momo slides – shareable copy2016.uiuxconf.com/slides/day1-3.momo.pdfcarrier of this pdf. all...
TRANSCRIPT
![Page 1: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/1.jpg)
![Page 2: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/2.jpg)
storytelling+design
A N E XC E R PT O F A TA L K BY M AU R I C I O E ST R E L L A ,
F O R T H E U I UX CO N F E R E N C E C H I N A .
![Page 3: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/3.jpg)
Two pivotal moments in
human evolution.
![Page 4: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/4.jpg)
first one: our ability to cook.
![Page 5: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/5.jpg)
COOKING ACTED TO EXTRACT PROTEINS. IT BROKE STARCHES INTO SUGARS AND BROKE DOWN FIBERS THAT WERE NEARLY IMPOSSIBLE TO DIGEST.
![Page 6: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/6.jpg)
WE STOPPED SPENDING 60% OF OUR DAYLIGHT TIME HUNTING FOR FOOD, OR EATING IT.
![Page 7: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/7.jpg)
WE DEVELOPED "RGER BRAINS, WHICH REQUIRES MORE ENERGY THAN ANY OTHER PART OF YOUR BODY.
![Page 8: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/8.jpg)
MORE EFFICIENT FOOD = BIGGER BRAIN IS AFFORDABLE.
![Page 9: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/9.jpg)
second one: our ability to document history.
![Page 10: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/10.jpg)
PAINTINGS OR WRITING = BETTER MEMORY DEVELOPMENT. KNOWLEDGE TRANSFER WAS POSSIBLE.
WE BECAME A MORE INTELLIGENT SPECIES.
![Page 11: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/11.jpg)
we became storytellers.
![Page 12: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/12.jpg)
WHAT’S IN THIS PDF:
• WHAT IS STORYTELLING • FRAMEWORKS (TALE, COMPLEX TALE,
COMICAL, HERO’S JOURNEY) • STORYTELLING + DESIGN (SERVICE
DESIGN, PRODUCT FEATURES, INTERACTION
DESIGN, METAPHORS)
![Page 13: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/13.jpg)
STORYTELLING IS USED FOR ENTERTAINMENT, EDUCATION, CULTURAL PRESERVATION, MORAL VALUES.
![Page 14: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/14.jpg)
HUMAN LIFE IS NARRATIVELY ROOTED. WE CONSTRUCT OUR LIVES AND SHAPE OUR WORLD INTO HOMES IN TERMS OF THESE GROUNDINGS AND MEMORIES.
![Page 15: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/15.jpg)
Storytelling frameworks
![Page 16: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/16.jpg)
1. CONTEXT 2. CONFLICT 3. RESOLUTION
classic tale
H T T P : // T O M T U N G U Z .C O M / S T O R Y T E L L I N G - D U A R T E /
![Page 17: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/17.jpg)
1. CONTEXT 2. CONFLICT 3. RESOLUTION 4. COMPLICATION 5. ACTUAL RESOLUTION
complex tale
H T T P : // T O M T U N G U Z .C O M / S T O R Y T E L L I N G - D U A R T E /
![Page 18: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/18.jpg)
1. CONFLICT 2. RESOLUTION 3. CONTEXT REVEAL
comical
![Page 19: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/19.jpg)
1. CALL TO ADVENTURE 2. SUPERNATURAL AID 3. THRESHOLD GUARDIAN 4. MENTOR OR HELPER 5. ABYSS 6. DEATH & REBIRTH 7. TRANSFORMATION 8. RETURN
the hero’s journey
![Page 20: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/20.jpg)
what does this mean for
designers?
![Page 21: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/21.jpg)
1. Service design 2. Product feature ideation 3. Interaction design 4. Storytelling metaphors
![Page 22: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/22.jpg)
1. Service design
USE STORIES TO HELP YOU DESIGN THE BEST PATH.
![Page 26: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/26.jpg)
1. Service design 2. Product feature ideation 3. Interaction design 4. Storytelling metaphors
![Page 27: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/27.jpg)
CREATE SCENARIOS WHERE YOUR USERS ARE HEROES, AND YOUR
PRODUCT IS THEIR WORLD. WEAVE A STORY AROUND IT.
2. product feature ideation
![Page 28: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/28.jpg)
A. THINK OF YOUR USER AS A STORY CHARACTER: AN INCOMPLETE HERO.
2. product feature ideation
![Page 29: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/29.jpg)
B. HOW CAN YOU HELP THEM UNLOCK THEIR ABILITIES?
2. product feature ideation
![Page 30: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/30.jpg)
C. ONCE THEY UNLOCK THEIR ABILITY, HOW DO YOU LET THEM USE IT?
2. product feature ideation
![Page 31: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/31.jpg)
D. WHO IS THE HERO’S SIDEKICK?
2. product feature ideation
![Page 32: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/32.jpg)
2. product feature ideation
D. WHO IS THE HERO’S SIDEKICK?
![Page 33: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/33.jpg)
E. WHAT’S THE MAXIMUM REACH OF THEIR SUPERPOWERS?
2. product feature ideation
![Page 34: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/34.jpg)
F. WHAT’S THEIR KRYPTONITE?
2. product feature ideation
![Page 35: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/35.jpg)
F. WHAT’S THEIR KRYPTONITE?
2. product feature ideation
![Page 36: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/36.jpg)
1. Service design 2. Product feature ideation 3. Interaction design 4. Storytelling metaphors
![Page 37: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/37.jpg)
3. interaction design
MAP SEGMENTS OF LINEAR EXPERIENCES OR ‘FLOWS’ WITHIN
YOUR PRODUCT.
![Page 38: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/38.jpg)
3. interaction design
![Page 39: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/39.jpg)
3. interaction design
![Page 40: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/40.jpg)
GUIDING ANIMATIONS
3. interaction design
![Page 41: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/41.jpg)
TIMED COMPLEXITY
3. interaction design
![Page 42: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/42.jpg)
1. Service design 2. Product feature ideation 3. Interaction design 4. Storytelling metaphors
![Page 43: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/43.jpg)
4. storytelling metaphors
CREATE NARRATIVE USE-CASES FOR YOUR PRODUCT.
![Page 44: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/44.jpg)
“AN ASTRONAUT IS FLYING IN A SO"R SYSTEM, LOOKING FOR A FLOATING SPATIAL ANOMALY.”
4. storytelling metaphors
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 45: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/45.jpg)
“THIS ANOMALY WAS P"CED IN THE STAR SYSTEM BY MISTAKE AND IT RISKS CREATING CHAOS. THIS
WOULD BE CATASTROPHIC!”
4. storytelling metaphors
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 46: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/46.jpg)
“THE ASTRONAUT NEEDS TO LOCATE THE ANOMALY IN THE STAR SYSTEM, AND DO TWO
THINGS: TAG IT.…“
4. storytelling metaphors
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 47: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/47.jpg)
“…AND FIND A MAP TO THE NEAREST SAFE AREA IN SPACE WHERE THE ANOMALY CAN BE RELOCATED
WITH A SPECIAL TOOL.”
4. storytelling metaphors
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 48: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/48.jpg)
• USER MUST FLY OVER STAR FIELD
• USER MUST BE ABLE TO DISTINGUISH A STAR SYSTEM WITH ANOMALIES
• USER MUST FIND/RELOCATE ANOMALY BEFORE IT DISRUPTS GRAVITY ON NEARBY P"NETS
• USER MUST UNDERSTAND THE MEANING AND POSSIBLE RE"TIONSHIPS BETWEEN STARS, STAR SYSTEMS, AND P"NETS.
4. storytelling metaphors
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 49: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/49.jpg)
• INTERFACE MUST HAVE OPTIMAL 3D-NAVIGATIONAL CONTROLS
• INTERFACE MUST BE CLEAR ON DISP"YING DIFFERENT SYSTEMS AND THEIR POTENTIAL ANOMALIES
• INTERFACE MUST ALLOW EASE OF USE TO TARGET SPECIFIC ANOMALY AND PROVIDE MEANS TO RELOCATE IT
• INTERFACE MUST HIGHLIGHT CONNECTIONS BETWEEN ELEMENTS DISP"YED
4. storytelling metaphors
• USER MUST FLY OVER STAR FIELD
• USER MUST BE ABLE TO DISTINGUISH A STAR SYSTEM WITH ANOMALIES
• USER MUST FIND/RELOCATE ANOMALY BEFORE IT DISRUPTS GRAVITY ON NEARBY P"NETS
• USER MUST UNDERSTAND THE MEANING AND POSSIBLE RE"TIONSHIPS BETWEEN STARS, STAR SYSTEMS, AND P"NETS.
N O M A N ’ S S K Y B Y H E L L O G A M E S
![Page 50: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/50.jpg)
4. storytelling metaphors
© S TA C K R AY
![Page 51: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/51.jpg)
4. storytelling metaphors
• INTERFACE MUST HAVE OPTIMAL 3D-NAVIGATIONAL CONTROLS
© S TA C K R AY
![Page 52: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/52.jpg)
4. storytelling metaphors
• INTERFACE MUST BE CLEAR ON DISP"YING DIFFERENT SYSTEMS AND THEIR POTENTIAL ANOMALIES
© S TA C K R AY
![Page 53: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/53.jpg)
4. storytelling metaphors
• INTERFACE MUST ALLOW EASE OF USE TO TARGET SPECIFIC ANOMALY AND PROVIDE MEANS TO RELOCATE IT
© S TA C K R AY
![Page 54: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/54.jpg)
4. storytelling metaphors
• INTERFACE MUST HIGHLIGHT CONNECTIONS BETWEEN ELEMENTS DISP"YED
© S TA C K R AY
![Page 55: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/55.jpg)
4. storytelling metaphors
© S TA C K R AY
![Page 56: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/56.jpg)
closing thoughts.
![Page 57: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/57.jpg)
HUMAN KNOWLEDGE IS BASED ON STORIES.
STORIES MIRROR HUMAN THOUGHTS, BECAUSE WE THINK IN NARRATIVE STRUCTURES AND
REMEMBER FACTS IN STORY FORM.
FACTS ARE SMALL VERSIONS OF A "RGE STORY.
![Page 58: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/58.jpg)
DATA NEEDS THE PAST.
INNOVATION NEEDS THE FUTURE.
STORYTELLING NEEDS BOTH.
![Page 59: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/59.jpg)
• IT HELPS US TO SHARE THE LINEAR JOURNEY OF OUR USERS AS WE DEVELOP A PRODUCT.
• PROBLEMS CAN BE SPOTTED EARLIER.
• C"RIFIES GOALS UP FRONT.
• IT HELPS DESIGN/DEV TEAMS TO CRAFT THE PRODUCT WITH A MORE UNDERSTANDABLE NARRATIVE.
storytelling + design
![Page 60: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/60.jpg)
the end.
![Page 61: MOMO Slides – Shareable copy2016.uiuxconf.com/slides/Day1-3.Momo.pdfcarrier of this pdf. all information contained here is a summary of a talk that required less slides and bullet](https://reader033.vdocuments.us/reader033/viewer/2022041513/5e29bcb5a7baef101c6f4781/html5/thumbnails/61.jpg)
T H I S P D F H A S B E E N S H A R E D P R I VAT E LY F O R A S S I S TA N T S O F T H E U I U X C O N F E R E N C E I N C H I N A , I N O C T O B E R 2 0 1 6 . A L L M AT E R I A L S S H O W N H E R E A R E U S E D F O R C O N T E X T A N D D E M O N S T R AT I O N P U R P O S E S O N LY. N O C O P Y R I G H T I N F R I N G E M E N T O R D I S C L O S U R E I S I N T E N D E D B Y E I T H E R T H E O R G A N I Z E R S O F T H E E V E N T, T H E S P E A K E R , O R T H E C A R R I E R O F T H I S P D F . A L L I N F O R M AT I O N C O N TA I N E D H E R E I S A S U M M A R Y O F A TA L K T H AT R E Q U I R E D L E S S S L I D E S A N D B U L L E T P O I N T S T H A N T H E O N E S P R E S E N T I N T H I S D O C U M E N T. P R O P E R A C C R E D I TAT I O N C A N B E F O U N D I N T H E F O L L O W I N G L I N K S , W H E R E M O S T O F T H E R E F E R E N C E S H AV E B E E N TA K E N F R O M T O B U I L D T H E C O N T E N T I N T H E A F O R E M E N T I O N E D P D F F I L E .
H T T P S : // W W W. U X P I N .C O M / S T U D I O / E B O O K S / V I S U A L - S T O R Y T E L L I N G -W E B - U I - D E S I G N /
H T T P S : // L I B R A R Y.G V.C O M / W H Y- G O O D - S T O R Y T E L L I N G - H E L P S -YO U - D E S I G N - G R E AT-P R O D U C T S - 1 4 8 C 9 B B C 74 0 4 # .O 0 O Q 2 Y 7 Y X
H T T P : // D E S I G N R E S E A R C H T E C H N I Q U E S .C O M / C A S E S T U D I E S / S T O R Y T E L L I N G /
H T T P S : // W W W. U X P I N .C O M / S T U D I O / B L O G / S I M P L I F Y I N G - U X - D E S I G N -T H R O U G H - S T O R Y T E L L I N G /
H T T P : // T H E N E X T W E B .C O M / D D /2 0 1 5 /0 9/0 8 /6 - S T O R Y T E L L I N G -T E C H N I Q U E S - F O R - G R E AT- I N T E R A C T I O N - D E S I G N / # G R E F
H T T P S : // S P E C K Y B OY.C O M / T H E - I M P O R TA N C E - O F - S T O R Y T E L L I N G - I N - D E S I G N /
H T T P S : // W W W.W I K I WA N D .C O M / E N / S T O R Y T E L L I N G # / H I S T O R I C A L _ P E R S P E C T I V E
H T T P : // T O M T U N G U Z .C O M / S T O R Y T E L L I N G - D U A R T E /