modern citizen experience - cs forms · population, including children. sources: we are social...
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Modern Customer ExperienceClosing the Citizen Expectation Gap
David Terry, Sales Consulting Director, Oracle Public SectorChris Hobson, 311 Division Manager, Sacramento, CaliforniaJulie Sanchez, Citizen Services Center/311 Center, Fort Wayne Indiana
April 26, 2016
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Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Agenda | April nn, 2016
12:00 p.m. Trends Driving Cities & Counties to Modernize 311 & Customer Engagement?
12:05 p.m. What Makes up a Modern Customer Experience?
12:15 p.m. The Road to Modern: Sacramento, California
12:30 p.m. The Road to Modern: Fort Wayne, Indiana
12:45 p.m. Q&A
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Why Are We Here Today?
We see two major forces driving the modernization of the customer experience in government and especially around 311 programs:
1. increasing citizen expectations of government driven by our changing consumer experience, and
2. rapidly changing cost vs. capability curve driven by cloud computing.
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Our Consumer Experience is Evolving Rapidly…particularly driven by social media and mobility
1980s 1990s 2000s 2010s
EmpoweredEmployees
Digital isHumanized
KnowledgeEverywhere
Internet ofThings
Mobile as Primary Channel
Cross-ChannelService
WHAT’S NEXT
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These Changes PermeateCitizen Expectations
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Digital in the USASnapshot of key digital indicators – January 2016
323 MILLION
TOTAL POPULATION
URBANISATION: 82%
FIGURE REPRESENTS TOTAL NATIONALPOPULATION, INCLUDING CHILDREN
Sources: We are Social – Compendium of Digital Statistics – January 2016; UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
282 MILLIONPENETRATION: 87%
FIGURE INCLUDES ACCESS VIAFIXED AND MOBILE CONNECTIONS
192 MILLIONPENETRATION: 59%
FIGURE REPRESENTS ACTIVE USERACCOUNTS, NOT UNIQUE USERS
342 MILLIONVS. POPULATION: 106%
FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS
169 MILLIONPENETRATION: 52%
FIGURE REPRESENTS ACTIVE USERACCOUNTS, NOT UNIQUE USERS
ACTIVE INTERNET USERS
ACTIVE SOCIALMEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILESOCIAL ACCOUNTS
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Cloud Computing ModelChanges the capability vs. cost equation
* NIST Cloud Computing Reference Architecture, Special Publication 500-292
Instead you innovate faster…• Tailor information capture and
measurement
• Tailor the business process
• Tailor user experience
• Monitor/manage your usage
• Stay current with technology via quarterly upgrades
You no longer…• Operate the data center• Maintain hardware
• Manage & patch databases, underlying OS
• Make major up-front capital investment
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Delivering a Modern Customer Experience
Modern Customer
Experience
Engage Customers
Make it easy for citizens to engage
1 2Empower Employees
Make it easy for agents to serve citizens
3Adapt QuicklyEasily adapt to changing business demands
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Make it easy to…
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Engage1
Web, Mobile, SocialOffer easy, engaging self-service to citizens on their device(s) of choice, and true to your brand
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Dynamic, PersonalizedCapture requests and offer guidance through intelligent, online questionnaires easily launched from knowledge
4
CommunitiesLeverage social collaboration with constituents by facilitating online communities
2
KnowledgeDrive effective self-service with rich, pervasive, self-learning knowledge with natural language search
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4
Social & MarketingUnderstand social trends and sentiment, and reach interest groups and stakeholders with timely information
Empower
1
Case ManagementRich interaction and case management with knowledge, workflow, routing, intelligent interviews contextual workspace
2
Omni-ChannelSeamless channel support in a Unified Agent Desktop incorporating CTI, chat, co-browse, email, and more
5
AnalyticsDeliver role-specific, timely, contextual information supporting action and decisions
3
Mobile ServiceOptimize mobile service assignments, routes, tablet and smart phone-based data collection and tasks
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Adapt2
IntegrateSOAP, REST API integration, SSO through SAML, Import/Export and more
1
ConfigurePre-packaged self-service widgets, PHP & HTML, tailor automation & work-spaces, extend data model
3
Secure & PerformMission-critical security, scalability, redundancy and compliance via embassy-grade data centers
4
ControlYour cloud, your way: schedule upgrades, monitor instance & utilization, flexible licensing tailored to your business
Oracle Confidential
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Complete, Modern Customer Experience for GovernmentOracle offers a Cloud-based Customer Service and Engagement Platform that makes it easier for your citizens to engage, empowers your service delivery workers, and helps you adapt to rapidly changing stakeholder demands and business conditions
WEB
CONTACT CENTER
SOCIALMOBILE
CASEWORKERFIELD
SERVICE
OFFICE
IOT
CLOUD PLATFORM SERVICES
MARKETINGSERVICE SOCIAL
SOFTWARE AS A SERVICE APPLICATIONS
DATA MANAGEMENT IDENTITY MANAGEMENT MOBILITY APPLICATION DEVELOPMENT
IT OPERATIONS MANAGEMENT CONTENT & PROCESS BUSINESS ANALYTICS INTEGRATION
COMMERCE SALESFIELD SERVICE
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On the Road to Modern Citizen ExperienceSacramento, California
Chris Hobson, 311 Division Manager
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On the Road to Modern Citizen ExperienceFort Wayne, Indiana
Julie Sanchez, Director Citizen Services Center/311 Center