Moments

Survey Analysis

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Moments Survey - Introduction

• Next slides present data resulted from our survey.

• First part will show from here are the results, based on gender, age, country,… [this allows a better understanding on data validation]

• Second part shows the real data results [this data allows to better understand the approach that can, and should, be done on our App]

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1. Moments Survey (Data Set)

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32%

68%

Gender

Female

Male

0

20

40

60

80

100

120

140

160

180

200

15-19 20-29 30-39 40-49 50-59

Ages (by Gender)

Male

Female

Main Results:

- 2/3 are man- Most replies are from Portugal- 90% are between ages of 15 and 29

0

50

100

150

200

250

Countries (by Gender)

Male

Female

2. Moments Survey

• Android is without any doubt the most used OS, with Symbian and iOSfollowing

• We need to pay attention to Windows 8 which , when launched, may change this scenario.

• No single OS should be chosen for development!

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Android40%

BlackBerry OS2%

iOS14%

Other27%

Symbian14%

Windows Phone3%

Operating System

2. Moments Survey

• More than 70% do not buy any paid App regularly

• But… almost 30% do!

• We should make the App available for free, but can include paid features!

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No72%

Yes28%

Buy Paid App?

2. Moments Survey

• From survey answers, this shows % of users that use a certain social network…

• The most used ones are:

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

% Users / Social Networks

2. Moments Survey

• Most of the users do not have a data plan in their mobile equipment

• Maybe because there are many places with free internet, or just maybe because it is expensive; this can bring some drawback to our project.

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No63%

Yes37%

Have Data Plan?

2. Moments Survey

• Most users do not use social networks for professional purposes.

• If data connection is very good, this may bring extra opportunities for users and they will change their point of views

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0 20 40 60 80 100 120

Rarely

Some Times

Frequently

Very Frequently

Use of Social Networks for Professional Usage

2. Moments Survey

• Most users do attend public and professional events

• Since our App is meant to be used ‘on location’ this is a good indicator.

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0 20 40 60 80 100 120

Rarely

Some Times

Frequently

Very Frequently

Attend Public Places (Pro and Social)

2. Moments Survey

• There are a lot of users in events, but not using social networks information

• If we are able to position our App with relevant information (pro and private) for the user, there may be a good opportunity here!

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0 20 40 60 80 100 120

Rarely

Some Times

Frequently

Very Frequently

Use of Social Networks for Professional Usage

0 20 40 60 80 100 120

Rarely

Some Times

Frequently

Very Frequently

Attend Public Places (Pro and Social)

2. Moments Survey

• Most users are not very concerned with data privacy and connectivity, although they may show some concern

• Our App should take very seriously the respect for data privacy (since only a few do not show any concern on that matter)

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0

20

40

60

80

100

120

Mild concern Minor concern No Concern Very concerned

Concern Level on Data Privacy

2. Moments Survey

• Most users do not use any App of this type

• Question is… WHY?

• On one hand this can mean we have a good chance since no fidelity is yet installed on the market.

• On the other hand it may imply that users do not feel the need to use this type of App.

• Or… they did not yet know our App!!!

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None97%

Some3%

Use similar App?

2. Moments Survey

• Only a small amount of people gave us their e-mail, showing interest in receiving more information about our App

• To succeed in this App area, we need a lot of marketing to create visibility and interest in users

• Or… a huge amount of luck!

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No86%

Yes14%

Interested in App?

Moments Survey - Conclusions

• This type of App is yet new in the market

• Interest is not yet fully spread, probably because this App type is new

• Marketing is very important to create interest and curiosity [in the beginning this will not allow App to be charged in any way]

• Market is young in this area and allow for fast growing [allowing to have big market share]

• App (initial) features require a careful consideration, due to usage purposes and to take advantage of possible market niches.

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