modern media conference 19th september 2014 "think like a dj final final.pptxl"
DESCRIPTION
Think Like a DJ…and Remix Your Chosen Field Whether you’re a musician, a journalist, a filmmaker…all forms of media now have worldwide audiences thanks to digital technology. But what does this mean for you? How can you brand yourself and your work so that it goes beyond Georgia to the world at large? Derek Woodgate is a futurist: which means that he won’t tell you not how to keep up with changes in your field. Instead, he’ll tell you how you can reconceptualize how you think about your chosen media profession. And soon, you will be the change and the world will follow.TRANSCRIPT
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Think like a DJ…Remix your chosen field Derek Woodgate
President The Futures Lab, Inc
September 19th, 2014
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“You must have chaos within you to create a
dancing star” - Frederic Nietzsche
The Age of Upheaval
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Creating the future!
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Discontinuous change
Finding connections in disconnects
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Bringing the future to the public
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WHERE KNOWLEDGE, TECHNOLOGY AND ENTERTAINMENT CONVERGE
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The Futurists’ Toolbox
Vision and signals Disruption and wildcards Juggling unknowns Think the Unthinkable Remixing concepts and context
The potential of of the remix: Discovering alternate potential
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The Remix Society• Multiple identities• New archetypes• Real virtuality• Nomadic, non-linear• Reconfigurable lives• Collaborative• Upskilling
The extended self
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“The 21st century self is so fully immersed and defined by the data that surrounds it, we are entering an era of multiplex consciousness.”
- DJ Spooky - Rhythm Science
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Remixing creative imagination
Convergent disconnects Amorphoscapes and random worlds Collision - asymmetries Biomimicry – bionomics Parallel Realities Body>Data>Space Magical and Alchemical
Think like a DJ
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Think like a DJDeconstructMutateSpin TransformMigrateDisplaceSimulateFuseTranslateRecombine
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Context based interactive narrative
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New dimensions of convergence
Hybrid realities
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Nano Art – Medicine as media
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Sensors as a creative tool
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Cinematography, Augmented reality, 3D and Projection Mapping
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CCTV as media
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Interactive storytelling
Living the story
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Augmented reality for storytelling
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Non-invasive tracking technologies with gesture recognition
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Cinema and AR
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4D Cinema, experiential venues, interaction
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Visual tracking, robot cameras, scene development and human interaction with virtual objects for VR TV
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Augmented affect and atmospheres•
• Socially aware systems, ambient and sensation enhancers
• Voice to vision
• Smell walls
• Temperature amplification
• Wearables
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1 million piece screen
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Motion control gaming with AR
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Datamatics as interactive media and art
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Playable Objects
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Remixed professionals
• Neuroscientist meets film director• Computer scientist meets set designer• Digital artist meets environmentalist• Sociologist meets digital ambient architect• 3D artist meets fiction writer• Robotist meets game designer• Historian meets AR designer• Synthetic character designer meets psychologist
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The Future Media Landscape 2013 - 2020
Global Entertainment & Media Revenues: $2.5 trillion by 2020
(1.6 trillion: 2012)
US Entertainment & Media Revenues: 732 Billion
($498 Billion: 2012)
Source: PWC/TFL
0
200
400
600
Column2Series 1
2012 2020
US Entertainment & Media
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Agile, intelligent enterprises
• New workforce structures:40% Employees18% Temporary12% Consultants15% Network specialists15% Strategic partners
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New jobs•Digital identity planners
•Transmedia architects
•Digital archeologists
•Online Community Organizers
•Roboticians
•PAL/Avatar designers
•Cloud archivist
•Polymedia anthropologists
•Mobie marketing Jedi
Synthetic character casting agents
Data Storyteller
Content archivist
Rhizomist
A 4D event planner
Virtual set designer
Protocol steward
Projection mapper
Interaction coordinator
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Emerging media companies
3D displays
Behavioral email
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Employment criteria
• Global: willingness to relocate
• Innovation: 12-18 months head start
• Ability to collaborate with international teams
• Depth of skill, breadth of knowledge
• Transferable skills across platforms
• Innovative thinking in convergence terms
• Ability to understand prototyping and accelerators
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