SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

Moment to monument

LULU GEPHARTREI

MOMENT TO MONUMENT SOCIALMEDIA.ORG SUMMIT 2014

LULU GEPHART

At 02:54 AM Neil P. was Exploring in Paint Mines Interpretive Park

AGENDA Nice to meet you

Where we’ve been

UGC: Reasons to believe

Going farther

Your Questions

2

ABOUT REI [WE’RE A CO-OP!]

REI Project Manager

THE REI SOCIAL/EARNED TEAM

@kelly_ann_walsh

@jruckle

@lux2

@paolojr

@courtneycoe

@schoenner

@lancetrueb

WHERE WE’VE BEEN

CONFIDENTIAL | FOR INTERNAL USE ONLY 5

#REI1440PROJECT

WWW.REI1440PROJECT.COM

UGC: REASONS TO BELIEVE

7

AUTHENTIC BRAND EXPRESSION

CREATING ADVOCATES

SCALING CONTENT

CONFIDENTIAL | FOR INTERNAL USE ONLY 10

CONFIDENTIAL | FOR INTERNAL USE ONLY 11

MOMENT TO MONUMENT

NEXT…

At 3:33 PM Sam M. was Paddling in Mustang Island State Park

CONSOLIDATE PROGRAM

EXTEND INTEGRATION

CONFIDENTIAL | FOR INTERNAL USE ONLY 14

THE END @lux2

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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014