modus case studies

Modus Case Studies

PurBlack Ecommerce Case Study

PürBlack Creating an impactful identity and ecommerce platform for a world-class nutraceutical product.

Our RoleCreating brand identity, packaging, product photography, web design, ecommerce, email marketing, SEO, social media and brand extensions.

About

Pürblack is a natural supplement and supreme healing food in Ayurveda and Eastern European naturopathic medicine. It provides superior mental performance and enhanced performance naturally.

PürBlack

Challenge How do you design for growth? How can user experience make a difference for a young product?

Solution “How do we grow Pürblack?” That was the question Nodari Rizun, the CEO of Pürblack, gave us as a directive. Our solutions centered around market awareness for the brand. We started by ensuring him our design and user experience was far above others in this space, followed by a focus on customer acquisition. We conducted work sessions to identify customer values and customer needs. These customer insights allowed us to create high fidelity content for the website and sales materials.

Results As a result of the premium positioning that we developed for Pürblack, we were able to launch the product and gain the trust of a discerning customer base. As a result, sales have grown, distribution has expanded, and the brand has become an international player. In the ultimate form of flattery, competitors have begun to copy the look and feel of Pürblack. We continue to work with Nodari today to stay ahead of the pack and drive innovation.

Moodboards

Brand Identity

Custom

er:D

escription:

Board:

S150081

SB

S024

Area:

Blank size:

18.18

Design N

ame:

2.31250 x 1.53125 x 2.18750S

LEE

VE

FOR

PU

RB

LAC

K C

AR

TON

S141004

01/28/2015D

ate:L x W

x D:

Rule Length:

11/2

25/16

117/32

25/16

21/32

23/16

85/16

31.11

Salesperson:

Designer:

Service R

ep:S

tyle:G

LUE

D S

LEE

VE

2.18750 x 8.31250JD

S

CK

01/28/2015File S

ave Date:

OU

TSID

EV

IEW

SH

OW

N

GR

AIN

/FLU

TES

Weight of 1 carton:0.01044

RH

Tolerance

1/32+-

Sam

ple Specifications

PURBLACK.COM

Fine-tune your body

Exp. Date, Batch, Lot, and Jar ID located on the bottom of the jarUse only if the security seal is intact

Take about a pea-sized portion daily. Dissolve in a non-chlorinated, lukewarm or cold beverage and drink. The jar lasts

an average of two months.

T 323 982 8656 E info@pürblack.com A 109 E. 17th St. #4, Cheyenne, Wyoming 82001

T 323 982 8656 E info@pürblack.com A 109 E. 17th St. #4, Cheyenne, Wyoming 82001

purblack.comDigital

purblack.compurblack.com purblack.compurblack.com

Digital

Digital

Modus delivers. Period. They helped me go from starting to creating an international product. Their design, tech, ecommerce and online marketing experience are the real deal. I can truly called the Modus team my friends and partners.”

Nodari Rizum, CEO, PurBlack

“

Formosa Group Strategy, Brand Identity, Web Design

Formosa Group How do we identify the true market place value of a premier sound post production powerhouse?

Our RoleDeveloping strategy, user experience, web design, brand identity, advertising and email marketing.

About

The Formosa Group is a premier full-service post production companies serving independent and studio film making. Launched in the summer of 2013, Formosa Group is home to the most creative and well-respected supervising sound editors, sound designers, commercial ADR and re-recording mixers in the entertainment industry.

Challenge Newly formed Formosa Group brings together some of the entertainment industry's most prolific creative talent under one roof. The challenge was to give one clear voice to the company while allowing each division to speak to their individual customers. Most importantly, we wanted to introduce them to the suite of products available and the flexibility to leverage their full breadth of talent.

Solution After running into actor Tommy Lee Jones in the parking lot, we started by conducting a strategic work session in the vintage Hollywood bungalows that house the Formosa offices. During our session we defined the Formosa brand attributes, customer profiles, and their business goals. In addition we crafted the narrative of their sales process, brand identity and naming conventions for all of their locations. This was followed by the creation of their main website plus each of their divisions: Features, Music Editorship, Interactive, Villa and Broadcast. Finally, we created created a comprehensive communications strategy and designed sales materials, business stationery, marketing templates, signage, advertising, and social media.

Results Formosa Group now has a cohesive brand identity and a world class website that tells their story of creative excellence and production flexibility, while highlighting their talent and sharing their stories. This has resulted in better visibility in the entertainment market and validation of their success. Modus has become a true strategic partner in the success of the Formosa Group brand going forward.

Formosa Group

Formosa Group Stylescapes

Digital

purblack.comDigital

purblack.compurblack.com purblack.compurblack.com

Digital

powered by

G R O U P

B R A N D G U I D E L I N E S

Style Guide

Grey Blue Red

C 9M 96Y 82K 1

Yellow

C 3M 23Y 91K 0

Teal

C 70M 1Y 39K 0

HEX #181f2a

C 83M 73Y 56K 68

R 24G 31B 42

HEX #da2f3a

R 218G 47B 58

HEX #f6c332

R 246G 195B 50

HEX #37b9ad

R 55G 185B 173

Exciting Vibrant Historical

TrustworthyScientificEngaging

WiseSophisticatedControlled

PassionateAuthoritativeAttentive

F O R M O S A G R O U P // B R A N D G U I D E L I N E S

LOGO SIZEThe minimal logo size should not exceed anything less than .5 inches, in order to maintain the integrity of the line quality and detail.

MINIMUM CLEAR SPACEThe minimal padding of the logo is equal to the width of the vertical rectangle (F O R MOSA).

0.5 inch

1 inch

2 inch

3 inch

.2mm

.4mm

.8mm


Do not use diagonally in any marketing materials

ONLY use the brand colors to color the logo

Do not use place elements that cross the allowed padding

Do not use dropshadows Do not use glows Never change or remove any elements of the logotype

Do not stretch Do not use with a textured background

Do not cut off logo Never use a pixelated version of the logotype


Formosa Group brand logo. Locations Divisions

Modus has helped give shape and form to our business for the last 2 years. From helping us define our brand and our customers to facilitating the design of our sales process. We now have a great brand identity, great understanding of our market and the needs of our customers. More importantly we have great creative solutions such as our websites, sales materials, email campaigns and advertising that help us share our success stories with existing and future clients.”

Bob Rosenthal - CEO, Formosa Group

“

Appendix

modus case studies

Marketing