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  • 8/7/2019 Modelo de Reporte Rc Telefonica Final

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    Telefnica S.A.Corporate Sustainability Officer

    Reporting ModelTelefonica

    Telefnica S.A.Corporate Sustainability Officer

    GRI Online Meeting, March 2011

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    Telefnica S.A.Corporate Sustainability Officer

    ContentsCR Report as a value creation tool for stakeholdersTelefonica:18 countries and a sole strategyThe bet for integration in Telefonica: the three blocks

    The intersectorial approachThe sectorial approachThe local approach: two examples

    Conclusions

    01

    02

    03

    04

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    Telefnica S.A.Corporate Sustainability Officer

    ContentsCR Report as a value creation tool for stakeholdersTelefonica:18 countries and a sole strategy

    The bet for integration in Telefonica: the three blocks

    The intersectorial approach

    The sectorial approach

    The local approach: two examples

    Conclusions

    01

    02

    03

    04

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    Telefnica S.A.Corporate Sustainability Officer

    What is the challenge for our CR Report?

    NGOs

    Media

    Customers

    Regulators

    Employees

    Stakeholders

    Investors Local

    Sectorial

    Global

    Value

    creation

    01facing the gap between stakeholders and company, bringing the value

    of the company to the attention of all its stakeholders

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    Telefnica S.A.Corporate Sustainability Officer

    Main objective: to improve the trust of the marketMore than 80 investors do demand from the SEC transparency in the

    Sustainability Report

    To standardize the publication of information on sustainability (companies report annually on acomprehensive set of sustainability indicators comprised of both universally applicable andindustry-specific components. To ensure consistent reporting, we would like Issuers to adhere tothe highest reporting level of the current version of the Global Reporting Initiative (GRI)guidelines based on GRI guidelines G3)

    Relevant or material (This would give companies guidance on reporting in general andparticularly on emerging issues that GRI might not directly address.)

    01

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    Telefnica S.A.Corporate Sustainability Officer

    ContentsCR Report as a value creation tool for stakeholders

    Telefonica:18 countries and a sole strategyThe bet for integration in Telefonica: the three blocks

    The intersectorial approach

    The sectorial approach

    The local approach: two examples

    Conclusions

    01

    02

    03

    04

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    Telefnica S.A.Corporate Sustainability Officer

    The annual CR Report is the best presentation of the differentCR activities carried out, bringing the value of the company toall its stakeholders02

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    Telefnica S.A.Corporate Sustainability Officer

    Last year 18 reports were published, all of

    them with different levels of assuranceaccording to the stage of development of CR ineach country

    All of them present the same CR strategy

    that Telefonica implements in 18 different countrieswith a commitment of transparency and assurance

    02

    AA 1000 PrinciplesInclusivity

    Materiality

    Responsiveness

    The company identifies itsstakeholders and their importance

    the company knows what itsimportant for its stakehlders

    The company comunicatecoherent responses to all the

    identified materiality issues

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    Telefnica S.A.Corporate Sustainability Officer

    ContentsCR Report as a value creation tool for stakeholders

    Telefonica:18 countries and a sole strategy

    The bet for integration in Telefonica: the three blocksThe intersectorial approachThe sectorial approachThe local approach: two examples

    Conclusions

    01

    02

    03

    04

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    Telefnica S.A.Corporate Sustainability Officer

    Telefonica bets for an integrated approach for theReport

    Set of common requirements, comparable.

    +

    Relevant issues for Telco. MATERIALITY MATRIX

    +

    Local materiality for the Company/ Intersectorialmateriality

    CHAPTER 1:

    CHAPTER 2:

    CHAPTER 3:

    INTERSECTORIAL

    SECTORIAL

    LOCAL

    03

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    Telefnica S.A.Corporate Sustainability Officer

    Keeping an intersectorial approach which allows forcomparability and improves transparency, as well asreflecting the improvements in the managementmaintaining the spirit of a progressive report.

    Set of common requirements, comparable.

    +

    Chapter 1: The Intersectorial approach03

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    Telefnica S.A.Corporate Sustainability Officer

    Labour standardsPples. 3-6

    EnvironmentalPples. 7-9

    CorruptionPple. 10

    Human RightsPples. 1-2

    HR1, HR2, HR3, HR4, HR6,HR7 SO3, SO4

    LA4, LA5, LA6, LA7, LA8, LA9,LA10, LA11, LA12, LA13,

    PR1, PR2, IO3, HR1, HR2, HR5,HR6, HR7, EC5 3

    EC2, EN2, EN3, EN4, EN5, EN6, EN7,

    EN8, EN12, EN14, EN16, EN17,EN18, EN21, EN22, EN23, EN26,EN27, EN28, EN29, EN30, IO7, IO8,PA8, PA11, SO05

    HR3, HR4, SO2, SO3,SO4, SO5, SO6

    1. Businesses should support and respect the protection ofinternationally proclaimed human rights.

    2. Businesses should make sure they are not complicit in humanrights abuses

    3. Businesses should uphold the freedom of association and theeffective recognition of the right to collective bargaining

    4. Businesses should uphold the elimination of all forms of forcedand compulsory labour.

    5. Businesses should uphold the effective abolition of child labour.

    6. Businesses should uphold the elimination of discrimination inrespect of employment and occupation.

    7. Businesses should support a precautionary approach toenvironmental challenges

    8. Businesses should undertake initiatives to promote greater

    environmental responsibility9. Businesses should encourage the development and diffusion of

    environmentally friendly technologies.

    10. Businesses should work against corruption in all its forms,including extortion and bribery

    +

    Chapter 1: crossing Principles with indicators03

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    Telefnica S.A.Corporate Sustainability Officer

    Relevant issues for Telco. MATERIALITY MATRIX

    +

    Chapter 2: the sectorial approach03

    Providing a response to the principles of inclusiveness (identifying thestakeholders and evaluation for Telefonica), of materiality (learning what is

    important to our stakeholders and what is important for Telefnica) and lastlythe concept of the response (that is, providing a response to each materialissue which is identified). All of this constitutes the assurance described inthe AA1000 standard.

    Maintaining the adaptation of the report to the GRI Sustainability ReportingGuidelines 3.0 G3

    Analysis of materiality at both Corporate and OBs levels (stakeholders

    dialogue).

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    Telefnica S.A.Corporate Sustainability Officer

    Employee Relations

    Supply Chain

    Integrity &Transparency

    Customers

    Use of ICTs

    Relations with theCommunity,Governments andRegulators

    Access to ICTs

    Environment &Climate Chance

    Purchasing system

    Security &Health

    Impact on strategy

    Impactonin

    terestGroups

    Commitmentin payingsuppliers

    Intellectualproperty

    CorporateGovernance

    Suppliertraining

    Security &Risk on line

    Responsibleonlinepresence

    Pensionplans

    Attracting andretaining talent

    Response capacitywith naturaldisasters

    Responsible

    advertising

    PrivacyResourceconsumption

    Corruption &bribes

    Responsiblepurchases

    JobcreationCommunity

    investments

    Flexibleworking

    Environmental andperformance compliance

    Freedom of

    association

    Prices andtariffs

    Energy efficiency

    Availability and

    service quality

    ICT efficiency

    Digital inclusionBusinessprinciples

    Data

    protectionChild protection

    Diversity +

    Chapter 2: Materiality03

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    Telefnica S.A.Corporate Sustainability Officer

    CR Strategy at TelefonicaManagement Risk1. Diversity2. Health and Safety3. Integrity4. Privacy and data protection5. Responsibility in the supply chain6. Protection of children7. Responsible advertising8. Electromagnetic fields9. Environmental managementManagement of Opportunities1. Access to ICT2. Digital inclusion3. Green ICTSTAKEHOLDER ENGAGEMENT

    the advances being made on corporateresponsibility/sustainability issues at Telefonica.

    .Bussines Principles Offices.Unidad Responsables ProyectosAnalysis of materiality atboth Corporate and OBs levels

    Building sustainable relationships withstakeholders1. Building sustainable relationships withour professionals2. Building sustainable relationships withthe Community3. Building sustainable relationships withthe Community4. Building sustainable relationships withour suppliers5. Building sustainable relationships withthe Regulators

    .

    Chapter 2: Index03

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    Telefnica S.A.Corporate Sustainability Officer

    1. Diversity (EC07, LA13, LA14)

    2. Health & Safety (LA06, LA09, IO03

    3. Integrity (EC04, HR01, HR03, HR04, HR07, HR08, HR09, SO02, SO03, SO04,SO05, SO06, SO08)

    4. Privacy & Data protection (PR08, TA05)

    5. Responsibility in the Supply Chain (EC06, HR02)

    6. Protection of children (HR06)

    7. Responsible advertising (PR04, PR06, PA10)

    8. Electromagnetic fields (IO04, IO05, IO06, IO07, PA08, PA09)

    9. Environmental management (EC02, EN01, EN02, EN03, EN04, EN05,EN06, EN07, EN08, EN12, EN13, EN14, EN16, EN17, EN18, EN19, EN22, EN23,EN24, EN30)

    Management Risks

    1. Access to ICT (EC08, PA01, PA05, PA06)

    2. Digital inclusion (IO01, PA02, PA03, PA07)

    3. Green ICTs (EN06, EN25, EN27, EN29, IO08, PA11)

    Management Opportunities

    1. Dialog 2.0

    2. Dialog roundtables

    Stakeholders engagement

    Chapter 2: crossing the strategy with materiality (I)03

    Crossing with theBusiness PrinciplesOffices and ProjectManagementDepartments

    Relate the advancesbeen made oncorporateresponsibility /

    sustainability issuesat Telefonica

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    Telefnica S.A.Corporate Sustainability Officer 17

    To position Telefnica internally and externally as a company thatunderstands diversity as a management tool.

    Business Principles Offices + H&S Department

    DESCRIPCIN DELPROYECTO

    OBJETIVOS

    LDER DELPROYECTO

    GOALS

    AREA LEADER

    BUSINESSPRINCIPLE

    GRI

    Human Rights Observance of Law

    Management Risk: Diversity

    GRI INDICATORSRotation index

    Number of women

    Number of women in senior management

    Directors

    Number of employees with disabilities

    Average age of staff

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    Telefnica S.A.Corporate Sustainability Officer 18

    To have a common prevention policy in all the company businesses..

    Business Principles Offices + H&S Department

    DESCRIPCIN DELPROYECTO

    OBJETIVOS

    GOALS

    GRIGRI INDICATORSInjury rate

    Occupational disease rate

    Lost day rate

    Absentee rate

    Fatality rate

    Management Risk: Health and Safety

    LDER DELPROYECTO

    AREA LEADER

    BUSINESSPRINCIPLE

    Human Rights Observance of Law Health & Safety

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    Telefnica S.A.Corporate Sustainability Officer 19

    To have a general procurement process for the whole group includingsustainability aspects.

    Business Principles Offices + Suppliers

    DESCRIPCIN DELPROYECTO

    OBJETIVOS

    GOALS

    GRI

    Responsibility in the supplier chain We require our suppliers to apply similar principles inrunning their businesses to our own business principles; and we require them to complywith the law.

    Management Risk: Responsibility in the Supply Chain

    GRI INDICATORSNumber of awarded suppliersNumber of audited suppliers

    Purchase volume

    Purchase volume locally awarded

    Total number of suppliersNON GRI INDICATORSSatisfaction Global Index of suppliers

    NO GRI

    LDER DELPROYECTO

    AREA LEADER

    BUSINESSPRINCIPLE

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    Telefnica S.A.Corporate Sustainability Officer 20

    To encourage Corporate Governance Policies to guarantee the integrityof Telfnica`s activities.

    Bussines Principles Offices

    DESCRIPCIN DELPROYECTOGOALS

    GRI

    Integrity

    Management Risk: : Integrity

    GRI INDICATORSPercentage of employees trained in Business Principles

    Incidents registered through confidential help facility related to corruption incidents

    Incidents registered through confidential help facility related to discrimination incidents

    Number of staff dismissed due to breach of our Business Principles

    LDER DELPROYECTO

    AREA LEADER

    BUSINESSPRINCIPLE

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    Telefnica S.A.Corporate Sustainability Officer 21

    To generate confidence on the digital society. To assure income increase fromthe digital society . To foster measures that guarantee protection of personaldata at Telefonica`s companies.

    Business Principles Offices + Legal Department

    DESCRIPCIN DELPROYECTO

    GOALS

    GRI

    Honesty and Confidence

    Management Risk: Privacy and Data Protection

    GRI INDICATORSTotal numberof substantiated complaints regarding breaches of customer privacyand losses of customer data

    LDER DELPROYECTO

    AREA LEADER

    BUSINESSPRINCIPLE

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    Telefnica S.A.Corporate Sustainability Officer 22

    To assure that all the company marketing activities for commercial orinstitutional objectives, meet and are coherent with the business principles ofTelefnica..

    Business Principles Offices + Marketing Deparments+ Legal

    DESCRIPCIN DELPROYECTO

    GOALS

    GRI

    Integrity and Trust - Human Rights Observance of Law

    Management Risk: Responsible Marketing

    GRI INDICATORSTotal number of incidents resulting from breaches of regulations onmarketing communications, including advertising, promotion andsponsorship.

    LDER DELPROYECTO

    AREA LEADER

    BUSINESSPRINCIPLE

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    Telefnica S.A.Corporate Sustainability Officer 23

    To implement the Global Environmental Management System an EnvironmentalPerformance Index (ICA) to assess Telefnica`s business environmentalperformance.

    Business Principles Offices + Environment Department

    DESCRIPCIN DELPROYECTO

    OBJETIVOS

    LDER DELPROYECTO

    GOALS

    LIDER AREA

    PRINCIPIO DEACTUACIN

    PRINCIPIO DEACTUACIN

    GRI

    Environment and Sustainability Development

    Management Risk: Environmental Management

    GRI INDICATORSRevenues generated from Waste

    Waste management expenses

    Environmental impact assessments investment

    Electromagnetic fields measurements investments

    Visual impact works investments

    Noise impact works investmentsEnvironmental maintenance expenses

    Other environmental expenses

    Environmental investments to compliance with legal requirements

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    Telefnica S.A.Corporate Sustainability Officer

    1. Strategy and policy

    2. Figures and KPIs (EC03, EC07, LA02, LA02,LA03,LA04,LA05, LA07, LA13, LA14)

    3. Attracting and retaining talent (HR03,LA10,LA11, LA12)

    4. Freedom of association (HR05, HR06)

    with our professionals

    1. Structure of customer base

    2. Customer experience programs (PR05, PA10)

    3. Customer Satisfaction Index (PR05)4. Products & service quality (IO03, PA03, PA11, PR01, PR02)

    5. Response capacity with natural disasters (PA06)

    with customers

    1. Economic impact (EC01, EC02, EC04, EC06, EC09)

    2. Universal Service (EC08, IO02)

    3. Social action (SO01)

    4. Knowledge and education (SO01)

    5. Innovation and technology (IO01, PA01, PA04)

    with Society

    Chapter 2: crossing the strategy with materiality (II)03

    1. Strategy and policy2. Figures and KPIs (EC06, HR02)

    3. Impact on Telefonicas activities (PR08)

    with our suppliers

    1. Competitive context (PR01, PE2, PR03, PR04,SO07)

    2. Regulatory context (PR07, PR08,PR09)

    with regulators

    Building sustainablerelations with

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    Telefnica S.A.Corporate Sustainability Officer

    Chapter 3: The local approach03

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    Telefnica S.A.Corporate Sustainability Officer

    ContentsCR Report as a value creation tool for stakeholders

    Telefonica:18 countries and a sole strategy

    The bet for integration in Telefonica: the three blocks

    The intersectorial approach

    The sectorial approach

    The local approach: two examples

    Conclusions

    01

    02

    03

    04

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    Telefnica S.A.Corporate Sustainability Officer

    Conclusions04The 3 Blocks Reporting Model:

    provides comparable and relevant information foroverall sector and inter-sector comparability, sectoralrelevance or materiality, and adaptation to localrequirements.

    incorporate the requirements most demanded by theinvestment community and the existing global trends,

    which seek to make the report the cornerstone oftransparency and reliability.

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    Telefnica S.A.Corporate Sustainability Officer