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Stages of BuildingYour Brand

BREAKTHRU BRANDING™

Building

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Lesson TitleGoes Here

YOUR COURSE NAME HERE

01 LESSON 01

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LESSON 01 DAY 15

Starting Out Strong

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‣ Where to focus so you avoid the dreaded “neutral zone”

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WHAT YOU WILL DISCOVER

‣ How to strategically make branding choices to stay away from the “chasm of missed opportunity”

‣ Ways to leverage your most valuable branding tool in this stage - your introduction

6BREAKTHRU BRANDING™

Neu

tral

INSTANT IMPRESSIONS

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SEE ░ FEEL ░ HEAR

What Do They See When They Meet You?

‣ What message does your appearance send?

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‣ Do you enter the room with confidence?

‣ Does your posture reflect strength?

How Do They FEEL When They Interact With You?

‣ Is your demeanor approachable?

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‣ Is your handshake firm?

‣ Is your eye contact and body language engaging?

Did They HEAR Anything That Would Make Them Remember You?

‣ Do you use names as a way to connect?

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‣ Is the tone of your voice pleasing to the ear? Are you articulate and calmly confident in your speech?

‣ Is your introduction worth remembering?

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Establish

Collection of First Impressions

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Is your body language

CONGRUENT with your

message?

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The Power of Introductions

HOW DO YOU INTRODUCE YOURSELF?Make a note right now

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‣ Many people rush through their name.

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‣ Most people do not share anything that makes them MEMORABLE.

‣ Most introduce themselves by sharing their title and how many years they have been there.

“You are MORE than your job title!”

K I M B E R L Y F A I T H

“You only have a MINUTE TO WIN IN.”

J E F F B L A C K , W O R L D R E N O W N E D C O M M U N I C A T I O N S E X P E R T

‣ If you must share your tenure, do it creatively!

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‣ If you have been there 25 yrs -“I have invested over 50,000 hours of my life in the success of X,Y,Z Company.”

‣ If you have been there 10 years -“I have been here long enough to earn a bachelors, masters and Ph.Dso I guess that means . . .”

‣ If you have not been there a long time, downplay this by focusing instead on the collective experience you bring to the table.

‣ Think outside of your job title!

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‣ Look for collective impact numbers such as “I have trained over 23,000 leaders or I have been involved with deals totaling $10M”

‣ Look to your brand words for what you bring to the table and include that in your introduction –“I could tell you about what I do in accounting but instead I want you to remember me as a data detective because I search for the message in the numbers . . .”

‣ Don’t be afraid to mention something memorable outside of work as long as you BRIDGE to why they should care now.

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‣ You might find it interesting I just completed my 10th marathon. The tenacity, endurance, and discipline it took to make that a reality is exactly what I bring to this company in the position of . . .

‣ I am proud of the 10 years I served as a “x” in the military. I bring that same dedication, drive and leadership excellence to the acquisition challenge we face today . . .

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GIVE PEOPLE A

Compelling Reason To Remember You

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I N V E S T T I M E T H I N K I N G A B O U T

The Value You Bring

TO MAKE AN IMPRESSIONmake the most of your chance

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SO YOU ARE READYPREPARE YOURSELF NOW

TAKE ACTION NOW

Download the worksheet with ideas about how to introduce yourself in a variety of settings

the Establish Stage is a GREAT time to update your LinkedIn Profile

MAKE IT REALdo the work

LinkedIn is like a billboard for your personal brand – use it!