moment marketing
TRANSCRIPT
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@ A D - P U R E
W W W . A D - P U R E . C O M
Ad-Pure
MOMENTMARKETING
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of marketing strategists in the
UK have planned to increase
budget for this type of
marketing in 2016.
Recently Deloitte and Warc
published their six marketing
predictions for 2016, and
moment marketing was second
on the list.
D I D Y O U K N O W ?
67%
2nd
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The consumer's decision power changes as it
has access to information. It remains comprised
of several propitious mo- ments for
consumption.
This is where brands have to seize the moment
to influence the consumer's purchase decision.
THE POWER OF"HERE AND NOW"
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The customer: Potential consumer
audience.
The context: Influences behaviour and
preferences of the audience.
The content: The message must be
sent with effective content at the right
moment.
THE COMPONENTSOF MOMENTMARKETING
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"Moment marketing" works with accurate data for a specific moment in time. Thus,
the message arrives in a useful and con- textualised way. Ad-Pure allows to:
Arrive at the moment of maximum with the effective message.
Meet the audience's needs.
Adapt to the tools that are already in use.
At the time of maximum opportunity Ad-Pure takes into account the factors
considered to be of maximum importance in the interaction with users: The
climate, the situation, sporting events, festivities, holiday periods, stock market
information, payment of payroll.
AD-PURE THE “MOMENTMARKETING PLATFORM”
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INCLUDED AD-PURE IN THERANKING OF COMPANIES “THETV SYNC VENDOR LANDSCAPE”.
F O R R E S T E R R E - S E A R C H F O R B 2 CM A R K E T I N G P R O F E S S I O N A L S
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@ A D - P U R E
S A L E S @ A D - P U R E . C O M
W W W . A D - P U R E . C O M
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