mohtasim

Upload: imran-udas

Post on 04-Apr-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/30/2019 mohtasim

    1/6

    SIP Trunking - An ISDN Voice

    Replacement - AAPT White

    Paper

    The commercialisation of SIP Trunking, in

    conjunction with the uptake of IP telephony,

    Unified Communications and IP/MPLS services

    are enabling

    Australian businesses to achieve

    both direct and indirect costsavings.

    This primarily being achieved through the

    benefits of a converged voice and data network,

    and enabled feature rich environment, via open

    standards.

    * SIP Trunking - an ISDN Voice Replacement

    * Benefits of SIP Trunking over ISDN Services

    * Other Thought Leadership Reports

    SIP Trunking - an ISDN Voice

    Replacement

    This paper provides an overview of the

    technology, its place in the converged

    environment, the reasons for adopting and the

    benefits of doing so.

    Technology Overview of ISDN and SIP Trunking

    ISDN

    ISDN (Integrated Services Digital Network) is a

    set of protocols and standards that support

    digital data transmission over the traditional

    copper PSTN network to deliver higher quality

    and digitally enabled services. The key feature

    of the ISDN is that it integrates speech and data

    on the same lines, adding features that were

    not available in the classic telephone system.

    ISDN supports 2 types of connections: Basic

    Rate Interface (BRI) and Primary Rate Interface

    (PRI). The ISDN BRI service offers two B

    channels plus one D channel and a total

    interface rate of 192kbps. ISDN PRI in Australia

    provides 30 B channels plus one 64-kbps D

    channel and a total interface rate of 2.048

    Mbps.

    Unlike the traditional analogue PSTN services,

    ISDN as a digital technology has the following

    technical advantages over PSTN:

    * ISDN has faster call set-up capabilities

    * ISDN has a guaranteed data rate (64kps for

    each connection)

    * ISDN is more suitable to handle different

    types of services (voice, data and video) -

    supports channel bonding for higher bandwidth

    applications

  • 7/30/2019 mohtasim

    2/6

    * As a digital technology, ISDN enables more

    features for voice in combination with a PABX

    system, compared with analogue telephony.

    ISDN offers cost advantages over PSTN services

    where organisations require multiple telephone

    lines, and is a scalable voice solution for SME

    and MLE organisations. ISDN in combination

    with an ISDN enabled PABX system can

    significantly reduce the number of lines

    required, compared with a traditional analogue

    PSTN equipped PABX, to service the same

    number of endpoints. This, in turn, can save

    significant costs.

    A TYPICAL ISDN VOICE NETWORK

    ARCHITECTURE

    FIGURE 1 A TYPICAL ISDN VOICE NETWORK

    ARCHITECTURE

    SIP Trunking

    Session Initiation Protocol (SIP) is a signalling

    protocol used for multimedia communications.

    SIP Trunking offers Australian businesses an

    opportunity to significantly reduce their current

    ISDN costs from their on-premise PABX, by

    implementing converged

    voice and data traffic over a single pipe into

    the carrier network.

    Typically, the Point A end of the SIP trunk is

    connected to the organisations PABX. The

    PABX system must have a SIP trunk interface,

    which is typically a native IP interface looking

    outwards from the customers telephony

    system. Traditional telephony systems can also

    make use of SIP Trunking through

    interconnection with a front-end SIP gateway

    or ISDN Access Device (IAD).

    Thus, as voice traffic leaves the PABXs SIP trunk

    interface, it is routed via the carriers or service

    providers IP access and core network. The call

    is then routed to the appropriate PSTN

    gateway.

    The Point B, or other end of the SIP trunk,

    connects from the carriers IP network via the

    appropriate PSTN gateway into the carriers

    PSTN network.

    Benefits of SIP Trunking over ISDN Services

    SIP Trunking has many advantages over ISDN,

    they include:

  • 7/30/2019 mohtasim

    3/6

    * Lower cost of access The cost of the

    access component of SIP Trunking is typically

    significantly cheaper than the more costly ISDN

    services. Typically expensive individual ISDN line

    interfaces can be replaced by a single, (or

    multiple redundant) IP link (via either copper or

    fibre). This offers the added benefit of reducing

    capex and opex, as costs for an Ethernet line is

    dramatically lower than multiple ISDN lines,

    while offering significantly higher scalable

    bandwidth.

    * Lower call rates SIP Trunking typically

    offers slightly lower call rates than ISDN

    services, on a case-by-case basis.

    * Network convergence Convergence of

    voice, data and video over a common IP

    network provides economies of scope and scale

    and reduced network complexity.

    * Independence of Access Network SIP

    Trunking is carried over IP networks, meaning

    that SIP Trunking is independent of the access

    network type. SIP Trunking can be carried over

    copper, fibre, or indeed over wireless access

    networks. Hence, SIP Trunking becomes the

    preferred form of carrying voice traffic over

    fibre networks. Implementation of SIP Trunking

    positions a business for transition to an all fibre

    access network.

    * Flexibility in termination SIP Trunking

    enables more cost effective least-cost routing

    (LCR) and provides a far more effective and

    flexible disaster recovery option, as all voice SIP

    traffic can be quickly rerouted to a disaster

    recovery centre; a practical impossibility with

    ISDN.

    * Flexibility in dimensioning SIP Trunking

    services can be dimension based on average

    usage rather than peak

    * Scalability SIP Trunking is scalable and

    granular on a per channel basis, allowing an

    increase or decrease in number of lines based

    on changing requirements. This can be as

    simple as provisioning or prioritizing a larger

    allocation of bandwidth to SIP out of the

    existing Ethernet link. Provisioning additional

    ISDN services, by comparison, requires change

    increments of 10 channels at a time, and

    typically requires new lines and line interfaces

    installed.

    * Enables feature-rich UC UC services can

    be more efficiently delivered over SIP and can

    potentially federate with suppliers and

    customers communication systems andprocesses, delivering decreased business

    process costs.

    .

    Major carriers and niche service providers in

    Australia have offered ISDN for many years.

    ISDN has historically provided cost effective

    voice service for organisations with PABXsystems. In 2009, Telsyte estimates that there

    are approximately 2 million ISDN lines in service

    in Australia. Usage penetration of ISDN services

    is especially high in the SME and MLE market

    segment, implying that these business sectors

    stand most to gain from a move to SIP Trunking.

    The increased market penetration of IP

    telephony systems, particularly in the MLE

    market segment, has been a major reason for

    the decline of ISDN. According to Telsytes

    latest findings, IP telephony penetration in the

    MLE market has reached 17%, underpinned by

    the emergence of Unified Communications

    (UC). True UC features, functionalities and cost

  • 7/30/2019 mohtasim

    4/6

    savings can only be fully enabled in an IP

    environment. The migration to IP telephony and

    UC requires fundamental changes to the

    underlying infrastructure, to enable the

    convergence of voice and data over IP-based

    LAN and WAN. This requires moving away from

    legacy services such as ISDN to maximise

    feature transparency optimally. The uptake of

    real-time applications having high bandwidth

    requirements is also a key driver for moving

    away from ISDN.

    Telsyte anticipates broader availability of SIP

    Trunking services in Australia will further

    contribute to the decline of ISDN in the short to

    medium term. However, ISDN may continue as

    a backup voice and data service for the next five

    years while copper access lines remain

    dominant, to provide redundancy and resilience

    to the primary network.

    Although SIP Trunking has been around for a

    few years, the market in Australia is still verynascent. While many MLE organisations have

    migrated to IP telephony, they are still in the

    process of evaluating SIP Trunking for enabling

    IP feature transparency outside of the LAN

    environment.

    Telsyte has found that only 8% of businesses,

    (including both the SME and MLE segments),

    with IP telephony systems in place, have

    implemented or are in the process of deploying

    SIP Trunking. Telsyte also notes that a number

    of large organisations across the country are

    either in the process of deployment, or

    evaluating SIP Trunking as an ISDN replacement.

    These organisations come from the following

    vertical industries:

    * Retail

    * Pharmaceutical

    * Government

    * Telecommunication

    * Primary

    * Education

    Alarmingly, 42% of business decision makers

    lack knowledge about SIP Trunking, creating a

    major inhibitor to uptake. Decision makers are

    also unwilling to take on additional risk by being

    early adopters of a nascent product offering,

    without understanding the hidden collateral

    issues.

    Another major reason for the low adoption

    intention, is that carriers have been reluctant in

    the past, to market the value proposition of SIP

    Trunking, due to the threat of cannibalisation of

    their existing profitable ISDN revenue and

    customer premise equipment (CPE) revenue

    e.g. PSTN/ISDN gateways.

    Telsyte believes that the adoption rate of SIPTrunking will improve, as decision makers

    become better informed about the capabilities

    and benefits of SIP Trunking as a business

    process enabler. In addition, organisations that

    are migrating to IP telephony in the future will

  • 7/30/2019 mohtasim

    5/6

    evaluate the SIP Trunking proposition as

    integral to the migration process.

    SIP TRUNKING ADOPTION INTENTIONS IN

    AUSTRALIA

    Telsyte predicts that enterprises will

    increasingly adopt exchanged-based SIP

    Trunking as it become commercially viable in

    2010, due to the significant cost benefits and

    operational synergies that it can deliver.

    For instance, a single WAN connection with

    separate VPNs (i.e. one for voice and one for

    data) will be capable of servicing an

    organisations entire voice and data needs,

    thereby eliminating any need for ISDN to

    service the primary voice needs of the

    organisation, and in so doing can achieve more

    than 40% cost savings over ISDN service rental.

    Telsyte estimates that SIP Trunking willgenerate $5 million in service revenue in 2009

    and will reach over $150 million by the end of

    2013, contributing to the decline of ISDN,

    particularly as Australia moves to a

    predominantly fibre based access network.

    Other Thought Leadership Reports

    * Australian Enterprise Telephony Market,

    2008 Review & 2009-2013 Forecast, May 2009

    (Publication Number: 80586)

    * Australian Unified Communications &

    Enterprise Telephony Usage and Directions,

    2009 End-User Survey, November 2009

    (Publication Number 80610)

    * Cloud Computing & CommunicationServices for the Australian Mid and Large

    Enterprise Market, October 2009 (Publication

    Number: 80625)

    * Australian Broadband and Fixed

    Telecommunications Market, 2008 Review &

    2009-2013 Forecast, May 2009 (Publication

    Number: 80587)

    * Australian Mobile Services Market, 2008

    Review & 2009-2013 Forecast, April 2009

    (Publication Number: 80577)

    * Australian Business Mobile Usage and

    Directions, 2009 End-User Survey, August 2009

    (Publication Number 80609)

    * Conferencing & Collaboration Technologies

    in the Australian Business Market 2008, January

    2009 (Publication Number: 80556)

    * Comparative Analysis of Australian

    Smartphones and Vendors, 3Q2008, September

    2008 (Publication Number 80513)

    * Australian Mobile Advertising Market

    Assessment, 2008, January 2009 (Publication

    Number 80560)

    * Show Me The Money Australian

    Consumer Mobile Multi-client Custom Study,

    2008, July 2008

    * Australian Enterprise Unified

    Communications Multi-client Custom Study,

    2008, December 2008

  • 7/30/2019 mohtasim

    6/6