modul 4 - theory and pronciple of health education

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    THEORY AND PRINCIPLE OF

    HEALTH EDUCATIONModule 4

    HEALTH PROMOTION & EDUCATION (DEMA 3253)

    DIPLOMA IN ENVIRONMENTAL HEALTH

    VICTORIA INTERNATIONAL COLLEGE

    PREPARED BY: MR KHAIRUL NIZAM MOHD ISA

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    THE SCOPE OF HEALTH EDUCATION

    Terms for health education programs1. Motivation programs

    Motivation is referring to the internal dynamics behaviorconstruction, not to the external stimuli.

    Thus, based on the use of motive-arousing appeals.

    Not a voluntary change.

    2. Behavior modificationDesigned to bring about changes in behavior by means ofchanges in knowledge or attitudes.

    Subjects voluntarily want changes they desire in their ownbehavior.

    Designed to specifically to increase the degree of self-control and self-direction.

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    THE SCOPE OF HEALTH EDUCATION

    1. Health counseling and communicationsCounseling is more psychotherapeutic rather than educational.

    Approach to voluntary change the subjects health behavior.By emotional disturbance interferes with voluntary control of

    behavior.

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    THE SCOPE OF HEALTH EDUCATION

    Other forms and methods of health education1. Community organization2. In-service training

    3. Consultation4. Group work5. Computer-assisted instruction6. Non-computerized teaching machines and audiovisual method7. Patient teaching8. Health fairs9. Exhibits10. Libraries11. Conferences12. Routine health provider-consumer interaction

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    HEALTH EDUCATION AS INTERVENTION

    100

    80

    60

    40

    20

    xReduction in negative health

    behavior

    (eg. unprotected intercourse)

    Health education intervention

    (a)

    Percentage of

    population engaged in

    negative health

    behavior

    Time

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    100

    80

    60

    40

    20

    x

    Prevented increase in

    negative health behavior

    (eg. Smoking in teenagers)

    Health education intervention(b)Percentage of

    population engaged in

    negative health

    behavior

    Time

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    100

    80

    60

    40

    20

    x

    Increase in positive health

    behavior (eg. Compliance

    with a prescribed regimen)

    Health education intervention(c)Percentage of

    population engaged in

    positive health

    behavior

    Time

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    100

    80

    60

    40

    20

    xPrevented decrease in

    positive health behavior

    (eg. Maintenance of diet)

    Health education intervention(d)Percentage of

    population engaged in

    positive health

    behavior

    Time

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    THE 7 PHASES OF PRECEDE

    Health education

    components of

    health program

    Predisposing

    factors:

    knowledge,

    attitudes, values,

    perceptions

    Enabling factors:

    Availability of

    resources,

    accessibility,

    referrals, skills

    Reinforcing

    factors: Attitudes

    and behavior of

    health and other

    personnel,

    peers, parents,

    employers, ect.

    Nonbehavioral

    causes

    Behavioral causes

    Behavioral

    indicators:

    utilization,

    preventive actions,

    consumption

    patterns,

    compliance, self-

    care

    Indirect

    communication:

    staff

    development,

    training,

    supervision,

    consultation,

    feedback

    Direct

    communication:

    public, patients Nonhealth

    factors

    Health problems

    Vital indicators:

    Morbidity,

    Mortality, fertility,disability

    Dimensions:

    incidence,

    prevalence,

    distribution,

    intensity,

    duration

    Quality of life

    Subjectively

    defined problems

    of individuals or

    communities

    Social indicators:illegitimacy,

    population,

    welfare,

    unemployment,

    absenteeism,

    alienation,

    hostility,

    discrimination,

    votes, riots,crime, crowding

    Dimensions:

    Earliness,

    frequency, quality,

    range, persistence

    Phase 6

    Administrative diagnosis

    Phase 4-5

    Educational diagnosisPhase 3

    Behavioral diagnosis

    Phase 1-2

    Epidemiological & social diagnosis

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    THE 7 PHASES OF PRECEDE

    The PRECEDE framework directed the initial attention to outcome

    rather than to inputs (begin the health education planning process

    from the outcome).

    Phase 1 Begins with a consideration of quality of life by assessing some of

    the general problems of concern to the people in the population

    of patients, students, workers or consumers.

    Social problems can be used as a parameter of the quality of life.

    Phase 2

    Identify the specific health problems that appear to be

    contributing to the social problems noted in Phase 1.

    Use information from epidemiology, medical finding and available

    data sources generated by investigators.

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    THE 7 PHASES OF PRECEDE

    Phase 3

    Identifying the specific health related behaviors that appear to be

    linked to the health problem chosen as deserving of most attention in

    Phase 2.

    Nonbehavioral factors: economic, genetic and environmental factorsare indirectly influence health.

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    THE 7 PHASES OF PRECEDE

    Phase 4

    Potential factors that can affect the health behaviors:

    1. Predisposing factors (person attitudes, beliefs, values,perceptions, facilities or hinder persons motivation to

    change)

    2. Enabling factors (barriers created mainly by societal force or

    systems such as limited facilities, inadequate personal or

    community resources, skill and knowledge, lack of income orhealth insurance and even restrictive laws and statutes)

    3. Reinforcing factors (feedback from subjects which may be

    either to encourage or to discourage behavioral change)

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    THE 7 PHASES OF PRECEDE

    Phase 5

    Decide which factors need to be focus for the intervention

    program. The decision is based on the resources and importance

    available.

    Phase 6

    Implementation of a program

    Phase 7

    Evaluate the outcome and diagnose the preceding phases.

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    THE 7 PHASES OF PRECEDE

    The PRECEDE framework for planning is founded on the

    requirements of four disciplines:

    Epidemiology

    Social/behavioral sciences

    Administration

    Education

    Successful completion of phase 1,2 and 3 depends heavily on the

    use of epidemiological method and information. While phase 3 and 4 requires social/behavioral theory and

    concepts.

    In the phase of designing and implementing a health education

    program require knowledge of educational and administrative theory

    and experience.

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    Thank you for your attention