model year 2014 new models: pricing and equipment · 2014. 1. 23. · r 1200 gs adventure last week...

Dealer Operator / General Manager

Sales - New Motorcycles

Sales - Used Motorcycles

Business Manager (F&I)

Service Parts & Accessories

Administration

Date: 01/20/2014 Bulletin #: M01-14

Source: Motorcycle Marketing Department Name: Sergio Carvajal Title: Product Manager Phone #: 201-307-3552

BMW Motorrad USA Product Information Bulletin Model Year 2014 New Models: Pricing and Equipment

1. Announcement – Model Year 2014 Latest Introductions

BMW Motorrad USA is pleased to announce pricing for the five latest Model Year 2014 new models that will launch late winter / early spring of 2014. These five models complete our entire model lineup for 2014 (now up to 20 models).

Models Included in this Communication

R nineT R 1200 GS Adventure S 1000 R

R 1200 RT K 1600 GTL Exclusive

2. Aggressive Value Improvement

New BMW models continue to set the benchmark in their segments. They offer unsurpassed riding dynamics, a highly attractive design, “world’s first” features and the most comprehensive level of equipment and options, which is unmatched by competitors. But the best part is that the strong product offensive comes with an aggressive value improvement for our customers. The latest models offer new technologies and more content, in certain cases at the same price as their predecessors, for value improvements upwards of $1,000. Details for the value improvement can be found on the following pages, helping you build strong positive sales arguments.

3. Wholesale Plan (Preliminary):

The preliminary wholesale plan (first warehouse release) for the coming models is the following:

R 1200 GS Adventure Last week of January, 2014

R 1200 RT Last week of January, 2014

R nine T Last week of February, 2014

K 1600 GTL Exclusive Last week of February, 2014

S 1000 R Last week of February, 2014

The Sales Department will provide additional details as the release date nears.

4. WHAT YOU NEED TO DO:

Read the information in this bulletin to learn about pricing for packages and new options (marked NEW), and – most importantly – to familiarize yourself with the tremendous value improvement offered by the new models.

Before the new models arrive in your stores, it is recommended that your sales team reviews the product details communicated in the Product, Training and Aftersales bulletins:

Product Bulletins

M09_13_Announcement_All_New_R_1200_GS_Adventure

M10_13_Announcement_All_New_R_nineT

M11_13_Announcement_All_New_S_1000_R

M12_13_Announcement_All_New_R_1200_RT

M13_13_Announcement_All_New_K_1600_GTL_Exclusive

Training Bulletins

TIB23_2013_New_S_1000_R

TIB24_2013_New_R_Nine_T

TIB25_2013_New_R_1200_RT

(TIB for the R 1200 GS Adventure and K 1600 GTL Exclusive will post soon)

Aftersales (Accessories) Bulletins

71-21-2013 (036) Model Year 2014, R 1200 GS Adventure (K51) Accessory Overview

71-23-2013 (039) Model Year 2014, R 1200 RT (K52) Accessory Overview

71-24-2013 (040) Model Year 2014, S 1000 R (K47) Accessory Overview

71-22-2013 (037) Model Year 2014, R nineT (K21) Accessory Overview

Make sure everyone in your store that has any customer contact is up to date with the product details, pricing and availability.

Take a snapshot of your model year 2013 inventory and put together an action plan to optimize inventory levels by the time new models arrive to your store. Take advantage of the sales programs and relocation support currently available to move remaining MY13 inventory.

Review your pipeline and modify orders as necessary according to your specific needs. Important:

The Order Bank function has been activated in DCSnet for all new 2014 models.

Wholesale flooring terms will be announced at the time of invoicing (prior to model release).

Please note BMW Motorrad USA reserves the right to change pricing, terms, packages, options and colors without notification.

MSRP Summary

Base MSRP Standard Package Premium Package

R nineT MY14 $14,900 $14,900 none

(14R9)

NEW FOR MODEL YEAR 2014

R 1200 GS MY14 $18,200 none $21,550

Adventure MY13 $18,350 none $20,495

(14RA) Change -$150

Value improvement of $1,000

(added ASC, 2 ride modes, steering damper, adjustable

passenger seat, stepless adjustable windshield, removable

passenger foot pegs, MSRP decrease)

- +1,055


including package price increase

(added “dynamic” ESA, on board computer “pro”, GPS preparation, cruise control, LED headlight, ride modes pro, tire pressure monitor,

steering damper, adjustable passenger seat, stepless

adjustable windshield, removable passenger foot pegs, higher

Premium Package price)

R 1200 RT MY14 $17,650 $18,250 $20,850

(14RT) MY13 $17,350 $18,350 $20,850

Change

+$300


including base MSRP increase

(added heated grips, ASC, two ride modes, steering damper, on

board computer pro, multi controller, LED white turn signals,

MSRP increase)

-$100


(added GPS preparation, two ride modes, steering damper,

on board computer “pro”, multi controller, LED white turn signals,

lower Standard Package price)

-


(added “dynamic” ESA, GPS preparation, hill start control,

headlight pro, ride modes pro, tire pressure monitor, steering

damper, on board computer “pro”, LED white turn signals)

K 1600 GTL MY14 $29,950 none $29,950

Exclusive

(14GE) NEW FOR MODEL YEAR 2014

Added value vs. K 1600 GTL w/ Premium Package of $1,060 including base MSRP increase

(added keyless ride, heated back rest, Exclusive saddle seat, Exclusive Exhaust, armrests, engine protection bars, inner bags (3), top box rear light, ground lighting, Exclusive surface finish)

S 1000 R MY14 $13,150 $13,995 $14,950

(D12)

NEW FOR MODEL YEAR 2014

MY 2014 R nineT

ALL NEW MODEL

Top Five Key Selling Points

The R nineT is all about pure riding pleasure in the most classic way.

Blends classic design with cutting edge technology; for example, the front suspension and radial monoblock front brakes are derived from the S 1000 RR.

Exudes high quality and a high level of craftsmanship with an all-aluminum fuel tank.

Wide range of customization opportunities.

A homage celebrating 90 years of BMW Motorrad.

Base Model MSRP $14,900

Standard Package MSRP $14,900

Base model with Standard Equipment

Premium Package

None

Standard Equipment

List of Standard Equipment

Integral ABS Modular frame concept with removable rear

foot peg frame and rear frame 3 mounting points on rear axle housing (for

customization) Adjustable rear spring preload

Adjustable rear shock rebound damping Radial front brakes Aluminum fuel tank On Board Computer White turn signal lenses LED rear light

Colors

Code Description MSRP

ND2 Black Storm Metallic $0

Special Packages

None

Options


603 Anti Theft Alarm $395

Rules

None

Photography

ND2 Black Storm Metallic

MY 2014 R 1200 GS Adventure


More power with added smoothness and cruise control New air/water-cooled boxer (125 hp, 91 lb/ft) with added smoothness and tractable power thanks to a new engine crankshaft and vibration damper. Ride-by-wire throttle with optional cruise control.

5 bikes in 1 Five available ride modes adapt the Adventure to any riding situation – rain, road, dynamic, enduro, enduro pro.

Intelligent suspension Optional Dynamic ESA semi-active suspension continuously adjusts damping in milliseconds, compensating for road conditions and rider input. The rider can also adjust settings (spring preload and damping) according to motorcycle load or firmness preference.

Light and nimble New aluminum gas tank saves weight and keeps the bike narrow in the rider’s seat and knee areas: The new Adventure is 7 lbs lighter (wet weight) than its predecessor.

Adjustable wind protection New, larger Adventure windscreen can be adjusted via a handwheel.


Value improvement over predecessor model $1,000

Added equipment (over predecessor model)

$400 ASC (Automatic Stability Control) $100 2 riding modes (rain, road) $100 steering damper $50 longitudinally adjustable passenger seat $150 stepless adjustable windshield via hand knob $50 removable passenger foot pegs $150 lower base MSRP (-$150)

$1,000

Standard Package

None

Premium Package MSRP $21,550

Premium Package equipment Code Description Code Description

233 Touring Package (191, 221, 272, 538, 562, 680)

ZTL Technology Package (192, 224, 519, 530)



$150 “Dynamic” ESA (Electronic Suspension Adjustment) $55 On Board Computer “Pro” $205 GPS Preparation $350 Cruise Control $820 LED Headlight $200 Ride Modes Pro $250 Tire Pressure Monitor $350 additional standard equipment: Steering damper, adjustable passenger seat, stepless

adjustable windshield, removable passenger foot pegs $-1,055 Premium Package price increase over predecessor

$1,325

Standard Equipment


Integral ABS (disengageable) ASC (Automatic Stability Control) NEW: 2 ride modes (rain, road) NEW: Steering damper NEW: Stepless adjustable windshield Height adjustable rider seat NEW: Longitudinally adjustable passenger

seat

NEW: Bolt on/off pillion rider foot pegs Hand Protection On Board Computer Aluminum engine guard Accessory socket LED rear light White turn signal lenses Center stand

Colors


751 NC2 NC3

Alpine White (with Black / Olive Grey seat) Olive Green Metallic Matt (with Black / Olive Grey seat) Racing Blue Metallic Matt (with Black / Blue seat)

$0 $0 $0

Special Packages

The “Special Packages” group popular options, offering them at a discounted price. These special packages and the options described below are used to configure the typical “Standard” and “Premium” packages used to place production/orders in the pipeline.


230 Comfort Package: Includes 350 (Chrome Exhaust), 519 (Heated Grips) and 530 (TPM – Tire Pressure Monitor)

$500

233 Touring Package: Includes 191 (Dynamic ESA), 221 (On Board Computer Pro), 272 (GPS Preparation), 538 (Cruise Control), 562 (LED Auxiliary Lights), 680 (Saddle Bag Mounts)

$1,925

ZTL Technology Package: Includes 192 (LED Headlight), 224 (Ride Modes Pro), 519 (Heated Grips), 530 (TPM – Tire Pressure Monitor)

$1,425

Options

Code Description MSRP Code Description MSRP

191 192 221 224 272 350

NEW: Dynamic ESA NEW: LED Headlight NEW: On Board Computer Pro (only w/ 233 Touring Package) NEW: Ride Modes Pro NEW: GPS Preparation Chrome Exhaust

$950 $820 Package $300 $205 $150

519 530 538 562 603 633 680

Heated Grips TPM (Tire Pressure Monitor) NEW: Cruise Control LED Auxiliary Lights Anti Theft Alarm Off Road Tires Saddle Bag Mounts

$250 $250 $350 $450 $395 $0 $350

Rules

ZTL (Technology Package) not with package 230 (Comfort Package)

Photography Alpine White

Olive Green Metallic Matt

Racing Blue Metallic Matt

MY 2014 R 1200 RT


More power with added smoothness and cruise control New air/water-cooled generation boxer with added smoothness thanks to a new engine crankshaft and vibration damper. Longer final drive ratio for effortless cruising at high speeds.

Shift Assist Pro Clutchless upshifts and, for the first time, also clutchless downshifts. The new RT blips the throttle, matching rpm for smooth, perfectly matched downshifting.

Intelligent suspension Optional Dynamic ESA semi-active suspension continuously adjusts damping in milliseconds, compensating for road conditions and rider input. The rider can also adjust settings (spring preload and damping) according to motorcycle load or firmness preference.

The world’s first Hill Start Control Operates the rear brake when starting from a standstill at a slope, allowing the rider to keep both feet firmly planted on the ground and concentrating only on coordinating clutch and throttle action.

Improved riding dynamics, same low weight Lower center of gravity and lower seat height with improved riding dynamics. The weight is kept at the same level of its predecessor’s.




$250 Heated Grips $400 ASC (Automatic Stability Control) $100 2 riding modes (rain, road) $100 steering damper $350 On Board Computer Pro $100 Multi Controller $100 LED white turn signals -$300 base MSRP increase (+$300)

$1,100


Standard Package equipment Code Description

ZSP Standard Package (272, 538, 764)



$205 GPS Preparation $750 additional standard equipment: 2 riding modes (rain, road), steering damper, On

Board Computer Pro, Multi Controller, LED white turn signals $100 Standard Package lower price vs. predecessor (-$100)

$1,055



233 238

Touring Package (191, 272, 518, 538) Dynamic Package (204, 219, 224)

ZTT Technology Package (143, 270, 350, 376, 530, 764)



$50 “Dynamic” ESA (Electronic Suspension Adjustment) $205 GPS Preparation $150 Hill Start Control $100 Headlight Pro $100 Ride Modes Pro (adds dynamic) $250 TPM (Tire Pressure Monitor) $255 additional standard equipment: Steering damper, “Pro” for On Board Computer, LED

white turn signals

$1,110

IMPORTANT: Dealer First Supply Ordering MSRP $21,700

The “Dealer First Supply (DFS)” orders have been loaded with all available options, adding three additional options above the “Premium Package” RT equipment level:

Shift Assist Pro

Central Locking

Anti Theft Alarm

To order a fully loaded model while taking advantage of the available discounted packages, the DFS orders have been configured as follows:

Dealer First Supply equipment Code Description Code Description

230 233

Comfort Package (350, 417, 530, 603, 764). Touring Package (191, 272, 518, 538)

238 ZLT

Dynamic Package (204, 219, 224) Luxury Package (143, 222, 270, 376)

Standard Equipment


Integral ABS (disengageable) Heated Grips ASC (Automatic Stability Control) NEW: 2 ride modes (rain, road) NEW: Steering damper Stepless adjustable power windshield Height adjustable rider seat Two-section seat

NEW: On Board Computer Pro Multi Controller NEW: LED white turn signals LED taillight Side cases in body color Lockable storage compartment Adjustable shift lever

Colors


NC7 NC8 NC9

Quartz Blue Metallic Callisto Grey Metallic Matt Ebony Metallic

$0 $0 $0

Special Packages



230 Comfort Package: Includes 350 (Chrome Exhaust), 417 (Central Locking), 530 (TPM – Tire Pressure Monitor), 603 (Anti Theft Alarm), 764 (Dual Accessory Socket)

$850

233 Touring Package: Includes 191 (Dynamic ESA), 272 (GPS Preparation), 518 (Heated Seats), 538 (Cruise Control)

$1,400

238 Dynamic Package: Includes 204 (Hill Start Control), 219 (Headlight Pro), 224 (Ride Modes Pro)

$275

ZSP Standard Package: Includes 272 (GPS Preparation), 538 (Cruise Control), 764 (Dual Accessory Socket)

$600

ZTT Technology Package: Includes 143 (Bluetooth), 270 (Audio System), 350 (Chrome Exhaust), 376 (Radio Software), 530 (TPM – Tire Pressure Monitor), 764 (Dual Accessory Socket)

$1,525

ZLT Luxury Package: Includes 143 (Bluetooth), 222 (Gear Shift Assistant Pro), 270 (Audio System), 376 (Radio Software)

$1,525

Options


143 191 204 219 222 224 270

Bluetooth Interface Control (required w/ 270 Audio System) NEW: Dynamic ESA NEW: Hill Start Control (only w/ 238 Dynamic Package) NEW: Headlight Pro NEW: Gear Shift Assistant Pro NEW: Ride Modes Pro (only w/ 238 Dynamic Package) Audio System (only w/ 143 Bluetooth and 376 Radio Software)

$0 $950 Package $250 $475 Package $1,300

272 350 376 417 518 530 538 603 610 764 776

NEW: GPS Preparation Chrome Exhaust Radio Software (required w/ 270 Audio System) Central Locking (only w/ 603 Anti Theft Alarm) Heated Seats TPM (Tire Pressure Monitor) NEW: Cruise Control Anti Theft Alarm (only w/ 417 Central Locking) High Seat Dual Accessory Socket Low Seat

$205 $150 $0 $400 $300 $250 $350 $395 $0 $50 $0

Rules

ZSP (Standard Package) not with 230 (Comfort Package), 233 (Touring Package), ZTT (Technology Package) or ZLT (Luxury Package)

ZTT (Technology Package) not with 230 (Comfort Package), ZSP (Standard Package) or ZLT (Luxury Package)

Options 204 (Hill Start Control) and 224 (Ride Modes Pro) can only be ordered in combination with each other

Option 270 (Audio System) requires options 143 (Bluetooth Interface Control) and 376 (Radio Software)

Options 417 (Central Locking) and 603 (Anti Theft Alarm) can only be ordered in combination with each other

Photography Quartz Blue Metallic

Ebony Metallic

Callisto Grey Metallic Matt

MY 2014 K 1600 GTL Exclusive


The luxury touring benchmark Based on the undisputed luxury touring segment leader, the Exclusive elevates the bar even higher with new equipment, technology and a unique finish.

The world’s first Hill Start Control Operates the rear brake when starting from a standstill at a slope, allowing the rider to keep both feet firmly planted on the ground and concentrating only on coordinating clutch and throttle action.

Keyless Ride by BMW Leave the key in your pocket or bag and operate the ignition, central locking, anti-theft alarm system and even the fuel filler cap.

Heated backrest Rear padded backrest is now heated (top section) and has added a new padded section for the lower section.

New, more comfortable seat Longer, more comfortable seat with softer cover, finished in premium Magnesium Silver.


The K 1600 GTL Exclusive starts by including the “K 1600 GTL Premium Package” equipment as standard and then adds a series of new features and a very unique, exclusive finish.

Added value vs. K 1600 GTL $1,060

Added equipment (over K 1600 GTL with Premium Package)

$375 Keyless Ride $300 heated back rest $300 Exclusive saddle seat $500 Exclusive exhaust $535 armrests $350 engine protection bars $455 inner bags (3) $235 top box rear light $110 Ground Lighting $1,200 surface finish / exclusivity (e.g. brushed aluminum tank cover, special color, chrome

accents, new indirectly lit instrument cluster) -$3,300 price delta vs. K 1600 GTL Premium Package (+$3,300)

$1,060

Standard Package

None


The K 1600 GTL Exclusive base model comes fully loaded with all options. There is no need to further specify any additional options. All that needs to be considered is the following:

When ordering, consider the available seats according to customer or inventory needs: low seat (standard), high seat (option code 778) or extra high seat (option code 220).

The GTL Exclusive is not factory-specified with the BMW Navigator; make sure you have BMW Navigator V inventory in your store for your Exclusive customers.

Standard Equipment


Adaptive Headlight (option code 134) LED Auxiliary Lights (138) DTC – Dynamic Traction Control (182) NEW: Keyless Ride (193) NEW: Hill Start Control (204) NEW: Extra High Seat (220) ESA II (416) Central Locking System (417) TPM – Tire Pressure Monitor (530) Anti Theft Alarm (603) High Seat (778) Heated seats NEW: Heated comfort backrest Heated grips NEW: Inner bags for top case & side cases

NEW: Factory installed rear seat arm rests NEW: Factory installed ground lighting NEW: Factory installed LED rear light NEW: Indirect lighting for instrument cluster 3 ride modes (rain, road, dynamic) Audio system (AM/FM tuner, satellite radio,

iPod/USB integration, AUX input) Bluetooth GPS preparation Integral ABS Xenon adaptive headlight with dynamic leveling Cruise control Stepless power adjustable windshield Multi function display w/ on board computer

Colors


ND1 Mineral White Metallic High Gloss with Magnesium Silver Seat $0

Special Packages

None

Options


220 NEW: Extra High Seat $0 778 High Seat $0

Rules

None

Photography Mineral White Metallic High Gloss with Magnesium Silver Seat

MY 2014 S 1000 R


More pull than the S 1000 RR in the critical low and mid-rpm range 7 lb/ft more torque in the low to mid rpm range (up to 8,000 rpm).

Optimized for street use Higher-mounted handlebars and revised foot peg positioning for street conquering ergonomics.

Refined geometry Added stability thanks to a longer swingarm and revised chassis geometry.

Widest range of standard equipment ASC, 2 ride modes, steering damper.

Widest range of options DDC, cruise control, DTC, shift assist, heated grips, engine spoiler.



Standard Package equipment Code Description Code Description

224 Ride Modes Pro 227 Sport Package (177, 182, 538)



224 227

Ride Modes Pro Sport Package (177, 182, 538)

238 Dynamic Package (223, 519, 580)

Standard Equipment


Integral Race ABS (disengageable) ASC – Automatic Stability Control

(disengageable) 2 Ride Modes (rain, road) Anti-hopping clutch

LED rear light Drop sensor 46 mm upside down telescopic fork,

compression and rebound damping adjustable Adjustable rear rebound damping

Colors


NA5 NB5 ND3

Racing Red Light White Frozen Dark Blue Metallic

$0 $0 $0

Special Packages



227 Sport Package: Includes 177 (Gear Shift Assistant), 182 (Dynamic Traction Control), 538 (Cruise Control)

$845

238 Dynamic Package: Includes 223 (Dynamic Damping Control), 519 (Heated Grips), 580 (Engine Spoiler)

$955

Options


177 182 223 224

Gear Shift Assist DTC – Dynamic Traction Control (4 ride modes) (only w/ 224 Ride Modes Pro) NEW: DDC – Dynamic Damping Control Ride Modes Pro (adds dynamic, dynamic pro) (only w/ 182 DTC or 227 Sport Package)

$450 $495 $750 $0

519 538 580 603

Heated Grips NEW: Cruise Control NEW: Engine Spoiler (only w/ 238 Dynamic Package) Anti Theft Alarm

$250 $350 Package $395

Rules

182 (DTC) and 224 (Ride Modes Pro) can only be ordered in combination with each other

580 (Engine Spoiler) can only be ordered with 238 (Dynamic Package)

Photography Racing Red

Light White

Frozen Dark Blue Metallic

model year 2014 new models: pricing and equipment · 2014. 1. 23. · r 1200 gs adventure last week...

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