module 3: the viral article resource boxjeffherring.com/vats/vats-m3-t.pdf · 2010-12-31 · the...

1 © 2008 Mustang Marketing & Publishing Transcript by: www.WordsIntoProfits.com

Module 3:

The Viral Article Resource Box “How to Create Endless Waves of Prospects & Profits”

[missing audio] …over several weeks. Okay? So that feedback would be appreciated. Now, we’re on page 1 of our Action Guide. Quote of the Call:

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that the automation applied to an inefficient operation will magnify the inefficiency. ~ Bill Gates

The reason I chose that quote is that so much of article marketing, when you do it right, is automated. You can automate your resource box and we’ll talk about some of that today. Article marketing is a very efficient system. So when you automate it you make it more efficient. Just something to think about as we dive right in here. Let’s go because I have written down a total of 17 tips. I think I promised you on the page 12. I’ve got 17 written down. We’ll see how many more I come up with as we go.

2 © 2008 Mustang Marketing & Publishing www.ArticleMarketingVideoTips.com

In Module 3 of Viral Article Traffic Secrets here’s what you’re going to get:

What a Resource Box Really Is

The Purpose of the Resource Box

Viral Article Resource Box Strategies

Module Three Special

Coming in Our Bonus TeleSeminar

And of course, a Whole Lot More Page 3 1. What a Resource Box Really Is We’re moving along fast today because there’s a lot to get in before 3:00. One of the things Chris Knight talks about – Chris Knight being the CEO of Ezine Articles – is the article body is your give. That’s where you’re giving the information. He calls the resource box your take. That’s where you get something. You get the click, you get the traffic. Write this down.

What a resource box really is is a prospect and profit machine. You’re resource box at the end of the article is your prospect and profit machine because it becomes a machine for you. It becomes an automated machine


working for you all over the world on the World Wide Web. Remember “www” stands for World Wide Web, all over the world as an international article agent. Before we move on to #2, those of you that are on my tweeters out there, over on Twitter I want you to tweet about this call and I need your help. I want a Twitter campaign today. I want a Twitter frenzy because I went to check it right before the call and we have an invader. We have an imposter. The “Virtual Automated Test Summit it is going on now. Check out the latest in integrating PXI systems.” No, no, no. Virtual Automated Test Summit, you can’t come in here and take VATS – Viral Article Traffic Secrets. So everybody, please, if you’re in front of the computer, whether you’re listening live or on the recording, go over to your Twitter page, type in #VATS and tweet about this call. I want you to tweet so much that that person is tweeted off the page. Not that I’m competitive or anything, but I encourage you and ask you to go for it and take care of it for us. Alright. We talked about what a resource box really is. Now let’s talk about the purpose of your resource box. 2. The Purpose of Your Resource Box Get your keyboards ready, put it on caps lock and bold. Get your pens and pencils ready. Get ready to write in capital letters and underline.

THE PURPOSE OF YOUR RESOURCE BOX IS TRAFFIC, TRAFFIC, TRAFFIC, VISITORS, VISITORS, VISITORS, VIEWERS, VIEWERS, VIEWERS… PEOPLE WITH LIVE HEARTS AND LIVE MINDS FINDING YOUR STUFF AND FINDING YOUR WEBSITES, BLOGS AND OPT‐IN PAGES BECAUSE OF YOUR ARTICLES.


Article marketing is not my only source of traffic, but it is my primary source of traffic. It serves me very well and I want it to serve you well, too, because you do what we’ve talked about over the last two modules and what you’ll be learning today. When you use this properly this is your traffic machine. That’s what a resource box really is. That’s the purpose of the resource box. Now let’s break into our 17 different strategies. 3. Viral Article Resource Box Strategies Strategy 1 – Not About You The resource box is not about you. In fact, write that acronym next to strategy number one – NAY. Nay, you do not make the resource box all about you. From the Church of the Article Marketer, nay, you do not make the resource box all about you. Most people do, though. They call it your bio box, too, and they make it all about them. You want to kill your traffic? You want to kill any potential for traffic? Then make your resource box all about you. Strategy 2 – Do not begin the resource box with information about you This is related to number one. Do not begin the resource box with information about you. When you do it’s like screaming at the reader through a megaphone, “The article is now over and you can leave.” That’s not what you want to do. Let me tell you a story about this. Come back with me to fall of 2007. I was thinking, “You know what, I’ve been building this business for about a year here. I’ve done a ton of speaking all over the place about relationships, parenting, stress motivation and change.”


I was a therapist and that first year of building this business I’d done a ton of teleseminars, but I had yet to speak in public at a seminar about article marketing and I wanted to. I wanted to add that as a source of traffic and a source of income. I’m thought, “I’m not sure how to do that but that’s one of my goals for ’08.” Then I was reading an internet marketing magazine from Matt Bacak and I saw him reference one of his articles. That night I had a couple of his marketing magazines here in Atlanta and I went and read one of his articles. Then I read his resource box. It started out with, “Matt Bacak is blah, blah.” I’m like, “Dude, here is a high level internet marketer that’s doing this wrong.” So I emailed him and said, “Listen, if you’ve got five minutes I can talk with you about your resource box because you’re leaving a lot traffic and prospects on the table.” We arranged an appointment, got on the phone, and I told him what he was doing wrong and he changed it. We talked for a while and found out we go to the same mega church here in Atlanta. Then an interesting thing happens. He goes, “Um, so, um, what do you want from me?” I said, “Nothing really. I just saw that you were blowing this and wanted to give you a quick little tip.” He tells this story when he introduces me when I speak for him. Apparently that blew him away because everybody’s calling him always wanting something from him. I was just going to give him something.


He goes, “No, listen. Tell me something I can do for you.” This is probably mid November. Then I remembered that one of my goals for ’08 was to get on stage talking about article marketing. So I said, “Well, get me on stage in one of your Marketing Madness events.” Remember, this is the middle of November of ’07. He goes well, “What are you doing December 1st?” I said, “Well, stand by.” Two weeks later I’m on stage for the first time talking about article marketing. I tell you that story for a couple of reasons. One is set a goal and things start to fall into place for you. Two is things kind of just happen, folks. Three, even big name marketers do this wrong. You’re going to be heads and tails above a lot of people – even big name marketers – when you do this right. Do no begin with you. That’s what Matt was doing and he already gets a ton of traffic from a lot of stuff. When he changed that one thing in his resource box his traffic increased. So number one, it’s not about you. Number two, you do not begin with you. Somebody suggested calling it Not About Me – NAM – good idea but I’m not going to do that. NAM is Niche Affiliate Marketing System workshops that David Perdew does here in Atlanta. You guys will be hearing about that one coming up in August. I don’t want to get those confused so, NAY – not about you. Strategy 3 – It’s all about your prospect The resource box is for your prospect. Your resource box needs to answer the questions, “Why should I click on this link? What is in it for me and convince me, please.”


Strategy 4 – The best resource box begins in the article body The best resource box begins in the article body. Here’s what I mean by that. We talked a little about it last night and I want to go a little bit deeper today. You begin the transition in the article body. You can even have your last sentence in your article body begin with the word “And…” and that’s beginning the transition. The next four tips, five, six, seven and eight, are all related to the basic bottom line formula for a profit and prospect pulling resource box. The formula is FIB. Tell a FIB in your resource box. Strategy number five is the F. Strategy 5 – Flow The F stands for flow. You want your article body to flow into the resource box and your resource box to flow out of the article body. Same thing, just said in a different way. Why is that important? Some of you have heard me say this. I can still take you to the home I owned in Tallahassee, FL before I moved and the exact place in the yard when I was cutting the grass and I was thinking about the business and all that and what I was getting ready to do. It hit me that the resource box is the next paragraph in the article. All these people starting it off with themselves or other things – other than continuing the article – were blowing it. The article needs to continue in the resource box. So most of my resource boxes will start with the word “And..”. I will show you some places where I don’t do that as we get deeper into the tips here in a little bit, but you want it to flow.


Strategy 6 – Invite This is the I in FIB. You want to invite the reader to take an action. Let’s talk about strategies number six and seven at the same time. Strategy 7 – Call to action In marketing terms that’s CTA – call to action. Some people turn a call to action into banging you over the head and basically saying,”Do this now or you’ll starve and your family will be poor.” That’s an exaggeration, but not by a whole lot. I want you to have a call to action. What’s a call to action? That’s where you guide the reader and invite them to do the next desired action. That’s click on your links and get back in your world, whether it’s an opt‐in box, your blog or website. I’m going to talk about opt‐in boxes here in a little bit because there are some questions about them. So Strategy 6 is I want you to do it in invitational language. We’ll break this down and look at it in the screen capture in just a little bit here. I want you to invite them in. Use those words. “Now I’d like to invite you to...” and then you give the desired action. Strategy 5 is the flow – that’s the F. Strategy 6 is the invite – that’s the I. Strategy 7 is related to the invitation which is call to action.


Strategy 8 – Brand – the B of FIB At the end of the article, then and only then do I mention my name and/or my brand. Then I only do it because I want them to associate the good stuff they’re going to get with my name and my brand. So flow, invite, and brand and we’ll look at a clear example of that in just a little bit as we unpack the screen capture. Strategy 9 – The big question What am I doing here? I’m giving you the strategy in the form of a question, using one of those article title tips we talked about on Monday. Here’s the strategy. One link or two? It used to be on Ezine Articles that you were allowed three active links back to your website, blog or your world of information, three active links. Now it’s only two. That’s fine because you don’t want to use three. I used to teach that when I first started teaching this. Then I figured out, “Wait a minute. That gives the appearance of giving more links and thus more information.” What it’s really doing as I continue my marketing research is that two or more links actually confuses the prospect. I want you to use one link and one link only. I know that’s terribly hard for some people. You want to get everything you can out of your article, all that work you put into it. I understand that, I really do. If you want traffic, if you want your traffic to turn into list members, use one link. I prefer you take it back to an opt‐in page and we’ll talk about that in just a little bit, too. Here we are about half way through our strategies. One of the things I want to encourage you to do is take advantage of the bonus that came with this course.


You have a link in your bonus area to the Resource Box Secrets two‐module tele‐course intensive from last November or December. In the first module we talked about resource boxes and some of what we’re doing today, and I give you in that module three resource box templates that you can use. Use them. Then in Module 2 we take those templates and do a resource box workshop makeover. Some gutsy people sent me their resource boxes and we critiqued them and made them over and made them better on that call. So listen to that as a supplement to today’s module as well. You will be ninja resource box experts. If you use this stuff you will know more than 90% of the people that use article marketing. Again, because of going an inch wide and a mile deep with article marketing, I know more about doing a great resource box to bring you prospects and profits than anybody else on the planet. With this module and that two module tele‐course you guys are going to know what to do and how to do this. Let’s review our first nine tips.

• It’s not about you. • Do not begin with you, or language or words about you. • It is all about your prospect. • The best resource box begins in the article body. • The Flow of FIB. • Invite, the I of our FIB. • Call to action. • B of our FIB, brand. • One link or two? Use one link.


Here’s another question for strategy number 10. We use some fancy language here. Don’t get scared, I’ll explain it. Strategy 10 – Anchor text or absolute URL? Let me give you an example of anchor text that everybody knows. Everybody knows this. When you see on a website “click here” and it’s highlighted in blue and underlined, we’ve been taught that’s where you click. That’s what links look like. That is anchor text. Behind that blue and underlined set of words “Click here” is a link in absolute URL sending someone somewhere. That’s an anchor text. Absolute URL goes like this: http://yourgreatdomainname.com. A real life example is http://www.TheArticleGuyBonus.com. It’s the entire domain name from http to .com. Which one do you use, anchor text or absolute URL? A lot of people disagree with me on this. However, my whole bottom line is about results. I want results and I want you to get results. The people that disagree with me on this argue that anchor text looks better and is more aesthetic. Well, whoop tee and do. So what that it looks nice? Is it going to get you the click? What Chris Knight, CEO of Ezine Articles – and what I have found, too – is that many of the people that come to Ezine Articles to get your article and go use in on their website – the whole purpose of market directories right? – sometimes they’re not savvy enough to take all the code in the background to make that anchor text work on their website or blog or newsletter.

http://yourgreatdomainname.com/

http://www.thearticleguybonus.com/


The result is you’ve done all this work with your article and optimized it like we’re talking about today, somebody comes to use it to reach all their visitors, but it’s not going to happen. The link’s not active because the people don’t know what they’re doing. I will trade aesthetics for results any day. If you want results, use an absolute URL. We’ll look at this in the screen capture in a little bit. It doesn’t look pretty but it works. When it goes over to someone else’s blog, website or newsletter it will be an active link. That particular code http://www.TheArticleGuyBonus.com – for example – works. It will be highlighted wherever it’s used. So use the absolute URL. Strategy 11 – Short and sweet Most times I have found you want to keep your resource box short and sweet. Boom, make your presentation, make your call to action and get out of there. My number one resource box, the one that is responsible for half of my list community, is short and sweet. I’ve looked at the numbers. I’ve tracked the numbers. It goes like this.

And now I’d like to invite you to claim your free instant access to two of my instant article templates when you visit http://www.TheArticleGuyBonus.com. From Jeff Herring, The Article Marketing Guy & The Great Article Marketing Network.




Short and sweet is usually the best. Do it, make the invitation, and get out of there. Now what I want you to experiment with in your own niche, with your own people, is strategy number 12. Strategy 12 – Long and informational with benefits We talked about short and sweet and now we’ll talk about long and informational with benefits. What I could do with that resource box,

And now I’d like to invite you to claim your free instant access to two of my instant article creation templates when you visit… (with the link)

I could start a new paragraph. It could then say,

You’ll get two instant article templates that you can use right away… And then I would describe them and give them the benefits of each one. Say, “You’ll be able to write more articles in less time to drive more traffic.” I’m giving them the benefits of that. You can make the resource box longer. Just don’t do what I see some people do. I mentioned last night when they make their resource box as long as the article, or longer, and it’s all about them and everything they’ve ever done or want. But you can have a long information benefits. You describe what they’re going to get. For the more skeptical, that may pull more people in. It’s something to play with.


Strategy 13 – The basic resource box The basic resource box contains flow from the article body, an invitation, and the branding. My basic resource box , as I mentioned earlier, is responsible for half of my list community.

And now I would like to invite you to claim your free instant access to two of my instant article creation templates when you visit – (there’s the link) From Jeff Herring ‐ The Article Marketing Guy & The Great Article Marketing Network.

That’s the basic one. I’m going to teach you some tweets that you can do in your resource box. Strategy 14 – Bonus tip resource box This is one of the templates. Whether you did a tips list in your articles or something else, you can have a bonus tip at the end. What I’ve learned to do is put that bonus tip at the beginning of the resource box. It massively increases the flow. You put it in bold so it looks like a subheading and you give a quick one or two line bonus tip. Somebody has read through the article and you’re going to reward them with a bonus tip. People like it when you over deliver a bunch. How did you like it when I promised you 45 different tips and we’re going to break 60 by the end of the day? Plus the bonus call. It feels good doesn’t it? Do the same thing for your readers and your prospects. Give the bonus tip and then give your invitation.


Strategy 15 – The bottom line The bottom line is related to strategy number 14. You begin your resource box with “Bottom Line?” and you put it in bold. What’s going to happen for some people that are very interested in the bottom line, they’re going to speed at it as they scan the article. They may skip everything else you’ve written and read that bottom line. That sounds like it might not be a good thing, but it’s a great thing. You know why? Because right next to it is your link back to your opt‐in page, website or blog. So –

Bottom Line? (And give the bottom line of the whole article) Article marketing is the best free way to drive traffic to your websites.

That’s just an example. People are going to read that and take the next step. Strategy 16 – What is the ultimate goal for each resource box? I want you to consider as you create each resource box and article, especially the resource box, what is the goal for this resource box? Am I wanting to build my list? That’s what I want with most of my articles. Is my article designed to feed my blog and drive traffic get people over to my blog? It helps you decide where to send them. If you’re list building, you want to send them to an opt‐in page. If you’re wanting to feed your blog, you send it to your blog. If you’re wanting to advertise a course, you might send them to something else.


I’ve written a lot of articles the last couple of weeks about creating traffic with your articles. After the preview call for this last week I sent them in my resource box to that preview call. They had to opt‐in, they got the preview call, and somebody on this call is from reading those articles, listening to that preview call and opt‐in and coming in on the course. And thank you very much. Strategy 17 – You can automate your resource box Right above the resource box division field is a little drop down box. All members of Ezine Articles get three automatic resource boxes. You have to create them, but the first one you create is automatic. It shows up as your default resource box. It shows up in the resource box area automatically. Then you can create two others. You can choose more if you’re a premium member like me. You pay for it but it’s worth it because it gets your articles approved quicker, plus you get 10 different automated resource boxes. You click on a number of what you called it and that resource box displays there. You don’t have to type that thing repeatedly. Strategy 18 – Don’t try to be the expert in the resource box There’s a don’t and a do in the same sentence. This is what gets a lot of people in trouble. Even people that have heard my tips about a resource box and what to do and what not to do still blow this one. They still are tempted to convince the reader in the resource box that they’re the expert with their credentials, their accomplishments or whatever. Don’t do that.


Folks, think of it this way. If you haven’t convinced your reader or your prospects that you’re an expert in your article body, it’s way too late to try and do it in the resource box. It’s logically way too late. If you haven’t convinced them in the article body, it’s very likely that they’re not even going to get that far into the resource box. So don’t worry about that. You demonstrate your ability or expert status when you give good information in the article body. Don’t do it in the resource box. Don’t fall for that temptation. Show your expertise in the article body. Finally number 19. I had spaces for 12 and I’ve come up with 19 points. Strategy 19 – The three most important words I’m going to give you the three most important words in a resource box, the three most important words that speak to human nature. Folks, one of the things I’ve learned as a former psychologist and therapist and as a marketer – write this down. “Speak to human nature and then let human nature do the work.” It makes your job so much easier. Speak to human nature and then let human nature do its work. The three most important words are not some version of click here or call to action or your invitation. The three most important words are as follows – ready for it after that big buildup? Here they come. “Free instant access. “ Just above it as we look at the screen capture you’ll see what I mean by that. Find a way to say Free Instant Access in your resource box and more people will click, come back and join your list community, get your information, and become part of your world.


This isn’t something we think works, we know it works. Chris Knight has studied the numbers at Ezine Articles. I call him the metrics man. He is so into metrics and numbers and comparing stuff. This slam dunk works. So that’s 19. I promised you 12 and I gave you 19. I promised you 45 in the course and I think we’ve crossed 60. Let’s review what we’ve done with the resource box strategies today and then we’ll look at the screen capture and analyze that. Then I’m going to offer you the Module 3 special and then we’ll take our Q&A and meet back again a week from tonight, Wednesday night, May 27th, 5PM Pacific, 8PM Eastern.

1. It’s not about you. 2. Do not begin with you. 3. It’s all about your prospect. 4. The best resource box begins in the article body. 5. The flow of FIB. 6. The invite of FIB. 7. The call to action. 8. The brand of FIB. The brand is where you mention your name. 9. One link or two? I told you that one is better. 10. Anchor text or absolute URL? Absolute URL is the best way to do it. 11. Short and sweet. 12. Long and info benefits is an option to try and test it out for yourself. 13. The basic resource box. The one I told you about that is responsible for

half of my list. I’ll show you how to do one of those out of our screen capture.

14. The bonus tip. 15. The bottom line. 16. What is the ultimate goal for each resource box? Is it to build your list or

to drive traffic to a blog? 17. How to automate your resource box.


18. Don’t try to be the expert in the resource box. 19. The three most important words, free instant access.

Now what we’re going to do is go down and look at our screen capture. I’m getting a lot of feedback that there is a problem with the audio. I’ve tried everything I can to fix that and I don’t know what that is. Relax and listen as best you can. When I edit the recording, usually that can be fixed. If not, well I’ll have to re‐record this at some point so you guys can get it. So no worries, we’re going to do the best we can with what we’ve got. Scrolling down in your Action Guide on page five is a screen capture of a resource box. I used the one from Practical Article Marketing Tips ‐ The Top 7 Reasons to Repurpose Your Articles on Twitter. Let’s look at the boxes here. Special Transition – there’s the bonus tip.

As I began to write this article I sent out a message on Twitter telling everyone I was working on this article and to watch for it. I immediately got back responses from folks asking me to be sure and let them know when it was out. You can do the same thing.

Just a little bonus tip, a special transition. The next box here on the left hand side – a Regular Transition. These next two paragraphs are my basic resource box that is responsible for half of my list. “You can also claim your free instant access to a...”


I’m sorry, it’s not the actual resource box but it is the basic formula. It’s just different language. “You can also claim your free instant access to a 30 minute audio replay of the teleseminar all about how to tweet your articles when you visit,” and there’s the link. There’s a special transition and a regular transition. Third box on the left hand side – they both continue the flow from the article. Let’s look at Flow, Invite and Brand in the basic part of this resource box. Flow is the word “And.” That’s all you’ve got to do to make it flow. “And now…,” or “And you can…” Invite. “You can also claim your free instant access” – that’s part of the invitation – and there are the three magic words, Free Instant Access. You can almost call if five magic words and say, “Claim Your Free Instant Access.” Claim speaks to human nature as well. Then Brand underneath my stretched out picture. I had to stretch this out so we could see it better. My face, I hope, is not that long. Here’s the brand, “From Jeff Herring ‐ The Article Marketing Guy & The Great Article Marketing Network.” Feel free and I want you to model what you’ve got here. Use the templates and the resource box templates, The Resource Box Secrets telecourse that you have as a bonus, and go to ArticlesByJeff.com and look at my resource boxes and model them. I would suggest that you put in your own information, unless you want to help me build my list, which is fine with me. But we’re doing this for you. It’s not about me it’s about you – an example of the resource box. You’ve got 60+ tips to turn your articles into viral traffic machines. Do you have to use them all at once? No. Should you? Probably not. I want you to have access to


all 60 so if you decide not to use one you’re doing it strategically and not because you didn’t have access to them. I also don’t want you to get overwhelmed, look at your articles and go, “Oh, my god, I’ve done every wrong, blah blah!” If you’re getting traffic, you’re doing okay. I’d rather you concentrate on moving forward, leaving behind what’s behind and using these strategies in your articles moving forward. 4. Module 3 Special Now let’s look at the special. I’m going to offer the same one from last night. I want everybody that’s on the call that’s not already in the AM TeleSeminar Club to give it a try. There’s the link right there. The link for you if you’re not looking at the action guide is www.AMTeleSeminarClub.com. I’ve extended my birthday special back from May 1st through the month so you guys could get a hold of it for this call. When you’re a part of the Article Marketing TeleSeminar Club you get to come to one of the Atlanta article marketing day long workshops for half price. 5. Coming up in Bonus Module Social Article Marketing Strategies, Wednesday, May 27th, 5PM Pacific, 8PM Eastern. Now let’s see what kind of questions we’ve got, besides all the people telling me about the sound issues. Now I’m getting reports that it’s fine. I don’t know if it’s anything I’ve done or just something with the lines or what.

http://www.amteleseminarclub.com/


What I will do is listen to the recording. If I can fix it as I’m editing the recording, great. If not we’ll redo this thing and hope I’ll say something similar to what I said before. That would be helpful, right? Cindy Crawford in Roanoke says – Love your new GUTS logo, “I’m in the army now.” Yep, you’re part of the GUTS army. Thank you for that. Joann –

You say our resource box should have an active link to an opt‐in page. Can you tell us non techies how to easily create an opt‐in page?

Yes, I can.

Do you have a template for this I can use? Yes, I do. Do you have a step‐by‐step way to set one up? Yes, I do. Maybe you could do a short video also to show us how to do this. Yes, I have. Okay? Here’s where you go, Joann and everyone else. Write this address down, www.ListBuildingGoldSecrets.com/blog. Go to that link and you will be asked for a pass code. The pass code is as follows: LBGS1817. That gets you into the blog.

http://www.listbuildinggoldsecrets.com/blog


In the upper left hand corner is a link that says video training. Click on that and you’ll get a 20 minute video that takes you from scratch all the way to putting that opt‐in box on your website. To show you the structure of one, go to TheArticleGuyBonus.com and you can see the structure of one, and you’ll be seeing some videos about this in coming days. Down there in Florida – Thanks for your seminar, you’re doing a great job. Thank you. Again, a question a little off topic of article marketing –

No info course I’ve seen talks about the back end of prevention. For instance, how do you make your videos? What type camera do you use and are they all YouTube or some other system and how do you edit them?

Stand by and hang on to your seat. You’re going to see some things coming out of the trio of Mike Stewart, Maritza Parra and Jeff Herring with these kinds of questions. It’s going to be awesome showing you how to do all this stuff. Stand by and you’ll see a lot of that this summer. Jim asks –

What does this mean? “After reviewing your account I re‐instated the basic membership to allow you 10 additional article submissions. In order to be considered for an upgrade your additional submissions must consistently adhere to editorial guidelines.”


Alright, that means you probably got to your first 10 articles after which Ezine Articles reviews your articles. They either keep you at basic, bump you up to basic plus, or gives you platinum status which is unlimited. They have probably kept you at basic because you’ve violated some editorial guidelines and now they’re giving you more to do. Don’t violate any guidelines and you’ll get basic plus or platinum. Actually they’re doing you a favor. Usually they give you 25 more. You’re going to be able to do it in 10. Robert in Norwalk answering my question about spacing out of the modules. – I like them boom, boom, all as quickly as possible to have the info. Joyce in New York says the same thing –

It’s been an excellent course. Times have been good, the model is great. I’m very anxious to get started writing articles using your methods.

Good, Joyce. Now use this stuff and I’ll be checking on you. Someone else says – I like three days in a row. It works great for me. Alright, thank you. There’s all this feedback about the sound. Comment – I absolutely like this delivery system of three one‐hour modules. Great.


Pamela –

Will Google penalize if I put my articles on Examiner, my site, and Ezine Articles?

No. The only thing you have to worry about, Pamela is if you have an article on Ezine Articles or the Examiner and it sends them back to your website where somewhere on that website is the same article, those two articles need to be about 20% different. That’s all. Change the order of the tips, add or take away some information. Jim –

Number 18 – Don’t try to be the expert. Do you mean don’t put Ph.D. DPC after your name?

I wouldn’t do the alphabet soup and put all your credentials. You might want to put Ph.D. or Dr. or whatever if that’s appropriate for your niche, if your niche expects that. If not then you don’t need to. One last question – Thank you for a great seminar. You’re welcome. I need to create a blog quickly. Any suggestions? Yep. I would suggest a WordPress Blog. Email me at Jeff@JeffHerring about some options for that, okay? It’s [email protected] and let me know who you are because you have it here in the Q&A.

mailto:[email protected]


Question –

Jeff, in Twitter, how do I send a broadcast to all my followers? When I click on Home and I put a post will it go to everyone?

Yes. You can’t send an email broadcast to all of them. When you do a post or a tweet in your home page of Twitter it goes to all your followers. One more giving us a piece of feedback – I really like the three day back‐to‐back. That’s about eight yes and no nays. I think we’re going to work with this back‐to‐back formula. Alright folks, I think that’s the end of the questions and the end of the formal – it hasn’t been so formal – three‐module training on Viral Article Traffic Secrets. We’re going to do our bonus on Wednesday, a week from tonight, May 27th, 5PM Pacific, 8PM Eastern. Watch for the video in your member’s area backing up everything we’ve done. The audio for this will be available to you before my head hits the pillow tonight. Folks, you’ve learned a lot ‐‐ 60+ plus tips in three days. Here’s what you don’t do. Don’t just sit this somewhere and let it become shelf help for your computer. Begin to optimize your articles now with this stuff. Use this stuff and you will see the results in increased traffic. We’ll be back a week from tonight with our bonus teleseminar. Between then and now go use this stuff.

module 3: the viral article resource boxjeffherring.com/vats/vats-m3-t.pdf · 2010-12-31 · the...

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