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Module handbook Multichannel Trade Management in Textile Business Hamburg, 2016-06-27

STUDY DEPARTMENTS DESIGN and ECONOMY 2 MODULE HANDBOOK MULTICHANNEL TRADE MANAGEMENT IN TEXTILE BUSINESS

Contents 1 Course of study description .......................................................................................... 3

2 Module and events list ................................................................................................... 4

3 Legend ........................................................................................................................... 22

4 Legal notice ................................................................................................................... 22


1 Course of study description Name, initial Multichannel Trade Management in Textile Business Type Master of Arts Standard period of study One and a half years of study (three semesters) Weekly semester hours 46 WSH ECTS credits 90 ECTS credits Description: The Multichannel Trade Management in Textile Business course of study qualifies for future specialist and management roles in the purchasing and marketing of textile manufacturing and trade companies who combine creative textile ideas and economic expertise.

The special professional and methodical knowledge provided in the course of study promotes responsible trade in both a libertarian, democratic and social constitutional state and an international working environment.


2 Module and events list


M 01 International Economic and Textile Technology Fundamentals Module type Mandatory

module Study semester 1 Duration/cycle 1 semester/every

summer Responsible for module Department of Design and Economics Usability of module Multichannel Trade Management in Textile Business (Master of Arts) Admission requirements Entry requirements:

- Recommended requirements: -

Number of associated lectures

Tutors Contact hours Self-study ECTS credits CT Language

I. International Trade and Globalisation

Prof. Dr. N. Ribberink /Prof. Dr. S. Boll

54 h 96 h 5 TgS English

II. Intercultural Management Prof. Dr. A. Iken


III. Elective subject: Characteristics of the Textile Chain

Prof. P. Kugler/Prof. Ulrike Schempp

27 h 63 h 3 TgS German

IV. Elective subject: Characteristics of Business Administration

Prof. Dr. O. Klante


Total 135 h 255 h 13 Qualification objectives The students:

The students - will be able to name additional and current issues in the areas of globalisation,

foreign trade, the textile chain and business administration. - will be able to assess the benefits of different management approaches when

dealing with diversity. - will be able to display intercultural competence. - will be able to display an ability to trade in foreign languages in an international

context. - will be able to display an ability to differentiate textile products in terms of technical

features. Contents International Trade and Globalisation:

- Globalisation (term, phases, impact) - International trade theories - International trade policies - International factor movements - Exchange rates and foreign exchange markets - Globalisation and supranational rules - Strategy of international business - International organisation - Market entry strategies - International cooperation - Foreign trade – risks, techniques, financial issues

Intercultural Management:

- Awareness of cultural differences (approaches of Hofstede, Hall and Trompenaars) - Dealing with cultural differences - Measures for the development of intercultural competence - Action strategies - Dealing with diversity in the context of globally active companies - Management approaches when dealing with diversity

Elective subject: Characteristics of the Textile Chain

- Introduction to the technical properties of textile products - Analysis of textile surfaces - Identification and evaluation of elements of the textile chain


Elective subject: Characteristics of Business Administration

- Introduction to business administration - Business administration as a science - Business administrative perspectives and dimensions of business - Challenges for operational activity in the 21st century - Operational structures and processes - Constitutional framework - Institutional framework - Operational key functions

Literature International Trade and Globalisation: Track A: International Economics (Boll)

- Robert J. Carbaugh: International Economics, 11th ed., International Student Edition, Thomson South-West, 2008.

- Robert Christopher Feenstra, Alan M. Taylor, International Economics, Palgrave Mc Millan, 2008.

- Charles W. L. Hill: International Business. Competing in the Global Marketplace 7th ed., International Student Edition, McGraw-Hill Higher Professional 2008.

- Paul R. Krugman, Maurice Obstfeld, International Economics: Theory and Policy, Addison-Wesley Longman, Amsterdam; 8th International edition, 2008.

Track B: International Business (Ribberink)

- Eibner, Wolfgang: Understanding International Trade: Theory & Policy / Anwendungsorientierte Außenwirtschaft: Theorie & Politik, English – German, R. Oldenbourg Verlag: Munich, Vienna 2006.

- Eitemann, David K.; Stonehill, Arthur I.; Moffett, Michael H.: Multinational Business Finance, 11th ed., Addison Wesley: Boston et al 2006.

- Hill, Charles W. L.: International Business. Competing in the Global Marketplace, 7th ed., International Student Edition, McGraw-Hill Higher Professional 2008.

- Madura, J.; Fox, R.: International Financial Management, Thomson 2007. - Shapiro, Allan C.: Multinational Financial Management, 8th ed., John Wiley & Sons

2006. - Selected case studies

Intercultural Management:

- Deardoff, Carla K. n.d. Intercultural Competence – The key competence in the 21st century. Gütersloh: Bertelsmann

- Erll, Astrid & Marion Gymnich 2007. Interkulturelle Kompetenzen. Erfolgreich kommunizieren zwischen den Kulturen. Stuttgart: Klett.

- Hall, Edward T. 1976. Beyond Culture. Garden City: Doubleday Anchor Books. - Hofstede, Geert 2001. Culture’s Consequences. Comparing Values, Behaviors,

Insitutions and Organizations across Nation Thousand Oaks: Sage. - Jandt, Fred Edmund 2007. An introduction to intercultural communication: identities

in a global community. Thousand Oaks: Sage. - Bergemann, Niels & Andreas L.J. Sourisseaux (Hg.) 2003. Interkulturelles

Management. Darmstadt: Springer - Blazejewski, Susanne & Wolfgang Dorow n.d. Corporate Cultures in interaction, a

management guide. Gütersloh: Bertelsmann Stiftung. - Boyacigiller, Nakiye Avdan; Richard Alan Goodman & Margaret E. Phillips (Hg.)

2003. Crossing Cultures: Insights from Master Teachers. London: Routledge - DGFP e.V. (Hg.) 2004. Interkulturelle Managementsituationen in der Praxis:

Kommentierte Fallbeispiele für Führungskräfte und Personalmanager. Düsseldorf: Deutsche Gesellschaft für Personalführung.

- Holden, Nigel J. 2002. Cross-Cultural Management. London: Prentice Hall - Jacob, Nina 2003. Intercultural Management. London: Kogan mba masterclass - Redding, Gordon &Bruce W. Stening (eds.) 2003. Cross-Cultural Management. Vol.2

Managing Cultural Differences. Cheltenham, UK: Elgar Reference - Schneider, Susan C. & Jean-Louis Barsoux 2003. Managing across cultures.

London: Prentice Hall.

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=to

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=intercultural

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=communication

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=identities

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=in

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=global

http://hidbs3.bib.uni-hildesheim.de:8080/DB=1/SET=6/TTL=1/MAT=/NOMAT=T/CLK?IKT=1016&TRM=community


- Stuber, Michael 2004. Diversity – das Potenzial von Vielfalt nutzen – den Erfolg durch Offenheit steigern. München: Luchterhand

Characteristics of the Textile Chain: - Fontaine, A., Technologie für Bekleidungsberufe Grundstufe und Fachstufe 1 sowie

Fachstufe 2, Verlag H. Stam GmbH, Köln, 2006 - Eberle, H., Hermeling, H. et. al., Fachwissen Bekleidung, Verlag Europa-Lehrmittel,

Nourney, Vollmer GmbH & Co Wuppertal, 6. Auflage 2001 Characteristics of Business Administration: - Weber, Wolfgang: Einführung in die Betriebswirtschaftslehre, 6. Auflage, Wiesbaden:

2006. - Wöhe, G.: Einführung in die Allgemeine Betriebswirtschaftslehre, 23. Auflage,

München, 2008 - Schierenbeck, H.: Grundzüge der Betriebswirtschaftslehre, 16. Auflage, München,

2003 - Adam, D.;Backhaus, K.;Thonemann, U.; Voeth, M.: Allgemeine

Betriebswirtschaftslehre Koordination betrieblicher Entscheidungen Eisenführ, Franz: Einführung in die Betriebswirtschaftslehre, 4. Auflage, Stuttgart, 2004

- Thommen, Jean P.: Allgemeine Betriebswirtschaftslehre – Umfassende Einführung aus managementorientierter Sicht, 5. Auflage Wiesbaden 2006

Examination form Presentation or written exam or assignment

Weighting of marks in the overall grade

14.4%


M 02 Purchasing and Sales Management Module type Mandatory

module Study semester 1 and 2 Duration/cycle 2 semesters/start

in summer semester

Responsible for module Department of Design and Economics Usability of module Multichannel Trade Management in Textile Business (Master of Arts) Admission requirements Entry requirements:




I. Purchasing and Marketing Management I

Prof. Dr. O. Klante


II. Purchasing and Marketing Management II

Prof. Dr. O. Klante



The students - will be able to apply concepts and fundamental contexts of purchasing and

marketing. - will recognise the growing company policy and cross-functional importance and

networking of purchasing and marketing. - will understand buying behaviour, marketing research and market segmentation as

behavioural, information and action fundamentals for business decisions. - will be able to understand the fundamentals of strategic purchasing and marketing

planning. - will gather the complexity of the fundamentals of purchasing and marketing

decisions. - will be able to name the possible application of purchasing and marketing policy

instruments of branding policy, product and programme policy, contracting policy, communication policy and distribution policy.

- will use case examples to analyse the complexity of purchasing and marketing mix decisions in an overall context.

- will use case examples to solve problems in marketing topics. Contents Purchasing and Marketing Management I:

- Basic principles of purchasing and marketing in textile manufacturing and trading

companies - Information as the foundation of marketing decisions - Purchasing/marketing goals and purchasing/marketing strategies

Purchasing and Marketing Management II: - Branding policy - Product and programme policy - Contracting policy - Communication policy - Distribution policy

Literature - Meffert, Heribert / Burmann, Christoph / Kirchgeorg, Manfred Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente – Praxisbeispiele; 10., vollst. überarb. u. erw. Aufl. 2008.

- Homburg, Christian / Krohmer, Harley Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung, 2., vollst. überarb. Aufl. 2009.

- Liebmann, Hans-Peter / Zentes, Joachim / Swoboda, Bernhard Handelsmanagement, 2., neu bearbeitete Auflage 2008.

- Ahlert, Dieter / Grosse-Bölting, Kristin / Heinemann, Gerrit Handelsmanagement in der Textilwirtschaft - Einzelhandel und Wertschöpfungspartnerschaften, 2009.

Examination form Written exam


7.8%


M 03 International Commercial Law Module type Mandatory


in summer semester


- Recommended requirements: Basic knowledge of - the formation of contractual legal relationships and the legal consequences of

breaches of contract, - industrial property rights, - characteristics of commercial legal relationships, - the formation, organisation and legal relationships of companies.



I. International Commercial Law I

Prof. Dr. M. Gille


II. International Commercial Law II

Prof. Dr. M. Gille



The students - will be able to independently and appropriately solve or deal with simple cases and

issues of international operational practice in international textile companies, and explain the outcome in a discussion.

- will be able to explain international law. - will be able to identify and explain effects of international commercial law. - will be able to identify and analyse international legal conflicts. - will be able to form convincing arguments for the settlement of international legal

conflicts. - will be able to explain how international legal conflicts can be solved. - will be able to pro-actively settle or avoid conflicts by knowing potential problematic

areas of international textile trade in international commercial trade from an international commerce, European law and international private and international civil law perspective.

Contents International Commercial Law I: Transfer of knowledge about the relevant legal systems and legal framework of international economic relationships in the textile trade from the perspective of international private law and civil procedure law, in particular: - International sale of goods - United Nations Convention on Contracts for the International Sale of Goods (CISG) - International arbitration - International trade regulations (Incoterms, etc.) - International corporate law - Council Regulation (EC) No 44/2001 (EuGVVO) - Transfer of knowledge about the requirements, possibilities and restrictions of the

contractual arrangement of international textile trade relations.

International Commercial Law II: This course explores the rules that apply to international trade in goods, services and labour with emphasis on the WTO multilateral trade system and the EC Treaty. In this context, the students will also be introduced to the rules that apply to IP protection, foreign investment and transportation.

Literature International Commercial Law I: - Skript zur Lehrveranstaltung, inkl. Gesetzestexte (EGBGB, ZPO, Internationale

Übereinkommen zum IPR und IZPR, insb. CISG, EuGVVO, Incoterms) - Fallsammlung und Urteile zur Lehrveranstaltung - Gildeggen R./Willburger A., Internationale Handelsgeschäfte, 2. Aufl. 2005, - Siller, Internationales UN-Kaufrecht, 1. Aufl. 2009, - Fischer, Vor- und Nachteile des Ausschlusses des UN-Kaufrechts aus Sicht des

deutschen Exporteurs, 2008,


- Carl u.a., Examenskurs IPR- IZVR – Europarecht, 2005 - Brödermann/Rosengarten, IPR/IZVR, 20 - Nagel, Deutsches und europäisches Gesellschaftsrecht, 2000

International Commercial Law II: - Materials from wto.org and brochure "Understanding the WTO" - Materials from www.jeanmonnetprogram.org - Lanoszka, Anna, The World Trade Organization, Boulder, 2009 - Lowenfeld, Andreas F., International Economic Law (2nd edn), Oxford, 2008 - Muchlinski, Peter, Multinational Enterprises and the Law (2nd edn), Blackwell, Oxford,

2007 - Qureshi, Asif H., International Economic Law (2nd edn),, Sweet & Maxwell, London,

2007 - August/Mayer/Bixby, International Business Law, 5th ed., Prentice Hall, 2009 - Primary sources, e.g. EC Treaty and secondary legislation, GATT, GATS, TRIPS

Examination form Written exam or presentation


5.6%


M 04 Quality Management/Corporate Social Responsibility I Module type Mandatory


summer semester Responsible for module Department of Design and Economics Usability of module Multichannel Trade Management in Textile Business (Master of Arts) Admission requirements Entry requirements:




I. Supply Chain Management Prof. P. Kugler


II. Corporate Social Responsibility

Prof. Dr. C. Lacher



The students - will be able to implement SCM approaches in concepts within the framework of case

studies. - will be able to analyse and assess CSR practice examples.

Contents Supply Chain Management:

- Textile chain - SCM approaches - Logistics networks - Modes of transport and transport systems - Global sourcing - Warehousing - RFID - Recycling - Case studies

Corporate Social Responsibility:

- Excursus: Relevant principles of macroeconomics in general and the environment economy in particular,

- Global change with special analysis of the risk of global working, environmental relevance of textile chains, sustainable development goals and Global Compact, the issue of regulatory policy framework in the context of internationalisation and globalisation processes,

- Introduction to the topic of economic ethics: principles, concepts and contexts; corporate ethics and ethics management; marketing and ethics, individual ethics;

- Introduction to the topic of sustainability: principles, terms and contexts; concepts of sustainable development; central areas of activity and actors; social and ecological standards; approaches for sustainability in international textile value chains;

- Introduction to the topic of CSR: concepts and contexts; CSR in an international context; analysis of CSR case examples with a focus on the textile industry; summary: potential, hindrances and open questions.

Literature Supply Chain Management:

- Arndt, Holger SCM Optimierung logistischer Prozesse, 4. Aufl. Gabler Verlag; Wiesbaden 2008

- Lecture notes and exercises in their respective current version - Further literature references will be provided during the course. - Articles from specialist journals


Corporate Social Responsibility: - Clement / Terlau/ Kiy: Nachhaltigkeitsökonomie, Grundlagen und Fallbeispiele zur

ökonomischen, ökologischen und sozialen Dimension der Nachhaltigkeit, Berlin 2014

- Clement / Terlau / Kiy: Grundlagen der Angewandte Makroökonomie, München 2013

- Lotter/Braun : Der CSR-Manager, Unternehmensverantwortung in der Praxis, München, 2011

- Oermann, N.O.: Wirtschaftsethik, Vom freien Markt bis zur Share Economy, München 2015

- Rogall, Holger: Nachhaltige Ökonomie, Marburg 2012 - Self-created script and exercises in their respective current versions - Provision of current specialist articles

Examination form Written exam


5.6%


M 05 Quality Management/Corporate Social Responsibility II Module type Mandatory


winter semester Responsible for module Department of Design and Economics Usability of module Multichannel Trade Management in Textile Business (Master of Arts) Admission requirements Entry requirements:




I. Quality Management/TQM Prof. P. Kugler


II. Processes of the Textile Cycle - Ecology, Sustainability and Recycling

Prof. P. Kugler



The students - will be familiar with QM systems and aspects of TQM and EFQM. - will be able to consider and analyse textile products within the framework of TQM. - will have an overview of different approaches within the framework of the SCR of

the textile cycle. They will be familiar with the different certificates and certification. They will also be able to differentiate in accordance with different approaches.

Contents Quality Management/TQM:

- Quality management systems - Total quality management - EFQM model - Analysis and evaluation of textile products - Methods and processes of QS - Societal changes of LOHAS

Processes of the Textile Cycle – Ecology, Sustainability and Recycling:

- Certificates: - Blusign - Global Organic - "Der blaue Engel" (The Blue Angel) - Pure wear - Öko-tex - Made by - Fair Trade - European eco-labelling

Literature Quality Management/TQM:

- Zink, Klaus J. TQM als integratives Managementkonzept: Das EFQM Excellence Modell und seine Umsetzung 2. Auflg. Hanser Verlag 2004

- Binner, Hartmut F. Prozessorientiert TQM Unsetzung 2. Auflg. Hanser Verlag 2004 - Lecture notes and exercises in their respective current version Processes of the Textile Cycle - Ecology, Sustainability and Recycling:

- Hutterer C.-H., Scheunemann W., Corporate Social Responsibility (CSR) – Wege zur Nachhaltigkeit, Stuttgart 2007

- Wenzel, Eike; Kiris, Anja Lohas: Bewusst grün – alles über die neuen Lebenswelten München, Redline Verlag; 2009:

- Articles from specialist journals - Lecture notes and exercises in their respective current version - Further literature references will be provided during the course.

Examination form Written exam or assignment


5.6%


M 06 Textile and Clothing Technology Module type Mandatory


in summer semester





I. Clothing Assessment Procedures

Prof. E. Linnemann/Prof. S. Bahlmann


II. Technical Material Requirements Fabric/Knitwear

Prof. Ulrike Schempp



The students - will be able to assess clothing in terms of the criteria of material, fit and workmanship

and their various interactions between one another. - will gain in-depth material knowledge, be able to confidently identify fit and

processing errors and, under consideration of specific dependencies, make solution proposals for the qualitative rectification of faults.

- will be able to assess the relevance of innovative, in particular conductive, materials. - will be able to determine the suitability of textile and non-textile materials for certain

products.

Contents Clothing Assessment Procedures: - Evaluation of the fit of clothing - Evaluation of the workmanship of clothing

Technical Material Requirements Fabric/Knitwear: Material, material properties, use of - Smart clothes - Electronical wear - Transponder wear - Antibac-clothes - Equipment, dye factory printing (dope garment dyeing) - Fault analysis - Functional textiles, microfibres and membranes for leisure and sportswear

Literature Clothing Assessment Procedures: - Gries, T., Klopp, K. (Hrsg.), Füge- und Oberflächentechnologien für Textilien,

Springer-Verlag, Berlin, 2007 - Fontaine, A., Technologie für Bekleidungsberufe Grundstufe und Fachstufe 1 sowie

Fachstufe 2, Verlag H. Stam GmbH, Köln, 2006 - Eberle, H., Hermeling, H. et. al., Fachwissen Bekleidung, Verlag Europa-Lehrmittel,

Nourney, Vollmer GmbH & Co Wuppertal, 6. Auflage 2001 - Möller, W., Maschinen und Methoden der Bekleidungsfertigung, Teil 2: Nähen,

Bekleidungstechnische Schriftenreihe, Band S 05/ II, Forschungsgemeinschaft Bekleidungsindustrie e. V. , Köln, 1996

- Donath, P., Jussen, B., Tetzlaff, G., Standardisierte Vernähbarkeitsprüfung, Bekleidungstechnische Schriftenreihe, Band 145, Forschungsgemeinschaft Bekleidungsindustrie e. V. , Köln, 2001

- Jussen, B., Klopp, K., Diesinger, D.; Reproduzierbarkeit von Nähergebnissen, Bekleidungstechnische Schriftenreihe, Band 148, Forschungsgemeinschaft Bekleidungsindustrie e. V. , Köln, 2002

- Glock, R.E., Kunz, G. I., Apparel Manufacturing, Pearson Prentice Hall, 4th edition, 2005


- Cooklin, G. Introduction to Clothing Manufacture, Blackwell Publishing, 2nd edition, 2006

Technical Material Requirements Fabric/Knitwear:

- Mecheels, Stefan: Smart Clothes; Intelligente textile Produkte auf der Basis

innovativer Mikrotechnologie; Expertensicht, Beispiele, Empfehlungen. - Bönnigheim : Hohensteiner Institute, 2004

- Kirchdörfer, Elfriede: Smart-Clothes-Technologien für die Bekleidungsindustrie; Abschlussbericht zum Forschungsvorhaben „Untersuchung der Möglichkeiten und Anforderungen zur Adaption der Smart-Clothes-Technologie in der Bekleidungs-industrie“. - Köln : Forschungsgemeinschaft Bekleidungsindustrie, 2003

- Thomas meyer zur Capellen, Lexikon der Gewebe, Frankfurt/Main: Deutscher Fachverlag 2006

- Melliand Textilberichte. - Frankfurt : Deutscher Fachverlag - TW Textilwirtschaft. - Frankfurt : Deutscher Fachverlag - TM Fashion Trend-Magazin. - Düsseldorf : Branche und Business Fachverlag - Rouette, Hans Karl: Handbuch der Textilveredlung. Frankfurt/Main: Deutscher

Fachverlag 2006 Examination form Written exam or presentation


8.9%


M 07 Multichannel Trade Management und Controlling Module type Mandatory



- Recommended requirements: Basic Knowledge of Business Accounting



I. Multichannel Trade Management

Prof. Dr. O. Klante


II. Controlling Prof. Dr. W. Fricke



The students will be able to transfer the principles and characteristics of multichannel trade management to a textile production and trading company. The students will be familiar with the fundamental methods and systems of target-orientated management of a trading company. They will understand the interdependencies in the whole process chain from goods purchasing to end supply to the client and they will be able to evaluate these.

Contents Multichannel Trade Management:

- Fundamentals of multichannel trade management - Strategic multichannel trade management: analysis, market, strategy - Operative multichannel trade management: contracting, product, communication

and distribution policy - Coordination of multichannel trade management: information and communication

systems, channel relationship management, forms of organisation, complexity management

- Controlling: multichannel system audit, cost and economic efficiency analysis Controlling: - Fundamentals of business accounting, in particular cost and productivity accounting

(e.g. cost centre accounting, calculation, construction margin accounting) and cost management

- Principles of budgeting, balance sheet planning, income statements and cash flow, as well as results simulation

- Fundamentals of controlling with key figures in commerce and analysis of the interdependencies of different key figures with key performance indicators such as economic value added

Literature Multichannel Trade Management:

- Heinemann, Gerrit: Der neue Online-Handel - Erfolgsfaktoren und Best Practices,

2009 - Heinemann, Gerrit: Multi-Channel-Handel - Erfolgsfaktoren und Best Practices, 2.,

überarb. u. erw. Aufl. 2009 - Zentes, Joachim / Morschett, Dirk / Schramm-Klein, Hanna: Strategic Retail

Management, 2007 - Wirtz, Bernd W.: Multi-Channel-Marketing: Grundlagen - Instrumente – Prozesse,

2008 - Wirtz, Bernd W.: Handbuch Multi-Channel-Marketing, 2007

http://www.gabler.de/index.php;do=prof_show/professional_id=123/site=g/sid=b4246f3534d7863a7b4941f48ae211fb


Controlling: - Coenenberg, A. u.a.: Kostenrechnung und Kostenanalyse, 6. Aufl., Stuttgart 2007; - Horváth, P.: Controlling, 11. Aufl., München 2009; Krey, A. (Hrsg.):

Handelscontrolling, Hamburg 2003; Weber, J. u.a.: Einführung in das Controlling, 12. Aufl., Stuttgart 2008

Examination form Written exam or presentation


11.1%


M 08 Product Management/Collection Development Module type Mandatory






I. Product Management Prof. P. Kugler


II. Collection and Product Range Development

Prof. P. Kugler



- The students will be able to apply fundamentals of the planning and controlling function of product management.

- The interface function of product management between marketing, product development, procurement and sales will be known.

- The students will know how product development within companies is planned, which instruments are used for this purpose and which IT support can be used.

- The students will be familiar with fundamentals of collection and product range development in the textile business and know how to apply these.

- They will understand how collection and product range development takes place, which influences must be considered and how it is integrated within the organisation.

Contents Product Management: - Product lifecycles - Strategic product management - Organisation of product management - Seasonal calendar/seasonal rhythms - Programme planning:

o Surface equipping/page planning o Calculation, price structure, margin planning o Collection framework planning (CFP)

- Product data management (PDM/PLM) - Quality management in product development - Success monitoring

Collection and Range Development: - Range and collection building - Differentiation of monolabel/multilabel range design - Innovation types/new products/progress and development - Phases of product development - Idea finding - Creativity techniques - Trend research and trend analysis - Research/store checks - Product introduction - Product success factors - Organisation of product development

Literature Product Management: - Albers, Sönke / Herrmann, Andreas: Handbuch Produktmanagement.

Strategieentwicklung, Produktplanung, Organisation, Kontrolle. - Wiesbaden: Gabler, 2007

- Koppelmann, Udo: Produktmarketing. Entscheidungsgrundlage für Produktmanager. - Berlin: Springer, 2000

- Pepels, Werner: Produktmanagement. Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation. - München: Oldenbourg, 2006


Collection and Range Development: - Loock, Herbert: Kollektionsentwicklung in der Bekleidungsbranche unter besonderer

Berücksichtigung empirischer Erfolgsfaktoren. - Stuttgart: Hampp, 2008 - Pepels, Werner: Produktmanagement. Produktinnovation, Markenpolitik,

Programmplanung, Prozessorganisation. - München: Oldenbourg, 2006 - Schäppi, Bernd / Kirchgeorg, Manfred: Handbuch Produktentwicklung. – München:

Hanser, 2005

Examination form Assignment


5.6%


M 09 Practice Phase Module type Mandatory

module Study semester 2 and 3 Duration/cycle 2 semesters/

beginning in winter semester





I. Practice Phase I Prof. Dr. O. Klante/Prof. P. Kugler

- 60 h 2

II. Practice Phase II Prof. Dr. O. Klante/Prof. P. Kugler

- 360 h 12

Total 420 h 14 Qualification objectives The students:

The students - will be able to apply, deepen and broaden specialist and methodical knowledge gained

in real work contexts of the textile and clothing industry. - will be able to reflect and evaluate work results. - will be able to develop new approaches in individual business contexts. - will have the ability to think analytically. - will have a flexible ability to act. - will have a creative way of solving problems. - will have communicative and social skills. - will act responsibly and in a socially acceptable manner in national and international

work contexts. - will have foreign language skills upon completing the practice semester abroad or in

communication with suppliers, agencies and production sites in the internationally orientated textile and clothing industry.

- will have intercultural skills. - will be adept in the use of suitable methods in individual work contexts.

Contents - The students will become familiar with and understand business processes during a practice period of at least 4 weeks (Practice Phase I). They will also receive their first insights into relevant purchasing and marketing departments.

- During a practice period lasting at least 8 weeks, students will work on a specific problem, based on which they will then develop their master's thesis. Relationships between specialist departments will be understood and characteristics highlighted.

Literature - Examination form Assignment


15.6%


M 10 Master's thesis Module type Mandatory


summer semester Responsible for module Department of Design and Economics Usability of module Multichannel Trade Management in Textile Business (Master of Arts) Admission requirements Entry requirements:

See examination regulations Recommended requirements: -



Prof. Dr. O. Klante/Prof. P. Kugler

540 h 18 German

Qualification objectives The students:

- will incorporate theoretical and practical knowledge gained scientifically to solve the problem.

- will be able to comprehensibly illustrate scientific contexts. Contents - Depend on specialist problem; follow from Practice Phase II

- The task will generally correspond to the problems faced professionally. Examination form Master's thesis Weighting of marks in the overall grade

20%


4 Legend CP = Credit points ECTS = European Credit Transfer System h = Hours CT = Course type EM = Elective module TP = Test performance (graded) Pr = Practical laboratory course S = Seminar AP = Academic performance (not graded) TgS = Taught seminar WSH = Weekly semester hours Ex = Exercise L = Lecture Et/Tt = Event type/test type 5 Legal notice Hamburg University of Applied Sciences (HAW Hamburg) Faculty of Design – Media – Information Study department Design Armgartstraße 24, 22087 Hamburg The examination regulations are legally binding.

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