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TRANSCRIPT
2019-10-31
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Skill Workshop
Mastering G Suite
MODULE ONE:
Social Media FoundationsDiscover a 7-Step Roadmap
to Building a Profitable
Freelance Business in 2019
Quick Timeline
2002 2004 2007 2010 2015 2017 2019
Kelly and Craig enter the freelance world
and they like it!
Trained 40 freelancers for a
software company
A BIG detour results in VAClassroom.com
Designed over 150+ courses for 10,000 students worldwide
Launch of all-in-one University for
Freelancers and VAs
Launch of new brand:
What is a Freelancer?
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Our Definition of a Freelancer
A service-based
entrepreneur who works
remotely for multiple
clients and lives with
FREEDOM!
Many Freedoms…
• Personal Freedoms
• Location Freedoms
• Financial Freedoms
• Relationship Freedoms
• Time Freedoms
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Freelancers will lead the
growth of entrepreneurship
this year and beyond.
Did You Know…
The Decline of Entrepreneurship
1860: 80% of the US workforce was self-employed.
1900: The self-employment number fell to 50%.
1977: The number dipped to 7%!
Fast Company Oct/18
That was then… this is now!
Fast forward 41 years and Americans are
redefining the American Dream for the 21st
century. Sure, we’ve ditched the farms, fields
and plows for co-working spaces, Wi-Fi and
laptops. But we’ve kept the perseverance, self-
reliance, and freedom to chart our own
futures.” Stephane Kasriel, Upwork
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“59% of US companies are using
flexible work forces – remote
workers and freelancers.”Future Workforce Report
from Upwork
There has never been a better
time in human history to a
launch and grow a freelance
business from anywhere!
Skill Workshop
Mastering G Suite
MODULE ONE:
Social Media FoundationsDiscover a 7-Step Roadmap
to Building a Profitable
Freelance Business in 2019
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Your Ten-Step Plan
Develop an Entrepreneur’s
Mindset
STEP ONE:
What kind of mindset do you have?
EntrepreneurEntrepreneur EmployeeEmployee
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My Old Mindset Kelly’s Mindset
• Risk-averse
• Resistant to change
• Seeking stability
• Comfortable acting on
decisions of others
• No long-term vision
• Lack of self-belief
• Action-taker
• Loves change
• Willing to try new
things
• Makes decisions
• Leads others
• Self-confident`
Christine Kane
The true test of entrepreneurial
success is in your mindset.
With freedom comes
responsibility. So when you
leave your job, you have to re-
wire your brain.
Define or Clarify your Purpose
(Your Big Why)
STEP TWO:
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Step 1: Define Your Purpose
me
family & friends
Clients
• Why are you starting (or
did you start) a freelance
or VA business?
• What impact do you want
your business to have on...
• You
• Your family
• Clients
Meet Renee
Select a Profitable Niche
STEP THREE:
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Three Steps to Building a
Profitable Niche
A Quick Exercise…
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Niche Assessment
In-Demand Niches
Interests / Passions
Skills, Qualities & Experience
1. Interests / PassionsWhat tasks / projects do you
currently LOVE to do?
2. Top Skills & AbilitiesWhat areas do you have unique
skills and abilities?
3. In-Demand NichesWhich niches offer fast-growing
and in-demand opportunities for
VAs and Freelancers right now?
HOT ZONE
68 Top Services for 2019
https://tinyurl.com/freeureport
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Build Your Personal Brand
STEP FOUR
“Being generic is a choice. If you are generic, a cog in the system, you will always be struggling –
struggling to be paid fairly, struggling to get new clients,
struggling to have the freedom to make a difference.”
Seth Godin
Meet Ali
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UpLaterThanYou.com
Your Personal Brand…
• Determines the distinctive way you want to be perceived
and remembered by others!
• Represents a blend of your personality, passions,
principles, proficiencies, past experiences and purpose
• Sets you apart and makes you unique in the freelance
space
• Communicates clearly WHO you are and the value you
bring!
Build a Compelling Online
Presence
STEP FIVE
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Three Key Parts to Your Online Presence
Business Website &
Host
Business Website &
Host
Email List Management
Program
Email List Management
Program
Social Media Platform
Social Media Platform
• Select Business Domain
• Choose website platform
(Wordpress or other)
• Pick your host (Bluehost,
Siteground)
• Create signature free
offer
• Choose email program
(MailChimp, Active
Campaign etc…)
• Build targeted email list
• Identify the right Social
networks
• Publish valuable content
• Build targeted
community
Meet Barb
• Home page• About page• Services/packages• Portfolio• Contact• Blog
Set Up Business Structure
and Office
STEP SIX
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Two Ends of Your Freelance Business
Back EndBack End Front EndFront End
Client Work
Marketing &
Networking
Website, Social
Media & other
Content Channels
Marketing
Materials
Business
Structure
Physical
Office & Other
Fav Locations
Business
Systems
Business
Technology
Type of Business Structure
Sole Proprietorship Incorporated
• YOU are the owner and personally
liable for the business
• Less expensive to start
• Minimal formalities
• Not required to pay unemployment
insurance
• Subject to self employment taxes
• Shareholders in a corporation are
not liable for corporate debts
• Only salaries are subject to taxes
• Required to pay unemployment
insurance
• Corporation has a continuous life
Elements of a Winning Home Office
Good storage spaceGood storage space
Warm, relaxing environmentWarm, relaxing environment
Comfortable chairComfortable chair
Reliable computer / printer, high speed
connection and Smart Phone
Reliable computer / printer, high speed
connection and Smart Phone
Inspiration quote and
pictures
Inspiration quote and
pictures
Quality mic & headsetQuality mic & headset
Natural lighting and lamps
Natural lighting and lamps
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Price and Package Your
Services
STEP SEVEN
Three Steps to Charging What You’re Worth
1.Know your value
2.Specialize your skills
3.Package your
services
Three Common Service Package Formats
HourlyHourly ProjectProject RetainerRetainer
“Punch Card Package”• Client purchases a set
amount of hours• 5-10% discount for larger
packages• Time period set on when
hours must be used (1-month, 3-month, 6-month)
“A La Carte Package”• Involves specialized
services that can include on-off projects or ongoing monthly services
• Prepayment or partial prepayment is common
“Loyalty Package”• Special monthly rate you
offer clients that covers specific tasks or a set amount of hours
• Long-term relationship• Hours do NOT roll over to
the next month (”use ‘emor lose ‘em)
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Service Package Examples
HourlyHourly ProjectProject RetainerRetainer
• Administrative assistance tasks
• Content management / editing
• Customer support• Research• Document preparation
• Webinar set-up & production
• Copywriting• Graphic design• WordPress Design• Shopping cart set-up• Audio / video production• Blog writing
• Social Media Management
• Blog / Website management
• Bookkeeping• Product Launch
management• Email list management &
marketing
Two Pricing Considerations
1. Your pricing or rates should take into account
the following:
• Industry standards
• Your level of skill and experience
• Your specialization
• Your level of responsibility
2. Think of your rates similar to the trades: Apprentice to
Journeyman.
Example Freelance Rates
Level 1: Virtual Administration Services
Rate range: $20-$40/hour
Level 2: Technical or Industry-Specific Services (Email
Marketing Specialist)
Rate range: $40-$60/hour
Level 3: Highly Specialized and Advanced Management
Services (Online Business Manager, Infusionsoft Specialist
Digital Marketing Specialist, Wordpress Designer)
Rate Range: $40-100+/hour
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Build Your Success Network
STEP EIGHT
A Virtual Workplace Hazard
LONELINESS & ISOLATION
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How would you rank your
current support network?
Desolate and Discouraging Active and Encouraging
Four Circles of Support
Business Champion
Close family, friends & colleagues
Coach or Mentor
Community (Online & Offline)
Find Your Ideal Client
STEP NINE
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Three Best Ways to Find New Clients
Referral Marketing Content Marketing Email Marketing
Seek new referrals
from your circle of
influence:
• Clients
• Colleagues
• Networking
Connections
Publish niche-specific
content to boost
credibility such as:
• SM posts
• Blog posts
• Podcast
• FB Live
• Videos
Build a targeted
email list with a
FREE signature offer:
• Guide, report or
ebook
• Online course
• Video series
• Webinar
Meet Rixta
Create Your Personal
Productivity System
STEP TEN:
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5-Step Productivity System
PitfallsPitfalls
PersonalityPersonality
PlanPlanPracticesPractices
ProgressProgress
What are my current
productivity pitfalls?
How am I wired?
What is my personal
productivity plan?
What are my daily
productivity practices?
How am I
doing?
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Your Ten-Step Plan
A Special Opportunity
for You…
The #1 Learning Platform for Freelancers, VA
and Online Professionals!
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Introducing…
30 Days to Freelance
FreedomA Proven 10-Step Training System to
Starting and Growing a Profitable
Freelance or Business in 30 Days.
30 Days to Freelance Freedom includes…
• Ten step-by-step modules featuring over 12 hours of training
• Over 50 easy-to-watch videos that you can access anytime and at
your own pace
• Actionable checklists, guides and worksheets to help you put into
action all that you are learning
• Unlimited email support so you can ask questions as you navigate
through the course
• A user-friendly learning platform that makes it easy to track your
progress.
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Access a Special 30% Discount off 30 Days
to Freelance Freedom… for a limited time!
:
http://www.freelanceu.com/freedom
SPECIAL ONE-TIME BONUS
($250 Value)
:
http://www.freelanceu.com/freedom
LIVE GROUP COACHING SESSION
Wednesday, December 4th at 1pm PDT
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”30 Days to Freelance Freedom was
very informative even though I have
been freelancing for a few years! The
information was thorough, well laid
out and well presented. This course
along with the workbooks, checklists
and sample forms at the end of each
lesson are invaluable tools for my
business! Thank you FreeU!”
Heidi D
Access a Special 30% Discount off 30 Days
to Freelance Freedom… for a limited time!
:
http://www.freelanceu.com/freedom
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