mojiva why were here narrative sales eu june 2011
DESCRIPTION
Mojiva in EMEATRANSCRIPT
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Introducing
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Why We’re Here
Mojiva’s mission…
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Mobile vs. Web:
What’s The Difference?
Campaign Effectiveness Brand Metric DeltasMobile vs. Online
November 2007 – December 2009
Mobile Norms
Online Norms
Unaided Awareness Aided Awareness Ad AwarenessMessage
AssociationBrand Favorability Purchase Intent
20%
15%
10%
5%
0%
9%9%
15%
14%
10%
12%
6%
Delta: Exposed - Control
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EU5 Smartphone Use 2010
Source: comScore MobiLens Dec 2010 vs Dec 2009
Year-over-Year Change in EU5 Smartphone OS Users (in 000)Source: comScore MobiLens, Dec-2010 vs. Dec-2009 (3 Month Average)
Google Apple RIM Palm Symbian Microsoft
Use
rs (
000)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000+12%
+951%
+115%
+34%
-2%+65%
Dec-2009 Dec-2010
Note: The total audience for comScore mobiLens includes persons age 13+.
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More than 565.2MM unique users globally.*
* Based on internal Mojiva data from May 2011, global
Flexible targeting.
Precise reporting and analytics.
We’ve Got Your Audience
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Targeting
We’ve Got Your Audience
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We’ve Got Your Audience
Big Brands Work With Us
Brand AdvertisersPublisher Snapshot
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Enhanced Reporting Capabilities
•
• Track campaign performance in real-time
• Gain insight intocampaign delivery
• Achieve high CTRs and conversions with optimization
• Detailed conversion tracking
You’re in Good Company
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You’re in Good Company
•
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mojivamca.com
See Mobile Rich Media in Action
You’re in Good Company
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ExpandableExecution by: Celtra
Tap-to-watchExecution by: Celtra
Rich Media Creative Opportunities
You’re in Good Company
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You’re in Good Company
Rich Media Creative Opportunities
InterstitialExecution by: Celtra
Tap-to-galleryExecution by: Celtra
Tap-to-watchExecution by: Phluant
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If you have any questions, please don’t hesitate to contact:
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Thank You!