Models of Corporate Support for Volunteer Action- A case example from VSO Jitolee- Kenya

Presented by:Carol Kiangura

Voluntary Service Overseas (VSO) is the world’s leading independent international development organization that works through volunteers to fight poverty in developing countries.

VSO's high-impact approach involves bringing people together to share skills, build capabilities, promote international understanding and action, and change lives to make the world a fairer place for all.

About VSO, VSO Jitolee & VSO RAISA

VSO Jitolee is a registered international NGO in Kenya with the core mandate of promoting volunteerism to address global poverty and enhance participation of disadvantaged members of society in socio-economic and political development.

We are part of the international VSO Ffederation. Other members of the Federation are; VSO UK; VSO Bahaginan and VSO Netherlands. Federation members provide resources to support VSO programmes globally. We have over 40 years’ experience of recruiting, placing and managing volunteers overseas. We also work on a national basis with other organisations that use volunteers, offering consultancy and advice.

About VSO, VSO Jitolee & VSO RAISA

What is Employee Volunteering (EV)?

- Volunteering is not only something done by individuals in their spare time

- Businesses are becoming increasingly interested in how their employees can become involved, and are setting up varied programmes to assist their employees to volunteer.

- This is called employee volunteering

What is Employee Volunteering (EV) ?

- A three-way partnership between the employer, the employee and the organization receiving the volunteers (e.g. a community group, NGO, hospital, school etc).

- Greatest resource of any business are the skills, knowledge and energies of its employees

- Companies can extend the value of this resource beyond their own boundaries through employee volunteering programmes

- There is clear evidence volunteering brings benefits not only to the community but also to the employer and their employees.

Community need

Business priorities

Employee interests & skills

EV

Employee volunteering is a classic win-win situation

Why is EV important to VSO?- We believe in fighting disadvantage and promoting development in

communities through using skilled people.

- We believe that everybody has something to offer but often people don’t know where to go.

- We can provide links to volunteering opportunities through our network of development partners

- Companies have a huge human resource of skilled and experienced people who can contribute significantly in tackling disadvantage

- We also believe in the enhancement of existing skills, personal development and enrichment of volunteers (i.e. the employees)

Our EV support to Corporates- Our Employee Volunteering programme at VSO Jitolee supports projects in

the following areas:EducationHealth and HIV&AIDSVulnerable groups e.g. Women, people with disabilities,

children and the agedSports developmentGovernance and Peace BuildingSecure LivelihoodsEnvironment and Wildlife conservation

Why is EV important to Corporates? Case example of General Motors (GM EA

Gain competitive advantage. Gain investor confidence. Avoid social criticism. Prevent public/consumer boycotts. Attract and retain committed employees. Lure patriotic /loyal customer. Provides a ‘face’ in the community /Give back to society. Increase market share./Supports core business needs Builds relationships of trust Improves employee morale and retention Leverage support to corporate giving Meets community expectations

Why is EV important to Employees? Contribution to employees’ personal and career growth through

developing and enhancing their skills and broadening their experiences

Increased interaction between employees in various departments and levels in the company

Increased employees’ motivation and strengthened team spirit

Supports community services which employees and their families use

Improved employee leadership, teamwork, confidence, social and interpersonal skills

Enhanced community awareness among employees

Reduces isolation of the employee from community, creates a bond and a sense of belonging

Why is EV important to Communities? Enhanced quality of life in the community through providing solutions to

social problems

Promotion of community cooperation and cohesion

Facilitates the sharing of skills and knowledge from the private sector to the grass root communities

Provides services to organizations with desperately needed assistances by well-qualified, enthusiastic volunteers

Aids in increasing understanding and breaking down barriers between businesses and the community

Increased talent and energy in the community by increasing the number of volunteers and the pool of available skills

Enhances the impact of monetary contributions made by corporations

Different models of striking partnerships between Corporates and community based partnerships

1) BROKERING/ FACILITATING SERVICE DELIVERY BETWEEN THE CORPORATE AND THE COMMUNITY

Useful when Corporates do not want to manage an Employee Volunteering programme.

As a CBO/ NGO, your organization has the knowledge and expertise on how communities work.

Your organization could play a critical role in linking the Corporate Company to the volunteering opportunities in the community.

Key roles for your organization within this model

Traini

ng

M&ESkills

AuditTeam

EventsVetting

organizat

ionsGrant

Manage

ment

Your

Organization

Different models of striking partnerships between Corporates and community based partnerships

1) BUILDING CAPACITY Used where a Corporate Company does not want an external

party to manage their employee volunteering programme. Your role as a CBO/NGO: build the capacity of the Corporate

to manage their employee Volunteering programme.

Key roles for your organization within this model

Your

Organization

Builds the

capacity of the

corporate

through:

1. Training on

Setting up the

EV Programme

2. Monitoring

& Evaluation

Corporate has

capacity to run

their own

Employee

Volunteering

programme!

Examples of different EVP activities1) ONE OFF “CHALLENGE” EVENTS

Your Organization can develop community service portfolios of one off events tailor made to Corporate specifications e.g.

Water body clean ups Tree planting Construction & renovation of

buildings Spend a day with a group of

disadvantaged young people

Examples of different EVP activities2) LONG TERM COMMUNITY

PARTNERSHIP PROGRAMME:

Your Organization can create long term sustainable community partnerships for corporate company employees, addressing various community needs. 3 months to a 2 year community projects.

Primary school homework clubs Construct a website for a youth self

help group Set up documentation systems for

women’s group in underprivileged areas

Youth mentoring programmes

Examples of different EVP activities3) Building local business partnership

agreements:

Your organization can develop national short term employee engagements community placements. Programs range between 2 weeks to 3 month placements in community projects, anywhere in the country.

These activities could vary according to the corporate employee’s professional specialization.

Placements could be very focused and offer excellent exposure and professional development for corporate employees, e.g. working in accounting in district community programme

Examples of different EVP activities

4) Virtual Volunteering:

This could be a deal for the busy corporate employees who cannot afford to take some time off from work. They can offer valuable expertise to communities anywhere in the Southern Africa region from their work station.

E-mentoring Editing reports Coordinating events

Corporates & Voluntary Action

Corporate companies can also get involved in voluntary

action in the following ways: AdvocacySponsor volunteersSponsor volunteer programmesHelp set up volunteer programmes Participate

Key ingredients of meaningful, effective and sustainable programmesStrategic & meeting business prioritiesFree willSupport for employeesFlexibility on volunteering timeRewardsReflecting employee interests and skillsAddressing community needsInvolvement by community members

Challenges- Perspectives from the CorporatesTimeSynergy with partnersTransparency in charitiesAccessibility of the charitiesAcceptance by some charitiesMotivation of the Employee volunteersDependency

Challenges- VSO Jitolee’s perspectivesLack of middle management supportUrgency of eventsAd hoc volunteering eventsLack of commitment from employee volunteersStalled programmes Too many corporate organizations doing the same

thing in the same areaInitial heavy investment- time and capacity

Thank you for listening

QUESTIONS/ COMMENTS?