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Moments That Matter

Our award - winning insight toolsAt Mail Metro Media, we are very proud of the bespoke insight tools we have developed. From our newly formed Matters community to our D.N.A. (Data News Audiences) suite powered by our first party data, we have the ability

to help you meet any business objective or challenge you may have.

Data News Audiences ProfilerCreates rich pen portraits of our

audience segments by tapping into our rich 1st party data alongside trusted

3rd party data sources. Offers insight to help you understand how your target

audience engages with specific articles, topics and campaigns.

Pulse PollEnables you to survey readers in real-

time to find out what they feel and think about any topic. Get live insights to

shape your campaign or to fuel strategy. Receive results in just 72 hours!

Trending TopicsProvides real-time social listening and buzz monitoring. Using unique keyword

triggers, we can alert you when an article is published about a topic or person your brand is aligned with to inform any potential contextual

targeting.

Matters CommunityA dedicated group of over 2,000 people who have agreed to share their opinions through surveys, discussion rooms, polls and much more. Allows you to engage and understand your consumers in more

depth than ever.

Audience BuilderUse our rich 1st party data to build bespoke audiences relevant to your

brands. Gain a better understanding of your target audience by deep diving

into the content they consume and when they consume it.

Campaign EffectivenessEnsure your campaigns are delivering

against your KPIs through our campaign performance studies. We use a variety

of 1st and 3rd party research in the form of brand trackers, search analysis and

creative tests.

JanuaryNEW YEAR’S DAY

Peak in searches

for VEGAN

MMM readers account for 67p in every £1 spent on

holidays

60% of MMM readers claim to have made a New Year’s resolution

Peak in searches

for GYM MEMBERSHIPS

GOLDEN GLOBE AWARDS

187 articles with 11.3million article views

Peak in searches

for DIETS Peak in searches for LONG HAUL FLIGHTS

Peak in searches for

CRUISES

MMM reaches 70% of cruisers each

month

MMM is #1 for cruises

Most people fail their New Year resolution today

BLUE MONDAY Our readers are

on the lookout for deals on the most depressing day of

the year

Valentine’s gift searches start to

grow

Burns Night

CHINESE NEW YEAR

(Mouse)

Australia Day

62ND GRAMMY AWARDS

5.3million article views of Grammys

content

NATIONAL TELEVISION AWARDSTarget our ‘Awards

Show’ segment: 9.1million uniques, more likely to be

ABC1 females, 18-24.

Peak in searches

for HALF-TERM HOLIDAY

VEGANUARY

AUSTRALIAN OPEN STARTS

The ‘Big 3’ have won the last 12 Grand Slams

4.4MILLIONMAIL METRO MEDIA READERS

BOOK THEIR HOLIDAYS IN JANUARY

Saving money (48%)Improving

appearance (46%) Less drinking/smoking

(25%)

TOP RESOLUTIONS

FebruarySIX NATIONS

RUGBY KICKS OFF MMM reaches

1 in 4 rugby fans every day

Peak in searches

for MORTGAGE

NFL SUPER BOWL BAFTAS

103 MailOnline articles with

11.6million views

WORLD CANCER DAY

Over half of our readers have donated to a UK cancer charity in the past 12 months

TIME TO TALK DAY 1 in 3 MMM readers exercise to relieve stress or improve

wellbeing

OSCARS198 MailOnline

articles generated 17million

article views

Our readers spent over 240,000 hours reading this content

in 2019

MMM reaches 1.3million adults

who expect to take out a mortgage

next year

Peak in searches

for FLOWER DELIVERY

VALENTINE’S DAY

LONDON FASHION WEEK

LONDON FASHION WEEK

Men spent an average of £64 on

gifts vs £44 spent by women

2million article views of LFW content last year


KIDS ACTIVITIES

Half term starts

BRIT AWARDS Our readers spent over 140,000 hours reading

this content in 2019

PANCAKE DAY 1 in 2 Brits took part in Pancake Day last year

and there were 9million shares on Instagram

LEAP YEAR The chances of being

born on a Leap Day are 1 in 1500

7.5MILLIONMAIL METRO MEDIA READERS

BOUGHT PRESENTS FOR VALENTINE’S DAY

MarchCARABAO CUP

FINAL

MMM reaches 7 in 10 adults who

intend to get a new car in the next

12 months

NEW CAR REG

WORLD WILDLIFE DAYCRUFTS

Over 1 in 4 MMM readers have

a dog

Our ‘Dog Lovers’ segment reaches 2.2million adults

each month

INTERNATIONAL WOMEN’S DAY

MMM reaches 1 in 5 women everyday

CHELTENHAM FESTIVAL

MMM daily readers are 33% more likely to regularly bet on horse racing

SIX NATIONS FINAL WEEKEND

Wales vs ScotlandEngland vs Italy Ireland vs France

MMM reaches 70% of people who

bought flowers online last year

Peak in searches

for GUINNESS

ST PATRICK’S DAY 1 in 8 readers celebrate St Patrick’s

Day

1 in 2 readers buy gifts for Mother’s Day during the week

before

MOTHER’S DAY£1billion is spent on Mother’s Day each

year

Holidays and spas top MMM Mums dream gift list

March is the #1 month for booking short haul

holidays

WORLD THEATRE DAY

MMM reaches 7million theatre-goers every

month

Our performing arts segment = 5.4million adults each month

BRITISH SUMMER TIME BEGINS

Clocks go forward 1hr

OXFORD VS CAMBRIDGE BOAT RACE

Peak in searches

for HOUSE AND GARDEN

MMM readers have spent

£2.7billion on their gardens in the last

12 months

13.7MILLIONMAIL METRO MEDIA READERS BOUGHT

PRESENTS FOR MOTHER’S DAY

METRO NEWSPAPER’S21ST BIRTHDAY

AprilPeak in searches for

GARDEN FURNITUREAPRIL FOOL’S DAY

54% of readers buy Easter Eggs over

a week before the Easter weekend

INTERNATIONAL CHILDREN’S BOOK

DAYAINTREE RACES

LADIES’ DAY THE GRAND NATIONAL

1 in 4 MMM readers who watched The Grand National last year placed a bet

MMM readers spend £490million on garden

furniture each year

SCHOOL EASTER HOLIDAYS



Financial Mail is the most read finance section in

national press

WORLD HEALTH DAY2 in 5 of our readers tend to buy premium

products at Easter

US MASTERS COACHELLA WEEKEND 1

COACHELLA WEEKEND 2

MMM reaches 66% of adults who watched golf on TV in the last 12 months

In 2018 we wrote 237 articles on Coachella with 11.1million article views. Readers spent a

total of 96,000 hours reading the content

GOOD FRIDAY On average, our

readers spent £113 on Easter activities

and dinners last year EASTER SUNDAY

EASTER MONDAY

FA CUP SEMI-FINALS FA CUP SEMI-FINALSWORLD SNOOKER

CHAMPIONSHIP BEGINSMMM reaches 3 in 5 regular snooker

viewers

QUEEN’S 94TH BIRTHDAY

INTERNATIONAL EARTH DAY

Last year we wrote 121 eco-related articles

that generated 3.5million views

ST GEORGE’S DAY

RAMADAN BEGINS

LONDON MARATHON

2.2million MMM readers jog on a

regular basis

Peak in searches

for HOME RENOVATIONS

4 in 5 MMM readers say they are

concerned about the environment

£2.2BILLIONWAS SPENT ON EASTER GIFTS AND ACTIVITIES LAST YEAR

May 3 IN 5MAIL METRO MEDIA READERS AGED

18-34 SAY THEY SPEND MORE ON BANK HOLIDAY WEEKENDS


SUMMER FASHION

MAY DAY

MET GALA STAR WARS DAY

14million article views on Met Gala

content in 2019

MailOnline readers are 51% more likely than average to have watched Solo: A Star Wars Story in

the cinema

CINCO DE MAYO 1 in 5 Millennials plan to take a day trip

over the Bank Holiday weekend

BANK HOLIDAY 57% of MMM readers say they will do DIY/gardening over the

weekend

VE DAY

NATIONAL VEGETARIAN WEEK

STARTS CANNES FILM FESTIVAL

CANNES FILM FESTIVAL

2 in 3 MMM women buy new clothes for their summer

wardrobe

PREMIER LEAGUE SEASON ENDS

Peak in searches

for STAYCATION15.1million readers took a short break or holiday in

the UK last year

Peak in

WEDDING-RELATED searches

Metro readers are 31% more likely than the average adult to be getting married in the

next 12 months

CHELSEA FLOWER SHOWMONACO GRAND PRIX

FA CUP FINALMMM reaches 1 in 4 football fans each day

FRENCH OPEN BEGINS

SPRING BANK HOLIDAY

EUROPA LEAGUE FINAL

UEFA CHAMPIONS LEAGUE FINAL

Metro and The Mail on Sunday readers are 66% more likely than average to pay

to watch football at a stadium

36% of MMM readers donate to veteran/war

charities

No we haven’t got it wrong - for only the second time ever, this Bank Holiday is

on a Friday!

JuneMAIL METRO MEDIA READERS WENT

TO A FESTIVAL LAST YEAR

2.8MILLION

LOVE ISLAND expected to begin.

Last year, there were 400million page

views of Love Island content


PROM DRESS

WORLD ENVIRONMENT DAY Environment is the

3rd biggest concern amongst our readers

(after crime and healthcare)

83% of our readers are worried about plastic pollution

D-DAY LANDING ANNIVERSARY

ISLE OF WIGHT FESTIVAL BEGINS Our festival goers

segment = 2.8million adults each month

EURO 2020 BEGINSMMM reaches

5.9million football fans every day

TROOPING THE COLOUR

QUEEN’S OFFICIAL BIRTHDAY

2 in 3 MMM readers consider themselves

royalists

1 in 3 MMM readers say Queen Elizabeth

is their favourite member of the royal

family

US OPEN GOLF CHAMPIONSHIP

MMM readers are 88%

more likely than the average UK adult to have bet on golf in the last 12 months

NATIONAL BEER DAY

2 in 5 MMM readers agree it’s worth

paying extra for good quality beer

ROYAL ASCOT


BBQ

FATHER’S DAY

SUMMER SOLSTICE

GLASTONBURY FESTIVAL

We wrote 80 articles about Glastonbury generating 15million articles views. MMM reaches 78% of all

Glastonbury festival goers PRIDE IN LONDON

80% of Metro readers think it’s important for brands to be inclusive

of people from different backgrounds

TOUR DEFRANCE STARTS

WIMBLEDON STARTS

We wrote 463 articles with 40.7million article

views in 2019

July 4 in 5 MAIL METRO

MEDIA READERS ARE EXCITED

FOR THE OLYMPICS


ROOFTOP BARS US INDEPENDENCE DAY

1 in 3MMM readers feel

more positive towards brands that sponsor

women’s sport


PIMMSPeak in searches for

BEACH HOLIDAYMMM reaches 2 in 3

sun worshippers

WIMBLEDON WOMEN’S

FINAL

BRITISH GOLF OPEN MMM reaches 2 in 3 adults who regularly

watch golf on TV

WIMBLEDON MEN’S FINAL

AMAZONPRIME DAY

MMM reaches 9million Amazon customers

every day


KIDS ACTIVITIES

45% of MMM parents

struggle for ideas to keep their kids entertained over

summer

WORLD EMOJI DAY

SUMMER SCHOOL TERM ENDS

MMM reaches 63% of parents (11million

adults)

MMM reaches 67% of families who travel during summer

school holidays

TOKYO 2020 OLYMPICS OPENING

CEREMONY

45% of MOL readers are planning to

watch it

2020 SUMMER OLYMPICS


Japan is the most intriguing country for

our readers




SCHOOL UNIFORM

August is the most popular month for weddings in the UK

EDINBURGH FRINGE FESTIVAL BEGINS PREMIER LEAGUE

to start

Expected date for

MMM reaches 15million football fans

each month

TOKYO 2020 OLYMPICS CLOSING

CEREMONY

Can Team GB eclipse the 27 golds they won in Rio 2016?

A-LEVEL RESULTS DAY

GCSE RESULTS DAY

MEN’S GROOMING DAY

MMM reaches 2.5X more mums

than Mumsnet and Netmums combined

MTV VIDEO MUSIC AWARDS

August 70%OF THOSE PLANNING TO

GET MARRIED IN THE NEXT 12 MONTHS

READING AND LEEDS FESTIVALS

71% of readers say that festivals help them escape normal life NOTTING HILL

CARNIVAL BANK HOLIDAY

NOTTING HILL CARNIVAL

GBBO STARTS SOON There were 22million article views of

GBBO content last year

MAIL METRO MEDIA REACHES

MMM readers spent £215million on BBQs

last year

MMM readers spent £334million on swimwear last year

September OVER 50%OF PARENTS DO THEIR

BACK TO SCHOOL SHOPPING TWO WEEKS BEFORE THE START OF TERM


SCHOOL LUNCHESNEW CAR REG MMM reaches 1 in 4

new car buyers every day

SCHOOL TERM BEGINS MMM reaches 2 in 3

primary school parents every month

WORLD BEARD DAY

START OF FLU SEASON

MMM reaches 70% of tennis players each month. Metro

readers are 2X more likely than the average adult to play tennis

FRESHERS’ WEEK BEGINS


STUDENT BANK ACCOUNTS

Over half of students expecting to start university this year read MailOnline or

Metro.co.uk

UEFA CHAMPIONS LEAGUE STARTS

MMM reaches 2 in 3 fantasy sports

players

100 DAYS TILL CHRISTMAS

LONDON FASHION WEEK

LONDON FASHION WEEK

Last year we wrote 65 articles with 4.4million views

WORLD’S BIGGEST COFFEE MORNING

65% of all charity donations last year

were made by MMM readers


OCTOBERFEST

US OPEN FINALS

October 40% OF MAIL METRO MEDIA

READERS SPENT MONEY ON HALLOWEEN IN 2019


HALLOWEEN COSTUME

SOBER OCTOBER

Approximately 1 in 4 people in the UK will experience a mental

health problem

STOPTOBER

2million MMM readers took part in a charity event last

year

GRANDPARENTS’ DAY

MMM reaches 7.6million of them

every month

WORLD MENTAL HEALTH DAY

17% of MMM readers start

planning Christmas gifts in October

NATIONAL COMING OUT DAY

1 in 2 Metro readers would choose an equality-focused

brand over a competitor

NATIONAL PASTA DAY

MMM reaches 66% of all adults who

like to go to trendy places to eat and

drink

BRITISH SUMMER TIME ENDS

Clocks go back 1hr


WINTER OUTFITSMMM readers

spent £2billion on coats, raincoats and

jackets

OCTOBER HALF TERM

Searches for

BLACK FRIDAYstart to increase

HALLOWEENParents spend an

average of £47 on Halloween

35% shop for Halloween goods a

few days before

November 55%OF MAIL METRO MEDIA

READERS CONSIDER PURCHASING ON BLACK FRIDAY


FIREWORKS

The most popular day to start

Christmas shopping

WORLD VEGAN DAY MOVEMBER

Over 3 in 5MMM men have taken part in a

charitable activity in the last 12 months

1 in 4 start planning their Christmas purchases in November

BONFIRE NIGHTMen are the

bigger spenders, spending an average of £133 vs £40 spent

by women

REMEMBRANCE SUNDAY

1 in 4 of our Black Friday

shoppers start researching two weeks before


CHRISTMAS PRESENTS


BLACK FRIDAY

2 in 5 say advertising helps remind them of

Black Friday dealsTHANKSGIVING DAY

BLACK FRIDAY Peak in searches for

ADVENT CALENDARS

Our readers buy electricals (49%), fashion (38%), beauty (25%) and toys (20%)

71% of adults look for pre-Christmas bargains

CYBER MONDAYRetail traffic peaked at

8pm-9pm in 2019

INTERNATIONAL MEN’S DAY

December £9.6BILLION SPENT ON XMAS

PRESENTS BY MAIL METRO MEDIA READERS

LAST YEAR


CHRISTMAS DECORATIONS

Over 1 in 4 of MMM adults say that

today signals the start of Christmas

Readers start planning Christmas

dinner 20 days before the big day

2 in 3 of ourfemale audience buy new festive clothes for the

season

START OF CHRISTMAS PARTY

SEASON

CHRISTMAS JUMPER DAY


GIFTS FOR HIM4 in 5 of our readers

research products online

71% of adults will take a bottle of alcohol to their

hosts this Christmas


GIFTS FOR HER63% of men say they get their

shopping done in less than 3 hours


HANGOVER CURE


CHRISTMAS RECIPESFood planning tips and ideas are the

most desired online content

3 in 10 MMM readers forget

key items such as sauces, stuffing and

tags

CHRISTMAS EVE

8million Brits go shopping on

Christmas Eve

CHRISTMAS DAY

1 in 4 shop on Boxing Day

BOXING DAY Peak in searches for

LEFTOVER RECIPES

NEW YEAR’S EVE

SUPER SATURDAYOne of the

busiest shopping days of the year. 13.4million treat themselves when shopping at Christmas

Sources: Matters Community, 2019 I Omniture, 2019 I TGI Clickstream, 2019 Q3 I Google Trends, 2019 I TGI Clickstream Mobile 2019 Q3, PAMCo 2019 Q3, D.N.A, Pulse Poll, Hitwise

moments that matter · our award -winning insight tools at mail metro media, we are very proud of...

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