MODULE 19: DESIGN 3

1 2 3 Design 3

MODULAR

DESIGN expands

coverage and

design options.

PHOTO BLOCKS BECOME CONTENT MODULES.

MODULAR DESIGN FOSTERS A TEAM APPROACH.

NEWSPAPERS PIONEERED THE MODULAR APPROACH.

FROM TRADITIONAL TO MAXIMIZED, MODULAR DESIGN APPROACHES OFFER FLEXIBILITY.

1 2 3 Design 3TRADITIONAL APPROACH: Features mainly traditional photo, story and caption modules.

1 2 3 Design 3EXPANDED APPROACH: Features a more traditional look while incorporating several content modules.

1 2 3 Design 3MAXIMIZED APPROACH: The ultimate verbal and visual display; all modules present content.

1 2 3 Design 3

Content modules

are MINI-

DESIGNS built on

a base layer

of vertical

columns and

horizontal grids.

MODULAR DESIGNS ARE BUILT USING A THREE-LAYER APPROACH.

•Base – framework (horizontal/vertical grid)

•Modular – templates are used•Content – information/photos

BASIC DESIGN STRATEGIES AND RULES APPLY TO MODULES AND SPREADS.

1 2 3 Design 3BASE LAYER: A framework of vertical columns and horizontal guides.

1 2 3 Design 3MODULAR LAYER: Modules are placed on the base layer following the columns and grids.

1 2 3 Design 3CONTENT LAYER: Spaces on the modular layer are now filled with custom-built content modules.

1 32 Design 3

The individually

designed

modules must

work together

to create VISUAL

UNITY on a spread.

SUBTLE REPETITION IS THE KEY TO VISUALLY UNIFYING CONTENT MODULES.

A HEADLINE VISUALLY AND VERBALLY UNIFIES THE SPREAD.

STORY MODULES FEATURE MINI-HEADLINES AND PHOTOS.

PHOTO MODULES ARE ENHANCED BY DOMINANCE AND EYELINES.

1 32 Design 3LEVEL ONE: The dominant module now features a montage, replacing a single photo with four images.

1 32 Design 3LEVEL TWO: A photo block is replaced with a quick read story presentation featuring two photos.

1 32 Design 3LEVEL THREE: An infograph is added, allowing facts and figures to be presented in a visual way.

1 32 Design 3LEVEL FOUR: A timeline is included. There are 19 photos on this spread using a maximized approach.

QUICK READ SAMPLERFigures: table, Index, listing, stats, chart, scoreboard, pie chart

Facts: fact box, listing, top 10, summary points, map, diagram, definitions, profile

Opinions: quotes, q & a, for/against, personal narrative, journal, advice

Time: schedule, calendar, timeline

Interactive: fill-in, matching, connect the dots, color and object, check test, crossword puzzle, word search, quiz.