modelo de reporte rc telefonica final
TRANSCRIPT
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Telefnica S.A.Corporate Sustainability Officer
Reporting ModelTelefonica
Telefnica S.A.Corporate Sustainability Officer
GRI Online Meeting, March 2011
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Telefnica S.A.Corporate Sustainability Officer
ContentsCR Report as a value creation tool for stakeholdersTelefonica:18 countries and a sole strategyThe bet for integration in Telefonica: the three blocks
The intersectorial approachThe sectorial approachThe local approach: two examples
Conclusions
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Telefnica S.A.Corporate Sustainability Officer
ContentsCR Report as a value creation tool for stakeholdersTelefonica:18 countries and a sole strategy
The bet for integration in Telefonica: the three blocks
The intersectorial approach
The sectorial approach
The local approach: two examples
Conclusions
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Telefnica S.A.Corporate Sustainability Officer
What is the challenge for our CR Report?
NGOs
Media
Customers
Regulators
Employees
Stakeholders
Investors Local
Sectorial
Global
Value
creation
01facing the gap between stakeholders and company, bringing the value
of the company to the attention of all its stakeholders
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Telefnica S.A.Corporate Sustainability Officer
Main objective: to improve the trust of the marketMore than 80 investors do demand from the SEC transparency in the
Sustainability Report
To standardize the publication of information on sustainability (companies report annually on acomprehensive set of sustainability indicators comprised of both universally applicable andindustry-specific components. To ensure consistent reporting, we would like Issuers to adhere tothe highest reporting level of the current version of the Global Reporting Initiative (GRI)guidelines based on GRI guidelines G3)
Relevant or material (This would give companies guidance on reporting in general andparticularly on emerging issues that GRI might not directly address.)
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Telefnica S.A.Corporate Sustainability Officer
ContentsCR Report as a value creation tool for stakeholders
Telefonica:18 countries and a sole strategyThe bet for integration in Telefonica: the three blocks
The intersectorial approach
The sectorial approach
The local approach: two examples
Conclusions
01
02
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Telefnica S.A.Corporate Sustainability Officer
The annual CR Report is the best presentation of the differentCR activities carried out, bringing the value of the company toall its stakeholders02
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Telefnica S.A.Corporate Sustainability Officer
Last year 18 reports were published, all of
them with different levels of assuranceaccording to the stage of development of CR ineach country
All of them present the same CR strategy
that Telefonica implements in 18 different countrieswith a commitment of transparency and assurance
02
AA 1000 PrinciplesInclusivity
Materiality
Responsiveness
The company identifies itsstakeholders and their importance
the company knows what itsimportant for its stakehlders
The company comunicatecoherent responses to all the
identified materiality issues
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Telefnica S.A.Corporate Sustainability Officer
ContentsCR Report as a value creation tool for stakeholders
Telefonica:18 countries and a sole strategy
The bet for integration in Telefonica: the three blocksThe intersectorial approachThe sectorial approachThe local approach: two examples
Conclusions
01
02
03
04
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Telefnica S.A.Corporate Sustainability Officer
Telefonica bets for an integrated approach for theReport
Set of common requirements, comparable.
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Relevant issues for Telco. MATERIALITY MATRIX
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Local materiality for the Company/ Intersectorialmateriality
CHAPTER 1:
CHAPTER 2:
CHAPTER 3:
INTERSECTORIAL
SECTORIAL
LOCAL
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Keeping an intersectorial approach which allows forcomparability and improves transparency, as well asreflecting the improvements in the managementmaintaining the spirit of a progressive report.
Set of common requirements, comparable.
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Chapter 1: The Intersectorial approach03
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Labour standardsPples. 3-6
EnvironmentalPples. 7-9
CorruptionPple. 10
Human RightsPples. 1-2
HR1, HR2, HR3, HR4, HR6,HR7 SO3, SO4
LA4, LA5, LA6, LA7, LA8, LA9,LA10, LA11, LA12, LA13,
PR1, PR2, IO3, HR1, HR2, HR5,HR6, HR7, EC5 3
EC2, EN2, EN3, EN4, EN5, EN6, EN7,
EN8, EN12, EN14, EN16, EN17,EN18, EN21, EN22, EN23, EN26,EN27, EN28, EN29, EN30, IO7, IO8,PA8, PA11, SO05
HR3, HR4, SO2, SO3,SO4, SO5, SO6
1. Businesses should support and respect the protection ofinternationally proclaimed human rights.
2. Businesses should make sure they are not complicit in humanrights abuses
3. Businesses should uphold the freedom of association and theeffective recognition of the right to collective bargaining
4. Businesses should uphold the elimination of all forms of forcedand compulsory labour.
5. Businesses should uphold the effective abolition of child labour.
6. Businesses should uphold the elimination of discrimination inrespect of employment and occupation.
7. Businesses should support a precautionary approach toenvironmental challenges
8. Businesses should undertake initiatives to promote greater
environmental responsibility9. Businesses should encourage the development and diffusion of
environmentally friendly technologies.
10. Businesses should work against corruption in all its forms,including extortion and bribery
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Chapter 1: crossing Principles with indicators03
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Relevant issues for Telco. MATERIALITY MATRIX
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Chapter 2: the sectorial approach03
Providing a response to the principles of inclusiveness (identifying thestakeholders and evaluation for Telefonica), of materiality (learning what is
important to our stakeholders and what is important for Telefnica) and lastlythe concept of the response (that is, providing a response to each materialissue which is identified). All of this constitutes the assurance described inthe AA1000 standard.
Maintaining the adaptation of the report to the GRI Sustainability ReportingGuidelines 3.0 G3
Analysis of materiality at both Corporate and OBs levels (stakeholders
dialogue).
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Employee Relations
Supply Chain
Integrity &Transparency
Customers
Use of ICTs
Relations with theCommunity,Governments andRegulators
Access to ICTs
Environment &Climate Chance
Purchasing system
Security &Health
Impact on strategy
Impactonin
terestGroups
Commitmentin payingsuppliers
Intellectualproperty
CorporateGovernance
Suppliertraining
Security &Risk on line
Responsibleonlinepresence
Pensionplans
Attracting andretaining talent
Response capacitywith naturaldisasters
Responsible
advertising
PrivacyResourceconsumption
Corruption &bribes
Responsiblepurchases
JobcreationCommunity
investments
Flexibleworking
Environmental andperformance compliance
Freedom of
association
Prices andtariffs
Energy efficiency
Availability and
service quality
ICT efficiency
Digital inclusionBusinessprinciples
Data
protectionChild protection
Diversity +
Chapter 2: Materiality03
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CR Strategy at TelefonicaManagement Risk1. Diversity2. Health and Safety3. Integrity4. Privacy and data protection5. Responsibility in the supply chain6. Protection of children7. Responsible advertising8. Electromagnetic fields9. Environmental managementManagement of Opportunities1. Access to ICT2. Digital inclusion3. Green ICTSTAKEHOLDER ENGAGEMENT
the advances being made on corporateresponsibility/sustainability issues at Telefonica.
.Bussines Principles Offices.Unidad Responsables ProyectosAnalysis of materiality atboth Corporate and OBs levels
Building sustainable relationships withstakeholders1. Building sustainable relationships withour professionals2. Building sustainable relationships withthe Community3. Building sustainable relationships withthe Community4. Building sustainable relationships withour suppliers5. Building sustainable relationships withthe Regulators
.
Chapter 2: Index03
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1. Diversity (EC07, LA13, LA14)
2. Health & Safety (LA06, LA09, IO03
3. Integrity (EC04, HR01, HR03, HR04, HR07, HR08, HR09, SO02, SO03, SO04,SO05, SO06, SO08)
4. Privacy & Data protection (PR08, TA05)
5. Responsibility in the Supply Chain (EC06, HR02)
6. Protection of children (HR06)
7. Responsible advertising (PR04, PR06, PA10)
8. Electromagnetic fields (IO04, IO05, IO06, IO07, PA08, PA09)
9. Environmental management (EC02, EN01, EN02, EN03, EN04, EN05,EN06, EN07, EN08, EN12, EN13, EN14, EN16, EN17, EN18, EN19, EN22, EN23,EN24, EN30)
Management Risks
1. Access to ICT (EC08, PA01, PA05, PA06)
2. Digital inclusion (IO01, PA02, PA03, PA07)
3. Green ICTs (EN06, EN25, EN27, EN29, IO08, PA11)
Management Opportunities
1. Dialog 2.0
2. Dialog roundtables
Stakeholders engagement
Chapter 2: crossing the strategy with materiality (I)03
Crossing with theBusiness PrinciplesOffices and ProjectManagementDepartments
Relate the advancesbeen made oncorporateresponsibility /
sustainability issuesat Telefonica
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To position Telefnica internally and externally as a company thatunderstands diversity as a management tool.
Business Principles Offices + H&S Department
DESCRIPCIN DELPROYECTO
OBJETIVOS
LDER DELPROYECTO
GOALS
AREA LEADER
BUSINESSPRINCIPLE
GRI
Human Rights Observance of Law
Management Risk: Diversity
GRI INDICATORSRotation index
Number of women
Number of women in senior management
Directors
Number of employees with disabilities
Average age of staff
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To have a common prevention policy in all the company businesses..
Business Principles Offices + H&S Department
DESCRIPCIN DELPROYECTO
OBJETIVOS
GOALS
GRIGRI INDICATORSInjury rate
Occupational disease rate
Lost day rate
Absentee rate
Fatality rate
Management Risk: Health and Safety
LDER DELPROYECTO
AREA LEADER
BUSINESSPRINCIPLE
Human Rights Observance of Law Health & Safety
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To have a general procurement process for the whole group includingsustainability aspects.
Business Principles Offices + Suppliers
DESCRIPCIN DELPROYECTO
OBJETIVOS
GOALS
GRI
Responsibility in the supplier chain We require our suppliers to apply similar principles inrunning their businesses to our own business principles; and we require them to complywith the law.
Management Risk: Responsibility in the Supply Chain
GRI INDICATORSNumber of awarded suppliersNumber of audited suppliers
Purchase volume
Purchase volume locally awarded
Total number of suppliersNON GRI INDICATORSSatisfaction Global Index of suppliers
NO GRI
LDER DELPROYECTO
AREA LEADER
BUSINESSPRINCIPLE
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To encourage Corporate Governance Policies to guarantee the integrityof Telfnica`s activities.
Bussines Principles Offices
DESCRIPCIN DELPROYECTOGOALS
GRI
Integrity
Management Risk: : Integrity
GRI INDICATORSPercentage of employees trained in Business Principles
Incidents registered through confidential help facility related to corruption incidents
Incidents registered through confidential help facility related to discrimination incidents
Number of staff dismissed due to breach of our Business Principles
LDER DELPROYECTO
AREA LEADER
BUSINESSPRINCIPLE
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To generate confidence on the digital society. To assure income increase fromthe digital society . To foster measures that guarantee protection of personaldata at Telefonica`s companies.
Business Principles Offices + Legal Department
DESCRIPCIN DELPROYECTO
GOALS
GRI
Honesty and Confidence
Management Risk: Privacy and Data Protection
GRI INDICATORSTotal numberof substantiated complaints regarding breaches of customer privacyand losses of customer data
LDER DELPROYECTO
AREA LEADER
BUSINESSPRINCIPLE
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To assure that all the company marketing activities for commercial orinstitutional objectives, meet and are coherent with the business principles ofTelefnica..
Business Principles Offices + Marketing Deparments+ Legal
DESCRIPCIN DELPROYECTO
GOALS
GRI
Integrity and Trust - Human Rights Observance of Law
Management Risk: Responsible Marketing
GRI INDICATORSTotal number of incidents resulting from breaches of regulations onmarketing communications, including advertising, promotion andsponsorship.
LDER DELPROYECTO
AREA LEADER
BUSINESSPRINCIPLE
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To implement the Global Environmental Management System an EnvironmentalPerformance Index (ICA) to assess Telefnica`s business environmentalperformance.
Business Principles Offices + Environment Department
DESCRIPCIN DELPROYECTO
OBJETIVOS
LDER DELPROYECTO
GOALS
LIDER AREA
PRINCIPIO DEACTUACIN
PRINCIPIO DEACTUACIN
GRI
Environment and Sustainability Development
Management Risk: Environmental Management
GRI INDICATORSRevenues generated from Waste
Waste management expenses
Environmental impact assessments investment
Electromagnetic fields measurements investments
Visual impact works investments
Noise impact works investmentsEnvironmental maintenance expenses
Other environmental expenses
Environmental investments to compliance with legal requirements
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Telefnica S.A.Corporate Sustainability Officer
1. Strategy and policy
2. Figures and KPIs (EC03, EC07, LA02, LA02,LA03,LA04,LA05, LA07, LA13, LA14)
3. Attracting and retaining talent (HR03,LA10,LA11, LA12)
4. Freedom of association (HR05, HR06)
with our professionals
1. Structure of customer base
2. Customer experience programs (PR05, PA10)
3. Customer Satisfaction Index (PR05)4. Products & service quality (IO03, PA03, PA11, PR01, PR02)
5. Response capacity with natural disasters (PA06)
with customers
1. Economic impact (EC01, EC02, EC04, EC06, EC09)
2. Universal Service (EC08, IO02)
3. Social action (SO01)
4. Knowledge and education (SO01)
5. Innovation and technology (IO01, PA01, PA04)
with Society
Chapter 2: crossing the strategy with materiality (II)03
1. Strategy and policy2. Figures and KPIs (EC06, HR02)
3. Impact on Telefonicas activities (PR08)
with our suppliers
1. Competitive context (PR01, PE2, PR03, PR04,SO07)
2. Regulatory context (PR07, PR08,PR09)
with regulators
Building sustainablerelations with
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Chapter 3: The local approach03
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Telefnica S.A.Corporate Sustainability Officer
ContentsCR Report as a value creation tool for stakeholders
Telefonica:18 countries and a sole strategy
The bet for integration in Telefonica: the three blocks
The intersectorial approach
The sectorial approach
The local approach: two examples
Conclusions
01
02
03
04
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Telefnica S.A.Corporate Sustainability Officer
Conclusions04The 3 Blocks Reporting Model:
provides comparable and relevant information foroverall sector and inter-sector comparability, sectoralrelevance or materiality, and adaptation to localrequirements.
incorporate the requirements most demanded by theinvestment community and the existing global trends,
which seek to make the report the cornerstone oftransparency and reliability.
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Telefnica S.A.Corporate Sustainability Officer