Febr

uary

27,

201

6 ~

JD 2

4574

46Charles K Stevenson

Hold your questions, please.There will be time at the end of the presentation.

How might we?

• Maximize mission success & excellence

• Capital Campaign (meetinghouse, obsy., etc.)

• Grow and sustain active membership

• Streamline org. management--work smarter

• Fill gaps by delegating & empowering

• Unify communication & resources

• Preserve inst. knowledge for future leaders

Aldrich.Club

Our hub for membership & outreach

HTTP://ALDRICH.CLUBShort and sweet URL (web address)

Overview

• Modern website and social media presence• For the general public and membership alike• Mobile-friendly with multimedia content• Member, calendar(s), and event management• Maintained by multiple club members• Easy to browse, publish, and control• Must extend beyond the website…

Go Pro

• Official email addresses for officers, inquiries, and business (e.g. JimZ@aldrich.club)

• Telephone number with voicemail

• Virtual FAX with phone number

• Secure email lists

• Shared documents for officers

• Virtual classroom for educational outreach

• President’s blog

Mobile first

Modern website

Social media (integrated)

Visual History of past Aldrich websites

2001 thru mid-2003

August 2003 thru early-2004

Q1 2004 thru Q3 2004

Q4 2004 thru Q2 2005

Q3 2005 thru 2007

2007 thru Q2 2012

2012 thru 2013

2014

2015 to Present

Why change?Embrace mobile revolution, share the work, increase accessibility for all

Content Management System

Why use a CMS?

• Redesign without a complete site overhaul

• Cuts out the middle man

• No HTML knowledge? No problem!

• Access the most up-to-date web functionality

• Manage entire organization from central hub

Plugins & Themes

• Plugins add functionality

• Themes change the look & feel

• Currently 43,166 WordPress plugins

• Thousands of WordPress themes

• Community support

• Third-party integration

• Search engine & social media friendly

Secure Online Payment Forms

• Join the group

• Renew your membership

• Subscribe to magazines w/club discount

• Register for an event

• Make a donation

• Request an outreach presentation

Events Calendar

Help for Beginners

Apps

Vision for Observatories and Meeting Hall

Books

Social Media

Find Us on Facebook

Find Us on Facebook

Subscribe Videos on YouTube

NEAT STUFF WE MIGHT USEManaging it all

Membership Management

Online bookkeeping

Google Apps for Education

Google Voice

• One telephone number

• Free SMS (text messages)

• Conference calls

• Voicemail transcripts

• Online archiving (for historical reference)

• Call forwarding (based on rules)

• Block callers

HelloFax

Product donations

Fast, fun, funded!

Rained Out

Salesforce foundation

WHAT’S OUT THERE NOWWho else is doing this astronomy club thing?

A Place for Everyone

Club Pride Made Easy

Avoid Mobile-Friendly FAIL

Avoid Excessive Imagery

2016 Launch

Bringing it all together

Immediate launch of primary content,populate additional content as an ongoing group effort

Primary Content

Landing Page

• Feature slider

• Events calendar

• Join

• Donate

• Directions

• Share (social media)

• Site search

Feature Slider

• Library Telescope Program

• Capital Campaign

• Starfest 2016

Events Calendar

• Google Calendar powered

• Maintained by several members

• Easy to import events into personal calendar

• Registration

• Recurring meeting schedule

• Print monthly calendars

• Subscribe to updates

Join or Renew

• Secure online form with PayPal etc

• PDF download for offline registration

Donate

• Membership

• One-time gift

• Planned giving (bequest)

• Stock transfers

• Tax deductible

• Gift certificates?

Directions

• Address to regular meetings

• Google, Bing, Yahoo! maps for directions

• Members see Field maps & directions

Share

• Social media share buttons on every page

• Increases engagement and awareness

Site search

• Search the site from every page

• Preferred over menus

• Fast and accurate

Subsections

Library Telescope Program

• Maintained by e.g. John R. and Jim Z.

• Cleaner and simplified

• Cut & paste existing content

• YouTube tutorials for library staff and patrons

• Frequent updates

• Information on donating a telescope

• Link to donation form

ATM

• Maintained by e.g. Fran E.

• Clean and simple format

• Cut & paste existing content

• Schedule for grinding & polishing sessions

• Resources e.g. Stellafane, Mel Bartels, etc.

• Purchase supplies for pickup at meeting

• Regular updates by ATMers

Outreach

• Scouting

• Schools

• NASA/JPL Solar System Ambassador

• Get involved

• Request presentation

Blog

• President’s blog e.g. by Jim Z.

• What’s up?

• Newsworthy

• Possibly with accompanying YouTube video

Membership

• Bylaws

• History

• The Field

• Volunteer e.g. coffeemaker, greeter, etc.

• List of gear available to borrow

• List of books available to borrow

• Purchase Aldrich branded products

Starfest

• Overview & highlights

• Date, time, place

• Activities

• Guests

• Schedule

• Registration

• Past Starfests

Imaging & Sketching

• Maintained by imagers

• Member galleries

• Resources

• YouTube tutorials

• Meeting calendar

• Join

• Monthly contest vote

Kids Place

• Maintained by e.g. Nova & Anna (kids)

• Adult help or guidance

• Resources

• Apps & games

• Events

• Scopes available for borrowing (kid sized)

• Books available for borrowing (age approp.)

Member Bios & Photos

• Profiles (opt in)

• Photo

• Bio

• Interests

• Skills

• Scopes

• Gallery

Resources

• Audio/video

• Ride share?

• Outside resources (e.g. other groups, links, ..)

• Reading list

• Glossary

• Wallpapers

• Visit

Weather & Seeing

• Various charts

• Seeing predictions

• Weather station(s)

• Observing logs

• Tips on dew, wind, environmental factors

Organization

• Tax exempt

• Articles of Organization

• Bylaws

• Mission & vision

• Annual report

• Org chart

• Virtual tour

Contact

• List of officers

• Secure contact form with spam prevention

• Address

• Phone number

• FAX number

• Media policy

Questions?That was a lot!