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September 2004 Final Year Module Descriptions (BSc (Hons) Business Information Systems modules only)

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Page 1: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

September 2004

Final Year Module Descriptions

(BSc (Hons) Business Information Systems modules only)

Page 2: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title Service Operations ManagementModule Code CORP3171

Module Characteristics This module studies the management of those processes that deliver service in all of its aspects – service outcomes, service experiences and in the case of public sector organisations, public value. The key focus of the module is on the operations decisions that managers face in marshalling their resources to deliver and improve service in this wide meaning.This module differs from CORP 2141 Operations Management in that it deals exclusively with service. New topics, new frameworks and new techniques are introduced whilst some aspects dealt with in CORP 2141 are now extended purely in the context of service organisations.

Learning OutcomesOutcome no. 1

2

3

4

On completing this module students should…

Appraise the problems and opportunities faced by service operations managers as they manage for both conformance and improvement

Analyse existing and proposed service operations for efficiency and effectiveness

Evaluate the theoretical underpinning of service operations management

Have developed a critical understanding of the practical application of approaches to service operations management

Required Prior Learning Module pre-requisites are stated in Section 1.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor Duration of assessment

Assessment Weighting

Outcome no.1,2,3,4

1,2,3,4

Other course work

Unseen examination

Individ Interim Assign’t

Individual assignment

Exam

Written report of 500 words

A written report of 1,500 words describing and analysing a service operation.

A test of the student’s knowledge and critical understanding of key aspects of the course.

Two hours

15%

35%

50%

Page 3: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CPRJ 3451Module Title Computing Project

Required Prior Learning

The project normally requires students to have undertaken successfully the requirements at level 2 and level 1 of their degree programme prior to commencing the project. The prior learning for each project, however, is dependent on the nature of that project. IT is expected that students will chose their project topics, based on their individual course’s requirements and with reference to their own prior learning.

Module Characteristics

The project provides students with the opportunity to carry out a significant piece of work involving critical analysis and reflection to provide an effective solution to a given technical and/or research-based problem. It enables students to apply and integrate previous material covered on the student’s course as well as to extend the work covered on the course through research and self-learning. Students will be expected to demonstrate appropriate and proactive project management, and written/verbal presentation skills throughout the period of the project. As well as analysing, designing, delivering and appraising a product of suitable quality, they will be expected to undertake, research, analyse, evaluate and report on some aspects of a subject explicitly allied to the project.

Learning Outcomes

Outcome no.

At the end of the module, a student should be able to:

1 Effectively plan a project2 Carry out the work in accordance with the plan3 Present the plan, methods and results of a project in a coherent and logical way4 Critically reflect on his/her own performance and his/her achievement5 Undertake research into an identified area in an appropriate manner6 Provide one or more research-oriented or technically-oriented products that are to, or

exceed, an acceptable degree standard

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.1-6

Coursework 100% Tick only if essential

Page 4: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CPRJ 3451Module Title Computing Project

Required Prior Learning

The project normally requires students to have undertaken successfully the requirements at level 2 and level 1 of their degree programme prior to commencing the project. The prior learning for each project, however, is dependent on the nature of that project. It is expected that students will choose their project topics, based on their individual course’s requirements and with reference to their own prior learning.

Module Characteristics

The project provides students with the opportunity to carry out a significant piece of work involving critical analysis and reflection to provide an effective solution to a given technical and/or research-based problem. It enables students to apply and integrate previous material covered on the student’s course as well as to extend the work covered on the course through research and self-learning. Students will be expected to demonstrate appropriate and proactive project management, and written/verbal presentation skills throughout the period of the project. As well as analysing, designing, delivering and appraising a product of suitable quality, they will be expected to undertake, research, analyse, evaluate and report on some aspects of a subject explicitly allied to the project.

Learning Outcomes

Outcome no.

At the end of the module, a student should be able to:

1 Effectively plan a project2 Carry out the work in accordance with the plan3 Present the plan, methods and results of a project in a coherent and logical way4 Critically reflect on his/her own performance and his/her achievement5 Undertake research into an identified area in an appropriate manner6 Provide one or more research-oriented or technically-oriented products that are to, or

exceed, an acceptable degree standard

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.1-6

Coursework 100% Tick only if essential

Page 5: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title Public Sector Accounting and FinanceModule Code ACFI 3210Module Characteristics This module examines accounting and financial management in the public sector.

It develops the critical and analytical skills in recognising the inter relationship between accounting and finance and government policy.It focuses on technical issues relating to the changing public sector and how the financial and accounting systems support government policy and change.

It examines the role of financial professionals in the public sector who must operate and advise governments of all political persuasions and therefore concentrates on how the systems operate and the rationales for change.

Learning OutcomesOutcome no. 1

2

3

4

5

6

7

8

9

Subject specific knowledge and skills

To appraise the accounting and finance aspects of various types of public sector bodies

To evaluate the relationship between finance, public sector bodies, UK governments (National, Regional and Local) and the economy

To critically appraise the impact of International accounting developments and harmonisation on the UK (e.g. International Accounting Standards and International Public sector accounting standards and their adoption by all NATO countries)

To critically review the concepts and contexts of public sector accounting and finance in selected organisations to support the governments modernisation agenda

To critically examine the funding of public services including taxation, charges, PFIs and PPPs, including the accounting rules underlying them.

To appreciate and critically review the role and importance of budgeting from central state (parliamentary) level through to the service delivery and understand the different approaches and relevance

Cognitive and non subject specific skillsTo demonstrate the ability to carry out a critical evaluation

To demonstrate the ability to analyse and draw reasoned conclusions

To demonstrate independent and self managed learning

Required Prior Learning A basic understanding of accounting techniques with an understanding of the importance of role of governments in the functioning of a country.

Assessment Relation to outcomes

Component Type[s]

Assessment Descriptor

Duration of assessment Assessment Weighting

Outcome no.

2,4,6,7,8&9

1,3,5,7,8

Coursework

Coursework

Essay

Essay

2000 words

2000 words

50%

50%

Page 6: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

&9

Page 7: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3401Module Title Broadband Networks

Required Prior Learning

Students must have a sound understanding of the principles of networks and communications. This would typically have been gained by studying one of the level 2 Networks and Communications modules.

Module Characteristics

The Broadband Networks module focuses exclusively on very high speed networks, which carry integrated multi-service traffic such as voice, video and data. A recurring theme is how the network can provide the necessary Quality of Service requirements for the various types of traffic. The recent and emerging developments in LANs, MANs and WANs, for both fixed and wireless network technologies, are considered and the role each of these can play in providing a suitable broadband intra/internet infrastructure is discussed. The protocols developed for each of these technologies is developed and contrasted with conventional connectionless TCP/IP architecture of the Internet.

Other recent developments are also covered. For instance the importance of the signalling network in supporting for instance the principle of Intelligent networks and how similar principles are being proposed by the Internet Community. These play a central role in the GSM Cellular network.

Learning Outcomes

Outcome no.

1

2

On successful completion of the module the student will :-

have a detailed understanding of the underlying design principles of the major technologies deployed or proposed for Broadband networks and should be able to give a critical analysis of these principles when applied to various network technologies and environments.

be able to research information relating to a given network problem, propose a solution which may include a design and appropriate implementation and present a critical analysis of the solution.

Assessment Relation to

Component Type[s]

Transcript Text

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-

Essential (please )

Page 8: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

outcomes [20 char] old

Outcome no.1

2

Exam

Coursework

Examination

Coursework

Exam based on material covered in lectures & tutorials

Coursework based on a problem relating to one or more topics in the syllabus

2 hours

10 hours

70%

30%

Tick only if essential

Page 9: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3404Module Title Advanced Mobile Robotics

Required Prior Learning

Students are required to have passed an AI module CSCI2407 – Introduction to AI and Mobile Robotics or CSCI2414 – Introduction to AI

Students should have a good understanding of computer architecture and be competent in programming in a high-level language (preferably C/C++) such as that provided by modules CSCI1401 – programming in C or CSCI2401 – Object-Oriented Software Development in Java.

Module Characteristics

This module builds on the material covered in Introduction modules to Artificial Intelligence (AI) to provide detailed understanding of autonomous mobile robotics and intelligent autonomous agents. The aim of the course is to extend the student’s knowledge of the software issues in controlling autonomous mobile robots.

This module introduces students to a wider range of sensor processing and behaviour-based architectures for mobile robots. It will cover issues related to the sensing, representing and modelling of the environment, including some algorithmic solutions. Also covered are reasoning and planning. Advanced issues such as adaptive behaviour and social (group) behaviour of robots may also be discussed.

A practical approach is taken using real robots to explore some of the important ideas in robotics such as path planning and obstacle avoidance.

Learning Outcomes

Outcome no.

1

2

On successful completion of this module a student will be able to:

1. design and implement one or more autonomous robot controllers capable of solving complex predefined tasks (coursework).

2. demonstrate an understanding of the theory of mobile robotics, including hardware and software factors of sensor design, software issues of a range of controlling architectures and some advanced aspects such as adaptive and group behaviour (exam).

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.

1 Coursework

Software component(s), and report

- 50%

Tick only if essential

2 Exam Unseen 2 50%

Page 10: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

exam

Page 11: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3405Module Title Genetic Algorithms and Artificial Neural Networks (AI)

Required Prior Learning

None

Module Characteristics

By studying this module, students will gain an understanding of two of the principal components of ‘soft’ artificial intelligence, namely genetic algorithms and artificial neural networks.

Genetic algorithms use the principle of natural selection to artificially ‘evolve’ a population of candidate solutions through simulated reproduction and mutation. GA’s have been used successfully for engineering optimisation tasks, and hard to compute problems.

Artificial neural networks attempt to capture the essential processing mechanism which underlies the human brain, by manipulating a network of interconnected nodes, each with fairly simple processing capabilities. ANN’s have been used successfully for many classification applications, such as pattern recognition, and cluster analysis.

This module will provide students with an appreciation of theoretical issues of the GA, including data representation, genetic operators and properties of GA’s, and knowledge of a variety of ANN architectures, including basic back-propagation, self-organising maps and radial basis function networks. Both GA’s and ANN’s will be studied in practical laboratory sessions.

Learning Outcomes

Outcome no. On successful completion of this module a student will be able to:

1. understand and implement the basic GA (exam and coursework)

2. appreciate some theoretical issues of GA’s (exam)

3. understand and implement a variety of ANN architectures (exam and coursework)

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1,3

1,2,3

Coursework

Exam

Other coursework

Unseen exam

-

2 hours

50%

50%

Tick only if essential

Page 12: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3406Module Title Fuzzy Logic & Knowledge Based Systems (AI)

Required Prior Learning

None

Module Characteristics

This module deals with, arguably, the two most successful techniques in the area of artificial intelligence. Fuzzy logic is a technique for modelling uncertainty and imprecision and appears in many applications for example in consumer products such as washing machines and camcorders. The ideas behind fuzzy logic use the notion that the world is not precise and that the ability to model words like hot, tall and expensive is very difficult using conventional mathematical techniques. The student will gain an understanding of fuzzy sets and how these are used in systems that contain fuzzy if-then rules for decision making.

Knowledge Based Systems (KBS - also known as expert systems) are the most commercially successful technique in AI.

These systems are analogous to data base systems except instead of storing data the use knowledge from an expert(s) to make decisions. Students will learn about the history of KBS as well as the various aspects of KBS development such as knowledge acquisition, inferencing, knowledge representation and system development. In summary, this module exposes the students to two highly successful methods for modelling expertise in decision-making environments.

Learning Outcomes

Outcome no.

1 - Understand and implement a basic fuzzy system (exam and coursework)2 - Appreciate some theoretical issues of fuzzy logic and knowledge based systems (exam)3 - Understand and implement a variety of fuzzy logic paradigms (exam and coursework)

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.1 Cwk Fuzzy

system in matlab

Typically, individual development of a fuzzy

20

Tick only if essential

Page 13: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

23

ExamCwk kbs

expert system with a report

Typically, paper based development of expert system

2 hours 7010

Page 14: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3407Module Title Component Based Development

Required Prior Learning

None

Module Characteristics

The development of modern , distributed enterprise-wide computing systems is a complex activity. Issues of scale and distribution have added to the general pressures of the ‘software crisis’ – the inability of the software industry to match expectations created by the rapid evolution of computing hardware. One approach targeted at these problems is Component Based Development (CBD). CBD has been the ‘holy grail’ of software engineering since the famous NATO conference on software engineering coined the term in 1968. Technological development over the last decade has at last resulted in the emergence of a component market – but CBD also changes the nature of the software development process. This module provides the historical background in order to understand the issues and difficulties inherent to CBD which have held back its growth, while providing insights into the current situation through exposure to an industrial strength CBD process. It provides a practical introduction to the key modelling techniques used at different stages in a CBD project in order to identify and specify Business Components as “independent units of deployment and replacement”. It illustrates how object-oriented principles underly these techniques, and shows how they can be fitted together in an overall end-to-end development process.

The intention of the module is to provide students with a practical, integrated overview of CBD from requirements gathering through to the deployment of a component-based system. A large-scale case study, already part implemented, is used to take the student through all of the workflows of the CBD project life-cycle.

The module introduces relevant theory including, non-exhaustively, the concept of CBD; the history of CBD; objects versus components; business components and software architectures; design-by-contract; the Unified Modeling Language (UML) as a visual language for CBD; problem-space and solution-space modelling; the Object Constraint Language for specifying pre- and post-conditions on operations and comparing development processes that aim to support CBD.

The module also lays a foundation in practical skills and understanding of CBD which will be of potentially immediate advantage to the student in her future profession. Use case driven techniques are explored in depth, specification modelling using a subset of UML together with relevant Profiles are practiced, and implementation in the context of specific Component Execution Environments are explored to give the student a balanced and in-depth base of theoretical and practical knowledge in this area.

Learning Outcomes

Outcome no.

1 – Explain the key concepts in Component Based Development, and discuss the impact of CBD on business computing and on the software engineering discipline2 – Understand the theoretical basics of CBD3- Apply appropriate techniques to derive detailed and rigorous component specifications from a set of user requirements4- Apply practical component development skills to implement and deploy significant Business Components in the context of a particular Component Execution Environment

Assessment Relation to

Component Type[s]

Transcript Text

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-

Essential (please )

Page 15: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

outcomes [20 char] old

Outcome no.3,41,2,3

coursework unseen exam 2 hours

30%70%

Tick only if essential

Page 16: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3409Module Title Commercial Communication Systems

Module Characteristics

This module aims to provide a broad understanding of the issues involved in relating network provision and services to the strategic requirements of an organisation. It emphasises the need to recognise constraints and appreciate the implications associated with potential solutions for a range of business scenarios.

Technical aspects of computer networks are covered at a level of detail required to understand their business potential. Basic network concepts and operation are presented to allow informed decisions to be made in respect of network acquisition, installation and management. Common network architectures are described and the need for network standards discussed.

Note: This module may not be taken by students who have previously studied networking/communication modules.

Learning Outcomes

Outcome no.

On successful completion of the module a student will be able to:

Demonstrate an understanding of the underlying concepts listed in the generic module content.

Demonstrate an appreciation of the implications associated with potential solutions for a range of business scenarios.

Analyse requirements, evaluate choices and justify decisions with respect to a typical networked system.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1

1

Unseen exam

Coursework

Exam

Coursework

2 hrs 70%

30%

Page 17: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code CSCI3415Module Title Software Quality and Reliability

Required Prior Learning

This module requires students to have indepth knowledge and experience of software design and implementation, as provided by suitable courseworks.

Module Characteristics

This module will consolidate the software development and project management experiences gained in previous years, including placement, within the framework of software quality and reliability.

It will raise students’ awareness of the quality issues to consider at different stages of the development process, from design to delivery and beyond. The discussion of these issues will be supported by coverage of various techniques and methodologies, like GQM and CMM. The students will also be introduced to existing national and international quality standards, with certification/accreditation audits.

Learning Outcomes

Outcome no. On successful completion of the module a student will be able to:

1 Approach the software development process from the outset mindful of the broader issues of quality; know what to do, and how to apply it, at each stage of development (assessed by the unseen exam);

2 Be able to apply the principles involved to real-life software-related problems (assessed by the coursework).

Assessment

Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1 exam Unseen, written

2 hours 70%

2 assignment Practical 10 hours 30%

Page 18: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code – CSCI3424Module Title – Web Application Development

Required Prior Learning

Students must be able to program confidently in Java use modelling techniques such as UML and ERDs construct a Web page using well-formed XHTML

Module Characteristics

The Web is a platform for the development of multi-tier networked applications. In other words, the web page displayed in the browser becomes the user interface into an underlying application. An application that may involve various forms of processing at the server and access to data stored in remote databases. To meet the demands of e-commerce and related activities, a variety of software architectures have emerged: CGI scripts, JDBC, servlets/JSP. The basic role of the web-server has also changed, from delivering Web pages to the user's browser to specialised application servers.

This strongly technical module provides a detailed experience of one of these developing technologies. It aims to equip the student with the necessary foundation to enable her/him to participate in the development of new Web-enabled multi-tier applications. The module is resource intensive and places will be limited.

Learning Outcomes

1 Can utilise appropriate technologies in the devlopment of a multi-tier, web based application

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1 exam exam exam 2 hours 70%1 coursew

orkcoursework

coursework

30%

Page 19: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code: CSCI3425Module Title: Web Information Management

Required Prior Learning

Student must be able to: read and produce ER diagrams. program confidently in at least one language. interact with a database using SQL. mark up Web page content using HTML.

Module Characteristics

The distribution of information across the Web is enhanced if the structure of the information can be retained and the presentation reflects that structure. Web servers can build web pages on demand from corporate databases. It is important therefore that these databases are constructed and accessed in a manner which is both manageable and meaningful to the end user.

This module will focus on the use of XML and associated technologies, as a means of delivering structured data across the web.

Learning Outcomes

1 A student should be able to use XML as part of a web-based information system.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1 Exam Examination Exam 2 hours 70%1 coursework coursework coursework 30%

Page 20: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title Management Support SystemsModule Code INFO3401

NOTE – may not be taken by students who have already studied INFO2007 Management Support Systems

Module Characteristics

This module covers the definition, use, claimed benefits/weaknesses, and design/development issues surrounding Management Support Systems (MSS) i.e., computer-based information systems that support management work by supporting information handling and decision making (example MSS are Management Information Systems (MIS), Decision Support Systems (DSS) and Executive Information Systems (EIS)). Many MSS issues are subjective and, in some cases, controversial, and the module aims to inform students of these areas and enable them to form their own opinions, based on sound academic judgement.

The module has two parts. Part 1 centres on covering the basics of the MSS subject, of which all students should be aware plus two key advanced topics, which are selected each year based on their significance and currency. Current MSS functionality and some development issues are discussed in this part. In Part 2, several more advanced topics and papers are introduced and discussed. Students will be required to write an individual essay on a given advanced topic (chosen from a tutor-supplied list) and, in pairs, lead a tutorial session on issues relating to a tutor-specified journal paper.

Learning Outcomes

Outcome no. On successful completion of this module the student should be able to:

1 Describe the basic principles of Management Support Systems (MSS) in a written form; definition, claimed use, claimed benefits/weaknesses, and design/development issues.

2 Effectively discuss and debate issues relating to several current key MSS topics in both written and oral forms.

Required Prior Learning

General Information Systems (IS) knowledge as found in INFO1401. Some basic understanding of systems and organisations in general, and IS development, is recommended. Students should normally have undergone a placement year or have some prior work experience before taking this module.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1 & 2

1 & 2

Exam

Coursework

Exam

Essay/Presenation

Closed Book Exam

Individual Essay/ Joint Presentation

2 hours

2000 words maximum/tutorial

50%

50%

Page 21: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code - INFO3406Module Title - Privacy And Data Protection

Required Prior Learning

It is envisaged that this module will be of interest to students taking a significant number of business, computer or engineering modules. Students that have a background appreciation of philosophy, politics and or sociology would be expected to be able to contribute to and benefit from the module.Module Characteristics

There continues to be a growth of databases holding personal and other sensitive information in multiple formats including text, pictures and sound. The scale of data collected, its type and the scale and speed of data exchange have all changed with the advent of ICT. The potential to breach privacy continues to increase. Responsible organisations may seek to ensure that the privacy of the individual is protected whilst they pursue their business activities. Individuals and organisations are protected and or subject to a considerable amount of legislation governing privacy and data protection.

The module will: 1. address the broad issues and conflict regarding privacy and data protection,2. consider example ICT applications, such as electronic patient records, electronic commerce, personnel systems, loyalty cards, cctv, biometrics and email, which have significant privacy issues associated with them,3. identify the role of the computer professional, regarding privacy and data protection, and4. review privacy and data protection legislation from different countries.

Care will be taken in ensuring perspectives from different cultures and countries are highlighted and considered in the light of global information systems.

Learning Outcomes

1 - Define the concepts of privacy and data protection within a multi-cultural and multi- disciplinary context.2 - Recognise and evaluate current and future threats to privacy.3 - Outline and evaluate IS professional practice with regard to perceived professional and social responsibilities to employers and data subjects.4 - Research into an area of privacy and or data protection; integrate complex and sometimes conflicting ideas into a coherent analysis that demonstrates integrative, synoptic and analytical skills.

.

Assessment Outcome[s] ref. 1, 2 & 3 - Unseen exam - Duration : 2 - 70% Outcome[s] ref. 2, 3 & 4 - Other coursework - 30%

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Module Code INFO 3407Module Title Innovation and Technology

Required Prior Learning

None

Module Characteristics

Technology, especially amongst students, is often believed to be synonymous with innovation. Yet the ENIGMA codes used by the Nazis during World War 2 were broken, not by a computer – it simply made the processing of the data much faster – but by algorithms created by a small group of mathematicians. So what was the critical invention – the ‘disruptive technology’ in this case?Between 1970 and 1980, the Swiss watch industry – the world leader – was destroyed by competition mostly in the form of Japanese digital watches. Yet the Swiss were the first to produce a digital watch? So if they had the technology first, why was the industry destroyed in just 10 years?Xerox was using a WIMPS (Windows, Icons, Menus, Pointers) interface for nearly 10 years before MS-Windows was launched. Yet Windows has become the ‘de facto’ industry standard for desk top interface and for an increasingly wide range of operating systems.This module uses a blend of academic theory, case studies, and talks by external senior IS professionals to understand the process of innovation, and its relationship with technology, both as an enabler of innovation and as a product of innovation.It is an opportunity for final year students to relate technology to both the creative process and to organisational theory. The module will consider the various processes of innovation which businesses use – from ‘skunkworks’ to Nonaka’s theory of information redundancy, using case studies from academic texts as well as the experience of the external speakers.Students who engage with this module will find themselves well placed to make an early and substantive contribution to the innovation process in their future employers, whether at a departmental or enterprise level.

Learning Outcomes

1 Understand the concepts of both invention and innovation, and distinguish between them2 Explain the relationship between organisational structures, business processes, and the

innovation process3 Demonstrate the ability to apply critical reasoning to complex business issues requiring

technological solutions4 Evaluate a company’s innovative practices and recommend improvements5 Communicate orally and visually their reasoning and knowledge of a technology based issue

or problem6 Communicate in written form a well-argued case for their conclusions concerning a

technology based business issue or problem.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Page 23: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code – INFO3408Module Title – Geographical Information Systems

Required Prior Learning

None

Module Characteristics

This module aims to develop the students’ understanding of the issues involved in the development and use of GIS, to ensure that all students whether technically- or business-oriented have an in-depth understanding of the role of GIS with organisations, and to provide practical experience of designing and implementing GIS.

1. Learning Outcomes

Outcome no. 1 Specify, design and implement a GIS from a given problem domain2 Critically evaluate features and functionality of GIS fro a range of technical, scientific

and business applications3 Demonstrate an understanding of current research and future research trends, within

GIS and its application areas4 Show an appreciation of the expanding commercial utilisation of GIS

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.1,2,3,4

2,3,4

Other coursework

Unseen exam

e.g. lab work and paper-based cw

2 hours

30%

70%

Tick only if essential

Page 24: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code - INFO3409Module Title - Strategic Information Systems Planning

Required Prior Learning

Student will benefit from an understanding of an organisation, its business process and IT function. This understanding will usually be obtained from experience gained during an industrial placement.

Module Characteristics

Strategic Information Systems Planning investigates the process of identifying requirements for information systems and IT services with an organisation. Its focus is on the boundary between the business, its strategy and objectives, and the IT, its procurement, development and implementation. As such its focus is on the alignment of the business and its IT. The development of IS/IT strategy is consider from a number of points of view, based on ten approaches to strategic planning described by Mintzberg. Within this framework, a variety of tools and management approaches to IT planning are considered. The module has a strong focus on IS/IT strategy for e-commerce and the development of Internet and Intranet strategies within an organisation.

Learning Outcomes

1 - Carry out an IS/IT planning exercise for an organisation, giving reasoned explanation for the choice of procedures, people, tools and approaches selected.2 - Critically evaluate the content of a strategic information system plan, evaluate proposed systems and services in relation to business context and strategy and produce a feasible and desirable approach for implementation of the plan.

Assessment

Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.1, 2

1, 2

Coursework

Examination

2 hours

30%

70%

Tick only if essential

Page 25: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3411Module Title Software Architecture and Design

Required Prior Learning

None

Module Characteristics

The development of modern, distributed enterprise-wide computing systems is a complex activity. Issues of scale and distribution have added to the general pressures of the ‘software crisis’ – the inability of the software industry to match expectations created by the rapid evolution of computing hardware. These new pressures have led to the emerging discipline of Software Architecture – reviving interest in an analogy that has been around the software industry since the early 1960s. This module presents the state-of-the-art in thinking and in practical techniques in Software Architecture, focusing on the debate between those who essentially see software as a creative, design discipline and those who see it as a branch of mathematics.

The intention of the module is to provide students with a practical, integrated overview of Software Architecture The module introduces relevant theory including, non-exhaustively, the concept of Software Architecture; the history of Software Architecture; Software Architecture- the modern viewpoint;the Unified Modeling Language (UML) as an Architectural Description Language; the role of the Software Architect; the theory of pattern languages.

At the same time the module utilises appropriate practical techniques such as Dana Bredemeyer’s Action guides to provide insight into the creative, human side of software development. Pattern languages are explored through two experimental pattern languages, ADAPTOR and ‘Bits and Pieces’ as a practical way of accessing and utilising architectural knowledge.

Learning Outcomes

Outcome no.

1 – Explain the key concepts of the emerging discipline of Software Architecture, and discuss the impact of Software Architecture on the software engineering discipline2 – Understand and discuss the ‘Masterplans’ v Piece-meal growth debate in Software Architecture3- Describe the historical gains of Software Architecture as reflected in the literature4- Apply practical architectural skills to implement and deploy system-based solutions

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no.3,41,2,3

coursework unseen exam 2 hours

30%70%

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Module Code - INFO3412Module Title – Computing and Ethics

Required Prior Learning

This module requires students to have studied a wide diet of computer related modules prior to taking this advanced module. A broad and in-depth knowledge of computing is required as a foundation in order to understand fully the contextual issues that this module addresses.Module Characteristics

As a powerful and influential change agent, the computer professional has responsibility and obligations to society, to employers, to colleagues and to the profession itself. Recognition of a need to address ethical issues and encourage professionals to operate within a moral code is increasing. The aim of this module is to provide an opportunity for the student to explore the concepts of ethics in the context of IT, IS, Software Engineering and other related disciplines.

The module addresses the ethical and social responsibility issues surrounding advances in ICT. It considers in detail how the development of system might encompass computer ethics. The value of professional codes of conduct is discussed. Ethical concepts and consideration of computer ethics as a discipline provide a necessary philosophical foundation for this module. The module draws heavily upon the research activity of the Centre for Computing and Social Responsibility (CCSR).Learning Outcomes

1 - Explain the concepts of computer ethics 2 - Recognise and evaluate current and future ethical issues surrounding the application of ICT3 - Undertake an ethical analysis4 - Research into an area of computer ethics, integrate complex and sometimes conflicting ideas into a coherent analysis that demonstrates integrative, synoptic and analytical skills.

Assessment

Outcome[s] ref. 1, 2, 3 & 4 - Unseen exam - Duration : 2 - 70% Outcome[s] ref. 1, 2 & 4 - Other coursework - 30%

Page 27: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3413Module Title System Development Management

Required Prior Learning

None

Module Characteristics

Systems development management is about the process of building and delivering a computer-based information system to a customer, whether internal of external.

This requires proper planning; an analysis of the project, its potential as an investment, the benefits and risks. The manager should be convinced that the project will succeed, is controllable, that resources will be forth-coming, and should carry out planning (as detailed as possible) before accepting the brief.

The importance of being able to balance the key project requirements of time-scale, budget, quality and delivered functionality makes the project manager’s role challenging and satisfying.

The success of the project depends on more than just technical issues; commitment from the users, “ownership” of the system, effective communications, clear identification of the benefits and managing the delivery of these – these and other “softer” issues are often the key factors in determining success.

Different approaches will be examined and critically evaluated – SSADM/PRINCE, object-oriented development, and RAD.

The staffing issues (recruitment, training, motivation, team-building, leadership style) have major implications for project success, and will be placed in the context of building Information SystemsLearning Outcomes

Outcome no. On successful completion of this module the student should be able to:

1 Identify the major planning issues in project management, and be able to recommend and use appropriate techniques and methods.

2 Demonstrate awareness and sensitivity in managing organisational relationships, and understand the importance of effective reporting structures and communication.

3 Recommend appropriate ways in which the benefits of a system can be evaluated.

4 Select, develop, and retain staff required for the project team.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1,2,3,4 (one of)

1,2,3,4

Coursework

Examination 2 hours

30%

70%

Tick only if essential

Page 28: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3414Module Title Comparative Systems Development Methodologies

Required Prior Learning

Knowledge of at least one methodological approach to systems development, gained from a module such as INFO2404, Object-Oriented Systems Analysis and Design or INFO2405, Object-Oriented Systems Specification.

Module Characteristics

This module will consider a variety of Information Systems Development paradigms and methodologies, including ‘hard’ approaches, both Object-Oriented and Structured; ‘soft’ and participative approaches and ‘heavyweight’ and ‘agile’ methodologies. A framework will be developed to compare and evaluate methodologies to help determine their applicability to particular development projects and environments.

Learning Outcomes

Outcome no. On successful completion of this module a student should be able to:1 Discuss the merits and drawbacks of a variety of Information Systems 2. Development Methodologies and the issues involved in their adoption;

Justify the selection of a methodology appropriate for a given Information Systems Development problem.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1, 2

1, 2

Coursework

Exam 2 hours

30%

70%

Tick only if essential

Page 29: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code - INFO3415Module Title - Information Services Management

Required Prior Learning

Student will benefit from an understanding of an organisation and its IT service provision. This understanding will usually be obtained from experience gained during an industrial placement.

Module Characteristics

Information Service Management focuses on the concepts and practice of managing IT services delivery within an organisation. Its key theme is that IT is a service industry and thus requires the application of service management theory and practice. Having established service concepts, the module explores a number of themes concerning IT service management. It is recognised that the management of IT services may involve the delivery of those services by third parties, or by the internal customers themselves. Hence topics such as end-user computing, IT outsourcing and it procurement are explored. The module recognises the rise of the Internet and Internet technology as a basis for delivering IT services and explores issues concerning e-service management. Attention is paid to quality, security and the pivotal role of the help desk.Learning Outcomes

1 - Identify appropriate service management concepts and apply them to the efficient and effective delivery of IT services.2 - Discuss and critically evaluate the resources and processes required for the delivery of IT services within the organisation, or through a third party. Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1, 2 Coursework

30%

1,2 Examinatioin

2hrs 70%

Page 30: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3418Module Title Advanced Object-Oriented Development

Required Prior Learning

Familiarity with object-orientation, the Unified Modeling Language (UML) and Unified Software Development Process (USDP). Knowledge of this material and the requisite skills can be gained from modules such as INFO2004 (Object-Oriented Systems Design), INFO2005 (Requirements Analysis) or other equivalent modules.

Module Characteristics

Object-oriented systems development is now widely used. This module will deal with various modelling issues that are critical to much of systems development. Throughout the module currently accepted best practice will be referenced, much of which is described in patterns.

The module will consider the application of the Object Definition and Object Constraint Languages and other advanced features of UML to modern systems development domains. These will include real-time systems, e-commerce applications and geographical information systems. Distributed applications will also be considered. These application domains are important in that they have particular features that require specific object modelling approaches in their specification and development. A critical approach will be taken to the extent that UML and current methodological approaches (e.g. USDP, XP) support the creation of these systems.

A critical perspective will also be taken on other current relevant topics in OO development, for example the development of the Model Driven Architecture (MDA).

Learning Outcomes

Outcome no.

1

2

3

Critically analyse the strengths and weakness of Object Technology and issues relating to the development of OO systems e.g. persistence strategies, type vs. class distinction.

Understand and apply the Object Definition and Object Constraint Languages, and UML extenstions, to object modelling for a given application domain.

Critically identify the object modelling requirements for a range of modern application domains such as real-time, GIS, e-commerce and distributed applications; examine how UML can support these requirements within a methodological context (e.g. USDP, XP) and consider possible changes in forthcoming releases.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Page 31: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Outcome no.1, 2, 3

1, 2, 3

Coursework

Examination 2 hours

30%

70%

Tick only if essential

Page 32: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3419Module Title Information Security Management

Required Prior Learning

None

Module Characteristics

Most organisations rely extensively on their Information Systems to support their key activities, and the non-availability of these, the penetration of systems by unauthorised parties, or the compromise of sensitive information, may cause extensive disruption or embarrassment to the organisation.

Information Security Management obviously must address technical vulnerabilities, but more than that, must be seen as an organisational issue, from management commitment at the top, to security awareness throughout the organisation.

Key themes in the module are that :

1. information security policy must be business-led2. the policy implemented must be holistic – no weak-points must be left unaddressed

This module provides the student with an understanding of how vulnerabilities and threats can be identified, safeguards put in place, and effective responses prepared for security incidents when they occur, with reference to the 3 main information security concerns of Confidentiality, Integrity, and Availability.

It develops the student’s ability to identify the issues to be addressed in developing and implementing an information security policy for the organisation, while putting in place effective organisational structures and communication channels to support this.

Learning Outcomes

Outcome no. On successful completion of this module the student should be able to:

1 Explain the need to develop a coherent and complete information security policy, rather than simply implementing an ad-hoc range of technological safeguards

2 Confidently recommend appropriate responses to a wide range of vulnerabilities and threats to the data, intellectual property, and operational capability of the organisation

3 Propose a framework for an effective, sensitive and business-led education and awareness programme for the IS users in the organisation

4 Understand the legal implications of information security in the business context

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1,2 Coursework 30%

1,2,3,4 Examination 2 hours 70%

Page 33: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3420Module Title The Professional Context of Information and Communication Technologies (ICT)

Required Prior Learning

This module requires students to have studied a wide diet of computer related modules prior to taking this module. Practical experience of computing related work would be an advantage.

Module Characteristics

Students will have the opportunity to place their studies, knowledge and experience into a broader context. This is essential for those working in information and communication technology (ICT) because their activities can potentially affect the working conditions and societal framework of everyone. Thus the ICT professional wields great power and influence. With this comes responsibility and accountability. It is essential that the ICT professional is fully aware of the impact of his/her actions. This module attempts to provide a framework within which such awareness can be achieved. Five contexts are considered: corporate, commercial, legal, people and societal. The treatment of each context ensures that the student understands the role and responsibility he/she has within society.

Learning Outcomes

Outcome no. On successful completion of this module a student should be able to:1 Place the activities of the computer professional in a wider real-world

context.2 Articulate the role of the ICT professional from a social, ethical,

political, economic and organisational perspective.3 Undertake a strategic review of professional activity4 Research into an area of professional context, integrate complex and

sometimes conflicting ideas into a coherent analysis that demonstrates integrative, synoptic and analytical skills.

Assessment

Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

1,2,3,4 coursework review journal paper review

10 hours 30%

1,2,3,4 unseen exam unseen exam

3 out of 5 2 hours 70%

Page 34: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code INFO3421Module Title Database Management Systems

Required Prior Learning

Knowledge of a Relational Database Management System and SQL such as gained from INFO2403. Ability to program in a new language by reference to examples, manuals and by prior knowledge of variables, functions, parameter passing, control constructs etc. Awareness of basic issues arising from multi user access to a computer e.g. sharing of resources

Module Characteristics

Relational Database Management Systems may be extended with Object Oriented features.This challenging, technical and practical module examines relevant features in a commercial Database Management System ( currently Oracle 9i). The assignment involves programming to create new database functionality accessible by an SQL user ( currently using PL/SQL to produce new SQL data types to allow 2 dimensional spatial data querying). The features studied and language used will evolve as new features become available ( e.g. Java language and servlet functionality). From the perspective of a Database Administrator issues of query optimisation , concurrent access to shared data and the use of database rules or triggers are examined. An understanding of these technical issues will allow tuning for better database performance.

Learning Outcomes

Outcome no.

On successful completion of this module the student should be able to:

1 Demonstrate knowledge and understanding of selected features, implementation issues and extensions to Relational Database Management Systems

2 Demon Demonstrate the ability to program new database functions to provide a better SQL end user environment by use of the appropriate Relational Database Management System extensions.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

Outcome no. 2

1

Coursework

Examination 2 hours

30%

70%

Tick only if essential

Page 35: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code – MGSC3402Module Title – Systems & Simulation (Discrete Event)

Module Characteristics

Simulation is consistently ranked as the most useful, popular tool in the broad area of decision making. Areas of application include simulating Manufacturing facilities, Banking, Transportation, Airport operations, Hospital facilities, Road systems, Emergency response systems and Retail operations. The module examines the types of problem that can be investigated using discrete-event simulation.

The main advantage of simulation is that it allows a system to be modelled and improved, without incurring the expense, or disruption, that would be caused by changing the actual system in practise. A standard software package, e.g. Arena, is used to build and run simulation models. Animation is introduced and larger models are developed using transporters and conveyors.

All simulations use random numbers and the module includes some background work on the generation and testing of these random numbers. Basic statistical techniques are introduced which can be applied to the simulation output, allowing decisions to be made about the systems being simulated.

Learning Outcomes

Outcome1 Build simulation models using a standard software package.2 Interpret the results of those models3 Be able to apply a range of statistical techniques in the interpretation of the output from

the modelsAssessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

2,3 Exam Unseen exam 2 70%

1,2 Coursework Other Coursework

30%

Page 36: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code – MGSC3403Module Title – Intelligent Systems for Commerce and Industry

Module Characteristics

Artificial intelligence techniques now play an important role in many areas of industry and commerce. In particular, they are often used to assist in the business decision making process.This module aims to provide students with a good understanding of current applicable artificial intelligence techniques (AI) with an emphasis on business decision making.Students will acquire practical skills in the use of artificial neural networks (ANN). These practical skills will be underpinned by knowledge of the theoretical aspects of ANNs. As well as ANNs students will also gain an understanding of expert systems (ES). They will also learn about the distinction between symbolic and sub-symbolic artificial intelligence. Other topics covered in this module include the use of genetic algorithms and fuzzy methods.

Learning Outcomes

Outcome1 Be able to describe what is meant by the term 'artifical intelligence' , distinguish

between symbolic AI and sub-symbolic AI and describe the strengths, weaknesses and suitable applications of these two approaches.

2 Be able to describe a variety of artificial neural network paradigms and their applications.

3 Be able to describe the origins of expert systems and their development in a variety of applications.

4 Be able to develop a neural network based forecasting model using a suitable development tool and to write a report describing its development and application.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

4 Other coursework

Network Model

Development of a neural network forecasting model

30%

1,2,3 Unseen examination

2 hours 70%

Page 37: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Code MGSC3404Module Title Data Mining

Required Prior learning

Not applicable

Module Characteristics

Data is collected and stored in all different types of organisations – commercial, governmental, educational. Every day hundreds of megabytes of data are circulated via the Internet. We have enormous difficulty finding the information we need in large amounts of data.

Data mining involves extracting meaningful information and knowledge from vast quantities of data, to help us to make informed decisions. Data mining techniques enable us to explore and analyse large quantities of data in order to discover meaningful patterns and rules.

Although data mining is still largely a new, evolving field, it has already found numerous applications. In direct marketing, data mining is used for targeting people who are most likely to buy certain products and services. In trend analysis, it is used to identify trends in the marketplace by, for example, modelling the stock market. In fraud detection, data mining is used to identify insurance claims, cellular phone calls and credit card purchases that are most likely to be fraudulent.

Data mining is fast becoming essential to the modern competitive business world. This module aims to review the methods available for uncovering important information from large data sets; to discuss the techniques and when and how to use them effectively.

The module uses SAS and Predict. SAS is a comprehensive data management software package that combines data entry and manipulation capabilities with report production, graphical display and statistical analysis facilities. Predict is a sophisticated neural network based tool.

Learning Outcomes

Outcome no.

On successful completion of this module a student should be able to:

Understand what is meant by data mining and appreciate the purpose and breadth of areas of application of data mining.

2 Describe and analyse the organisational structure of large data sets to facilitate effective data mining.

3 Recognise what data mining techniques are most suitable in a particular situation, to apply the appropriate data mining techniques in a practical context, to interpret the results and to produce a report.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

% Thresh-old

Essential (please )

2, 3 Coursework

OtherCoursework

30%

1,2 Exam exam 2 hours 70%

Page 38: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title - INTERNATIONAL MARKETINGModule Code - MARK3006

Module Characteristics

Although entitled International Marketing, this module takes a global approach to the complex issues involved in marketing abroad for both big and small businesses. The replacement of GATT with the World Trade Organisation, a single currency in Europe and the dynamic growth in internet communication and commerce are all contributing to an open, accessible and interlinked world market. The module through lectures and tutorials looks broadly at the global marketing environment, analysing opportunities, developing strategies, designing marketing programmes and management of the global effort. The focus of the assessment is the ability of students to apply global marketing skills to specific company situations.

Required Prior Learning

1 MARK Module at Level 2 MARK23##

Assessment Unseen exam - Duration : 2 - 70% Other coursework - 30%

Page 39: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title Interactive Marketing CampaignModule Code MARK 3010

Module Characteristics This module aims to give students applied experience in a highly relevant and up to date area of Marketing. It will build knowledge, competence and confidence by working with a realistic and current marketing situation to generate an Interactive Marketing Strategy and develop a workable plan to deliver that strategy. It supports graduate employability by a) providing demonstrable skills to potential employers by means of that plan and b) by working closely with the Institute of Direct Marketing (IDM). Students completing this module will obtain significant exemption from the IDM's own professional Certificate, which may be awarded alongside their degree at the time of graduation. Students may further obtain fast-track membership of the IDM as a consequence, and also be eligible to use the IDM's graduate recruitment services while job-hunting.

Learning OutcomesBy the end of the module students should be able to:

1. analyse a realistic, current marketing situation and set suitable Interactive Marketing objectives at a business level.

2. develop valid Interactive Marketing Strategies to meet these business objectives.

3. produce a valid and workable Interactive Marketing Plan in support of the strategy;.

4. show appropriate integration of Interactive effort with other possible marketing activity.

5. confidently defend their strategies, decisions and choices to a knowledgeable third party.

Required Prior Learning MARK 2309.

Assessment Relation to outcomes

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration of assessment

Assessment Weighting

Essential (please )

Outcome no.1,2,3,4

1,2,3,4,5

Project #1

Project #2

Group Report

Group Report

@ 3,000 words

@ 6,000 words(to include elements of project #1)

40%

60%

Y

Y

Page 40: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title GLOBAL MARKETING STRATEGIES NOTE THIS MODULE IS AVAILABLE ONLY FROM September 2005 (correction added 28 May 2004)Module Code MARK 3012

Module Characteristics This module builds on the International Marketing Module, so it is assumed that the student has at least a basic understanding of the subject. The module provides a more focussed look at the incentives and drives for firms to operate globally, as well as reviewing global strategies of firms.

Learning OutcomesBy the end of the module the student should be able to:

1. Defend a decision based on case material

2. Research and analyse global marketing for opportunities

3. Evaluate and defend presented decisions for global marketing programmes

Required Prior Learning International Marketing MARK 2312

AssessmentRelation to outcome

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration Assessment Weighting

Essential (please )

outcome no.

1, 2, 3

1, 3

1, 2

coursework

coursework

coursework

group report

group presentation

individual report

@ 1000 words

@ 30 mins

@ 2000 words

10%

50%

40%

Tick if essential

Page 41: Module Code CPRJ 3451€¦  · Web view(BSc (Hons) Business Information Systems modules only) Module Title Service Operations Management. Module Code CORP3171. Module Characteristics

Module Title CUSTOMER MANAGEMENTModule Code MARK 3014

Module Characteristics Revenue comes from customers. Good customer management is essential and it is now being recognised that there is a very strong link between customer management performance and overall business performance. Doing this means understanding which customers are profitable and which are not and then acquiring, retaining and developing the right customers in the most efficient way. Customer management involves a comprehensive understanding of customer needs as either individual customers or segments of customers. Propositions need to be developed that will match the needs of these customers and will be attractive to new customers. Customer Management Activity (CMA) is about implementing the plans to deliver the proposition across the Customer Lifecycle from initial targeting, handling enquiries through to winning back lost customers. Customers may have a good or bad experience at each life cycle stage and make comparisons between their suppliers. CEOs should demonstrate leadership in customer management and be responsible for looking after customers as this is too important to be delegated to the marketing department. Everyone in the organisation should be customer focused when interacting with both external and internal customers. Having the right people, processes, customer information and technology helps enable good customer management. Leaving customer management to functional departments results in silo customer management, implying inefficiencies and a dysfunctional (and unfulfilling) customer experience.

Learning OutcomesBy the end of the module students should be able to:1. Assess organisational competence and weaknesses in customer management performance.

2. Make recommendations on how an organisation can improve its CM performance and profitability.

3. Appreciate the impact of customer acquisition, retention, development and cost to serve on business profitability.

4. Understand the importance of customer data in management decision making.

Required Prior Learning Any Level 2 MARK module .

AssessmentRelation to outcome

Component Type[s]

Transcript Text [20 char]

Assessment Descriptor

Duration Assessment Weighting

Essential (please )

outcome no.

1, 2, 3,4

1, 2, 3, 4

coursework

coursework

exam

Phase test

Group Presentation and report

Up to 1 hour

@ 2,500 word report

2 hours

20%

20%

60%

Tick if essential