modern business. modern cloud. - oracle€¦ · modern business. modern cloud. cloudworld mumbai...

Modern Business. Modern Cloud. CloudWorld Mumbai

Shawn Price Senior Vice President, Oracle Cloud April 7, 2015

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Active Mobile Social Users

MOBILE IN

INDIA Mobile Internet

Users

Mobile Connections

Broadband Mobile Connections

946M

200M

108M

104M

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

E-Commerce in India

3

of population bought something online last month

of e-commerce transactions are mobile

$19B e-commerce market by 2019

14%

50%

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 4

The Case for

Change

NEW CUSTOMER EXPECTATIONS

NEW WAYS OF WORKING

NEW BUSINESS / OP MODELS

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Readiness for Inorganic Growth

Efficiency in Post-merger Integration

Growth From Non-traditional Markets Demand for Faster Innovation Cycles Rapid Response to Non-traditional Competitors

Digital Transformation of the Business

Top Boardroom Priorities

5 Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

Source: “Inside The 2015 Boardroom Priorities”, Constellation Research, December 2014


Digital Opportunities Span Every Function

Customer Insight

Customer Interactions

Revenue Growth

Digitized Processes

Source: “The Nine Elements of Digital Transformation”, MIT Sloan Management Review, 2014

Workforce Productivity

Business Insight

6


Keeps Pace with Change

Success in the Cloud

Consumption of Innovation

Best Practices

Customer Advocacy

7


Marketing & Sales

Commerce, CPQ, & Order Capture

Customer Service & Support

Enterprise Resource Planning

Human Capital Management

Talent Management

Value Chain Management

Enterprise Performance Management

Social Relationship Management

Complete SaaS Portfolio

8

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No one wakes up and says “I wish I could start a job search today!” So why limit recruiting to active candidates only?


HR and the Talent War

Oracle Confidential – Internal/Restricted/Highly Restricted 10

CLASSIC HR MODERN HR Recruit candidates for current openings

Applicant Tracking

Recruiting

Engage candidates for future needs Workforce

Planning

Skills Assessment

Employer Brand

Employee Referrals

Onboarding

Social Recruiting


Marketing and the Empowered Customer

11

57% of buying decisions

made before contact sales

96% of consumers receive

irrelevant ads/promotions

?

MODERN MARKETING

Interactions vs. Transactions

CUSTOMERS IN CONTROL FIXING BROKEN CUSTOMER EXPERIENCE


Modern Marketing Approach

12

DATA MANAGEMENT INDIVIDUAL CAMPAIGNS

1 3

Product Module

Product Page View

Likes Product

Interests Geography Writes Review

Product SKU

Product Price

Submits Comment

Store Look-Up

Submits Question

Opens email and makes purchase

Visits site but doesn’t purchase

Has not visited site

CROSS-CHANNEL MARKETING

2

Cross-sell Email

Retarget Ad

Paid Social Ad


Connecting the Customer Experience

13

Social Service

Marketing

Sales

CPQ

Commerce

One Experience

Marketing Commerce Sales Service

Social Sales

Social Sales

Service Social

Social

Contact Account Lead Lead Score Profile

Sales Opportunities

Service Incidents


Platform-as-a-Service


Development and

Deployment

Integration

Content, Analytics, User

Engagement

Industry Standard Platform

Database Java

Developer Mobile

Process Integration

Messaging Documents Social Network

Big Data Analytics


One Platform, Many Uses


Developers IT Operations

Extend SaaS to Support Unique Requirements

Connect SaaS to On-premise and Other Clouds

Move Dev/Test to the Cloud

Build Custom Cloud Apps

Build Mobile Apps Move Database Workloads to the Cloud


Database-as-a-Service: Economic Reality

per core/mo.

Provisioning Comparison

Operations

Software

Hardware

Facilities

over weeks in 30 min

Operations overhead eliminated

On-Premises

90 Steps

Oracle Cloud

5 Steps

On-Premises Oracle Cloud

COST PROVISIONING

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PaaS

Process

Integration

Mobile

Custom App

Analytics

Collaboration

Rethink IT Services with PaaS


Oracle Cloud

200+ Countries

15 years Managing Enterprise

Clouds

#2 SaaS Provider in the World

21 Data Centers in

75%+ of Fortune 100

Run Oracle Cloud

70M+ Users on the Oracle

Cloud Every Day

29B+ Transactions on the

Oracle Cloud Every Day

19 of 20 Top Cloud Providers

Run on Oracle

18