
Complex landscape: TV makers: Samsung, Sony . STB makers: Boxee, Roku, TiVo Platforms: Google TV. Broadcasters: Sky, ESPN
Fragmentation: 10s of platforms Samsung, Panasonic, Sharp, LG, Sony, Yahoo, Google TV, Boxee, InView, WyPlay, YouViwe, HBBTV
Usage most connect-ready TVs are not connected
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The future of screens?
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watch this space. 08. october. 2012
have your say: www.visionmobile.com/MoMo
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Updated: 12 November 2010