MODULE3 LESSON 4:How to Market to Potential Clients

Getting Customers

BECOME YOUR OWN BOSS

LESSON 4 How to Market to Potential Clients

2

Video 4–02:32

This lesson will let you know how to fund your clients and appeal to their needs as well as creating relationships with vendors.

Big Ideas

00:12: Contemplate the places that your clients might frequent because you should focus your marketing in those places. For example, doctor’s offices and hospitals are good options to target, as are other places where there might be high populations of older people.

00:35: Service events at non-profit organizations are also a good location to pay attention to because potential clients often attend those events. When you donate, you can set up as a vendor and get your name out there.

01:01: Equipment vendors like stores that sell wheelchairs are another key location where you can market. These vendors can also become trusted partners for you when you build relationships with them.

01:49: Sometimes, you can give vendors your information or pay referral fees so that they refer you, but that method doesn’t work with hospitals or offices.

BECOME YOUR OWN BOSS

LESSON 4 How to Market to Potential Clients

3

Action Tasks

Homework:

1. Find patterns in places that your clients frequent and the values that they tend to share. Reflect these ideas in your marketing and play them up when you are trying to sell your services.

2. Consider more than just one population of people who you might appeal to. Consider where you might find the loved ones of those who need home healthcare as well because those might be the people who take charge of home health care for their loved ones.

3. Create as many relationships in communities with lots of potential clients as you can.

What’s Next?

You will discover the steps you need to take to get your license.