8/20/2019 Module-4.ppt-VTU Syllabu

1/10

Formulating productFormulating product

planningplanningModule 4

8/20/2019 Module-4.ppt-VTU Syllabu

2/10

Developing

product strategy• What is an industrial product? – Basic properties

 – Enhanced properties

 – Augmented properties

• Product strategy involves continual change

• Industrial product management

 – Product manager diferences

 – Product s mar!et management

• Product"mar!et management systems

8/20/2019 Module-4.ppt-VTU Syllabu

3/10

• Industrial product li#e$cycle analysis

8/20/2019 Module-4.ppt-VTU Syllabu

4/10

• Applying the P%& theory to industrialproduct strategies

8/20/2019 Module-4.ppt-VTU Syllabu

5/10

• Industrial product li#e$cycle strategies

8/20/2019 Module-4.ppt-VTU Syllabu

6/10

 – Introduction stage

 – 'ro(th stage

 – Maturity stage

 – Decline stage

 – %ocating industrial products in their li#e cycles

• Developing product strategies #or

esta)lished products – Product evaluation matrices

 – Perceptual mapping in product evaluation

8/20/2019 Module-4.ppt-VTU Syllabu

7/10

8/20/2019 Module-4.ppt-VTU Syllabu

8/10

8/20/2019 Module-4.ppt-VTU Syllabu

9/10

• Product revitali*ation decisions

 – Identi#ying causes #or poor productper#ormance

 – Identi#ying alternative corrective actions

 – Product elimination decisions

• +ystems mar!eting

 –+ystem mar!eting is service mar!eting

 – ,he elements o# systems mar!eting

 – Bene-ts o# systems mar!eting

8/20/2019 Module-4.ppt-VTU Syllabu

10/10

• Pro#essional service mar!eting. pro)lemsand strategies