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Module 4: Sign-Up Stampede
How to Get People Out-Of-Their-Minds Excited to Sign Up and Show Up Every Time.
Module 4: Sign-Up Stampede
What We Learned in Module 3
➢ Options For Our Slide Presentation➢ 4-Step Selling System
○ Introduction○ Content○ Offer○ Q&A
Module 4: Sign-Up Stampede
Today We Are Learning...
➢ Brief Review of Hell-Yeah Headlines➢ 3 Ps of Webinar Traffic➢ What Order of Traffic to Focus On➢ Strategies If You Don’t Have An Audience
Module 4: Sign-Up Stampede
Expectations...We All Have Different Sized Audiences
➢ If you have a small email database or social media following, there is a good chance you are going to start off with less webinar attendees
➢ Webinars are not a magic bullet➢ You still need an audience of interested people➢ I am going to show you how build an audience
faster
Module 4: Sign-Up Stampede
Reasons You Get More Sign-Ups
➢ You Have a Compelling Hook ➢ You Have Built a Reputation For Giving Value-Rich
Webinars➢ You Have an Engaged Audience That Loves You
Module 4: Sign-Up Stampede
Hell-Yeah Headlines
➢ Hook That Excites Your Audience To Sign Up➢ Pain➢ Benefits➢ Numbers➢ Timelines
Module 4: Sign-Up Stampede
Quick Example
The Fastest Path to [Desired Result]: 5 Crucial Keys to [Desired Result] You Want in [Specific Time], or less!
The Fastest Path to Getting Engaged: 5 Crucial Keys to Finding the Soulmate You Want in One Year, or Less!
Module 4: Sign-Up Stampede
3 Ps of Webinar Traffic
➢ Personal➢ Partner (Module 10)➢ Paid (Module 11)
Module 4: Sign-Up Stampede
Personal
➢ Email Database (#1 Asset)➢ Social Media Following
Module 4: Sign-Up Stampede
Webinar Email Tips
➢ Don’t Email Too Early (3-7 Days Prior)➢ Send 3-5 Promotional Emails
Module 4: Sign-Up Stampede
When?
➢ Best Days to Send Out Promotional Emails are Tuesdays, Wednesdays, and Thursdays
➢ The Best Days for Webinar Attendance are Wednesdays and Thursdays
➢ Best Time to Host Webinars in North America is 11am PST/2pm EST
Source: 2016 ON24 Webinar Benchmarks Report
Module 4: Sign-Up Stampede
Example Webinar Promotion
➢ Webinar is on a Thursday, November 17th➢ Email #1- Thursday, November 10th➢ Email #2- Tuesday, November 15th➢ Email #3- Wednesday, November 16th➢ Email #4- Thursday AM, November 17th➢ Email #5- Thursday 15-Minutes Prior
Module 4: Sign-Up Stampede
Promotion Examples
Let’s Take a Look at a Calendar for an Example...
➢ Hell-Yeah Headline➢ Give Specifics of
the Event➢ Use Benefit Bullets➢ Have Clear CTAs
Module 4: Sign-Up Stampede
Webinar Email Promotion Swipe Copy
You Have Example Email Swipe Copy to Model After in Module 4
Module 4: Sign-Up Stampede
Social Media Promotion Tips
➢ Start a Facebook or LinkedIn Group➢ Host an Event For Your Group➢ Share on Your Facebook Personal Profile, Your
Facebook Business Page, LinkedIn, Twitter, Google+
➢ Start Promoting 3-7 Days in Advance
Module 4: Sign-Up Stampede
Canva.com
Module 4: Sign-Up Stampede
Module 4: Sign-Up Stampede
Partner Traffic
“Joint Venture or Affiliate Traffic”
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Partner Traffic
Will Be Going Deeper In Module 10
Module 4: Sign-Up Stampede
Partner Traffic
➢ Make Your Top 10 List➢ Online Influencers, Bloggers, Larger Podcasts,
Organizations or Companies➢ Follow People Who Are a Few Steps Ahead of
You and Build a Real Relationship➢ Comment on Their Blogs➢ Follow and Comment on Social Media
Module 4: Sign-Up Stampede
Partner Traffic
➢ Make Your Top 10 List➢ Always Spend 30 Minutes, Every Other
Day Networking
Module 4: Sign-Up Stampede
Paid Traffic
➢ Facebook➢ Google ➢ Youtube➢ LinkedIn➢ Twitter➢ Solo Ads
Module 4: Sign-Up Stampede
Avoiding Costly Mistakes
Facebook Ads (Cold Traffic) Directly to a Webinar is Expensive
Don’t Do This to Start!
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Avoiding Costly Mistakes
$5-$8 per Registration@20% Show-Up Rate
$25-$40 per Live Attendee
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Avoiding Costly Mistakes
$1,000 in Spend @$40 =25 Live Attendees
10% Sales Conversion of 25 = 2.5 Sales x $197 = $492.50
Module 4: Sign-Up Stampede
Use Facebook For….
➢ Webinar Lead Magnets and Indoctrination➢ Use Facebook Retargeting and Custom
Audiences…➢ Email Custom Audiences➢ Retarget From Website or FREE Offers➢ Lower Cost Per Lead (CPL)
Module 4: Sign-Up Stampede
Paid Traffic
Going Into More Detail on Facebook Advertising in
Module 11
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Recommended Order
1. Personal 2. Partner3. Paid
Low Budget
1. Personal 2. Partner/Paid3. Paid
Higher Budget
Module 4: Sign-Up Stampede
What If I Don’t Have An Audience?
How to Get Sign-Ups When You Are Just Starting Out
Module 4: Sign-Up Stampede
What If I Don’t Have An Audience?
➢ 0-132 Subscribers in 5 Weeks from Two Webinars
➢ Free Webinars are Great For List Building
Module 4: Sign-Up Stampede
What If I Don’t Have An Audience?
➢ First Sales Webinar➢ 30 People Live➢ 10 Sales @197➢ Took The Offer to
Partners
Module 4: Sign-Up Stampede
What If I Don’t Have An Audience?
➢ Host Free Workshops for Your Audience➢ Host Free Workshops for Other People’s
Audiences ➢ Interview Webinars➢ Mini-Summits (Roundtables)
Module 4: Sign-Up Stampede
What If I Don’t Have An Audience?
➢ Webinar Lead Magnets (Module 9)➢ Guest Blogging on Your Webinar Topic➢ Interviews on Summits or Podcasts
Module 4: Sign-Up Stampede
Actions Steps
➢ Determine Your Traffic Sources➢ Start to Write Out Your Promotional Emails
Using the Example Swipe Copy to Guide You➢ Parts of Your Email Copy Can Serve as Your
Social Media Copy➢ Start Creating Your Top 10 List for Partnerships
Module 4: Sign-Up Stampede
Recap
➢ Set Expectations and Reviewed Headlines➢ 3 Ps of Webinar Traffic
○ Personal○ Partner○ Paid
➢ How You Can Start Building Your Webinar Audience
Module 4: Sign-Up Stampede
Coming Up Next….
Module 5: Double Your Show-Up Rate