momo #8 - raimo van der klein
TRANSCRIPT
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A bit (more) about context.... and need fulfillment
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and a surprise announcement
A bit (more) about context.... and need fulfillment
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But first...
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1992
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2000 20081992
communication mobile internet contextual services
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Contextual Services=
Adaptive Services Designed around your situation.
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1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
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People take control
Space Media
DistributionProduction
YouTubeSao Paolo
NoLogo
Customization
Co-creation
Crowdsourcing
Citizen Journalism
Word of Mouth
Torrents
Ebay
Crafting
2nd Life
Etsy
Wikipedia
Social lending
Recommendations
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Push Programs Pull Platforms
Demand can be anticipated Demand is highly uncertain Top down design Emergent design Centralized control Decentralized initiative Procedural Modular Tightly coupled Loosely coupled Resource centric People centric Participation restricted Participation openFew participants Many diverse participants Efficiency focus Innovation focus Zero sum rewards Positive sum rewards Extrinsic rewards dominate Intrinsic rewards dominate
John Hagel and John Seely Brown
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Timothy Schenck
It’s about people
hello
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1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
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Timothy Schenck
Information Overload
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1. People Centric World2. Information Overload
3. Dynamic Context
Three reasons why NOW:
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http://www.flickr.com/photos/moriza/126238642/sizes/o/
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http://www.flickr.com/photos/pboguslawski/2343069505/sizes/o/
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http://www.flickr.com/photos/happyaslarry/2258568311/sizes/l/
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So what is this Personal Mobile Context?
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Activities(what)
EnvironmentSocial(who)
Geo Spatial(where/when)
Mental
Physiological
People nearbyBuddyfinder
WeatherRain predictionNFC / RFID
RoomwareNavigationGeofencing
MeVirtual
me
Emomapping
Social NetworksFlickr comments(Social Backchannel)
AccelerometerNokia SportstrackerStepcounterHeartrate
EducationBeliefsExperiences
TwitterPresenceAgenda
Personal Mobile Context
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Change in Context triggersmobile usage
State A State B
=
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Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
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Getting readyfor battle
Feasting,Sexing & Primping
Returning backto Camp
Protecting yourselffrom the future
Check Check Check Check Check
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
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Changed ways in Need FulfillmentConsequence of Context:
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http://www.flickr.com/photos/75998848@N00/318439881/sizes/l/
She is in a hotel in Amsterdam...
...but “where” is she really??
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http://www.flickr.com/photos/zenzenok/12417299/
Can we imagine what information might be relevant for someone stuck at an airport?
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context specific need relevant information
.
Fulfillment process
PHYSICALWORLD
VIRTUALWORLD
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context specific need relevant information
.
Fulfillment process
NowGet your fulfillment
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
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context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Future
Get your fulfillment‘ smart’ tools
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
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context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Next
Future
Contextual marketplaces
Get your fulfillment‘ smart’ tools
‘ smart’ tools
PHYSICALWORLD
VIRTUALWORLD
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Contextual Marketplace
There is more between Physical and Virtual
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We need to Hunt & Gather
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Certainty and Uncertainty
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Serendipity and Predictability
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Variety and Structure
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http://www.flickr.com/photos/justinlim/2571877311/sizes/l/
Create ‘views’ of our world which are particulary relevant for people in specific situations.
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Announcement
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Thank You