modern capitalism

1nf0 Graphic Mentors

Business Series.

Modern CAPITALISM.

GrapChicque

Business Series.

Modern CAPITALISM.

GrapChicque

Modern CAPITALISM. 1nf0 Graphic Mentors

What is Capitalism? The views on what Capitalism is, have followed the evolution

of man’s needs and the ways he tried to satisfy his wishes.

So far we witnessed a shift of preoccupation from a

Biological man.Political Economical man.

Philological man of Languages.

Ref. Sheridan Alan, Foucault Michel (1980): The Will to Truth.


In each of these modes of development, we can distinguish MENTAL TOOLS as motives, actions , management and the

PHYSICAL TOOLS used . .

Biological men follows an evolutionary functioning by satisfying his basic needs while following his instincts for survival ,

multiplication and species dominance. [ motives]. he does this by obeying NORMS. [social, ethical]

and by applying as tool PROCESS Management.[e.g. Seasonal]

The physical TOOLS are simple and personally linked.

These are the main drivers of forms of Capitalism being named as Agrarian Capitalism, Mercantilism and pre-Industrial

Capitalism.


Mental Tools as motives, actions, management and the Physical Tools.

Political Economical man.

The needs are more than physical requirements, social needs as recognition, control and power appear.The creation of RULES and the Obedience of the rules are the focus actions. [ mass manufacturing, labour as commodity]The skills of CONFLICT management are key. [ unions, supply-demand ] The PHYSICAL TOOLS are reproduced and organised for more output.

Industrial Capitalism, Globalisation, Keynesianism and Neo-Liberalism are the frames for the Economic theories referring to this phase of economic development.



Philological man of Languages.After the previous needs have been satisfied, priority goes to SIGNIFICATION and to fit all economic elements into SYSTEMS that make sense and can be managed .The dominant skill becomes ADAPTATION.COMMUNICATION is the new Management tool as Meaning needs explanation.The PHYSICAL TOOLS are concentrated also in Ownership.

The new terms in the economic models are: Industrial Capitalism, Corporations, Institutions, free Market, MEDIA and CONSUMERISM.

The key term becomes MEANING.



The new era of SIGNIFICATION. Everything in the Capitalist Cycle has to acquire and manage

Meaning in support of the Capitalist System.

CONSUMPTION is the endless moving meaning.

creativity creativity creativity

the Media becomes the creative tool.


Also SIGNIFICATION has evolved over time.Language is born out of Signification.

Before the Industrial time was Signification the main driver in Society. Middle Ages were dominated by Religion and it’s Institutes and Ritual obligations.

With the Industrial era came valuation and signification of the Material needs.

After satisfying the material needs come the intellectual and Mental signification under the topics of Knowledge, Mental health and Entertainment .


The Capitalist cycle and its drivers. M Money is a key Signifier

Intellect and Entrepreneurship make use of money.

Many elements get Signification in the concept of CAPITAL which contains: Money, People,

Machines, Customers, Markets, Brands.

... which creates more Money and Money Markets.

http://www.123rf.com/clipart-vector/money_bag.html

http://www.clipartguide.com/_pages/0511-0701-3114-5751.html


Capitalism is a cooperation between people as Labourers, as Entrepreneurs, Tools, Machinery, Raw Materials, Intellectual Property, Brands, Markets, Products and Services.

http://codecondo.com/free-marketing-tools-small-business/

http://www.stryde.com/the-ultimate-list-of-seo-tools/

http://www.mattaplastochem.com/plastic-raw-materials-474845.html

http://www.hongkiat.com/blog/entrepreneurs-5-reasons-why-your-products-are-not-selling/

http://danielmontgomery.wordpress.com/2009/07/12/charlie-chaplins-modern-times-rage-against-the-machine/

http://www.forbes.com/sites/clareoconnor/2012/02/08/whats-in-a-bottle-of-5-hour-energy/


Understanding Capitalism.

There is some Magic in the way Money is made in the Capitalist cycle.

There is a shift in Modern Capitalism of the Signification of the Capital elements of

LABOUR, MONEY and end PRODUCT / SERVICE.

what results in major Socio-Economic shifts as we witness

in the current era of Consumerism.


What is MONEY ? Money is a medium of exchange, a unit of account, a store of

value. [Wikipedia] Money is the Key SIGNIFIER of WEALTH.

Wealth reflects the components of Capital what makesMoney a Signifier of exchangeable Wealth.

Exchange of Wealth becomes in this way a

soci socio-economic activity.

ENTREPRENEURSHIP and CREATIVITY are key skills. So far is this the case in industrial capitalism , IN CAPITALISM OF CONSUMPTION MONEY BECOMES PRICE.


The Magic. In the Pre-Industrial Capitalism is the valuation of Labour in the end product the sum of individual Labour Inputs.

The introduction of automation and mechanisation has increased this value in the end product and decreased the quantity of

labour needed.

valuation Labour = 1

valuation Labour > 1











Another characteristic since the Industrial Capitalism, is the trend to minimise the valuation of the Input: Labour and [Raw] Materials, and maximise the valuation of the output PRODUCT.

The valuation of the Labour component in the endProduct, means that the Capitalist is employing Labour that can create wealth in the end product.The same is true for the usage of raw materials. There is a transcendence of material. The Signification of the material in the end product is higher than the input.The glass bottle Chanel Nr 5 filled with theperfume has a higher appreciation/signification than the glass bottles at input of the filling machine.


It all becomes a matter of SIGNIFICATION. Example: THE LABOURER

. As a BIOLOGICAL MAN he needs a job to survive and to PARTICIPATE in Society [be someone], of course conform to society norms and he/she has to Execute the processes of participation in Labour and in Society.

. As a POLITICAL MAN he/she has to make choices such as Employer, Family, and Manage the conflicts between job, family and society.

. As a PHILOLOGICAL MAN the labourer needs to become a valued employee which belongs to a Corporation, an Institute, a Brand and he/she should show the Culture of the Organisation and communicate the values throughout personal life style, networks and career planning.

In this way has the Labourer becomes a SIGN which communicates

Values .



The Signification of the Labourer .

past

now



It all becomes a matter of SIGNIFICATION. Example: The RAW MATERIALS. Raw Materials are mentioned on the final product [mostly

a legal requirement] with the LABELS of biological, low fat, selected, country of

origin [ coffee from XYZ, line fished, etc.] .

The TOOLS, EQUIPEMENT. Also here the end product is LABELD with tags like

Belgian Chocolate, German engineering, ecological processed etc.

The equipment is no longer visible in the Capitalist Process: is has been subcontracted to other companies in invisible countries.

http://www.mattaplastochem.com/plastic-raw-materials-474845.html



It all becomes a matter of SIGNIFICATION.

The END PRODUCT is reduced to a SIGN.

To Be is to Consume ! Show me what you buy and I will tell

you who you are. You become member of Society by

Consumption.

This is CONSUMERISM.



It all becomes a matter of SIGNIFICATION.

MONEY becomes WEALTH, and the new measure is PRICE .

increase

exclusive


It all becomes a matter of SIGNIFICATION. MONEY’S Measure of PRICE . PRICE is Merchandised Money, where everybody, the Capitalist, the Labourer and the Customer can participate any time and at any place. Example is Internet Merchandizing.

http://en.wikipedia.org/wiki/Fixed_exchange-rate_system


It all becomes a matter of SIGNIFICATION. Not everyone can participate in the labour market and in the consumption

model. The State also cannot do much. This creates huge discriminations in social participation to wealth creation

and inequality.


The inequality is spread locally and globally.


What new directions is Capitalism drifting to? We might expect that again the Creativity in the usage of

TOOLS ( TECHNOLOGY ) will guide mankind to the next stage of Capitalism.

The potential of Internet, Communication, Micro-Power stations (Solar), B2B, linked to micro-farming, niche specialists, etc might copy the Capitalist formula of wealth generation away from ‘centralising’ dominance of Macro Capitalism; which of course now already blocks any progress in that direction. A clash between micro and macro, decentralised and

centralised Capitalism?

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modern capitalism

Leadership & Management

modern capitalism

agrarian capitalism

preindustrial capitalism

mental signification

money markets

way money

valuation of labour

valuation labour