Modern Day Marketing in Food & Drink Industry

Marketing and advertising remains as dynamic and inventive as ever.

At times when more and more people see eating out as an unnecessary luxury, there are a number of new and traditional Food PR and marketing strategies available.

Food Marketing

If your restaurant isn’t online, it might as well not be offline.

From social media to online reviews, videos and company websites, the opportunities in today’s online environment are almost endless.

Establish a strong social media presence through Facebook and Twitter

Set up an attractive and search friendly website to entice customers.

The growing rise of mobile search makes a mobile friendly site crucial as well

Get Online

The menu is often the deciding factor in where to eat.

It is displayed outside your premises for passing trade as well as prominently on your website.

Make sure your menu is attractive and stylish, and that it is up to date.

Treat it as advertising space and really sell the benefits of your food and your restaurant as a whole.

The menu is a reflection of your restaurant and its quality so don’t cut corners.

Treat your Menu as an Advert

Entice customer back and establish a regular customer base

Look after your regulars. Keep in contact and send them regular messages and updates.

Not only will this boost your revenues but regular happy customers will drive new business through word of mouth by sharing their experiences with friends and family.

Drive Relationship Marketing

Once customers are in the door try to increase their food spend as much as possible.

Encourage staff to promote additional dishes, drinks and desserts as a way to generate additional spend.

Up-Selling

Offer a delivery or takeaway service. Many people seek the quality of food with

the convenience of home delivery or the less formal means of takeaways.

Link your delivery service with your website and attract a new wave of online business too.

Delivery and Takeaway

Develop a sizable email contact list Set up effective email marketing campaigns

including sending out news, promotions and vouchers.

This works both in ensuring current and regular customers are kept happy as well as attracting a wider range of new business.

Email Marketing

In the modern world today, there is a groundswell of interest in health conscious dining and environmentally friendly practices.

Implement eco-friendly systems and not only will you reduce costs and wastage but it also gives you an angle to promote your company over the competition.

Be Health and Eco Friendly

Competitions are a highly effective means to promote your restaurant.

They always garner a lot of attention from the public and press alike, and allow you to quickly build up your contact database.

Events are also incredibly useful in ensuring repeat business and driving people through the door.

Offer your restaurant out as a venue for a range of events and activities including parties, live music, comedy, community events and tastings.

Run Competitions and Events